{"id":2520,"date":"2023-08-21T20:34:59","date_gmt":"2023-08-21T17:34:59","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/kejs-tiktok-ads-prodvizhenie-elektrokarov\/"},"modified":"2026-07-14T20:16:23","modified_gmt":"2026-07-14T17:16:23","slug":"tiktok-case-60000-in-sales-30-in-traffic","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/tiktok-case-60000-in-sales-30-in-traffic\/","title":{"rendered":"TikTok Case: $60,000 In Sales & +30% In Traffic"},"content":{"rendered":"

Clients<\/h2>\n

Our client<\/strong>\u00a0is a medium-sized company selling Chinese-made electric cars priced from $60,000.
GEO of the launch<\/strong>\u00a0\u2014 Belarus.
Vertical<\/strong>\u00a0\u2014 E-commerce Dealership.<\/p><\/div><\/div>\n\n

Objectives<\/h2>\n

The client\u2019s primary objective was to\u00a0boost sales<\/strong>\u00a0through a two-month TikTok source testing initiative. Our key responsibility was to optimize the advertising offer specifically tailored to the TikTok audience, aiming to maximize its effectiveness and drive conversions.<\/p><\/div><\/div>\n\n

Strategy and implementation<\/h2>\n

Working on a large project, we involved several departments at once:\u00a0pre-moderation, SV platforms, account managers, and designers.\u00a0<\/strong>To analyze the effectiveness of advertising campaigns in TikTok, it was necessary to evaluate the price per completed application (CPA), and the number of conversions and clicks on the ad (CTR).<\/p><\/div><\/div>\n\n

Phase I. Creating and making edits to creatives by our moderation team<\/h2>\n

The priority was the pre-moderation of all promotional materials for compliance with TikTok Policy.\u00a0This allowed us to avoid blocking and restrictions in the future<\/strong>. We developed a pool of creatives for different target audiences of TikTok, dividing them by age and ability to pay.<\/p><\/div><\/div>\n\n

Stage II. Developing an advertising campaign launch strategy and tests<\/h2>\n

As part of the launch strategy, we incorporated\u00a013 initial creatives<\/strong>, which underwent continuous refinement and edits by our skilled designers. Following the test run, we meticulously evaluated the performance of these creatives. By employing suitable promotional methods and approaches, we maximized their effectiveness. This comprehensive process spanned\u00a0a two-week period and involved a budget allocation of $800.<\/strong>
Based on the test analysis, adjustments were made to the promotion strategy plan.\u00a0We decided not to abandon additional tests<\/strong>\u00a0but continued to search for new routes and audience engagement.<\/p>\n

Testing of all 13 creatives took place on certain days, as it was necessary to collect analytics as quickly as possible. When launching a campaign with individual groups without bids, we used:<\/p>\n