{"id":2382,"date":"2024-03-05T18:14:33","date_gmt":"2024-03-05T15:14:33","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/kak-prodvigat-biznes-v-linkedin\/"},"modified":"2026-07-10T16:34:25","modified_gmt":"2026-07-10T13:34:25","slug":"how-to-promote-your-business-on-linkedin","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/how-to-promote-your-business-on-linkedin\/","title":{"rendered":"How to Promote Your Business on LinkedIn"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">With\u00a0<a href=\"https:\/\/blog.hootsuite.com\/linkedin-statistics-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">1 billion members<\/a>\u00a0worldwide, LinkedIn is a valuable resource for B2B companies and professionals. Most\u00a0<a href=\"https:\/\/foundationinc.co\/lab\/b2b-marketing-linkedin-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fortune 500<\/a>\u00a0bosses have pages on the network, so the power of LinkedIn goes beyond simple work connections.<\/p> <p class=\"content__info-text wp-block-paragraph\">Many individuals underestimate the potential of utilizing LinkedIn, instead focusing solely on popular platforms like Facebook or Instagram. Discover the untapped opportunities available on LinkedIn and learn effective strategies to enhance productivity and success on the platform.<\/p> \t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"the-power-of-linkedin-in-numbers\">The power of LinkedIn in numbers<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Since its inception in 2003, the platform has evolved into an effective channel for marketers. The most popular person on LinkedIn is\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/williamhgates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bill Gates<\/a>\u00a0with 35.7 million followers, while the largest organization is\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/google\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>\u00a0with 32 million members.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The platform is available in 26 languages worldwide. Every month, it is visited by\u00a0<a href=\"https:\/\/blog.hootsuite.com\/linkedin-statistics-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">1.6 billion people<\/a>\u00a0from 200 countries. Every second, 3 new users sign up and the average user spends more than\u00a0<a href=\"https:\/\/www.demandsage.com\/linkedin-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 minutes<\/a>\u00a0on the platform.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-quote\">\n\t\n\t<div class=\"content__quote\">\n\t\t\n\t\t\t\t\t<p class=\"content__quote-text wp-block-paragraph\"><em>The concept of the #LinkedInLife platform embodies the company\u2019s core ideals: a sense of belonging and flexibility in prioritization. It aims to connect professionals from around the world to make them productive and successful. \u2014 LinkedIn mission<\/em><\/p> \t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"the-benefits-of-linkedin-for-marketing\">The benefits of LinkedIn for marketing<\/h2>\n<p class=\"content__article-text wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/pulse\/linkedin-tips-what-you-must-know-b2b-marketing-jerome-knyszewski\/\" target=\"_blank\" rel=\"noreferrer noopener\">80% of leads<\/a>\u00a0on the platform come from LinkedIn marketing efforts, and\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/unlock-power-linkedin-b2b-lead-generation-marketing-kamrul-hasan\/\" target=\"_blank\" rel=\"noreferrer noopener\">94% of marketers<\/a>\u00a0consider it the best channel for content distribution. Advertising campaigns reach over\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/why-linkedin-important-business-amit-kumar\/\" target=\"_blank\" rel=\"noreferrer noopener\">800 million users<\/a>\u00a0here, which represents a huge advertising opportunity:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Placing ads on LinkedIn Ads Display<\/strong>\u00a0\u2014 sponsored content, text, or dynamic ads<\/li> <li><strong>Communicating with influential people<\/strong>\u00a0\u2014\u00a0<a href=\"https:\/\/foundationinc.co\/lab\/b2b-marketing-linkedin-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">61 million LinkedIn users<\/a>\u00a0actively maintain a page and 40 million hold leadership positions<\/li> <li><strong>Demonstrating the results of their work<\/strong>\u00a0through short videos, carousels, or articles in LinkedIn Pulse<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">Marketing on the platform is nothing less than a strategic effort to build a brand identity, make meaningful connections, and reach an engaged audience of business professionals.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"8-tips-for-creating-a-successful-marketing-strategy\">8 tips for creating a successful marketing strategy<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">LinkedIn members have twice the purchasing power of the average online audience. And at this scale, it\u2019s important to think about your\u00a0<strong>marketing strategy on the platform.<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">1. Optimize your profile<\/h3>\n<p class=\"content__article-text wp-block-paragraph\">LinkedIn profiles with photos get\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/linkedin-profile-photo-quantity-improvement-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">21 times more views<\/a>\u00a0and 36 times more messages, and the first 156 characters of a company description are statistically the most key. What else to look for when designing a profile?<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>The banner on the company page is a central brand message<\/li> <li>The headline is your advertisement, which is only 220 characters (~50 words) long. Use relevant keywords, emphasize your value proposition, use numbers and call-to-action.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">Try to reflect your business mission in your banner, as adskill does. It is not superfluous to showcase your biggest clients in your profile, as Loom does.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_1.jpg-1.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_1.jpg-1.webp\" class=\"wp-image-1513\" width=\"1258\" height=\"734\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_1.jpg-1.webp 1258w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_1.jpg-1-300x175.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_1.jpg-1-1024x597.webp 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_1.jpg-1-768x448.webp 768w\" sizes=\"auto, (max-width: 1258px) 100vw, 1258px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">2. Get maximum response by leveraging your target audience data<\/h3>\n<p class=\"content__article-text wp-block-paragraph\">Purchase a LinkedIn Premium subscription to gain access:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Sales Navigator\u00a0<\/strong>\u2014 a tool to find leads based on industry, company size, and job title, monitor key events (job changes, profile updates), send personalized invitations, track analytics and reports<\/li> <li><strong>Sponsored messages (InMail)<\/strong>\u00a0that can be sent to anyone in the community, including people who aren\u2019t connected to you (e.g. during recruiting sessions)<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">You shouldn\u2019t overlook regular polls on your page to update your target audience.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">3. Surpass your competitors with creatives<\/h3>\n<p class=\"content__article-text wp-block-paragraph\">Up to\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/linkedin-numbers-insightsocial\/\" target=\"_blank\" rel=\"noreferrer noopener\">9 billion pieces of content<\/a>\u00a0are published in the LinkedIn feed every week. Long posts are posted most frequently, short videos receive the most likes. What else do users respond to?<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">Polls \u2014 provide 40% more engagement than traditional posts<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-79-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-79-1.jpg\" class=\"wp-image-1515\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-79-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-79-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-79-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-79-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-79-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">Carousels \u2014 a way to share a lot of content in a single post<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-80.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-80.jpg\" class=\"wp-image-1517\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-80.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-80-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-80-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-80-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-80-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">Live broadcasts receive 7x more reactions than normal videos<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-81.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-81.jpg\" class=\"wp-image-1519\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-81.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-81-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-81-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-81-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-81-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">Infographics \u2014 publications with them are more convincing and show the company&#8217;s expertise<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_5_1.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_5_1.jpg.webp\" class=\"wp-image-1521\" width=\"1212\" height=\"906\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_5_1.jpg.webp 1212w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_5_1.jpg-300x224.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_5_1.jpg-1024x765.webp 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_5_1.jpg-768x574.webp 768w\" sizes=\"auto, (max-width: 1212px) 100vw, 1212px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">Promotional documents \u2014 allow you to share PDFs, slides, presentations, and other materials online<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_6_1.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_6_1.jpg.webp\" class=\"wp-image-1523\" width=\"1258\" height=\"734\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_6_1.jpg.webp 1258w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_6_1.jpg-300x175.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_6_1.jpg-1024x597.webp 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/rectangle_9783_6_1.jpg-768x448.webp 768w\" sizes=\"auto, (max-width: 1258px) 100vw, 1258px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">Stay active for half an hour before and after publishing content. This influences the platform\u2019s algorithm and leads to more impressions and engagement.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">4. Increase influence on the site by communicating under publications<\/h3>\n<p class=\"content__article-text wp-block-paragraph\">LinkedIn pages can be your biggest source of leads, so it\u2019s important to actively participate by sharing valuable content:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Writing in comments on related pages<\/li> <li>Participate in discussions, answering questions, demonstrating expertise and competence<\/li> <li>Establish contacts with potential clients and partners<\/li> <li>Conduct webinars, masterclasses, and other educational events for subscribers<\/li> <\/ul><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-quote\">\n\t\n\t<div class=\"content__quote\">\n\t\t\n\t\t\t\t\t<p class=\"content__quote-text wp-block-paragraph\"><em>In 2023, LinkedIn introduced the Top Voice badge for members. To earn it, you must demonstrate your skills and expertise through the Add Your Perspective feature in your news feed and notifications. Having the Top Voice badge increases the visibility of your content on LinkedIn!<\/em><\/p> \t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">5. Highlight executive stories and customer testimonials<\/h3>\n<p class=\"content__article-text wp-block-paragraph\">Reviews and personal recommendations on LinkedIn play a major role in trust in companies.\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/importance-customer-testimonials-south-coast-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">72% of customers<\/a>\u00a0trust companies that their managers speak positively about, and 88% of consumers listen to online reviews and personal recommendations.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/company\/sephora\" target=\"_blank\" rel=\"noreferrer noopener\">Sephora<\/a>, for example, often shares its knowledge and experience with its LinkedIn community by conducting interviews with key company employees.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-82-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-82-1.jpg\" class=\"wp-image-1525\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-82-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-82-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-82-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-82-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-82-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">6. Turn your successes into a powerful tool<\/h3>\n<p class=\"content__article-text wp-block-paragraph\">Regular feed posts about your team\u2019s accomplishments help demonstrate experience, expertise, and credibility in the industry. What you should share with your audience:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Awards<\/li> <li>Successful completion of projects<\/li> <li>Positive mentions in the media<\/li> <li>New partnerships<\/li> <li>New product launches<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">For example, TestGorilla announced 1,000 positive reviews of its software on G2.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-83.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-83.jpg\" class=\"wp-image-1527\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-83.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-83-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-83-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-83-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-83-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">7. Greater reach with ads<\/h3>\n<p class=\"content__article-text wp-block-paragraph\">As the platform has extensive targeting features, you can be sure that only ads for your relevant audience will be displayed. There are several types of ads:<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">Sponsored content.\u00a0Labeled as &#8220;promoted&#8221; to differentiate from regular content. Ads are displayed on any device in the format of an image, video ad, carousel, event, document, or thought leader.<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-18-2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-18-2.jpg\" class=\"wp-image-2060\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-18-2.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-18-2-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-18-2-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-18-2-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-18-2-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">Dynamic ads. Personalized to speak directly to the target audience and display personal company information.<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-85-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-85-1.jpg\" class=\"wp-image-1531\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-85-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-85-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-85-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-85-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-85-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">Text ads. The advertiser pays for each click on such ads.<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-86-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-86-1.jpg\" class=\"wp-image-1533\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-86-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-86-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-86-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-86-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-86-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">8. Improve your marketing strategy with analytics tools<\/h3>\n<p class=\"content__article-text wp-block-paragraph\">Analyzing the data on a company\u2019s LinkedIn page helps assess the level of audience engagement with posts, identify trends, and examine subscriber demographics. Effective tools for reviewing and tracking metrics include:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><a href=\"https:\/\/www.linkedin.com\/products\/linkedin-sales-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Sales Insights<\/strong><\/a><strong>\u00a0<\/strong>to monitor conversion rates<\/li> <li><a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/4499\/linkedin-page-analytics-overview?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn Analytics<\/strong><\/a><strong>\u00a0<\/strong>to track stats on posts: which ones crashed and which ones got feedback from the audience<\/li> <li><a href=\"https:\/\/buffer.com\/analyze\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Buffer<\/strong><\/a>\u00a0for social media scheduling and basic analytics for platform pages<\/li> <li><a href=\"https:\/\/mention.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Mention<\/strong><\/a>\u00a0for real-time social media tracking, analyzing mentions of a company on LinkedIn<\/li> <li><a href=\"https:\/\/www.linkedin.com\/showcase\/google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Analytics<\/strong><\/a>\u00a0to provide data on traffic coming from a network page.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"case-studies-of-the-platforms-capabilities\">Case studies of the platform&#8217;s capabilities<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Well-known companies have used LinkedIn\u2019s advertising formats effectively. What opportunities have they used?<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>1.<\/strong>\u00a0As part of an ongoing initiative to showcase its corporate culture,\u00a0<strong>Dropbox<\/strong>\u00a0shares the stories of its employees on LinkedIn under the hashtag #LifeInsideDropbox. In this way, the company is trying to attract the attention of potential employees.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-video\">\n\t<div class=\"content__video\">\n\t\t\n\t\t\t\t\t<iframe loading=\"lazy\" class=\"content__video-video\" width=\"100%\" height=\"483\" src=\"https:\/\/www.youtube.com\/embed\/_HQ-PNnuuCA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>2. Adobe<\/strong>\u00a0integrates research and infographics into its sponsored content to reinforce the company\u2019s reputation as an innovator and media leader.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-87-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-87-1.jpg\" class=\"wp-image-1535\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-87-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-87-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-87-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-87-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-87-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>3. Airbnb<\/strong>\u00a0chose the carousel ad format on LinkedIn for its campaign during COVID-19. The images disseminated travel tips for guests and hosts to enhance the travel experience while addressing the nuances of safety during a pandemic.<br> <strong>4.\u00a0<\/strong>Software development company\u00a0<strong>LaunchDarkly<\/strong>\u00a0placed a conversational ad on LinkedIn. In the private promotional message, the team offered to try a demo and receive a promo code for a discount.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-27-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-27-1.jpg\" class=\"wp-image-2799\" width=\"2413\" height=\"1072\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-27-1.jpg 2413w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-27-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-27-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-27-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-27-1-1536x682.jpg 1536w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/03\/image-27-1-2048x910.jpg 2048w\" sizes=\"auto, (max-width: 2413px) 100vw, 2413px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>5. Wix\u00a0<\/strong>promotes its platform with videos featuring experts and useful content. This approach helps to attract new target groups and strengthen its market position.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"summary\">Summary<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">LinkedIn is the social network of choice for C-level executives, managers, and influencers. To get the most out of LinkedIn, get your profile right, start communicating, get recommendations and endorsements, use pages, and create engaging content.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">adskill is an official partner of 20+ traffic sources.\u00a0<a href=\"https:\/\/t.me\/sasha_adskill\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a>\u00a0to find the best traffic source and promotion method for your product.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>LinkedIn promotion guide: use targeted ads, content marketing, and networking to boost brand awareness and expand your B2B presence.<\/p>\n","protected":false},"author":2,"featured_media":598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[27],"class_list":["post-2382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-mediabuying"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Promote Your Business on LinkedIn<\/title>\n<meta name=\"description\" content=\"LinkedIn promotion guide: use targeted ads, content marketing, and networking to boost brand awareness and expand your B2B presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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