{"id":2417,"date":"2024-01-25T18:39:36","date_gmt":"2024-01-25T15:39:36","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/kreativ-v-reklame-ot-idej-k-vysokoj-konversii-i-rostu-prodazh-chast-1\/"},"modified":"2026-07-10T16:34:28","modified_gmt":"2026-07-10T13:34:28","slug":"creative-advertising-from-ideas-to-high-conversion-and-sales-growth-1","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/creative-advertising-from-ideas-to-high-conversion-and-sales-growth-1\/","title":{"rendered":"\u0421reative Advertising. From Ideas to High Conversion and Sales Growth!"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">The creative approach in advertising, also known as mind mapping or brainstorming, is a timeless \u201cclassic\u201d of marketing. Creativity takes a company beyond traditional solutions and sets it apart from the competition. And your place in the minds of consumers depends on how effectively the process is designed.<\/p> <p class=\"content__info-text wp-block-paragraph\">In this article, we\u2019ll talk about the most effective ways to incorporate creativity into advertising and explore the principles of its work through examples.<\/p> \t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-adskill-article-quote\">\n\t\n\t<div class=\"content__quote\">\n\t\t\n\t\t\t\t\t<p class=\"content__quote-text wp-block-paragraph\"><em>\u00abThere\u2019s nothing more effective than creative ad. It\u2019s more engaging, lasts longer, requires less media placement and builds a community of fans faster<\/em>\u00bb,<\/p> \t\t\n\t\t\t\t\t<div class=\"content__quote-autor\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"content__quote-name\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tStefan Vogel\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<br>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"content__quote-title\">Creative Director, Ogilvy &amp; Mather Germany<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"why-do-you-need-creativity-in-advertising\">Why do you need creativity in advertising?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">According to\u00a0<a href=\"https:\/\/www.bbh-labs.com\/most-marketing-is-bad-because-it-ignores-the-most-basic-data\/#_edn2\" target=\"_blank\" rel=\"noreferrer noopener\">statistics<\/a>, only 16% of customers can remember the advertising they have seen and associate it with the brand. This calls for a creative concept to somehow win over this small percentage. Here\u2019s what you can do:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Stand out from the competition;<\/li> <li>Grab the attention of your audience;<\/li> <li>Arouse emotions;<\/li> <li>Increase brand awareness;<\/li> <li>Multiply the return on your investment.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">One of the main objectives of advertising isn\u2019t only to achieve the widest possible reach, but also to increase interest in the brand and build loyalty.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"does-creativity-in-advertising-always-guarantee-its-attractiveness\">Does creativity in advertising always guarantee its attractiveness?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Sometimes a creative approach plays to its strengths and goes viral, and sometimes it fails:<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><span style=\"font-weight: 400;\">\u2705 Google\u2019s \u201cYear in Search\u201d advertising campaign in 2009 is an annual reminder of how dependent we are on Google for news and events.\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=3KtWfp0UopM\" target=\"_blank\" rel=\"noreferrer noopener\">The 2023 campaign<\/a>\u00a0garnered 351 million views in just one month.<\/span><\/p>\n<p class=\"content__article-text wp-block-paragraph\"><span style=\"font-weight: 400;\">\u2705 Focused on the PC and Mac debate, the\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=s01yqqbpuI0\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cApple: Get a Mac\u201d<\/a>\u00a0campaign was the best in the brand\u2019s history. It helped increase sales of Apple products by\u00a0<a href=\"https:\/\/news.softpedia.com\/news\/Apple-s-Get-a-Mac-Awarded-Grand-Effie-56898.shtml\" target=\"_blank\" rel=\"noreferrer noopener\">42%<\/a>\u00a0in one year from existing shares.<\/span><\/p>\n<p class=\"content__article-text wp-block-paragraph\">\u274c Razor brand Gillette has released a 2019 campaign with the tagline\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=UYaY2Kb_PKI&amp;t\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cThe best men can be\u201d<\/a>. The commercial was viewed on YouTube 2 million times in the first two days and sparked serious controversy. Many users called the campaign \u201cdead\u201d because it showed shocking content: images of bullying, and aggressive behavior by men. Many comments on the video are negative, labeling it \u201cfeminist propaganda.\u201d<\/p>\n<p class=\"content__article-text wp-block-paragraph\">In your pursuit of creativity, it\u2019s important to consider the preferences and needs of the target audience. Things like the content\u2019s relevance and the message\u2019s timeliness also play an important role.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"the-mechanics-of-creativity-where-to-find-creative-advertising\">The mechanics of creativity. Where to find creative advertising?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">The best way to get noticed in the information \u201cnoise\u201d is to create something that either transcends it or \u201cleads\u201d it, if only for a while. To make the message \u201cwork\u201d, it\u2019s important to develop awesome storytelling with visual triggers, and to succeed with an emotional CTA. In general,\u00a0<strong>the process is divided into 4 phases:<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>1. Focusing<\/strong>\u00a0or hypothesizing the problem to be solved.<br><strong>2. Generating ideas and abstract hypotheses<\/strong>\u00a0are recorded in parallel in sketches, on post-its, or in notes \u2014 whichever is more practical.<br><strong>3. Filtering.\u00a0<\/strong>The leading minds must be \u201cfiltered out\u201d of the total number\u201d \u2014 by ordinary majority voting or, for example, by the\u00a0<a href=\"https:\/\/www.eisenhower.me\/eisenhower-matrix\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eisenhower matrix<\/a>.<br><strong>4. Idea Landing.<\/strong>\u00a0At this stage, a set of detailed subject ideas is formed. Based on the abstract concept, solutions to the concrete idea are presented. For example: where to get the correlation between a burger and an Easter egg to be amazed by it? Burger King, in its campaign on the eve of Easter, simply\u00a0<a href=\"https:\/\/penji.co\/wp-content\/uploads\/2021\/09\/8-burger-king-ad.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\">flipped the product<\/a>\u00a0to resemble an egg.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Creativity doesn\u2019t always come \u201con demand\u201d, but is rather the result of serendipity combined with persistent brainstorming. If you\u2019re not sure how to kick-start the creative process, here are some ways to help:<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>1.<\/strong> Analogies or visual metaphors for finding unexpected connections \u2014 <a href=\"https:\/\/pbs.twimg.com\/media\/FY40VJwWYAAUiqi?format=jpg&amp;name=small\" target=\"_blank\" rel=\"noreferrer noopener\">Braun<\/a>,\u00a0<a href=\"https:\/\/i.pinimg.com\/564x\/16\/5e\/b3\/165eb322eb35111188938ada0957175c.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">Tabasco<\/a>\u00a0;<br> <strong>2.<\/strong> Contrasting or comparing two opposing ideas \u2014 <a href=\"https:\/\/miro.medium.com\/v2\/resize:fit:880\/1*b0-LNLd6nWltqq8eClVWjA.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\">Pepsi<\/a>\u00a0;<br> <strong>3.<\/strong> Bringing to the absurdity of conception, for singularity and original conclusions \u2014 <a href=\"https:\/\/penji.co\/wp-content\/uploads\/2021\/09\/16-first-call.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\">First Call<\/a>\u00a0;<br> <strong>4.<\/strong> A play on contrasts or audience desires that creates a memorable image \u2014 <a href=\"https:\/\/penji.co\/wp-content\/uploads\/2021\/09\/9-mcdonalds-ad.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\">McDonald\u2019s<\/a>\u00a0;<br> <strong>5.<\/strong> Stature or use of aspects of prestige, elitism \u2014 <a href=\"https:\/\/www.youtube.com\/watch?v=owGykVbfgUE\" target=\"_blank\" rel=\"noreferrer noopener\">Old Spice Smell Like A Man, Man<\/a>\u00a0;<br> <strong>6.<\/strong> Collaboration or cooperation with other companies. For example, <a href=\"https:\/\/media.licdn.com\/dms\/image\/D4D12AQHqUh7yyXnjrg\/article-cover_image-shrink_720_1280\/0\/1694963850167?e=2147483647&amp;v=beta&amp;t=F2SQPZMP5RWm8-uG1hpIHhfOdHUHJEbV7po2R91GMck\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify &amp; Uber<\/a>\u00a0have integrated music streaming into their ride-ordering app and now, while waiting for a cab, people create their music playlists that play from the speakers during the ride.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"how-do-you-find-inspiration-for-creating-ads-from-overheads-to-moodboards\">How do you find inspiration for creating ads? From overheads to moodboards<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Developing creativity, while abstract, is a necessary process. In the initial phase, it\u2019s important to brainstorm or mind-mapping yourself at regular intervals.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Marketers draw inspiration from a variety of sources because it\u2019s important that a creative concept captures the audience\u2019s interest, influences their emotional response and inspires action. Here are a few ideas where you can get inspired to jumpstart the creative process:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Watch movies about business, marketing, and sales. For example, \u201c<a href=\"https:\/\/www.amazon.com\/Joneses-David-Duchovny\/dp\/B076CP8X8D\" target=\"_blank\" rel=\"noreferrer noopener\">The Jones Family<\/a>\u201d is about hidden and native advertising. There is also a documentary called \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=oeTgLKNb5R0\" target=\"_blank\" rel=\"noreferrer noopener\">No Logo<\/a>\u201d about developing the best brands.<\/li> <li>Listen to podcasts. For example,\u00a0<a href=\"https:\/\/adindex.ru\/video\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adindex Podcasts<\/a>\u00a0with an overview of classic advertising cases, and digital marketing in TV series and movies. Check out the\u00a0<a href=\"https:\/\/www.youtube.com\/@patflynn\" target=\"_blank\" rel=\"noreferrer noopener\">Youtube channel of Pat Flynn<\/a>, one of the most respected and well-known internet marketers in the world. In his vlogs, Pat Flynn shares his thoughts on hot topics in marketing, creativity, and productivity.<\/li> <li>Study the behavior and psychology of people. It\u2019s important to learn how, and what they react to, what emotions certain things, brands, and products evoke in them.<\/li> <li>Develop niche knowledge, and study the characteristics and trends of a particular industry.<\/li> <li>Create mood boards or compilations to visualize ideas and create a concept for an advertising project.\u00a0<a href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a><\/li> <li>Dive into brainstorming to stimulate free thinking and generate new ideas. A good brainstorming tool would be the\u00a0<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.progoolka&amp;hl=ru\" target=\"_blank\" rel=\"noreferrer noopener\">Shoogar<\/a>\u00a0app with daily workouts for creativity,\u00a0<a href=\"https:\/\/www.lumosity.com\/en\/figment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Figment<\/a>, and\u00a0<a href=\"https:\/\/www.lumosity.com\/en\/landing_pages\/mindfulness\" target=\"_blank\" rel=\"noreferrer noopener\">Lumosity Mind<\/a>\u00a0for mindfulness.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"whats-next\">What&#8217;s next?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">These days, it\u2019s getting harder and harder to lure customers with slogans: people want to be part of the product story and participate, if not in the creation of the product, then in its adaptation. Armed with all the methods of creativity, it\u2019s time to get into practice!<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>We\u2019ll present modern advertising formats and examples of famous brands in the next part, which will be published in a few days. Don\u2019t miss it!<\/strong><\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>How creative ad ideas drive high conversions and sales growth, with strategies to boost engagement and optimize campaigns for results.<\/p>\n","protected":false},"author":2,"featured_media":584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[25],"class_list":["post-2417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0421reative Advertising. 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