{"id":2485,"date":"2023-10-04T20:16:52","date_gmt":"2023-10-04T17:16:52","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/osnovy-ecommerce-ot-bitrix24-do-ozon-i-wildberries\/"},"modified":"2026-07-10T16:34:30","modified_gmt":"2026-07-10T13:34:30","slug":"fundamentals-of-e-commerce-from-amazon-to-asos-and-ebay","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/fundamentals-of-e-commerce-from-amazon-to-asos-and-ebay\/","title":{"rendered":"Fundamentals of E-Commerce: from Amazon to ASOS and eBay"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">With smartphones and fast internet, users have embraced the world of E-commerce. Online shopping has become a norm, allowing people to purchase a wide range of products and services from the comfort of their homes: gadgets, video games, clothing, furniture, booking tickets and ordering food.<\/p> \t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"the-whales-on-which-e-com-hangs-on\">The &#8220;Whales&#8221; on which E-com hangs on<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">It\u2019s been almost 30 years since the first sale online \u2014 of Sting\u2019s new album, \u201cTen Summoner\u2019s Tales.\u201d Back then, buyer Phil Brandenberger paid $12 for the record and used a bank card to pay for shipping.<br> Today, E-commerce is undergoing a global transformation. In-app, on-site and point-of-sale online advertising reaches nearly 20% of all digital advertising. And experts estimate that by 2025, the share of social media shopping will reach<strong>\u00a0$1.2 trillion.<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">E-commerce has successfully united marketplaces and services with online payment:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Marketplaces and online stores \u2014\u00a0<strong>AliExpress, Amazon, eBay, Shopify, ASOS, Coinbase, etc.<\/strong><\/li> <li>Mobile commerce \u2014 app and software stores, such as<strong>\u00a0Google Play and App Store;<\/strong><\/li> <li>Supply chain management \u2014 courier and logistics companies, such as\u00a0<strong>Wolt, Uber Eats, Glovo;<\/strong><\/li> <li>Internet marketing to attract and retain customers through various channels (social media, content marketing, search engine optimization);<\/li> <li>B2B services for automation of data collection and warehouse management \u2014 CRM-systems\u00a0<strong>(Bitrix24)<\/strong>, tax and accounting\u00a0<strong>(1C)<\/strong>, platforms with no-code tools<strong>\u00a0(Tilda).<\/strong><\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>What to sell?\u00a0<\/strong>Services, physical and digital goods such as food, beauty products, dietary supplements, apparel, electronic gadgets and more depending on authorized GEOs and restrictions.<br> <strong>Who to sell to?<\/strong>\u00a0Business is conducted directly with consumers (B2C) or other companies (B2B). E-com also considers C2B formats \u2014 for example, an outsourced performer (designer, programmer) offers his services or goods to large companies. And the C2C model is suitable for those users who directly provide services to the client, such as tutoring, confectionery, etc.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"the-everyday-life-of-e-commerce-statistics\">The everyday life of E-commerce: statistics<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">The rapid jump in digitalization and the general shift to an online economy has improved the conditions for the development of E-com. More than 5 billion unique users today have access to the Internet, and thus automatically become potential buyers.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"the-good-news\">The good news:<\/h2>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Global E-com retail sales have reached ~$5 trillion since 2021;<\/li> <li>By 2023, there are over 2.14 billion online shoppers in the world;<\/li> <li>By 2026, the E-com market size will grow at a CAGR of 56% and its value will break through a ceiling of ~$8.1 trillion<\/li> <li>By 2027, global E-com revenue will grow at a 15% CAGR with revenues exceeding $27 trillion.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">It\u2019s now known that 69.4% of consumers use smartphones to make purchases. But what attracts them to E-com?<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Free shipping \u2014 50%<\/li> <li>Promotional offers \u2014 40%<\/li> <li>Return policy \u2014 33%<\/li> <li>Quick shopping cart checkout \u2014 31%<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">At this rate, by 2040,\u00a0<a href=\"https:\/\/www.nasdaq.com\/articles\/uk-online-shopping-and-e-commerce-statistics-2017-2017-03-14\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">about 95%<\/a>\u00a0of all purchases will be made through E-commerce. That\u2019s a great reason to get in place and launch a successful advertising campaign today.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"challenges-for-classic-marketing-advantages-disadvantages-of-e-com\">Challenges for classic marketing: advantages &#038; disadvantages of E-com<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">E-commerce continues to grow, actively using advertising technologies AR, AI, voice shopping, and sales through social media. All of this offers customers new opportunities to interact with brands.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>The pros of E-com include:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>No leasing retail space or hiring salespeople;<\/li> <li>Reducing costs and making it easier to scale the business;<\/li> <li>Ability to sell directly through a personal website;<\/li> <li>Availability of in-depth analytics and call tracking;<\/li> <li>Online presence to increase leads.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>What is it about sales without the downsides? Here they are:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>No internet access = no sales;<\/li> <li>Difficulty in filing copyright protection for electronic goods;<\/li> <li>Ongoing brand competition.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"entering-e-commerce-what-to-look-out-for\">Entering E-commerce: What to look out for?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Among the global development trends in E-com is the growing demand for eco goods (e.g. energy-efficient refrigerators, lamps, goods made of recycled materials, electric cars, furniture made of eco-friendly materials).<\/p>\n<p class=\"content__article-text wp-block-paragraph\">By the way, AdSkill has\u00a0<a href=\"https:\/\/adskill.com\/en\/blog\/tiktok-case-60000-in-sales-30-in-traffic\/\"><strong>a great case study on electric car sales<\/strong><\/a>. We have published it earlier.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Omnichannel shopping is a special approach to sales through different channels and platforms is gaining popularity. It allows customers to choose the most convenient way to buy and interact with a brand. For example, Starbucks often accompanies the client and works with him at all stages of the funnel.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/image-2025-09-12t154042.084-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/image-2025-09-12t154042.084-1.jpg\" class=\"wp-image-1643\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/image-2025-09-12t154042.084-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/image-2025-09-12t154042.084-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/image-2025-09-12t154042.084-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/image-2025-09-12t154042.084-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/image-2025-09-12t154042.084-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">NFT, AR and VR technologies are continuously being introduced into E-commerce to create engaging experiences for customers. A prime example was Nike\u2019s $134,000 virtual sneakers case.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/image-2025-09-12t154208.024-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/image-2025-09-12t154208.024-1.jpg\" class=\"wp-image-1645\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/image-2025-09-12t154208.024-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/image-2025-09-12t154208.024-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/image-2025-09-12t154208.024-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/image-2025-09-12t154208.024-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/image-2025-09-12t154208.024-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">E-commerce experiences are a real challenge to traditional marketing \u2014 vibrant, fast, engaging for the consumer.<strong>\u00a0<\/strong><a href=\"https:\/\/adskill.com\/\"><strong>The AdSkill team<\/strong><\/a><strong>\u00a0will help businesses successfully launch and grow their online E-commerce experience: develop effective marketing strategies, increase brand visibility and improve conversions.<\/strong>\u00a0Take advantage of our comprehensive promotion solutions, agency accounts, and expert support to easily scale in the E-commerce era! And how to choose the most successful trends and promotion channels, we\u2019ll help you understand in the following overview.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>E-commerce explained: from Amazon and ASOS to eBay, learn how platforms function, strategies that drive success, and the trends shaping the industry.<\/p>\n","protected":false},"author":2,"featured_media":3147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[26],"class_list":["post-2485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fundamentals of E-Commerce: from Amazon to ASOS and eBay<\/title>\n<meta name=\"description\" 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