{"id":2547,"date":"2023-06-30T20:56:06","date_gmt":"2023-06-30T17:56:06","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/snapchat-ads-ot-startapa-do-milliardnyh-oborotov\/"},"modified":"2026-07-10T16:34:33","modified_gmt":"2026-07-10T13:34:33","slug":"snapchat-ads-from-startup-to-billions-of-dollars-in-turnover","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/snapchat-ads-from-startup-to-billions-of-dollars-in-turnover\/","title":{"rendered":"Snapchat Ads: from Startup to Billions of Dollars in Turnover"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">Stanford students Brown, Murphy, and Spiegel created a unique digital space \u201cto be funny, honest or whatever\u201d in 2011. This is how Snapchat, a service for sharing photos &amp; videos, was born. It was the first to introduce fashion for vertical videos and stories.<br \/> Just take a look at the prospects and opportunities for promotion on Snapchat. In just a year and a half, the tiny startup turned into a real \u201ccar\u201d: it overtook Pinterest, Twitter, and Telegram, reaching 375 million users by 2023.<\/p> \t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"features-of-snapchat\">Features of Snapchat<\/h2>\n<p class=\"content__article-text wp-block-paragraph\"><strong>What is Snapchat?\u00a0<\/strong>It\u2019s a hybrid of a social network &amp; a messenger in which users share disappearing \u201csnaps\u201d with stickers, texts &amp; locations. Instead of the usual posts, photos, videos, or drawings with unique masks and filters are posted here. Every day, up to 2 billion \u201csnaps\u201d, beautiful and funny selfies are published here. To view all the photos in the last 60 minutes, you\u2019ll have to spend 10 years of your life!<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>What kind of audience hangs on Snapchat?\u00a0<\/strong>The network offers a lot of ways to stay connected, express yourself, and make friends:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>375 million active users per day;<\/li> <li>83 million live in the United States, &lt; 60 in Europe, &lt; 55 in other countries;<\/li> <li>58% of the audience are men, and 42% are women;<\/li> <li>Half an hour is the average number of users who stay in the app.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">Even though Snapchat is still associated with the \u201czoomer\u201d generation, it has seen\u00a0<strong>tremendous growth in its 25+<\/strong>\u00a0audience since 2021. But the largest age group is still\u00a0<strong>18-24<\/strong>.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"snap-advertising-policy-promotional-formats\">Snap advertising policy: promotional formats<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Snap\u2019s advertising policy covers all aspects of advertising: landing pages, creative tools, etc. A dedicated Ads Manager platform allows you to create ads, customize your audience and budget, &amp; check your analytics. All an advertiser has to do is reserve the first spot in the Snap Ads slot and comply with the\u00a0<a href=\"https:\/\/snap.com\/ru-RU\/terms\/\" target=\"_blank\" rel=\"noreferrer noopener\">terms of service<\/a>. The platform freezes or deletes accounts tied to brands or individuals in case of violations.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Five reasons why Snapchat will interest advertisers:<\/strong><\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li>There is no need to create a personal profile, as on Facebook, a business account is enough.<\/li> <li>Atypical forms of advertising (Snap Ads, Filters, Lenses). They only \u201cplay\u201d with the public and don\u2019t cause negativity.<\/li> <li>Affordable promotion price. One thousand ad impressions will cost only $2.95 (Instagram has more than $4, Facebook has $5).<\/li> <li>Unique tools that allow you to create and maintain a positive image of the company to achieve a good conversion.<\/li> <li>Low competition. There are a lot of prospects to launch successful advertising here.<\/li> <\/ol>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Two reasons why Snapchat will make you doubt:<\/strong><\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li>Modest targeting settings compared to Instagram and Facebook.<\/li> <li>A significant percentage of the young audience.<\/li> <\/ol>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Let\u2019s see what features of Snap will help the advertising campaign to work \u201cin the plus\u201d.<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"successful-snapchat-ad-formats\">Successful Snapchat ad formats<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Why not grab users\u2019 attention with\u00a0<strong>AR platforms?<\/strong>\u00a0This is the main weapon of Snap advertisers. One of the most popular projects in this area was\u00a0<strong>3D World Lenses<\/strong>. With its help, users were able to supplement snaps with original\u00a0<strong>3D avatars.<\/strong>\u00a0The Bud Light brand was the first to successfully test the novelty with the release of snap-GIF. In the company\u2019s advertising, any user can now insert a merchant selling Bud Light products into the snap.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Today, various full-screen ads, Story and Dynamic Ads features, cool masks, filters, &amp; much more are available for promotion on Snapchat.<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"snap-and-story-ads\">Snap and story ads<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Snap Ads are used to inform the consumer about the product. Its goal is to catch your attention, make you swipe on the video, and review the full version of the advertisement. If the \u201cbite\u201d is successful, the user will go to the company\u2019s page, download the application, make a purchase, and bookmark it. Snap Ads also include\u00a0<strong>\u201clive photos\u201d and GIFs.<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Story Ads<\/strong>\u00a0is a series of ad snaps in the Discover section. The first to challenge the new feature was HBO. On the next Black Friday, she showed\u00a06 posters of films\u00a0&amp; TV shows with a recommendation to enjoy film viewing, not shopping.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1.jpg\" class=\"wp-image-2901\" width=\"1680\" height=\"945\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1.jpg 1680w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1-300x169.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1-1024x576.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1-768x432.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"ad-collections\">Ad collections<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">A full-screen ad consists of\u00a0<strong>four clickable thumbnails.<\/strong>\u00a0They demonstrate related products and services. When you swipe up, the user gets to the brand\u2019s website.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The advertiser needs to choose the 4 most attractive images from the product catalog so that the acquaintance with the user turns out to be productive.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"lens-studio-project\">Lens studio project<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Interactive ads with<strong>\u00a0augmented reality effects<\/strong>\u00a0look sticky. The user becomes involved in a certain game thanks to the author\u2019s masks. This format is relevant for cosmetology companies and brands with accessories &amp; clothing. Potential buyers will be able to \u201ctry on\u201d online the color of lipstick, hair, cap, choker, earrings, etc. According to statistics, the user\u2019s interaction with masks lasts up to\u00a0<strong>20 seconds.<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">For example, Gucci offered users a realistic online try on four pairs of sneakers using\u00a0<strong>SnapML features in Lens Studio.<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/2.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/2.png\" class=\"wp-image-1866\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/2.png 1920w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/2-300x169.png 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/2-1024x576.png 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/2-768x432.png 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/2-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-14t104720.629-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-14t104720.629-1.jpg\" class=\"wp-image-1868\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-14t104720.629-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-14t104720.629-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-14t104720.629-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-14t104720.629-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-14t104720.629-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"dynamic-advertising\">Dynamic advertising<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">On Snapchat, Dynamic Ads or ads from the official product catalog of the site\/company remain popular tools.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The advertiser selects one of the integrated templates he likes, designs a vertical video, sets up successful targeting, &amp; indicates the right audience for effective engagement. The selected live tiles are filled with new content from your catalog from time to time. This is influenced by pre-configured targeting.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-14t104915.349-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-14t104915.349-1.jpg\" class=\"wp-image-1870\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-14t104915.349-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-14t104915.349-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-14t104915.349-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-14t104915.349-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-14t104915.349-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"swipe-to-call\">Swipe to call<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">The simplest advertising format calls for contacting the manager via a call or messenger.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">For successful promotion, don\u2019t forget to specify: the brand name, attractive headline, short but meaningful text block, and call to purchase. Such advertising is suitable for sales\/booking of tickets, hotel rooms, and courses. It increases the engagement and recognition of the company.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/4.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/4.jpeg\" class=\"wp-image-1872\" width=\"760\" height=\"425\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/4.jpeg 760w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/4-300x168.jpeg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"scope-for-experimentation\">Scope for experimentation<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">The source of fresh traffic has been found! Snapchat has a large audience that\u00a0<strong>grows by ~22%<\/strong>\u00a0annually. Active users login to the app an average of\u00a0<strong>15 times<\/strong>\u00a0every day. This means that they are quite easily involved. With the help of competent targeting, the advertiser quickly weeds out non-target customers, saving budget and time.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Got some interesting creative and fresh ideas for Snapchat? Then accurately count on clicks, likes, conversions, and large sales.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>From startup to multi-billion success: how Snapchat scaled and which Ads features make campaigns more effective than ever.<\/p>\n","protected":false},"author":2,"featured_media":3189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[29],"class_list":["post-2547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-ad-platforms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat Ads: from Startup to Billions of Dollars in Turnover<\/title>\n<meta name=\"description\" content=\"From startup to multi-billion success: how Snapchat scaled and which Ads 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