{"id":2508,"date":"2023-08-25T20:32:08","date_gmt":"2023-08-25T17:32:08","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/kak-kreativy-uvelichivayut-ctr-13-lajfhakov\/"},"modified":"2026-07-10T16:34:31","modified_gmt":"2026-07-10T13:34:31","slug":"how-creatives-increase-ctr-13-lifehacks","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/how-creatives-increase-ctr-13-lifehacks\/","title":{"rendered":"How Creatives Increase CTR \u2014 13 Lifehacks"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">Picture a scenario where a business could potentially \u201cfail\u201d due a single poor image or video. To prevent such situations, we emphasize the importance of captivating visual ads. Effective creative content not only enhances conversion rates but also improves click-through rates (CTR) and consistently attracts new customers.<\/p> <p class=\"content__info-text wp-block-paragraph\">In order to achieve the desired level of engagement and maximize clickability, it is essential to invest effort into creating compelling creatives. Now, let\u2019s delve into the concept of CTR and explore whether there are universal principles to boost its performance.<\/p> \t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"ctr-potential\">CTR potential<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Clicks hold greater significance for businesses compared to mere views from casual observers. To determine the effectiveness of a Facebook banner, TikTok video, or app ad, the Click-Through Rate (CTR) serves as a valuable metric. CTR represents the percentage ratio of the number of clicks on an ad to the number of times it is displayed.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Increasing CTR leads to a higher ad position and a decrease in the cost per click. What is the purpose of CTR, you may ask?<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Attracting traffic and audience<\/li> <li>Maximizing budget savings and improving the return on investment for products\/services<\/li> <li>Enhancing the frequency of displaying ads with high CTR on various platforms<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">Good creative content benefits everyone involved: users are more inclined to click on it, thereby increasing CTR. Simultaneously, advertisers experience a decrease in the average cost per click (CPC) for the ads.<br> For advertising campaigns targeting a broad audience, a commendable CTR is considered to be around 2%, while for moderately competitive markets, an average CTR of 4% is desirable. However, if you have a narrow target audience, a CTR below 5% is considered normal.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"increasing-clickability-a-guide-to-creatives\">Increasing clickability \u2014 a guide to creatives<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">CTR is relevant where advertising is set up on PPC or pay-per-click.\u00a0<strong>What does the clickability rate depend on?<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>The content of the ad<\/strong>\u00a0\u2014 headline, picture or video, graphics, mechanisms of their execution<\/li> <li><strong>Audience profile settings<\/strong>\u00a0\u2014 their interests &amp; parameters<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">Remember that video creative will interest the user much more and increase CTR than a simple picture. To not rack your brains, we\u2019ve gathered the best marketing ideas on how to get the most out of advertising content &amp; video creatives.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>1. Large Combo<\/strong><br>A special formula for an advertisement increases CTR well: promotion or discount + trigger (for example, a button indicating a bonus) + CTA call to action.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t225850.540-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t225850.540-1.jpg\" class=\"wp-image-1741\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t225850.540-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t225850.540-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t225850.540-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t225850.540-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t225850.540-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>2. Trigger Buttons<\/strong><br> A button with an effective call to action and instant installation of an app in the App Store or Google Play is memorized and used by people. In video ads, it\u2019s added at the beginning or end of the video, on a picture \u2014 anywhere.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t230400.025-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t230400.025-1.jpg\" class=\"wp-image-1743\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t230400.025-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t230400.025-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t230400.025-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t230400.025-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t230400.025-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>3. Question Passage<\/strong><br> Use questions in your creatives because it\u2019s a great trick for a potential buyer. To increase CTR, it\u2019s important to interest, intrigue him as much as possible. And then he will tell you \u2014 \u201cYes!\u201d<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t230754.583-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t230754.583-1.jpg\" class=\"wp-image-1745\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t230754.583-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t230754.583-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t230754.583-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t230754.583-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t230754.583-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>4. Everything Is Relative<\/strong><br>An effective way to show the value of your product is to take and\u00a0<a href=\"https:\/\/vimeo.com\/383518563\" target=\"_blank\" rel=\"noreferrer noopener\">compare the results of \u201cbefore\u201d\/\u201dafter\u201d its use<\/a>.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>5. Fake chats<\/strong><br> Imitation of correspondence in social networks is also a kind of creativity! Today, anything can be faked online, even a correspondence with Ilon Musk asking for money or advice. It can be framed through the code of page elements, dialog with your fake account. This technique is especially popular among gambling affiliates.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>6. Animated Videos<\/strong><br> Businesses utilize both 2D and 3D\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=qaTB_u1THVs\" target=\"_blank\" rel=\"noreferrer noopener\">animation<\/a>\u00a0to create visually striking content. These types of videos have a high-quality appearance, giving them an expensive and professional look. As a result, they capture 30% more attention compared to standard videos<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>7. Shoppable Video<\/strong><br> Use the content with a direct purchase option or Shoppable Video that shortens the steps from a \u201cwatched\u201d action to a \u201cbought\u201d action.\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=GtyZVK2ZrGM\" target=\"_blank\" rel=\"noreferrer noopener\">This format<\/a>\u00a0improves conversion &amp; user experience. Videos include interactive product links and help viewers make an instant purchase.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>8.\u00a0<\/strong><strong>Personalized Content<\/strong><br>User-generated content is almost 10 times more effective than ads from bloggers &amp; celebrities. These creatives help potential consumers better understand and experience the product through the experiences of others.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44410_1.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44410_1.jpg.webp\" class=\"wp-image-1747\" width=\"1680\" height=\"1029\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44410_1.jpg.webp 1680w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44410_1.jpg-300x184.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44410_1.jpg-1024x627.webp 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44410_1.jpg-768x470.webp 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44410_1.jpg-1536x941.webp 1536w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>9.\u00a0<\/strong><strong>Provide Facts<\/strong><br> Users tend to trust accurate numbers and facts. This peculiarity can be used in creatives to attract customers. It\u2019s enough to convert their benefit into a percentage, and demonstrate charts, graphs and infographics to surely interest a potential buyer.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t231204.866-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t231204.866-1.jpg\" class=\"wp-image-1749\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t231204.866-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t231204.866-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t231204.866-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t231204.866-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-12t231204.866-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>10.\u00a0<\/strong><strong>Imitation social media posts<\/strong><br> UGC or User Generated Content is any content that is created, published &amp; sent by a brand\u2019s audience. It includes user activity in the form of comments, reviews, stories, and so on.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44413_1.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44413_1.jpg.webp\" class=\"wp-image-1751\" width=\"1680\" height=\"918\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44413_1.jpg.webp 1680w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44413_1.jpg-300x164.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44413_1.jpg-1024x560.webp 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44413_1.jpg-768x420.webp 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44413_1.jpg-1536x839.webp 1536w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>11.\u00a0<\/strong><strong>Lootboxes<\/strong><br>These rewards are distributed as part of promotions that take place outside of the game, such as for watching streaming broadcasts or videos. These types of incentives are particularly popular in mobile apps and games. They often prompt players to make direct purchases of loot boxes, typically using real money. However, there are still games where loot boxes can be acquired using in-game currency.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>12.\u00a0<\/strong><strong>Mislides in ads<\/strong><br>Mislides are advertising creatives that enhance the positive features of a product. They grab the attention of potential customers and greatly increase click-through rates (CTR). The \u201ctrick\u201d of mislides involves showcasing non-existent plushies that \u201cbite\u201d the potential buyer. This technique is employed across various industries and verticals.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44413_2_1.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44413_2_1.jpg.webp\" class=\"wp-image-1753\" width=\"1680\" height=\"918\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44413_2_1.jpg.webp 1680w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44413_2_1.jpg-300x164.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44413_2_1.jpg-1024x560.webp 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44413_2_1.jpg-768x420.webp 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image_44413_2_1.jpg-1536x839.webp 1536w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>13.\u00a0<\/strong><strong>Imitation of news<\/strong><br> The technique of imitating news works well in creatives. Users react to hot news, so they\u2019re unlikely to ignore such creatives in their feed.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"working-together\">Working together<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Engage your audience with captivating visuals! Experiment with new formats and approaches for your next promotional campaign!<\/p>\n<p class=\"content__article-text wp-block-paragraph\">When you post on popular platforms like TikTok, Facebook, Bigo, Instagram, and more,\u00a0<a href=\"https:\/\/adskill.com\/\">AdSkill<\/a>\u00a0is here to provide exceptional customer service. We offer comprehensive assistance in creating, placing, and scaling your ad campaigns. Before testing and launching your creatives, our\u00a0<a href=\"https:\/\/adskill.com\/\">AdSkill team<\/a>\u00a0will analyze your product, target audience, GEO, company goals, and objectives. Partner with us to achieve success!<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>CTR explained: what it means and proven hacks to increase it, with creative ideas that fuel higher performance and stronger results.<\/p>\n","protected":false},"author":2,"featured_media":3163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[25],"class_list":["post-2508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Creatives Increase CTR \u2014 13 Lifehacks<\/title>\n<meta name=\"description\" content=\"CTR explained: what it means and proven hacks to increase it, with creative ideas that fuel higher performance and 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