{"id":2292,"date":"2024-11-12T18:47:22","date_gmt":"2024-11-12T15:47:22","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/unity-ads-gajd-po-rabote-s-reklamnoj-ploshchadkoj\/"},"modified":"2026-07-10T16:34:18","modified_gmt":"2026-07-10T13:34:18","slug":"unity-ads-how-to-work-with-the-ad-platform","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/unity-ads-how-to-work-with-the-ad-platform\/","title":{"rendered":"Unity Ads: How to Work with the Ad Platform"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n    <div class=\"content__info\">\n        <p class=\"content__info-text wp-block-paragraph\">Mobile advertising is\u00a0more in\u00a0demand than ever, and Unity Ads remains one of\u00a0the top tools for growth for both developers and advertisers. The platform helps businesses attract the right audience and increase engagement, while enabling app and game developers to\u00a0monetize their projects without compromising user experience.<\/p> <p class=\"content__info-text wp-block-paragraph\">In\u00a0this guide, we\u2019ll cover how to\u00a0use Unity Ads for\u00a0<strong>monetization<\/strong>, prepare your project for an\u00a0<strong>ad\u00a0campaign<\/strong>, and effectively\u00a0<strong>boost revenue and reach<\/strong>\u00a0through various formats and placements!<\/p>     <\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"key-takeaways\">Key takeaways<\/h2>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Unity Ads\u00a0\u2014 a\u00a0powerful ecosystem for monetization and user acquisition.<\/strong><\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">The platform combines DSP and SSP capabilities, providing a\u00a0full-cycle ad\u00a0management system\u00a0\u2014 from media buying to\u00a0in-game monetization. Through Unity LevelPlay, advertisers and developers can manage placements, formats, and analytics all in\u00a0one place.<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Massive reach and strong performance.<\/strong><\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">With over 1.5 billion global users and 100+ billion monthly impressions, Unity Ads ranks among the top mobile ad\u00a0networks. Its average video ad\u00a0CTR reaches up\u00a0to\u00a06%, outperforming most other mobile platforms.<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Flexible ad\u00a0formats for every goal.<\/strong><\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">Rewarded, Interstitial, Playable, and Banner Ads allow monetization without disrupting the user experience. Rewarded Ads boost engagement, while Playable Ads let users \u201ctry before they install,\u201d driving higher-quality conversions.<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Advanced targeting and seamless integrations.<\/strong><\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">Unity Ads enables precise targeting by\u00a0interests, devices, and geo. Integrations with AdMob, AppLovin, Meta Audience Network, and Liftoff expand access to\u00a0premium audiences and diversified revenue streams.<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Fast launch and expert support with AdSkill.<\/strong><\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">You can go\u00a0live in\u00a0just a\u00a0few steps\u00a0\u2014 define your goals, connect integrations, choose ad\u00a0formats, and start running campaigns. The\u00a0<a href=\"https:\/\/adskill.com\/?utm_source=academia&amp;utm_medium=article&amp;utm_campaign=unity_ads\" target=\"_blank\" rel=\"noreferrer noopener\">AdSkill<\/a>\u00a0team supports you at\u00a0every stage\u00a0\u2014 from tracking and creatives to\u00a0analytics and optimization\u00a0\u2014 ensuring steady lead flow and maximum ROI.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"what-is-unity-ads\">What is Unity Ads<\/h2>\n<p class=\"content__article-text wp-block-paragraph\"><a href=\"https:\/\/unity.com\/products\/unity-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Unity Ads<\/a>\u00a0is\u00a0an\u00a0advertising platform developed by\u00a0Unity Technologies that integrates into mobile games and applications, providing developers with the opportunity to\u00a0monetize their content by\u00a0displaying ads.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The platform offers a\u00a0range of\u00a0tools that allow ads to\u00a0be\u00a0shown to\u00a0millions of\u00a0users in\u00a0video, banner, and other interactive formats. Unlike most other networks, advertising on\u00a0Unity Ads is\u00a0focused on\u00a0mobile games, making it\u00a0particularly attractive for developers in\u00a0the gaming industry.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_1_1.png-3.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_1_1.png-3.webp\" class=\"wp-image-1043\" width=\"944\" height=\"552\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_1_1.png-3.webp 944w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_1_1.png-3-300x175.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_1_1.png-3-768x449.webp 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">Unity Ads in Numbers and Facts<\/h3>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Audience Reach:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>As\u00a0of\u00a02025, it\u00a0covers over 1.5 billion unique users worldwide, which is\u00a0about 20% of\u00a0the Earth\u2019s population.<\/li> <li>The platform serves over 100 billion ad\u00a0impressions monthly across thousands of\u00a0games built on\u00a0Unity.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Number of\u00a0Integrations and Developers:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Over 230,000 developers use Unity advertising to\u00a0monetize their projects, highlighting the platform\u2019s demand among professionals.<\/li> <li>Unity Ads is\u00a0integrated into over 50% of\u00a0mobile games, making it\u00a0one of\u00a0the most popular advertising networks among game developers.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Available Advertising Formats:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>The platform offers a\u00a0variety of\u00a0advertising formats, including video ads, banners, playable ads, and rewarded ads. The latter has become particularly popular as\u00a0it\u00a0allows players to\u00a0receive bonuses (e.g., in-game currency) for watching an\u00a0ad.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Targeting and Platform Capabilities:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>It\u00a0uses modern targeting algorithms that allow precise ad\u00a0targeting, increasing the likelihood of\u00a0user engagement and conversion. The platform offers targeting options such as\u00a0interests, demographics, devices, and geography.<\/li> <li>It\u00a0functions as\u00a0both a\u00a0DSP (Demand-Side Platform) and an\u00a0SSP (Supply-Side Platform), providing developers access to\u00a0high-yield advertising campaigns and advertisers the ability to\u00a0purchase ad\u00a0spaces directly.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Advantages for Advertisers:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Known for a\u00a0high level of\u00a0interaction and user engagement, which leads to\u00a0higher click-through rates (CTR) compared to\u00a0other platforms. On\u00a0average, the CTR for video ads on\u00a0Unity Ads is\u00a06%, significantly higher than the industry average for mobile advertising.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">Let\u2019s examine some of\u00a0these capabilities in\u00a0more detail.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"advertising-formats-in-unity-ads\">Advertising formats in Unity Ads<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Unity Ads is\u00a0now fully integrated into the<strong>\u00a0Unity LevelPlay<\/strong>\u00a0ecosystem\u00a0\u2014 a\u00a0unified mediation and monetization platform that has replaced the legacy ironSource and Advertisement API tools. Through LevelPlay, developers manage all ad\u00a0sources, placements, and real-time auctions in\u00a0a\u00a0single dashboard.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">What Is a Placement<\/h3>\n<p class=\"content__article-text wp-block-paragraph\">A\u00a0<strong>placement<\/strong>\u00a0is\u00a0a\u00a0specific point within your game or\u00a0app where an\u00a0ad\u00a0will appear. Each placement has its own format (for example, rewarded video or\u00a0banner) and trigger scenario (such as\u00a0LevelComplete, Pause, or\u00a0ShopReward).<\/p>\n<p class=\"content__article-text wp-block-paragraph\">You can create and manage placements through the\u00a0<strong>Unity Dashboard \u2192 Unity Ads Monetization \u2192 Placements<\/strong>\u00a0section. Here, you can assign Ad\u00a0Units, adjust settings, and monitor performance.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/uadsplacements-1.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/uadsplacements-1.png\" class=\"wp-image-4443\" width=\"1680\" height=\"774\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/uadsplacements-1.png 1680w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/uadsplacements-1-300x138.png 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/uadsplacements-1-1024x472.png 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/uadsplacements-1-768x354.png 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/uadsplacements-1-1536x708.png 1536w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">Main Placement Types and Where to Use Them<\/h3>\n<p class=\"content__article-text wp-block-paragraph\">Unity Ads offers several ad\u00a0formats, each designed to\u00a0maximize engagement and retention\u00a0\u2014 especially within\u00a0<a href=\"https:\/\/adskill.com\/en\/blog\/okay-google-how-to-promote-mobile-games\/?utm_source=academia&#038;utm_medium=article&#038;utm_campaign=unity_ads\" target=\"_blank\" rel=\"noreferrer noopener\">mobile games<\/a>. The most common formats include:<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>1. Rewarded Ads<\/strong><br> The most popular format for mobile games. Users voluntarily watch a\u00a0short video ad\u00a0to\u00a0receive an\u00a0in-game reward such as\u00a0coins, power-ups, or\u00a0extra lives.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>\ud83d\udccd Typical placement examples:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>After completing a\u00a0level<em>\u00a0(Level Complete)<\/em><\/li> <li>On\u00a0the \u201cGame Over\u201d screen<\/li> <li>Inside the in-game store\u00a0<em>(IAP Store)<\/em><\/li> <li>During idle gameplay moments<em>\u00a0(e.g., energy recharge)<\/em><\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">\ud83c\udfaf<strong>\u00a0Pro Tip:\u00a0<\/strong>Rewarded videos work best when users choose to\u00a0watch them\u00a0\u2014 voluntary engagement improves retention and boosts eCPM.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_2_1.png-3.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_2_1.png-3.webp\" class=\"wp-image-1045\" width=\"944\" height=\"462\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_2_1.png-3.webp 944w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_2_1.png-3-300x147.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_2_1.png-3-768x376.webp 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>2. Interstitial Ads<\/strong><br> Full-screen ads displayed between gameplay sessions or\u00a0during natural breaks (like loading screens or\u00a0pauses). They work well for shorter gameplay loops but should be\u00a0carefully frequency-capped to\u00a0maintain a\u00a0good user experience.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>\ud83d\udccd Typical placement examples:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Loading the next level\u00a0<em>(NextLevelLoading)<\/em><\/li> <li>Pause menu\u00a0<em>(PauseMenu)<\/em><\/li> <li>Exit or\u00a0summary screens\u00a0<em>(ExitScreen)<\/em><\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>\ud83c\udfaf Pro Tip:\u00a0<\/strong>Unity recommends setting frequency caps and pacing intervals to\u00a0avoid ad\u00a0fatigue and keep engagement high.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_3_1.png-5.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_3_1.png-5.webp\" class=\"wp-image-1047\" width=\"944\" height=\"458\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_3_1.png-5.webp 944w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_3_1.png-5-300x146.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_3_1.png-5-768x373.webp 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>3. Playable Ads<\/strong><br> Interactive ads that allow users to\u00a0test-drive a\u00a0game or\u00a0app feature before installing\u00a0it. Playable Ads deliver some of\u00a0the highest engagement rates, as\u00a0users get a\u00a0hands-on experience with the product before downloading.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>\ud83d\udccd Typical placement examples:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Promo sections\u00a0<em>(Promo)<\/em><\/li> <li>\u201cTry the Game\u201d buttons\u00a0<em>(TryNewGame)<\/em><\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>\ud83c\udfaf Pro Tip:<\/strong>\u00a0Playables are ideal for app cross-promotion campaigns or\u00a0pre-launch user acquisition.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_4_1.png-3.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_4_1.png-3.webp\" class=\"wp-image-1049\" width=\"944\" height=\"552\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_4_1.png-3.webp 944w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_4_1.png-3-300x175.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_4_1.png-3-768x449.webp 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>4. Banner Ads<\/strong><br>Compact static or\u00a0animated ads displayed at\u00a0the top or\u00a0bottom of\u00a0the screen\u00a0\u2014 for example, on\u00a0a\u00a0home, settings, or\u00a0pause screen.<br>Banners are less intrusive but typically generate lower eCPM compared to\u00a0other formats. They\u2019re best suited for passive monetization that doesn\u2019t interrupt gameplay.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>\ud83c\udfaf Pro Tip:<\/strong>\u00a0Use adaptive banners that automatically adjust to\u00a0various screen sizes and resolutions for a\u00a0cleaner layout.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_5_1.png-1.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_5_1.png-1.webp\" class=\"wp-image-1051\" width=\"944\" height=\"440\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_5_1.png-1.webp 944w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_5_1.png-1-300x140.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_5_1.png-1-768x358.webp 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-keyinfo\">\n    <div class=\"content__keyinfo\">\n                    <h3 class=\"content__keyinfo-title\">How to quickly launch ads on Unity Ads with AdSkill:<\/h3>\n        \n                    <ol class=\"wp-block-list content__keyinfo-list\"> <li class=\"content__keyinfo-item\">Message\u00a0<a href=\"https:\/\/t.me\/adskill_sales_o_bot?start=academia_unity_ads_en_middle\" target=\"_blank\" rel=\"noreferrer noopener\">our team<\/a>\u00a0on\u00a0Telegram.<\/li> <li class=\"content__keyinfo-item\">Together, we\u2019ll clarify your niche, goals, and budget.<\/li> <li class=\"content__keyinfo-item\">We\u2019ll set up\u00a0effective ad\u00a0funnels and integrations for you<\/li> <li class=\"content__keyinfo-item\">We\u2019ll help with tracking, creatives, and offer development.<\/li> <li class=\"content__keyinfo-item\">Once everything is\u00a0ready\u00a0\u2014 we\u00a0launch your campaign and you start getting leads!<\/li> <\/ol> <p class=\"content__keyinfo-text wp-block-paragraph\">And we\u00a0stay with you every step of\u00a0the way: from moderation and technical setup to\u00a0performance analysis and ongoing optimization.<\/p>             <\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"integrations-and-partner-networks\">Integrations and partner networks<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Unity LevelPlay supports integrations with major advertising networks, including\u00a0<strong>Google AdMob, AppLovin, Meta Audience Network, Liftoff<\/strong>, and Unity\u2019s own\u00a0<strong>Audience Hub DSP<\/strong>. This unified mediation approach allows all demand sources to\u00a0compete in\u00a0a\u00a0single auction, maximizing developer revenue. Additional external networks can also be\u00a0connected via<strong>\u00a0LevelPlay Mediation Adapters<\/strong>.<\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li><a href=\"https:\/\/admob.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdMob<\/a>:\u00a0One of\u00a0the largest mobile advertising networks, providing access to\u00a0a\u00a0global audience and diverse ad\u00a0formats. Through integration with AdMob, developers can access additional revenue sources and optimize monetization.<\/li> <li><a href=\"https:\/\/www.facebook.com\/audiencenetwork\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meta Audience Network<\/a>:\u00a0Meta\u2019s network allows for interest and behavior targeting, increasing the likelihood of\u00a0user engagement. This is\u00a0a\u00a0popular network for advertisers aiming for precise targeting in\u00a0mobile applications and games.<\/li> <li><a href=\"https:\/\/www.applovin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AppLovin<\/a>:\u00a0An\u00a0advertising network focused on\u00a0gaming and entertainment applications. AppLovin offers extensive opportunities for promoting games and increasing revenue through automated ad\u00a0placement algorithms.<\/li> <li><a href=\"https:\/\/liftoff.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liftoff<\/a>:\u00a0A\u00a0network popular in\u00a0the gaming segment, especially in\u00a0video advertising and interactive ads. Known for its high-quality audience and suitable for applications focused on\u00a0engagement.<\/li> <\/ol>\n<p class=\"content__article-text wp-block-paragraph\">By\u00a0combining these networks within LevelPlay, Unity Ads functions as\u00a0both a<strong>\u00a0DSP (Demand-Side Platform)<\/strong>\u00a0and an\u00a0<strong>SSP (Supply-Side Platform)<\/strong>\u00a0\u2014 providing developers with powerful monetization tools and advertisers with access to\u00a0premium, gaming-focused inventory.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/uadsadapt.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/uadsadapt.webp\" alt=\"\u0418\u041d\u0422\u0415\u0413\u0420\u0410\u0426\u0418\u0418 \u0418 \u041f\u0410\u0420\u0422\u041d\u0401\u0420\u0421\u041a\u0418\u0415 \u0421\u0415\u0422\u0418\" class=\"wp-image-4439\" width=\"490\" height=\"575\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/uadsadapt.webp 490w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/uadsadapt-256x300.webp 256w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/a><\/figure><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-quote\">\n    \n    <div class=\"content__quote\">\n        \n                    <p class=\"content__quote-text wp-block-paragraph\">Useful to read: \u201c<a href=\"https:\/\/adskill.com\/en\/blog\/how-to-promote-mobile-apps\/?utm_source=academia&amp;utm_medium=article&amp;utm_campaign=unity_ads\" target=\"_blank\" rel=\"noreferrer noopener\">How to promote mobile apps<\/a>\u201c<\/p>         \n            <\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"unity-ads-as-dsp-and-ssp\">Unity Ads as DSP and SSP<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Unity Ads as a\u00a0<strong>DSP<\/strong>\u00a0helps advertisers effectively purchase ad impressions in mobile applications and games through real-time bidding (RTB) and precise targeting algorithms.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The platform processes a large volume of user behavior data, allowing for the selection of relevant audiences and optimal bid settings for the best results. This is achieved through the available pool of ad placements provided by developers and flexible targeting settings. Advertisers can use targeting parameters such as interests, geography, device platform, and other data to increase conversions and improve interaction with the target audience.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">On the other hand, Unity Ads acts as an\u00a0<strong>SSP<\/strong>, helping developers monetize their games by connecting them with various advertisers and ensuring high demand for ad impressions.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Within the\u00a0<strong>Unity LevelPlay<\/strong>\u00a0platform and\u00a0<strong>Unity Ads Exchange<\/strong>, developers can offer their placements in an open auction where advertisers bid for access to the audience. Unity Ads as an SSP ensures transparency and optimization in managing ad placements through automated mediation and inventory tools, allowing developers to leverage both internal and external advertising networks to increase revenue.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">Advantages of Combining DSP and SSP<\/h3>\n<p class=\"content__article-text wp-block-paragraph\">This dual function allows the platform to offer a full advertising management cycle: from attracting advertisers through DSP to integrating advertising networks and direct inventory through SSP. Developers can leverage the benefits of real-time auctions and traditional waterfall approaches to configure impressions based on bids and ad types. This creates an ecosystem where advertisers gain access to high-quality audiences, and developers can optimize their profitability while providing significant coverage and targeting the right audience.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_6_1.png-1.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_6_1.png-1.webp\" class=\"wp-image-1053\" width=\"944\" height=\"495\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_6_1.png-1.webp 944w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_6_1.png-1-300x157.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_6_1.png-1-768x403.webp 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"registration-in-unity-ads\">Registration in Unity Ads<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">To start fully using the platform, you need to register with Unity Ads. To do this:<\/p>\n<p class=\"content__article-text wp-block-paragraph\">1. Expand the profile menu and select \u201cCreate a Unity ID\u201d on the\u00a0<a href=\"https:\/\/unity.com\/products\/unity-ads\" target=\"_blank\" rel=\"noreferrer noopener\">main page<\/a>.<br> 2.\u00a0Enter your Email, Password, Username, and Full Name.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_7_1.png-1.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_7_1.png-1.webp\" class=\"wp-image-1055\" width=\"944\" height=\"552\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_7_1.png-1.webp 944w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_7_1.png-1-300x175.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_7_1.png-1-768x449.webp 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">3. An email will be sent to the specified address to confirm registration. Open it and follow the link to verify your account.<br> 4. Go to your\u00a0<a href=\"https:\/\/cloud.unity.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">personal dashboard<\/a>\u00a0and click Sign In. Enter your credentials \u2014 Email and Password.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"launching-monetization-and-advertising-campaigns\">Launching monetization and advertising campaigns<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">To\u00a0promote a\u00a0product through Unity Ads, you need to\u00a0organize an\u00a0advertising campaign, which includes\u00a0<strong>creating a\u00a0project<\/strong>\u00a0and\u00a0<strong>connecting monetization tools.<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">The platform\u2019s functionality offers a\u00a0wide range of\u00a0options: incentivized and non-incentivized traffic, payment for views and installs, integration with unpublished applications, and a\u00a0self-learning system for automatic interest-based targeting. Targeting settings allow you to\u00a0consider GEO, OS, and screen parameters.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">To\u00a0create a\u00a0project, follow these steps:<\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li>Click on\u00a0Projects in\u00a0the dashboard of\u00a0your personal account.<\/li> <li>In\u00a0the window that opens, select \u201cNew\u201d. Specify the project name, audience age, and click \u201cCreate Project\u201d.<\/li> <\/ol><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_8_1.png-4.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_8_1.png-4.webp\" class=\"wp-image-1057\" width=\"944\" height=\"545\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_8_1.png-4.webp 944w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_8_1.png-4-300x173.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_8_1.png-4-768x443.webp 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">Now, for the created project, you need to\u00a0enable monetization:<\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li>Scroll down the screen and find the \u201cUnity Ads Monetization\u201d section, click \u201cLaunch\u201d.<\/li> <\/ol><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_9_1.png-1.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_9_1.png-1.webp\" class=\"wp-image-1059\" width=\"944\" height=\"540\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_9_1.png-1.webp 944w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_9_1.png-1-300x172.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_9_1.png-1-768x439.webp 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">2. In\u00a0the window that opens, click \u201cGet Started\u201d.<br>3. Select the appropriate type of\u00a0monetization.<br>4. Configure ad\u00a0parameters:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>If\u00a0you need a\u00a0new product, click \u201cNo, I\u00a0want to\u00a0start fresh\u201d.<\/li> <li>To\u00a0copy settings from another project, click \u201cYes, I\u00a0want to\u00a0copy ad\u00a0settings from an\u00a0existing project\u201d. After selecting, click \u201cNext\u201d.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">5. For store modifiers settings, select:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>My\u00a0app is\u00a0not live in\u00a0an\u00a0app store yet\u201d if\u00a0the application is\u00a0not yet published.<\/li> <li>My\u00a0app is\u00a0listed on\u00a0the App Store or\u00a0Google Play\u201d if\u00a0it\u00a0is already available in\u00a0the store.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_10_1.png.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_10_1.png.webp\" class=\"wp-image-1061\" width=\"944\" height=\"540\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_10_1.png.webp 944w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_10_1.png-300x172.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/11\/img_10_1.png-768x439.webp 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">6. Complete the project setup by\u00a0following the instructions in\u00a0the \u201c<a href=\"https:\/\/docs.unity.com\/ads\/en-us\/manual\/UnityDeveloperIntegrations\" target=\"_blank\" rel=\"noreferrer noopener\">Unity developer integration guides<\/a>\u201d and click \u201cFinish Project Setup\u201d.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-keyinfo\">\n    <div class=\"content__keyinfo\">\n                    <h3 class=\"content__keyinfo-title\">Ready to promote on Unity Ads \u2014 or still have questions?<\/h3>\n        \n                    <p class=\"content__keyinfo-text wp-block-paragraph\">Let\u2019s\u00a0<a href=\"https:\/\/t.me\/adskill_sales_o_bot?start=academia_unity_ads_en_bottom\" target=\"_blank\" rel=\"noreferrer noopener\">discuss your project.<\/a>\u00a0Our team will develop a\u00a0launch strategy, set up\u00a0integrations and ad\u00a0platforms, prepare creatives, and configure analytics\u00a0\u2014 so\u00a0your campaigns can start as\u00a0quickly as\u00a0possible and begin delivering results.<\/p>             <\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"conclusion\">Conclusion<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Unity Ads provides a\u00a0set of\u00a0tools for monetizing and promoting mobile games, helping developers effectively earn while maintaining a\u00a0positive user experience. Broad reach and a\u00a0variety of\u00a0ad\u00a0formats make the platform a\u00a0versatile solution for the gaming industry.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">When working, it\u2019s important to\u00a0consider all content and targeting requirements so\u00a0that advertising on\u00a0Unity Ads meets platform standards and delivers desired results.\u00a0<a href=\"https:\/\/t.me\/adskill_sales_o_bot?start=academia_unity_ads_en_bottom\" target=\"_blank\" rel=\"noreferrer noopener\">Experts at\u00a0AdSkill<\/a>\u00a0offer comprehensive solutions, supporting clients at\u00a0every stage\u00a0\u2014 from account setup to\u00a0campaign optimization\u00a0\u2014 to\u00a0ensure maximum investment efficiency and success in\u00a0this dynamic segment.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how to use Unity Ads to monetize apps, run campaigns, and boost revenue through diverse ad formats and placements.<\/p>\n","protected":false},"author":2,"featured_media":469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[29],"class_list":["post-2292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-ad-platforms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unity Ads: How to Work with the Ad Platform<\/title>\n<meta name=\"description\" content=\"In this guide, we will explain how to use Unity Ads to monetize applications, launch advertising campaigns, and effectively increase revenue through various formats and placements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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