{"id":2527,"date":"2023-07-27T20:42:27","date_gmt":"2023-07-27T17:42:27","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/bigo-ads-ohvat-v-800-millionov-ne-predel-2\/"},"modified":"2026-07-09T18:34:26","modified_gmt":"2026-07-09T15:34:26","slug":"bigo-ads-800-million-reach-is-not-the-limit","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/bigo-ads-800-million-reach-is-not-the-limit\/","title":{"rendered":"Bigo Ads: 800 Million Reach is Not the Limit"},"content":{"rendered":"<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"bigo-ads-800-million-reach-is-not-the-limit\">Bigo ads: 800 million reach is not the limit<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">A new alternative \u2014 the Bigo Ads advertising network \u2014 is coming to the aid of advertisers tired of the rigid policies of popular advertising platforms. It\u2019s based on behavioral and thematic targeting, covers more than 150 countries, offers different ads formats and interaction models.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The platform created a stir among webmasters, app developers &amp; advertisers in 2022, on the wave of the incredible rise of FinTech in Russia. Bigo Ads turned from a \u201cdark horse\u201d into a real beast with impressive ROI and audience reach very quickly.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">What features does Bigo Ads platform have today &amp; where to launch a campaign to get a good profit? Let\u2019s find out what problems Target audience faces in Russia and which verticals are being bet on for effective company promotion.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"part-of-the-big-puzzle-for-likee\">Part of the big puzzle for Likee<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Bigo has become a part of the legendary Likee platform with a huge user reach (&lt; 150 million users per month). Bigo Network Audience is available in many different GEOs: Russia, CIS countries, Singapore, UAE, etc. Bigo ads are placed here only on trending formats. Here ads are placed only in trending formats: images, short videos &amp; Carousel Format.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t180612.843.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t180612.843.jpg\" class=\"wp-image-1778\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t180612.843.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t180612.843-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t180612.843-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t180612.843-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t180612.843-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/reklama_tovarov_iz_k.gif\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/reklama_tovarov_iz_k.gif\" class=\"wp-image-1780\" width=\"676\" height=\"380\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">Bigo Ads works on thematic and behavioral targeting &amp; attracts live traffic en masse. That\u2019s why it\u2019s easier for advertisers to recruit more users on social media and optimize marketing performance with Bigo Ads. Today, Likee\u2019s main audience is users 18-44-years-old (predominantly men \u2014 62%). You\u2019ll definitely have someone to work with.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"what-to-expect-from-bigo-ads\">What to expect from Bigo Ads?<\/h2>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>24\/7 support \u2014 all ads are OM SDK certified by IAB and constantly monitored 24\/7<\/li> <li>Bigo audience size \u2014\u00a0<a href=\"https:\/\/fb-killa.pro\/threads\/bigo-ads-kak-zapuskat-kampanii-testirovat-offery-gde-brat-agentskie-kabinety-luchshie-geo-i-pr-analog-tiktok.16118\/\" target=\"_blank\" rel=\"noreferrer noopener\">&lt; 200 million<\/a>\u00a0(overlap with TikTok \u2014 23%, Instagram \u2014 43%)<\/li> <li>Relevant GEOs \u2014 Russia, Middle East, South Asia and 147 more countries<\/li> <li>Two ad formats for Likee \u2014 Native Ad, Native Video<\/li> <li>Five places to advertise \u2014 on Likee\u2019s Popular &amp; Feed pages, as well as in the chat list, Stories &amp; after the call is over<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">It\u2019s important to understand what to come in here with. Take a deep breath &amp; relax: Bigo is a great profit with mobile apps, where blatant creatives &amp; landings are skipped. Also here constantly already added new \u201cfeatures\u201d, for example, the ability to work with link traffic. Good promotion is shown by the themes of apps, utilities, e-commerce, etc.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"theres-a-problem-but-its-solvable\">There&#8217;s a problem, but it&#8217;s solvable<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Bigo\u2019s platform supports customized business goals &amp; budgets, which allows advertisers to get good traffic. And everything is going well until you hit a pressure point. What problems does the Russian audience face when working with the platform?<\/p>\n<p class=\"content__article-text wp-block-paragraph\">You can\u2019t pour from personal accounts (self-regs) \u2014 the main problem in working with Bigo Ads. For advertisers, there is a \u201ctrip\u201d to the agency account and full \u201cface control\u201d when matching ads. The wrong approach to working with the site becomes the only stumbling block.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The solution lies in finding the right agency account sellers that you can easily work with and earn money from.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"maximum-profit-when-working-with-bigo\">Maximum profit when working with Bigo<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">The list of verticals is practically unlimited. Dating and E-commerce remain \u201cevergreen\u201d and profitable niches. Due to the loyal moderation on Bigo Ads, such verticals as information course, crypto, sweepstakes &amp; apps can be missed.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Formats successfully used to attract traffic are:<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">Banners<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181014.607-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181014.607-1.jpg\" class=\"wp-image-1784\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181014.607-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181014.607-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181014.607-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181014.607-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181014.607-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">Native integrations<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181215.860.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181215.860.jpg\" class=\"wp-image-1786\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181215.860.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181215.860-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181215.860-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181215.860-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181215.860-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">Short videos<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181408.593-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181408.593-1.jpg\" class=\"wp-image-1788\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181408.593-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181408.593-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181408.593-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181408.593-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181408.593-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">Interactive (auctions, algorithmic purchases &#038; branding ads)<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181801.141-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181801.141-1.jpg\" class=\"wp-image-1790\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181801.141-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181801.141-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181801.141-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181801.141-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-13t181801.141-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">The Bigo Ads platform is designed to advertise not only mobile software, but also utility, FinTech, E-commerce, entertainment, and service verticals.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">What is the uniqueness of this platform?<\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li>Bigo Ads features a convenient three-tiered ad account structure reminiscent of Facebook. Here, advertisers include multiple ad groups in one campaign to control budget and better optimize.<\/li> <li>Moderation in Bigo Ads is characterized by high loyalty. Most verticals are skipped here. Most often they pour on apps, info courses<\/li> <li>Modern algorithms and AI technology help ads to adapt and adjust to the needs of the target audience in time<\/li> <\/ol><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"a-successful-case-study-with-bigo-ads\">A successful case study with Bigo Ads<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">By promoting goods and services on Bigo Ads, we scale the advertising campaign, as we once helped a major Russian brand.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">We started by creating an agency account on Bigo. The brand develops and monetizes apps in the \u201cutility\u201d vertical. The application at launch: scale the ad campaign by increasing CRT and reach. To accomplish this, our team strategized and executed the project on multiple fronts at once, leveraging pre-moderation, account managers, creative department, and SV platforms.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">We had to work on:<\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li>Coordination &amp; realization of creatives<\/li> <li>Setting up an account on Bigo Ads<\/li> <li>Launching ad campaigns, adjusting the process.<\/li> <\/ol>\n<p class=\"content__article-text wp-block-paragraph\">Working with Bigo Ads, our client appreciated the absence of blocking: no one lost time, didn\u2019t risk the account balance, didn\u2019t \u201cstumble\u201d at the moderation stage. Well, was there any drama? Well, where without it! At the start the client encountered incorrect tracker operation and impossibility of direct launch to the application. Nor was it possible to make a direct link to the utility. Changing our strategy helped to bypass all the limitations and achieve a quick result. We launched via Bigo pixel integration, and instead of a link, we created an effective call preland.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>The success of our case study can be seen in detail in the figures. In six months, the spend amounted to $328,000, this amount was spun from one account. A hundred creatives successfully passed moderation without a single redaction. Audience reach is prohibitive \u2014 over 794 million, and the icing on the cake was CRT, which reached 10.44%. Well done!<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"to-be-or-not-to-be\">To be or not to be?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Bigo Ads advertising network is definitely worth considering for effective traffic. You can also work on e-commerce, like cosmetics brand Golden Apple did with 5 million+ downloads on Play Market.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Want to do the same? adskill\u2019s experts can help you get access to agency accounts! Thanks to high expertise and official partnership with the site, we\u2019ll create optimal conditions for your promotion. As soon as our clients have access to the help of the platform\u2019s technical experts, any problems with promotion disappear, and the profit increases significantly.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>For advertisers tired of platform limits, Bigo Ads delivers global reach (150+ countries), behavioral targeting, and diverse ad formats.<\/p>\n","protected":false},"author":2,"featured_media":3229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[29],"class_list":["post-2527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-ad-platforms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bigo Ads: 800 Million Reach is Not the Limit<\/title>\n<meta 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