{"id":2408,"date":"2024-01-30T18:38:12","date_gmt":"2024-01-30T15:38:12","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/kreativ-v-reklame-chast-2-master-klass-ot-legendarnyh-brendov\/"},"modified":"2026-07-10T16:34:27","modified_gmt":"2026-07-10T13:34:27","slug":"creative-advertising-masterclass-from-legendary-brands-2","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/creative-advertising-masterclass-from-legendary-brands-2\/","title":{"rendered":"Creative Advertising. Masterclass from Legendary Brands"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">Good creative advertising is a synergy of several important elements: relevance, emotion, and visual metaphors. However, to keep up with modern standards in the creative field and not remain at the level of advertising of the past decades, it\u2019s important to follow modern trends and adapt to them in time. AI technologies are helping big brands do this by expanding their marketing options, and short vertical videos in Reels and TikTok are becoming the basis for many advertising campaigns.<\/p> \t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"the-5-most-important-creative-trends-in-advertising-are-interactive-formats-personalization-vr-and-more\">The 5 most important creative trends in advertising: are interactive formats, personalization, VR, and more&#8230;<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">With the advancement of technology and online platforms, advertising has begun to penetrate social media and publish as contextual ads, and short videos to reach target audiences.\u00a0<strong>What\u2019s trending?<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>1. Interactive formats<\/strong><br>Surveys, videos, gaming apps, and content where the audience can influence the development of the story or the outcome of events. For example, Starbucks, with 18 million followers on Instagram, uses polls in Stories to engage with its audience and gather product statistics.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9779_6_1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9779_6_1.jpg\" class=\"wp-image-1574\" width=\"1258\" height=\"734\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9779_6_1.jpg 1258w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9779_6_1-300x175.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9779_6_1-1024x597.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9779_6_1-768x448.jpg 768w\" sizes=\"auto, (max-width: 1258px) 100vw, 1258px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>2. Video content continues to hold consumers\u2019 attention.<\/strong><br> Short videos continue to win the hearts of users!<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The Les Mills brand, for example, creates vertical videos to increase registrations for its Les Mills+ app from the fitness category. \u201cExercise shorts\u201d fit perfectly into the brand\u2019s format.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-video\">\n\t<div class=\"content__video\">\n\t\t\n\t\t\t\t\t<iframe loading=\"lazy\" class=\"content__video-video\" width=\"100%\" height=\"483\" src=\"https:\/\/www.youtube.com\/embed\/m6SlbLqEDsA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>3. Personalizing content to the individual preferences and needs of the consumer.<\/strong><br> It is created based on their behavior, context, and demographics. For example, such a video would be shown to users if they frequently \u201cgoogle\u201d travel content.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-video\">\n\t<div class=\"content__video\">\n\t\t\n\t\t\t\t\t<iframe loading=\"lazy\" class=\"content__video-video\" width=\"100%\" height=\"483\" src=\"https:\/\/www.youtube.com\/embed\/fDAfTryXEpc\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>4. Creative with micro and nano-influencers.<\/strong><br> The solution provides more authentic recommendations, reaching a narrow but loyal audience.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">For example, Joybird, collaborated with\u00a0<a href=\"https:\/\/www.instagram.com\/chrissasparkles\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ChrissaSparkles<\/a>\u00a0(renowned Influencer, artist, designer, and Pilates instructor) to promote the Barbie Dreamhouse\u2122 furniture collection on Instagram.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-20-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-20-1.jpg\" class=\"wp-image-2073\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-20-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-20-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-20-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-20-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-20-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>5. Gamification<\/strong>\u00a0is a marketing trend involving game elements (quizzes, quests, raffles, and competitions). It increases consumer motivation and loyalty to a brand or product.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">For example, Magnum developed a creative campaign for the launch of the Magnum Temptation ice cream brand. With the support of Citrine and YouTube, the brand created a digital online game, a la Super Mario. Users receive a Magnum Temptation bar as a prize for participating.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-video\">\n\t<div class=\"content__video\">\n\t\t\n\t\t\t\t\t<iframe loading=\"lazy\" class=\"content__video-video\" width=\"100%\" height=\"483\" src=\"https:\/\/www.youtube.com\/embed\/Ow4_4VC4aNA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">Advertising has become more interactive with the development of new technologies and media platforms. They allow viewers to interact with them by clicking on ads, scrolling through content or participating in embedded games. Modern formats are more precisely tailored to each user\u2019s specific interests and preferences.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"case-studies-the-5-best-examples-from-creatives-what-to-be-inspired-by\">Case studies. The 5 best examples from creatives: what to be inspired by?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">The process of creating a creative product requires careful study of the brand, its goals and values, and an understanding of how to work with the audience. Consider the experience of brands:<\/p>\n<p class=\"content__article-text wp-block-paragraph\">1.\u00a0<strong>Nike<\/strong>\u00a0with its\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=nd80lv2Vwdk&amp;pp=ygUPSnVzdCBEbyBJdCBuaWtl\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cJust Do It\u201d<\/a>\u00a0advertising campaign from 1988. Its slogan became legendary and directly associated with the brand, a symbol of motivation and inspiration.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Famous athletes took part in the promotion: soccer player Cristiano Ronaldo, and athlete Usain Bolt. Dynamic and inspiring with stories, the ads had strong imagery.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-94-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-94-1.jpg\" class=\"wp-image-1578\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-94-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-94-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-94-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-94-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-94-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">2. The\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=6vFeM85Le9w\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cShare a Coke\u201d<\/a>\u00a0campaign by\u00a0<strong>Coca-Cola<\/strong>\u00a0aimed to create a personalized interaction with consumers. The creative was based on personalization: people\u2019s names were printed on the labels, encouraging them to buy the product and share the drink with friends and family.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-95-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-95-1.jpg\" class=\"wp-image-1580\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-95-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-95-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-95-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-95-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-95-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">3.\u00a0<strong>Apple<\/strong>\u00a0enlisted Burberry directors to create an AirPods promo and a gravity-defying heroine. This escapist video is a cover of Tkai Maidza\u2019s cover of the hit song from the 80s and effectively feeds the imagination of consumers.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">4. An ad campaign for \u201cThe Force\u201d, a\u00a0<strong>Volkswagen<\/strong>\u00a0brand, with a child in a Darth Vader costume demonstrated the full \u201cpower\u201d of driving a German brand car.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The viral hit received a positive response for its humorous and original idea.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-video\">\n\t<div class=\"content__video\">\n\t\t\n\t\t\t\t\t<iframe loading=\"lazy\" class=\"content__video-video\" width=\"100%\" height=\"483\" src=\"https:\/\/www.youtube.com\/embed\/YdZMypElBpo\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">5. The Real Beauty Sketches by\u00a0<strong>Dove<\/strong>\u00a0campaign tapped into the emotions of the public and raised questions about the perception of one\u2019s beauty. In the story, the artist drew portraits of women based solely on their descriptions of themselves and other people.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">A great emotional message, combined with a touching narrative that appeals to the senses, becomes fixed in the memory and connects the emotion with the brand.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The campaigns above are a great example of how you \u201cshould\u201d. Their ads don\u2019t try to push anything but are informative and interesting even as a standalone product.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"strong-connections-how-does-an-advertising-message-influence-the-target-audience\">Strong connections: how does an advertising message influence the target audience?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Thanks to original approaches, companies attract attention and evoke emotions in consumers: joy, shock, nostalgia, and hope. Marketers are ready to create an emotional connection through stories, humor, dramatic situations, or emotionally charged images.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">It\u2019s already obvious that all derivatives of advertising become a powerful tool for influencing people\u2019s behavior. Their effect can vary depending on the target group, message, and context in which they are received. What effect do all these factors have?<\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li><strong>Increased attention.\u00a0<\/strong>By drawing people\u2019s attention to a product, service, or idea, advertising raises awareness and influences decision-making.<\/li> <li><strong>Provision of information.\u00a0<\/strong>This means highlighting the benefits of a particular product or service, which can encourage people to try it.<\/li> <li><strong>Forming attitudes.\u00a0<\/strong>Creating a positive or negative association with a brand and influencing people\u2019s feelings and willingness to interact.<\/li> <li><strong>Creation of desire.\u00a0<\/strong>Advertising can create a desire for a product. The message must be convincing and motivate people to buy.<\/li> <li><strong>Influencing social norms\u00a0<\/strong>by portraying certain behaviors of the audience, thereby increasing or decreasing the Overton window.<\/li> <\/ol><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"take-the-risk-of-creating-something-new-unforgettable-and-creative\">Take the risk of creating something new, unforgettable, and creative!<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Today, the most creative ideas go viral and spread on social media with cosmic speed. This leads to additional organic advertising and better reach. This allows you to highlight your strengths and poke fun at your competitors.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Want to surprise your audience and stand out in the industry? Then contact the creative managers at adskill\u00a0<a href=\"https:\/\/t.me\/sasha_adskill?start=blog\" target=\"_blank\" rel=\"noreferrer noopener\">@Sales_adskill,<\/a>\u00a0who will help you create and develop unique advertising messages! We\u2019ll set your company apart from your competitors with a professional production, organize advertising agencies, and choose the right locations for your advertising. Advertise creatively and your company will be seen by millions of people!<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Key takeaways from iconic brands on using creative ads to drive success, increase brand awareness, and boost conversion rates.<\/p>\n","protected":false},"author":2,"featured_media":2411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[25],"class_list":["post-2408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creative Advertising. 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