{"id":2523,"date":"2023-08-14T20:36:08","date_gmt":"2023-08-14T17:36:08","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/mintegral-effektivnaya-reklama-v-prilozheniyah\/"},"modified":"2026-07-10T16:34:33","modified_gmt":"2026-07-10T13:34:33","slug":"mintegral-effective-advertising-in-apps","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/mintegral-effective-advertising-in-apps\/","title":{"rendered":"Mintegral \u2014 Effective Advertising In Apps"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">Everyone talks about promoting on Facebook, TikTok, Bigo, but what about in-app advertising? It hides great opportunities for advertisers! Today, let\u2019s talk about Chinese inn-app network Mintegral, which uses an integrated approach and one-stop solutions to accelerate revenue growth for its clients.<\/p> <p class=\"content__info-text wp-block-paragraph\">Today, it delivers over 600 million impressions daily, integrates with &lt;3000 mobile app developers worldwide.<\/p> <p class=\"content__info-text wp-block-paragraph\">Let\u2019s consider what its advantages and disadvantages are, whether it\u2019s in demand among advertisers and with what formats it enters the market.<\/p> \t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"outlook-for-inn-app-traffic\">Outlook for Inn-app traffic<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Today, &lt;5.4 billion people use smartphones. They spend most of their time playing games and apps, which increases in-app traffic. It shows a higher average\u00a0<a href=\"https:\/\/www.similarweb.com\/ru\/website\/siteefy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CTR of 0.56%<\/a>\u00a0than the same web ad (CTR 0.23%) on mobile devices. It\u2019s gaining popularity, and with it the demand for ad networks and placements is\u00a0<a href=\"https:\/\/adindex.ru\/news\/researches\/2023\/05\/25\/312862.phtml\" target=\"_blank\" rel=\"noreferrer noopener\">growing<\/a>:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Mobile app ad traffic growth increased 3.1x from 2022<\/li> <li>Managed in-app accounts for the majority of spend \u2014 almost 54% in 2023<\/li> <li>Mobile users account for 65% of total internet users<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">Today, smartphones come equipped with a default set of more than ten pre-installed apps, while the number of downloaded apps can easily exceed a hundred. Each of these apps can serve as a potential source of traffic.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"what-is-mintegral-and-what-makes-it-unique\">What is Mintegral, and what makes it unique?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Mintegral, a premium advertising platform and in-app bid integrator, is entering the arena. Developers use Mintegral\u2019s free SDK or software development kit for Android and iOS to embed ads into their products. This requires only a few lines of code, so it significantly reduces development time and costs. The platform opens up access to the global demand for advertising:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>30+ integrated ad exchanges that reach over 1 million apps<\/li> <li>2900+ partner advertisers<\/li> <li>50,000+ apps in direct partnership<\/li> <li>10,000+ developers<\/li> <li>2.2 billion users in 240 countries<\/li> <li>1.2 billion impressions per day (Android \u2014 320 million, iOS \u2014 90 million impressions in CIS)<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">The platform was the first in the Chinese market to support programmatic header bidding technology in applications. When loading a website, it allows you to poll several connected DSP-platforms and select among them the offer with the maximum bid. With the DSP platform, advertisers manage accounts &amp; ad exchange accounts through a single interface. The innovative approach helped them find the best buyer for each display with the lowest risk and highest ROI.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Mintegral has 3 main features:<\/strong><\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li>Unique AI algorithms and techniques for decision-making, audience selection &amp; optimization at every stage of a campaign;<\/li> <li>Interactivity to create campaigns with the latest online ad technologies &amp; the best advertising experience possible;<\/li> <li>Accurate programmatic buying based on a global user database and segmented targeting capabilities.<\/li> <\/ol>\n<p class=\"content__article-text wp-block-paragraph\">By 2021, Mintegral\u2019s revenue reached $224.7, thanks to &lt;417 new publishers joining the company\u2019s base, an 8.22% increase from 2020. Today, the platform works with &lt;5,200 publishers.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"strengths\">Strengths<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Mintegral enables you to attract quality leads and scale your campaigns with global traffic, effective creatives, and ad optimization algorithms. Its advantages include:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>SSP format,\u00a0<\/strong>which helps publishers sell ad space to a wide range of advertisers through automated auctions<\/li> <li>Social traffic. Mintegral\u00a0<a href=\"https:\/\/www.similarweb.com\/ru\/website\/mintegral.com\/#display-ads\" target=\"_blank\" rel=\"noreferrer noopener\">gets most<\/a>\u00a0of it from Facebook (42.14%), Pinterest (13.6%) and Linkedin (12.7%). Engaging audiences through Youtube can open up new opportunities.<\/li> <li><strong>Traffic volume.<\/strong>\u00a0The service has a huge number of available GEOs and sites to pour into. Mintegral\u2019s audience includes\u00a0<a href=\"https:\/\/www.similarweb.com\/ru\/website\/mintegral.com\/#demographics\" target=\"_blank\" rel=\"noreferrer noopener\">63.20% men and 36.80% women<\/a>.<\/li> <li><strong>100% uptake of creatives.<\/strong>\u00a0In Mintegral you can invent absolutely any ideas &amp; integrate them into creatives. The platform was partnered with mobile app company Markapp, who managed to create interactive end cards and in-game ads with Mintegal\u2019s support.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t022740.262-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t022740.262-1.jpg\" class=\"wp-image-1762\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t022740.262-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t022740.262-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t022740.262-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t022740.262-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t022740.262-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t022857.510-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t022857.510-1.jpg\" class=\"wp-image-1764\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t022857.510-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t022857.510-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t022857.510-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t022857.510-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t022857.510-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"weaknesses\">Weaknesses<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">The platform helps maximize in-app ad revenue with advanced bidding technology. But there may be difficulties in working with it:<\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li><strong>Untargeted traffic.<\/strong>\u00a0Ads for the 18+ audience may be shown in apps for children<\/li> <li><strong>Inability to charge traffic by CPI\u00a0<\/strong>from a standard account, although this model is considered the most profitable in-app. To get this feature, you need to ask your manager about it in the tutorial, but in fact this feature is disabled in the account. You\u2019ll have to create an agent account<\/li> <li><strong>Limited registration choices.<\/strong>\u00a0In Mintegral there are only 2 options for buyers: registration on a pay-per-click model \u2013 CPC or pay-per-view model \u2013 CPM.<\/li> <\/ol>\n<p class=\"content__article-text wp-block-paragraph\">adskill team support will help to achieve CPI billing, easy creation of agency accounts &amp; effective creatives.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"powerful-mintegral-creatives\">Powerful Mintegral creatives<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">The platform allows you to create, manage, and optimize ad creatives using Mindworks, an in-house creative studio. What ad formats are available?<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Interactive advertising<\/strong>\u00a0uses online media (social networks, videos, web banners). Users engage in and interact with ads.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023058.624-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023058.624-1.jpg\" class=\"wp-image-1766\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023058.624-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023058.624-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023058.624-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023058.624-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023058.624-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Rewarded videos<\/strong>\u00a0\u2013 this format involves \u201cbonuses\u201d for viewing. It can be coins, extra life, pumping the skills of the character in the game.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023232.001-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023232.001-1.jpg\" class=\"wp-image-1768\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023232.001-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023232.001-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023232.001-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023232.001-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023232.001-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><ul class=\"wp-block-list content__subarticle-list\"> <li><strong>An interstitial video\u00a0<\/strong>is an interactive page or pop-up window in an application. Its purpose is to elicit a response from users and encourage them to take a targeted action.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023509.960-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023509.960-1.jpg\" class=\"wp-image-1770\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023509.960-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023509.960-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023509.960-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023509.960-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023509.960-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Native ads provide<\/strong>\u00a0good engagement because their layout matches the design of the app. The user sees the ad integrated into the surrounding content.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023646.364-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023646.364-1.jpg\" class=\"wp-image-1772\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023646.364-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023646.364-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023646.364-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023646.364-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/08\/image-2025-09-13t023646.364-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"a-final-chord\">A final chord<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Based on AI algorithms, the Mintegral network is suitable for promoting mobile apps &amp; attracting high-quality users with a high retention rate. Is it possible to miss the opportunity to test promotion on new ad spaces with freedom in creatives and a minimum entry threshold?<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Adskill will help you start an easy start of any campaign with Mintegral\u2019s comprehensive software products &amp; services. We handle all promotion difficulties, from monetization and self-service to creative automation based on Mindworks.<\/strong>\u00a0The team successfully cooperates with official representatives of the sites, and our clients receive not only accelerated moderation but also a full audit of campaigns by site managers. We promptly resolve any disputable situations: blocking, redirects and others.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>What is Mintegral? We cover its pros and cons, demand among advertisers, and the key ad formats the platform offers.<\/p>\n","protected":false},"author":2,"featured_media":3169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[29],"class_list":["post-2523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-ad-platforms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mintegral \u2014 Effective Advertising In Apps<\/title>\n<meta name=\"description\" content=\"What is Mintegral? 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