Have you considered Snapchat as your main ads platform? From the name it may seem that this is just a messenger for messaging, video & photos, but this is far from the case! There is no boring news feed, because text content is replaced by funny images with a unique set of filters & masks. The target audience of the project is diverse: from “boomers” to millennials.
Every day, about 5 billion images, gigabytes of selfies and photos of selfie pets are uploaded to the platform, calls are made and new features are explored. For example, now the “hype” snap card is a fresh feature that tracks the location of a friend in real time.
Snapchat in numbers:
When considering your advertising campaign, do not underestimate this social network! Of course, it’s tempting to stop at the classics: Facebook & Instagram, but we want to get the best result, don’t we?
So, you’ve already decided to work with Snapchat. Then we suggest starting by studying the audience of the site:
Very soon we’ll prepare for you a long post about all the intricacies of working with the audience and advertising on Snapchat. Don’t miss it!
