{"id":2531,"date":"2023-07-22T20:49:41","date_gmt":"2023-07-22T17:49:41","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/kak-my-privlekli-novuyu-auditoriyu-i-povysili-ltv-na-16-procentov\/"},"modified":"2026-07-10T16:34:33","modified_gmt":"2026-07-10T13:34:33","slug":"how-we-attracted-a-new-audience-increased-ltv-by-16-percent","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/how-we-attracted-a-new-audience-increased-ltv-by-16-percent\/","title":{"rendered":"How We Attracted A New Audience & Increased LTV By 16%"},"content":{"rendered":"\n
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This case study analyzes the launch of advertising campaigns on Tik Tok of two operating companies in the Belarusian market.<\/p> \t<\/div>\n<\/div>\n\n\n

Clients<\/h2>\n

One company specializes in selling bicycles with prices starting at $300, while the other focuses on providing outdoor recreation products with prices starting at $200.
The startup\u2019s GEO<\/strong>\u00a0is Belarus.
Vertical<\/strong>\u00a0\u2014 E-commerce.<\/p><\/div><\/div>\n\n

Objectives<\/h2>\n

Both clients wanted to\u00a0increase sales and reach, increase CTR, reduce the cost per target action, and customize the work according to the set KPI (CPA<=$4).<\/strong><\/p>\n

TikTok is perfect for promoting products such as bicycles and recreational products because the bulk of the social network\u2019s audience is\u00a018-24-year-olds.<\/strong>\u00a0Many of them like sports and active lifestyles.<\/p><\/div><\/div>\n\n

Strategy and implementation<\/h2>\n

adskill\u2019s collaborative efforts on both projects involved assigning distinct responsibilities to the pre-moderation department, account managers, designers, and SV platforms. To assess the efficacy of the advertising campaigns, key metrics such as\u00a0the cost per completed application (CPA)<\/strong>,\u00a0conversion rate, and click-through rate (CTR) were meticulously analyzed.<\/strong><\/p>\n

Having collected the necessary number of creatives and prepared a successful strategy, we started its realization. Both the official representatives of the site and our clients participated in the promotion process. The work proceeded in stages.<\/p><\/div><\/div>\n\n

Phase I. Alignment and review of creatives by our moderation team<\/h2>\n

In close collaboration with the client\u2019s design department, we concurrently crafted a comprehensive promotional strategy for TikTok while curating a diverse pool of creatives for each product. Ensuring compliance with the TikTok Policy, a crucial aspect of our work involved the pre-moderation of all promotional materials. From the client\u2019s top five best-selling products, we meticulously selected\u00a0three captivating creatives<\/strong>\u00a0for each item, optimizing their impact and appeal.<\/p><\/div><\/div>\n\n

Phase II. Developing an advertising campaign launch strategy & tests<\/h2>\n

The adskill team reviewed and refined the ads and banners, conducting a test run to identify the most impactful creatives. A comprehensive testing phase commenced, exploring various approaches and promotional methods. This two-week period entailed a budget allocation of $200, allowing for thorough experimentation and optimization.<\/p>\n

Based on the analysis and test results, the confirmed approaches were launched, and changes were made to the strategy itself. But we didn\u2019t want to stop looking for new audiences and ways to implement the case study, so we decided not to abandon the accompanying tests in the process of launching the campaign.<\/p>\n

We scheduled testing of creatives on certain days to collect analytics as quickly as possible and to identify the most effective routes. Next, our team executed the campaign launch with separate groups, different bids for each product, utilizing, among other things:<\/p>\n

  1. Collecting audiences for retargeting<\/li>
  2. Working with comments<\/li>
  3. Direct click-throughs to the site & site lead form<\/li> <\/ol><\/div><\/div>\n\n