{"id":2497,"date":"2023-09-07T20:20:01","date_gmt":"2023-09-07T17:20:01","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/prodvigaem-tg-kanal-cherez-yandeks-direkt\/"},"modified":"2026-07-10T16:34:31","modified_gmt":"2026-07-10T13:34:31","slug":"another-way-to-promote-the-telegram-channel","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/another-way-to-promote-the-telegram-channel\/","title":{"rendered":"Another Way To Promote The Telegram Channel"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">Telegram is known as a powerful promotional channel, a key social network &amp; messenger. You can meet giants like The Washington Post, Netflix, and VINCI here. This is a great platform for business promotion because, with the help of messenger information is delivered directly to the user\u2019s pocket. It remains to take out a smartphone &amp; read the message.<\/p> <p class=\"content__info-text wp-block-paragraph\">Let\u2019s understand how effective and profitable it\u2019s today to gather your target audience here to promote brand products. How do you choose the right one out of dozens of ways to advertise a Telegram channel, and what does Yandex.Direct have to do with it?<\/p> \t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"hard-facts\">Hard facts<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Telegram is used by ~800 million people every month. It\u2019s most often downloaded on mobile devices in Russia and India, but it\u2019s blocked in China and Iran. Today &lt;10% of administrators earn ~1000$ on their channels, while up to 40% of advertisers spend ~250$ on promotion. It just so happens that the cloud messenger has \u201cexorbitant\u201d\u00a0<a href=\"https:\/\/inclient.ru\/telegram-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">statistics<\/a>:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>The value of the company reaches $124$ billion;<\/li> <li>The total audience of publishers exceeds 80 billion people;<\/li> <li>&lt;70 billion messages are sent on the network every day;<\/li> <li>Messenger is used predominantly by men (58%);<\/li> <li>Average time of visits \u2014 &lt;4 hours\/month;<\/li> <li>Average price per 1000 impressions \u2014 up to $16.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">While most promotional platforms rely on visuals (Instagram, Tik Tok, Likee), Telegram prioritizes first-person text. It\u2019s important always to consider how well it matches the advertising message and meets the request of potential subscribers.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"work-schemes-of-promotion\">Work schemes of promotion<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Many businesses successfully promote on Telegram: from construction and real estate to online schools. Hundreds of promotion methods on the site have long been reduced to 10, and from the list, you can\u00a0<strong>safely cross off<\/strong>\u00a0catalogues with a selection of channels, word of mouth, crowd marketing, attracting bots and spam on external links.\u00a0<strong>But they work well:<\/strong><\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li><strong>Paid advertising.<\/strong>\u00a0You can achieve growth of up to 30,000 subscribers only on its purchase.<\/li> <li><strong>Telegram Ads.<\/strong>\u00a0Since 2021, ads have been brought directly into channels that have &lt;1000 subscribers. But Telegram Ads\u2019s disadvantage is the entry threshold of 3,000 euros + 20% VAT + 15% to the intermediary. And long moderation takes, in rare cases, weeks.<\/li> <li><strong>Free cross-promotion.<\/strong>\u00a0You\u2019ll have to find groups with plus or minus the same number of subscriptions and coverage and agree with their owner on cooperation.<\/li> <li><strong>Recommendations.<\/strong>\u00a0According to statistics,\u00a0<a href=\"https:\/\/elama.ru\/blog\/kak-auditoriya-ispolzuet-telegram-na-rubezhe-20222023-godov-rezultaty-issledovaniya\/\" target=\"_blank\" rel=\"noreferrer noopener\">83% of people subscribe<\/a>\u00a0to TG-channels on recommendation, not looking for them alone.<\/li> <li><strong>Yandex. Direct.<\/strong>\u00a0This method allows you to run advertising on a public or a separate post. When there are sharp posts for the audience, they can be written in the Direct ad. It remains to add a catchy headline, and the text continues with a link to the post in the TG.<\/li> <\/ol>\n<p class=\"content__article-text wp-block-paragraph\">Let\u2019s focus on promotion through Yandex \u2014 the largest platform for contextual advertising on search engine pages &amp; websites.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"how-to-promote-telegram-channels-via-yandexbusiness\">How to promote Telegram channels via Yandex.Business?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Authors of TG channels should pay attention to promotion via Yandex due to flexible ad creation and audience selection.\u00a0<strong>Advantages of launching advertising through Yandex:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Only five minutes<\/strong>\u00a0separate an advertiser from launching TG-channel ads. He is required to add a link and a post. Yandex will independently create ads from them and select a site for display.<\/li> <li><strong>50 000+ sites<\/strong>\u00a0form the Yandex advertising network, and the channel ads are launched on several.<\/li> <li>Yandex\u00a0<strong>automatically checks posts<\/strong>\u00a0daily and adds the most recent ones to the ads. It\u2019s possible to upload up to 50 posts in advertising at the same time.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">Those ads, created automatically, will be able to edit: change the photo, headline and message. There are two options available for the advertiser to launch:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>From an intermediate page.<\/strong>\u00a0In this case, the user clicks on the ad and reads the post, and then \u2014 goes to the channel<\/li> <li><strong>Without an intermediate page.<\/strong>\u00a0In this case, the reader clicks on the ad and immediately goes to the public.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"how-does-the-promotion-work\">How does the promotion work?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Yandex demonstrates advertising in its own services, as well as on the sites of partners. Smart algorithms automatically select the places of displays based on the audience and topics. This approach optimizes costs and intelligently redistributes the advertising budget. All statistics can be viewed in the personal cabinet of Yandex.Business. It will inform you about the number of users:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Who has viewed the text of posts;<\/li> <li>Who joined the channel.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"other-good-news\">Other good news<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">You should definitely use the promotion of Telegram channels through Yandex! All conditions for their successful promotion have been created here. Especially since Yandex has recently started testing advertising in Telegram channels, such messages don\u2019t differ from other publications and only contain a link about the advertiser.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">This ad also has an age tag or a disclaimer. The channel administrator only needs to give the bot the right to publish new messages \u2014 Yandex. Direct\u2019s neural networks will do the rest.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>The\u00a0<\/strong><a href=\"https:\/\/adskill.io\/\"><strong>adskill team<\/strong><\/a><strong>\u00a0will help you promote your business in Telegram via Yandex. We\u2019ll provide agent offices with advanced functionality. Our services share agency accounts that accurately increase the ad campaign\u2019s effectiveness and are distinguished by high-quality optimization and accelerated moderation. Don\u2019t miss your chance to scale your business by announcing yourself louder than ever!<\/strong><\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Should you advertise via Telegram in today\u2019s market? Discover how to pick the best format and the role Yandex Direct can play.<\/p>\n","protected":false},"author":2,"featured_media":3153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[27],"class_list":["post-2497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-mediabuying"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Another Way To Promote The Telegram Channel<\/title>\n<meta name=\"description\" content=\"Should you advertise via Telegram in today\u2019s market? 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