Checklist: How to Get Through TikTok Ads Moderation

What's important to know when launching Tiktok ads:

• An offer’s language and currency must match the geo where you run the ads (if there is more than one, you can select one of them). For example, the offer should be in Turkish lira, not in euros or other currencies for Turkey. The same applies to the language; if you have a creative in English but launch in Germany, your ads will be rejected because of the language inconsistency.

• Write without mistakes; check spelling and grammar. Avoid unsupported characters Emojis, “{ }” and “#”), profanity, stickers, or other graphic elements that cover the logo or text.

• Use only high-quality creatives. Don’t use video without sound; the audio quality should be
high. Don’t use blurry or low-resolution promo material. (The quality of the creative influences your conversions)

• Don’t use buttons in your creatives that don’t work or calls to action that is technically impossible to implement on the platform. For example: “swipe up to download.

• Don’t forget that all uploaded content must be compatible with the TikTok policy. Use an appropriate creative format and ad text. Elements of TikTok branding can be used only after agreement with the moderators.

• Pay attention that the ad creative and the landing page should contain the same data. For example, the products and prices in the offer should match the data on the site. The ad should display accurate information, you can’t promise discounts of up to 50%, and the maximum value on the site is 45%.

• Publish unique content. The site prohibits the use of any material that violates copyrights: it can be clips, logos, slogans, symbols, or designs.

• Avoid using images with a “before/after” approach or with guarantees of 100% results. Shots of doctors and content that encourage people to harm the health and lives of others, promote suicide, or break one’s health are also banned.

• Avoid misleading content. Try not to use exaggerated claims or untrue statements in your promotional texts. For example, financial industry creatives don’t use images of bills and promises of fast money.

• Don’t use content that could be mentally traumatic or encourage you to commit illegal actions. These could include violence, scenes with weapons, and discriminatory material. Remember that social networks aim at a young audience, and the moderators will reject such content. We advise you to familiarize yourself with the prohibited goods list before making advertisements; for example, cigarettes, alcohol, and counterfeit goods.

• Make sure that your landing page is filled out correctly. Include detailed information about your company (name, tax number, legal address, phone, and mail) and product. Add links to your privacy policy, return policy, and user agreement.