{"id":2248,"date":"2025-07-07T17:06:26","date_gmt":"2025-07-07T14:06:26","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/gde-iskat-lidy-v-perfomans-marketinge\/"},"modified":"2026-08-03T15:33:04","modified_gmt":"2026-08-03T12:33:04","slug":"where-to-find-leads-in-performance-marketing","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/where-to-find-leads-in-performance-marketing\/","title":{"rendered":"Where to Find Leads in Performance Marketing: 2026 Guide"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">Where can you find clients today? Which channels still deliver results \u2014 and which are effectively obsolete? These are the questions on the minds of business owners, team leads, and even recruiters during interviews. Identifying high-performing lead generation sources remains one of the most pressing challenges in performance marketing.<\/p> <p class=\"content__info-text wp-block-paragraph\">In my experience, personal connections consistently outperform all other channels \u2014 referrals, professional networking, and industry events are particularly effective. Below,\u00a0<strong>I outline my subjective ranking of lead generation sources, from most to least impactful \u2014 with practical insights into how to activate each one.<\/strong><\/p> \t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"word-of-mouth-personal-branding\">Word-of-mouth &#038; personal branding<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">If you\u2019re someone people enjoy working with \u2014 especially within high-performing teams \u2014 you will get recommended. You don\u2019t need to pitch aggressively; staying visible and being genuinely helpful is often enough.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>What works:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Share real project stories, even if you\u2019re not the business owner \u2014 clients remember those who were hands-on.<\/li> <li>Maintain visibility: post regularly, share micro-analyses, and engage meaningfully with others\u2019 content.<\/li> <li>A personal brand is the sum of your words and your actions.<\/li> <\/ul><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-quote\">\n\t\n\t<div class=\"content__quote\">\n\t\t\n\t\t\t\t\t<p class=\"content__quote-text wp-block-paragraph\"><strong>Bonus:<\/strong>\u00a0These leads typically come with a strong understanding of their needs and higher-than-average budgets.<\/p> \t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"niche-communities\">Niche communities<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Slack groups for FinTech, Discord servers on AR\/VR, iGaming circles, Telegram channels on user acquisition \u2014 all of these are vibrant and much less saturated than traditional platforms.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>What works:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Don\u2019t start by selling \u2014 start by observing and contributing.<\/li> <li>Offer value: break down a campaign, help in the comments, or share relevant insights (without dropping your landing page).<\/li> <li>Over time, people will tag you in threads, DM you directly, or refer to you with: \u201cThis person really knows their stuff.\u201d<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"offline-conferences-networking-events\">Offline conferences &#038; networking events<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Not scalable \u2014 but extremely high in quality. A single in-person conversation can\u00a0<strong>build trust<\/strong>\u00a0in ways that no cold email ever will.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>What works:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Prepare thoroughly: know who\u2019s attending, who you want to meet, and what you want to discuss.<\/li> <li>Focus on memorability, not a hard sell \u2014 people connect with clarity and authenticity.<\/li> <li>Follow up within 24\u201348 hours: \u201cWe met at X. I\u2019d love to explore Y with you.\u201d<\/li> <\/ul><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-quote\">\n\t\n\t<div class=\"content__quote\">\n\t\t\n\t\t\t\t\t<p class=\"content__quote-text wp-block-paragraph\">These events are great for securing high-value deals \u2014 no one signs off on \u20ac20K+ blindly, but post-meeting? Much more likely.<\/p> \t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"referral-programs-client-sharing-with-partners\">Referral programs &#038; client sharing with partners<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">A classic approach: if you have strong relationships with partner networks, dev studios, or creative agencies, you can exchange leads that don\u2019t fit your current pipeline.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>What works:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Clear rules: no lead poaching, with transparent terms or a win-win structure.<\/li> <li>Direct intros like: \u201cYou should talk to this person \u2014 feel free to mention me\u201d work far better than blind outreach.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"linkedin\">Linkedin<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Once a top-tier source \u2014 now oversaturated, with a lot of noise and fatigue. That said, i<strong>t can still bring qualified leads if used strategically.<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>What works:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Optimize your profile as a value-first mini landing page \u2014 highlight what you solve, for whom, and how.<\/li> <li>Don\u2019t add everyone. Focus on your ICP (Ideal Customer Profile).<\/li> <li>Use soft intros: \u201cI noticed you\u2019re working on\u2026\u201d, \u201cWe faced similar challenges\u2026\u201d \u2014 avoid aggressive pitches.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">LinkedIn cold outreach may still work for targeted lead acquisition, but\u00a0<strong>as a primary source \u2014 it\u2019s no longer reliable.<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"cold-outreach-apollo-and-alternatives\">Cold outreach (Apollo and alternatives)<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">The hard truth: it barely converts. You may get opens or clicks, but meaningful replies are rare. Why?<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Everyone\u2019s doing the same thing: \u201cWe\u2019re X, let\u2019s talk about Y.\u201d<\/li> <li>People are burned out by AI-written templates and generic pitches.<\/li> <li>Even polite replies usually mean \u201cNot interested.\u201d<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">If used at all, this should be treated as a<strong>\u00a0channel for testing messaging or hypotheses<\/strong>\u00a0\u2014 not for generating consistent inbound.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"conclusions-recommendations\">Conclusions &#038; recommendations<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">The best-performing sales professionals in performance marketing aren\u2019t chasing every opportunity. They know exactly who they\u2019re targeting, build trust and value long before the pitch, and show up precisely where \u2014 and when \u2014 they\u2019re needed.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Some key takeaways:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Invest in personal relationships<\/strong>\u00a0\u2014 regularly nurture your network and create value to build long-term trust.<\/li> <li><strong>Be active in professional communities<\/strong>\u00a0\u2014 contribute consistently, share insights, and position yourself as a go-to expert.<\/li> <li><strong>Be helpful before you\u2019re asked<\/strong>\u00a0\u2014 offer guidance, ideas, and resources proactively so your expertise stays top-of-mind.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">When you apply these principles systematically, leads begin to find you \u2014 not the other way around.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-keyinfo\">\n\t<div class=\"content__keyinfo\">\n\t\t\t\t\t<h3 class=\"content__keyinfo-title\">Start lead generation now<\/h3>\n\t\t\n\t\t\t\t\t<p class=\"content__keyinfo-text wp-block-paragraph\"><strong>Need a steady stream of qualified leads right now?<\/strong><br \/> Reach out to the\u00a0<a href=\"https:\/\/t.me\/sasha_adskill?start=blog\" target=\"_blank\" rel=\"noreferrer noopener\">adskill team<\/a>. We\u2019ll design a tailored marketing strategy, provide agency-level access to top ad platforms, and support you at every stage of the process.<\/p> \t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover top lead generation strategies that work: from referrals and communities to LinkedIn networking and cold outreach tips.<\/p>\n","protected":false},"author":2,"featured_media":2250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[26],"class_list":["post-2248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Where to Find Leads in Performance Marketing: 2025 Guide<\/title>\n<meta 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