{"id":2535,"date":"2023-07-18T20:51:00","date_gmt":"2023-07-18T17:51:00","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/vnimanie-prodvizheniem-zanimayutsya-in-app-seti\/"},"modified":"2026-07-09T18:34:26","modified_gmt":"2026-07-09T15:34:26","slug":"successful-promotion-with-in-app","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/successful-promotion-with-in-app\/","title":{"rendered":"Successful Promotion With In-App"},"content":{"rendered":"<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"green-light-to-promote-your-app\">Green light to promote your app<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">In the face of economic hardship, the global app market is showing resilience and strength. In early 2023, mobile consumers spent a record-breaking $33.9 billion in in-app shops. Today, there are over 5.22 billion unique mobile internet users. So, why should we pay attention to in-app traffic in 2023?<br> In comparison to desktop traffic, the share of mobile traffic has surpassed it, making in-app traffic a profitable and lucrative source. This trend is characterized by loyal moderation, lack of cloaking, and a wide range of formats that are sure to engage the audience.<br> A surge in paid and free apps has fueled the popularity of mobile advertising. Why has there been such a boom? It\u2019s simple:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>$800 billion spent annually on in-app purchases<\/li> <li>Over 7 million apps available globally<\/li> <li>16.8 billion mobile device registrations worldwide<\/li> <li>92% of mobile users\u2019 time is spent on apps<\/li> <li>Expected 25% increase in mobile traffic by 2025<\/li> <li>95.43% of mobile search traffic comes from Google<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">You can get a good start with in-app advertising. Both parties benefit: developers from ad impressions and advertisers from promotion of their product.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"the-situation-in-the-global-market\">The situation in the global market<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Today In-App traffic all over the world is shared by the \u201cwhales\u201d of the advertising net, but small \u201cfish\u201d are still able to penetrate here. Payment in mobile traffic networks is usually based on CPC and CPM. In-App has managed to become one of the most profitable and lucrative sources as the global share of mobile traffic is constantly growing and even outpaces desktop traffic. As a result, the audience and the springboard for promotion is expanding.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"why-pay-attention-to-in-app-traffic\">Why pay attention to in-app traffic?<\/h2>\n<ol class=\"wp-block-list content__subarticle-list\"> <li><strong>Loyal moderation.<\/strong>\u00a0Most verticals are acceptable In-App (white-offers, games, dating, etc.). The in- app traffic sources don\u2019t tighten the screws as tightly as social media one.<\/li> <li><strong>Unbeatable trend.<\/strong>\u00a0In-App ads haven\u2019t had the time to become as cloying as in regular web formats, so they show more engagement, like interactive formats.<\/li> <li><strong>No need to cloak.<\/strong>\u00a0In-App networks have more trust in advertisers. There is no meticulous tracking of where a link leads \u2013 it\u2019s enough to be moderated \u201cat the entrance\u201d and in the creatives.<\/li> <\/ol>\n<p class=\"content__article-text wp-block-paragraph\">Until recently, advertising irritated users, but with the advent of In-App, they perceive advertising as a kind of \u201cpayment\u201d for using free apps. As the level of loyalty has increased, the tools for targeting have improved. Now, users only get content they\u2019re interested in, and modern formats make promotion fun &amp; engaging.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"popular-in-app-formats\">Popular in-app formats<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">We\u2019ve all seen in-app ads when starting a VPN or completing levels in games. Remember the box at the top, bottom or center of the screen urging you to watch the video\/download the app? This is what an In-app ad looks like.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">There are three main formats that show the high level of audience engagement in the world.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>1 Reward advertising.<br> <\/strong>Users receive in-app bonuses after viewing specific videos or completing certain actions. For example, in-game currency, extra health, or a weapon. If it\u2019s an educational app, it could be extra points, hints, or the right to make a mistake in a test. The advertising block is organically integrated into the content of the app or placed separately.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t164807.592-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t164807.592-1.jpg\" class=\"wp-image-2881\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t164807.592-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t164807.592-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t164807.592-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t164807.592-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t164807.592-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>2 Interstitial advertising<br> <\/strong>Displayed during app usage or transitions, often featuring videos or mini-games.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165144.605-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165144.605-1.jpg\" class=\"wp-image-2883\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165144.605-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165144.605-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165144.605-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165144.605-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165144.605-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>3 Native advertising<br> <\/strong>Seamlessly integrated ads that blend with the app\u2019s content<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165318.656-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165318.656-1.jpg\" class=\"wp-image-2885\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165318.656-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165318.656-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165318.656-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165318.656-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165318.656-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>4 Banner ads<br> <\/strong>Traditional format, popular and effective, displayed at the top, bottom, or center of the screen. The size of the image is 300 x 50 px. It can be an image or an animation.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/3_1.png\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/3_1.png\" class=\"wp-image-2887\" width=\"1400\" height=\"700\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/3_1.png 1400w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/3_1-300x150.png 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/3_1-1024x512.png 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/3_1-768x384.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>5 Videos<br> <\/strong>Engaging and informative ads that attract users\u2019 attention<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165739.630-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165739.630-1.jpg\" class=\"wp-image-2889\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165739.630-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165739.630-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165739.630-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165739.630-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/07\/image-2025-09-24t165739.630-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">To maximize your In-App traffic, it is crucial to seamlessly integrate advertising as a natural component of your app. Intelligent integration ensures that your ads align with the app\u2019s purpose and user experience, avoiding awkward situations such as promoting burgers in a fitness app. Publishers prioritize selling impressions that align with the verticals of their product, ensuring a targeted and relevant audience. It is essential for users to organically engage with your app and develop a genuine interest in exploring and utilizing your product or service.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"what-problems-await-along-the-way\">What problems await along the way<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">While In-App traffic offers numerous advantages, it also presents certain challenges that need to be considered.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Firstly,<\/strong>\u00a0the niche and the intricacies of in-app networks can be difficult for newcomers to navigate. From understanding the interface to configuring advertising settings, there is a learning curve involved.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Secondly<\/strong>, competing in the in-app space can require a significant budget to establish a strong presence, especially for individual advertisers.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Thirdly,<\/strong>\u00a0the presence of fraudulent activities, known as fords, poses a concern. These are deceptive tactics that imitate actions necessary to meet advertiser Key Performance Indicators (KPIs). Traffic quality from budget apps may not always be reliable, so it is crucial to focus on top mobile ad networks that proactively track and mitigate fraudulent activities.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Lastly,<\/strong>\u00a0mobile traffic networks often lack advanced targeting options. While basic parameters such as GEO, OS version, and screen resolution are available, optimizing them effectively requires the expertise of an experienced professional. This is essential when aiming to penetrate the global market successfully.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Navigating these challenges requires a strategic approach and collaborating with industry experts to ensure optimal results.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"push-the-right-button-to-solve-them\">Push the right button to solve them<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">To improve the advertising through In-App networks, it\u2019s important to do your job right:<\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li><strong>Use only high-quality and adaptive videos &amp; images.<\/strong>\u00a0All creatives should be correctly displayed on the devices\u2019 screens.<\/li> <li><strong>Use interactive or augmented reality elements\u00a0<\/strong>when promoting apps, games or products.<strong>\u00a0<\/strong>For example, when viewing ads, users can select a character and \u201ctry on\u201d clothing models.<\/li> <li><strong>Use gamification of advertising.\u00a0<\/strong>This In-App trend resembles a mini-game. The user takes a simple action to win, after which a button appears urging the user to \u201cget a bonus\u201d, download the app, or use a discount.<\/li> <\/ol>\n<p class=\"content__article-text wp-block-paragraph\">It\u2019s definitely worthwhile to promote products\/services through in-app networks. It\u2019s better to enter this niche with the support of experts. The adskill platform will help both professionals and beginners in promotion. We have all the tools for a successful launch, as well as plenty of tips on how to increase CTR and the effectiveness of creatives. Leverage adskill\u2019s wide network of traffic sources! Don\u2019t be afraid to get into the field!<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Why in-app advertising is especially popular and why it stays one of the most appealing channels for advertisers and their campaigns.<\/p>\n","protected":false},"author":2,"featured_media":3179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[27],"class_list":["post-2535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-mediabuying"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successful Promotion With In-App<\/title>\n<meta name=\"description\" content=\"Why in-app advertising is especially popular and why it stays one of the most appealing channels for advertisers and 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