{"id":2463,"date":"2023-11-16T20:06:38","date_gmt":"2023-11-16T17:06:38","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/5lajfhakov-google-dlya-prodvizheniya-mobile-games\/"},"modified":"2026-07-10T15:02:46","modified_gmt":"2026-07-10T12:02:46","slug":"okay-google-how-to-promote-mobile-games","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/okay-google-how-to-promote-mobile-games\/","title":{"rendered":"Okay, Google: How to Promote Mobile Games"},"content":{"rendered":"<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">According to Data.ai market analysis, iOS and Android users spent a staggering $33.9 billion on mobile apps and games in the first quarter of 2023. Manipulative design, aggressive marketing, misleading algorithms that incentivize players to spend more time and money in apps (lootboxes, random rewards, etc.) \u2014 somehow the mobile gaming industry continues to take over the market and is still far from its peak.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>In our new article we\u2019ll not only take comments from a Google expert, but also take an in-depth look at the top 5 trends for marketers in the gaming industry in 2023.<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"general-trends-in-the-mobile-gaming-sector\">General trends in the mobile gaming sector<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">In 2023, revenue from top mobile games\u00a0<a href=\"https:\/\/asomobile.net\/blog\/aso-otchet-po-trendam-rynka-mobilnyh-igr\/\" target=\"_blank\" rel=\"noreferrer noopener\">exceeds $100 million<\/a>\u00a0per month, with Asia and the U.S. accounting for the bulk of spending.<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Mobile games account for 42% of the total gaming market;<\/li> <li><a href=\"https:\/\/www.youtube.com\/watch?v=AvD1WIDZM2o\" target=\"_blank\" rel=\"noreferrer noopener\">Over 28%<\/a>\u00a0of global revenue on Google Play and Apple Store is in the US;<\/li> <li>In the first half of 2023, iOS and Android games earned\u00a0<a href=\"https:\/\/shazoo.ru\/2023\/07\/13\/145624\/dataai-mobilnye-igry-za-pervye-sest-mesiacev-2023-goda-zarabotali-41-mlrd-dollarov#:~:text=%D0%9D%D0%BE%D0%B2%D0%BE%D1%81%D1%82%D0%B8-,data.ai%3A%20%D0%9C%D0%BE%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5%20%D0%B8%D0%B3%D1%80%D1%8B%20%D0%B7%D0%B0%20%D0%BF%D0%B5%D1%80%D0%B2%D1%8B%D0%B5%20%D1%88%D0%B5%D1%81%D1%82%D1%8C%20%D0%BC%D0%B5%D1%81%D1%8F%D1%86%D0%B5%D0%B2%202023,%D0%B3%D0%BE%D0%B4%D0%B0%20%D0%B7%D0%B0%D1%80%D0%B0%D0%B1%D0%BE%D1%82%D0%B0%D0%BB%D0%B8%2041%20%D0%BC%D0%BB%D1%80%D0%B4%20%D0%B4%D0%BE%D0%BB%D0%BB%D0%B0%D1%80%D0%BE%D0%B2&amp;text=%D0%90%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B0%D1%8F%20%D1%84%D0%B8%D1%80%D0%BC%D0%B0%20data.ai%20%D0%BE%D0%BF%D1%83%D0%B1%D0%BB%D0%B8%D0%BA%D0%BE%D0%B2%D0%B0%D0%BB%D0%B0,%D0%B7%D0%B0%20%D0%BF%D0%B5%D1%80%D0%B2%D0%BE%D0%B5%20%D0%BF%D0%BE%D0%BB%D1%83%D0%B3%D0%BE%D0%B4%D0%B8%D0%B5%202023%20%D0%B3%D0%BE%D0%B4%D0%B0.\" target=\"_blank\" rel=\"noreferrer noopener\">$41 billion<\/a>\u00a0globally;<\/li> <li>The top three mobile games on\u00a0<a href=\"https:\/\/asomobile.net\/blog\/aso-otchet-po-trendam-rynka-mobilnyh-igr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Play<\/a>\u00a0are casual, simulation and action categories.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/11\/image-2025-09-12t110129.359-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/11\/image-2025-09-12t110129.359-1.jpg\" class=\"wp-image-1604\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/11\/image-2025-09-12t110129.359-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/11\/image-2025-09-12t110129.359-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/11\/image-2025-09-12t110129.359-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/11\/image-2025-09-12t110129.359-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/11\/image-2025-09-12t110129.359-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-quote\">\n    \n    <div class=\"content__quote\">\n        \n                    <p class=\"content__quote-text wp-block-paragraph\"><em>\u00abIndia is the world\u2019s top download leader for games on Google Play. The markets of India, Indonesia and Mexico are among the top 10 countries in terms of downloads and volume\u00bb<\/em><\/p>         \n                    <div class=\"content__quote-autor\">\n                \n                                    <span class=\"content__quote-name\">\n                                                    Marios Anastasiou                        \n                                                    <br>\n                        \n                                                    <span class=\"content__quote-title\">Account Manager, Google<\/span>\n                                            <\/span>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">Today, creating a game on a ready-made framework and publishing it is not a big deal. But the real quest begins when you need to effectively stand out from thousands of other applications and attract new users.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-quote\">\n    \n    <div class=\"content__quote\">\n        \n                    <p class=\"content__quote-text wp-block-paragraph\"><em>\u00abThe mobile gaming sector remains the most lucrative sector in the gaming industry. It is expected to break through the $200 billion bar in 2024\u00bb, \u2014\u00a0<\/em><a href=\"https:\/\/venturebeat.com\/games\/newzoo-game-market-will-hit-200b-in-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Newzoo<\/em><\/a><em>\u00a0data<\/em><\/p>         \n            <\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"are-there-challenges-to-promoting-mobile-games-in-2023\">Are there challenges to promoting mobile games in 2023?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">According to Google account manager Marios Anastasiou, there are three barriers that prevent developers from promoting their product:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Increased media competition.<\/strong>\u00a0The number of media channels and platforms has increased, creating more competition for audience attention.<\/li> <li><strong>Global economic issues.<\/strong>\u00a0Such events can lead to a change in consumers\u2019 priorities and preferences, their purchasing power.<\/li> <li><strong>Increased privacy.\u00a0<\/strong>There is a need to develop and implement technical solutions to ensure data security and privacy in mobile games and applications.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">Google is actively following the mobile gaming industry, leveraging several key trends for developers to succeed: improved monetization models, augmented reality AR, AI technologies, mobile video streaming, etc.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"trend-1-the-rise-of-subscription-based-monetization\">Trend #1 \u2014 The Rise of Subscription-Based Monetization<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">This monetization model has really caught on. Take a look at the two major stores with their a la carte subscriptions: Apple Arcade and Google Play Pass. The\u00a0<a href=\"https:\/\/static.adplayer.pro\/images\/video\/rewarded-demo-5bdc6c97916d8e73b87c43a57bb9b71b.mp4\" target=\"_blank\" rel=\"noreferrer noopener\">subscription<\/a>\u00a0gaming market is expected to grow 12.8% between 2023 and 2030 to reach $24.1 billion.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><a href=\"https:\/\/adskill.io\/\"><strong>AdSkill<\/strong><\/a><strong>\u00a0experts know more than just how to make money from subscriptions! The team will help you increase your income for any of the types of monetization: in-game purchases, regular advertising or a mixed model.<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"trend-2-testing-automated-execution-of-games\">Trend #2 \u2014 Testing &#038; Automated Execution of Games<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">For a positive game experience, it\u2019s important for the developer to test the game to fix bugs. During the soft launch phase, it is necessary to show the project to a small market, test its performance, and adjust the marketing strategy and content delivery.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Testing continues until the goal is achieved: getting the coveted marketing and product metrics. KPIs are different at different stages of a game project\u2019s development, but experienced analysts and producers navigate the game\u2019s potential at each stage of testing.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-quote\">\n    \n    <div class=\"content__quote\">\n        \n                    <p class=\"content__quote-text wp-block-paragraph\"><em>\u00abMore developed countries like the U.S. may be better candidates for app purchases. And the only way to find out is to do a test\u00bb<\/em><\/p>         \n                    <div class=\"content__quote-autor\">\n                \n                                    <span class=\"content__quote-name\">\n                                                    Marios Anastasiou                        \n                                                    <br>\n                        \n                                                    <span class=\"content__quote-title\">Account Manager, Google<\/span>\n                                            <\/span>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"trend-3-promotional-videos\">Trend #3 \u2014 Promotional Videos<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Videos allow potential users to visualize the process itself. Successful examples in the App Store and Google Play are\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=bzXzGMbdQfY\" target=\"_blank\" rel=\"noreferrer noopener\">Roblox<\/a>,\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=WFiyWanFhoMhttps:\/\/www.youtube.com\/watch?v=WFiyWanFhoM\" target=\"_blank\" rel=\"noreferrer noopener\">Candy Crush Saga<\/a>, etc.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">According to\u00a0<a href=\"https:\/\/www.businessofapps.com\/news\/mobile-users-pay-more-attention-to-ads-in-mobile-games-than-other-placements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tapjoy<\/a>, mobile game users are more likely to pay attention to advertising in games (41%) than on the web (17%), and on trend are:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Video ads \u2014 demonstrates gameplay, tells a story;<\/li> <li>Playable ads \u2014 try-before-you-buy method minimizes bounce rates;<\/li> <li>Rewarded video ads \u2014 users view ads for in-game rewards.<\/li> <\/ul><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-quote\">\n    \n    <div class=\"content__quote\">\n        \n                    <p class=\"content__quote-text wp-block-paragraph\"><em>\u00ab77% of users would watch a 30-second ad if they were given a discount for it\u00bb, \u2014\u00a0<\/em><a href=\"https:\/\/www.alistdaily.com\/technology\/opt-in-video-ads-could-help-fix-adblocker-dilemma-report-says\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>OpenX<\/em><\/a><\/p>         \n            <\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"trend-4-cross-promotion-to-increase-reach\">Trend #4 \u2014 Cross-promotion to Increase Reach<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Cross-promotion noticeably increases the number of installs. It is easy to promote a new game in another app or game.<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Social media.<\/strong>\u00a0Creation of publications, videos that demonstrate the game to subscribers, marketers, application developers and investors.<\/li> <li><strong>Email marketing.<\/strong>\u00a0Sending potential players advertisements of other games and offers of incentives (in-game items, discounts, bonuses).<\/li> <li><strong>Cross-promotion networks.<\/strong>\u00a0Effective for game promotion, advertising exchange with other developers.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">This is one of the key factors for increasing audience reach and one of the strengths of the<a href=\"https:\/\/adskill.io\/\">\u00a0AdSkill team<\/a>. The company\u2019s experts maximize the use of available channels, paying attention to advertising inside stores and in third-party applications.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/11\/image-2025-09-12t110534.681-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/11\/image-2025-09-12t110534.681-1.jpg\" class=\"wp-image-1606\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/11\/image-2025-09-12t110534.681-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/11\/image-2025-09-12t110534.681-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/11\/image-2025-09-12t110534.681-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/11\/image-2025-09-12t110534.681-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/11\/image-2025-09-12t110534.681-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"trend-5-ai-adoption\">Trend #5 \u2014 AI Adoption<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">AI is organically entering the<strong>\u00a0Android and iOS\u00a0<\/strong>app development industry. It helps to stand out among competitors through AI technologies and augmented (AR) and virtual reality (VR) games.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The usefulness of AI stands out both in the application of the technology in the games themselves (scenario or character development) and for analyzing user experience, collecting analytics.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>In games, AI is used to:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Improving gameplay to create a more immersive experience<\/li> <li>Adaptability to game style to provide a personalized experience<\/li> <li>Optimize performance across devices<\/li> <li>Help monetize apps through microtransactions, advertising, and partner collaboration<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">Also, the smart technologies will help analyze user experience and collect analytics. AI improves interaction with users, offers them contextual help and support, and tailors content and services to their needs.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">A rather interesting \u00abchip\u00bb for marketers in 2023 is\u00a0<strong>Google\u2019s BARD artificial intelligence<\/strong>. This is a powerful tool for analytics and optimization of advertising campaigns, because:<\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li><strong>Improves advertising effectiveness.<\/strong>\u00a0Based on machine learning, it identifies the most effective strategies, attractive ad types, and channels;<\/li> <li><strong>Optimizes monetization.<\/strong>\u00a0BARD offers recommendations on in-game ad placement, optimizing purchase prices to increase in-game revenues;<\/li> <li><strong>Predicts user behavior.<\/strong>\u00a0BARD helps you better understand your audience, their preferences and needs, creating personalized and targeted advertising campaigns;<\/li> <li><strong>Analyzes competitors.<\/strong>\u00a0The tool offers marketers to make more informed decisions to develop better marketing strategies.<\/li> <\/ol>\n<p class=\"content__article-text wp-block-paragraph\"><a href=\"https:\/\/adskill.io\/\">AdSkill<\/a>\u00a0actively uses BARD in its practice, creating topnotch projects and effective strategies for them. AI technologies help generate attractive ad types and find the best channels for mobile games.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"how-not-to-miss-a-single-trend\">How not to miss a single trend?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Google\u2019s account manager sees the future of the Mobile Games sector as prosperous and sustainable. He believes that it\u2019s necessary to be prepared for economic changes, aligning strategies each time and diversifying monetization models both in the form of purchase and advertising. It also expects global gaming revenues to grow from $92 billion to $103 billion by 2025.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>The\u00a0<\/strong><a href=\"https:\/\/adskill.io\/\"><strong>AdSkill team<\/strong><\/a><strong>\u00a0is picking up on this wave and offers many strategies to move companies forward in this area, including providing agency accounts, expertise, and Google&amp;AdSkill synergies. We can help you with launching marketing campaigns, scaling budgets and determining success rates of media sources.<\/strong>\u00a0<a href=\"https:\/\/t.me\/sales_adskill\" target=\"_blank\" rel=\"noreferrer noopener\">Write to our manager<\/a>\u00a0and conquer the gamer community with new offers!<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Discover Google\u2019s tips for mobile game promotion: leverage AI, cross-promotion, video ads, and consistent testing to scale.<\/p>\n","protected":false},"author":2,"featured_media":5461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[26],"class_list":["post-2463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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