{"id":2450,"date":"2024-01-15T18:41:54","date_gmt":"2024-01-15T15:41:54","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/tiktok-voshel-v-reiting-prilozhenii-s-naibolshimi-dokhodami\/"},"modified":"2026-07-10T16:34:28","modified_gmt":"2026-07-10T13:34:28","slug":"tiktok-entered-the-ranking-of-apps-with-the-highest-revenues","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/tiktok-entered-the-ranking-of-apps-with-the-highest-revenues\/","title":{"rendered":"TikTok Entered the Ranking of Apps with the Highest Revenues"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">Is TikTok really that successful? The app reached\u00a0<a href=\"https:\/\/techcrunch.com\/2021\/09\/27\/tiktok-reached-1-billion-monthly-active-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">1 billion monthly active users<\/a>\u00a0by 2021 and recently set a new record. TikTok is the\u00a0<a href=\"https:\/\/www.data.ai\/en\/insights\/top-trending-apps\/tiktok-10-billion-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">only mobile app without games<\/a>\u00a0that has generated purchases worth 10 billion dollars. TikTok now has a place of honor in digital marketing as the app with the highest revenue!<\/p> \t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"the-path-to-victory\">The path to victory<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">According to an in-depth analysis by\u00a0<a href=\"https:\/\/www.data.ai\/en\/insights\/top-trending-apps\/tiktok-10-billion-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data.ai<\/a>, TikTok has cemented its position as one of the most lucrative mobile apps worldwide. Based on comprehensive data from the App Store and Google Play from 2016 to 2023, TikTok has amassed a staggering revenue of more than 10 billion US dollars throughout its existence.<\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li><strong>Candy Crush Saga \u2014 $12 billion.<\/strong><\/li> <li><strong>Honor of Kings \u2014 $11 billion<\/strong><\/li> <li><strong>Monster Strike \u2014 $10.6 billion<\/strong><\/li> <li><strong>Clash of Clans \u2014 $10.2 billion<\/strong><\/li> <li><strong>TikTok \u2014 10$ billion (isn\u2019t a game app)<\/strong><\/li> <\/ol><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-98-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-98-1.jpg\" class=\"wp-image-1589\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-98-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-98-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-98-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-98-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-98-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">At the beginning of this year, consumer spending on the platform was $6 billion, and by the end of the fall, +$3.8 billion had been added. That\u2019s an impressive jump of\u00a0<a href=\"https:\/\/www.businessofapps.com\/news\/tiktok-achieves-10-billion-in-consumer-spending\/\" target=\"_blank\" rel=\"noreferrer noopener\">+61% year-on-year<\/a>\u00a0and 45% more than the previous year! For comparison: these figures only refer to spending by iOS and Google Play users. The figure is even higher if you include the Chinese Android stores from third-party providers.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>What is the result?<\/strong>\u00a0TikTok has managed to maintain its sales lead and eclipse the heavyweights Tinder and YouTube: Its closest competitors are now 3 billion dollars behind the market leader.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"why-does-tiktok-maintain-its-position-at-the-top-of-the-charts\">Why does TikTok maintain its position at the top of the charts?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">TikTok remains a favorite of the young and ambitious: The main age of the\u00a0<a href=\"https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">target group<\/a>\u00a0is between 16 and 34. This also has an impact on the advertising formats, the most popular of which are:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Hashtag challenges to increase the attractiveness of your product\/service<\/strong><\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9778_1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9778_1.jpg\" class=\"wp-image-1591\" width=\"1207\" height=\"391\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9778_1.jpg 1207w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9778_1-300x97.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9778_1-1024x332.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9778_1-768x249.jpg 768w\" sizes=\"auto, (max-width: 1207px) 100vw, 1207px\" \/><\/a><\/figure><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-quote\">\n\t\n\t<div class=\"content__quote\">\n\t\t\n\t\t\t\t\t<p class=\"content__quote-text wp-block-paragraph\"><em>Uniqlo UT\u2019s collaboration with TikTok for the #UTPlayYourWorld competition in Japan, Taiwan and France was a successful example. Using the corresponding hashtag, participants were asked to showcase their Uniqlo UT outfits on TikTok. The selected participants gained high visibility and appeared on advertising screens in Uniqlo stores and social media platforms. The campaign, which ran for two weeks, had over 95,000 participants and was viewed more than 330 million times.<\/em><\/p> \t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Using filters, effects, and proprietary lenses<\/strong><\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_2_1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_2_1.jpg\" class=\"wp-image-1593\" width=\"1206\" height=\"840\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_2_1.jpg 1206w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_2_1-300x209.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_2_1-1024x713.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_2_1-768x535.jpg 768w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Native full-screen ads\u00a0<\/strong>lasting up to 15 seconds with calls to action on the website and hashtag challenge<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_3_1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_3_1.jpg\" class=\"wp-image-1595\" width=\"1207\" height=\"734\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_3_1.jpg 1207w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_3_1-300x182.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_3_1-1024x623.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_3_1-768x467.jpg 768w\" sizes=\"auto, (max-width: 1207px) 100vw, 1207px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Combined advertising campaigns.\u00a0<\/strong>Brands with a strong presence on TikTok often combine several advertising functions in one campaign.<\/li> <\/ul><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-quote\">\n\t\n\t<div class=\"content__quote\">\n\t\t\n\t\t\t\t\t<p class=\"content__quote-text wp-block-paragraph\"><em>For example, Nike\u2019s #YoureIt campaign was conceived as an international tag game. It invited girls from Europe to prove their fitness and skills by tagging their friends on Instagram, Snapchat and TikTok with personalized brand stickers.<\/em><\/p> \t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_4_1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_4_1.jpg\" class=\"wp-image-1597\" width=\"1207\" height=\"734\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_4_1.jpg 1207w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_4_1-300x182.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_4_1-1024x623.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/rectangle_9777_4_1-768x467.jpg 768w\" sizes=\"auto, (max-width: 1207px) 100vw, 1207px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"tiktoks-revenue-streams-revealed\">TikTok&#8217;s revenue streams revealed<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Today, TikTok\u2019s main spending comes from in-app purchases through \u201cvirtual Koins\u201d that can be redeemed (incidentally, the platform always keeps 50% of sales). The audience rewards video creators for liking content with coins. The most popular\u00a0<strong>in-app purchase<\/strong>\u00a0is a bundle of over 1,300 coins for $19.99.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Most of TikTok\u2019s profits come from iOS users from the US and China (up to 60%), who are willing to spend their money on virtual coins indefinitely. The platform\u2019s high revenues also depend on the affluent audience in the Middle East, Germany, England and Japan (up to 15% of revenues per year).<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The top apps that will make TikTok the most money in 2023 are advertising and e-commerce with the recently added TikTok Shop feature.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"tiktok-has-set-a-new-standard-in-the-industry\">TikTok has set a new standard in the industry<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Today, TikTok can confidently be described as the frontrunner in the race for the world\u2019s best-paid mobile application title. And according to forecasts, consumer spending will rise to 15 billion dollars by 2024.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-100-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-100-1.jpg\" class=\"wp-image-1599\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-100-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-100-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-100-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-100-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-100-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-quote\">\n\t\n\t<div class=\"content__quote\">\n\t\t\n\t\t\t\t\t<p class=\"content__quote-text wp-block-paragraph\"><em>\u201cTikTok\u2019s phenomenal success is gradually approaching the $15 billion mark in 2024. The platform will eclipse the most lucrative mobile games thanks to innovative app monetization and audience engagement strategies\u201d<\/em><\/p> \t\t\n\t\t\t\t\t<div class=\"content__quote-autor\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"content__quote-name\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tLexi Sydow\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<br>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"content__quote-title\">Head of Analytics at data.ai<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">Lexi Sudov also states this:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Today, the TikTok audience spends more than $11 million a day on \u201ctips\u201d to their favorite content creators;<\/li> <li>It is predicted that by the end of 2024, TikTok users\u00a0<a href=\"https:\/\/edition.cnn.com\/2023\/12\/13\/tech\/tiktok-user-spend-record-10-billion-intl-hnk\/index.html#:~:text=%E2%80%9CTikTokers%20are%20poised%20to%20spend,for%20influencers%20on%20the%20platform.\" target=\"_blank\" rel=\"noreferrer noopener\">will spend 22%<\/a>\u00a0more time on the app than in 2023.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"theres-a-wide-scope-for-expansion\">There&#8217;s a wide scope for expansion<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">TikTok continues to expand its leading position in mobile apps and TikTok Shop for E-commerce, where creators and sellers can conduct business directly on the platform. In addition, TikTok is introducing more and more exciting features and opportunities for advertisers. If you need real-life examples of successful advertising on TikTok, you can find them in\u00a0<a href=\"https:\/\/adskill.com\/en\/blog\/how-we-attracted-a-new-audience-increased-ltv-by-16-percent\/\">adskill\u2019s case studies<\/a>\u00a0on running ads for high-value products.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Marketers and advertisers will definitely have something to do on the platform. In the meantime, the adskill team will always help you find the best strategy for your launch, provide you with agency accounts and offer you comprehensive support at every stage of your work. Write to our managers\u00a0<a href=\"https:\/\/t.me\/sasha_adskill?start=blog\" target=\"_blank\" rel=\"noreferrer noopener\">@Sales_adskill<\/a>\u00a0and achieve record conversion rates on a top platform!<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>We explain how TikTok became one of the most profitable apps, strengthening its position through monetization and brand partnerships.<\/p>\n","protected":false},"author":2,"featured_media":3125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[29],"class_list":["post-2450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-ad-platforms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok Entered the Ranking of Apps 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