{"id":2551,"date":"2023-03-16T16:28:36","date_gmt":"2023-03-16T13:28:36","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/chek-list-prohodim-moderaciyu-tiktok\/"},"modified":"2026-07-10T16:34:33","modified_gmt":"2026-07-10T13:34:33","slug":"checklist-how-to-get-through-tiktok-ads-moderation","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/checklist-how-to-get-through-tiktok-ads-moderation\/","title":{"rendered":"Checklist: How to Get Through TikTok Ads Moderation"},"content":{"rendered":"\n
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When launching advertisements in TikTok, many people face the problem of passing moderation \u2013 campaigns are often rejected without explanation. We decided to compile a detailed checklist for such cases: it will help ensure you get all the essential information.\u00a0Check your ads according to this list and adapt it to the site\u2019s rules to avoid wasting time because of redirects!<\/strong><\/p> \t<\/div>\n<\/div>\n\n\n

<\/a><\/figure><\/div><\/div>\n\n

What’s important to know when launching Tiktok ads:<\/h2>\n

\u2022 An offer\u2019s language and currency must match the geo where you run the ads (if there is more than one, you can select one of them). For example, the offer should be in Turkish lira, not in euros or other currencies for Turkey. The same applies to the language; if you have a creative in English but launch in Germany, your ads will be rejected because of the language inconsistency.<\/p>\n

\u2022 Write without mistakes; check spelling and grammar. Avoid unsupported characters Emojis, \u201c{ }\u201d and \u201c#\u201d), profanity, stickers, or other graphic elements that cover the logo or text.<\/p>\n

\u2022 Use only high-quality creatives. Don\u2019t use video without sound; the audio quality should be
high. Don\u2019t use blurry or low-resolution promo material. (The quality of the creative influences your conversions)<\/p>\n

\u2022 Don\u2019t use buttons in your creatives that don\u2019t work or calls to action that is technically impossible to implement on the platform. For example: \u201cswipe up to download.<\/p>\n

\u2022 Don\u2019t forget that all uploaded content must be compatible with the TikTok policy. Use an appropriate creative format and ad text. Elements of TikTok branding can be used only after agreement with the moderators.<\/p>\n

\u2022 Pay attention that the ad creative and the landing page should contain the same data. For example, the products and prices in the offer should match the data on the site. The ad should display accurate information, you can\u2019t promise discounts of up to 50%, and the maximum value on the site is 45%.<\/p>\n

\u2022 Publish unique content. The site prohibits the use of any material that violates copyrights: it can be clips, logos, slogans, symbols, or designs.<\/p>\n

\u2022 Avoid using images with a \u201cbefore\/after\u201d approach or with guarantees of 100% results. Shots of doctors and content that encourage people to harm the health and lives of others, promote suicide, or break one\u2019s health are also banned.<\/p>\n

\u2022 Avoid misleading content. Try not to use exaggerated claims or untrue statements in your promotional texts. For example, financial industry creatives don\u2019t use images of bills and promises of fast money.<\/p>\n

\u2022 Don\u2019t use content that could be mentally traumatic or encourage you to commit illegal actions. These could include violence, scenes with weapons, and discriminatory material. Remember that social networks aim at a young audience, and the moderators will reject such content. We advise you to familiarize yourself with the prohibited goods list before making advertisements; for example, cigarettes, alcohol, and counterfeit goods.<\/p>\n

\u2022 Make sure that your landing page is filled out correctly. Include detailed information about your company (name, tax number, legal address, phone, and mail) and product. Add links to your privacy policy, return policy, and user agreement.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Our TikTok checklist helps marketers adapt campaigns to platform rules and launch ads smoothly, avoiding mistakes and rejections.<\/p>\n","protected":false},"author":2,"featured_media":3191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[27],"class_list":["post-2551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-mediabuying"],"acf":[],"yoast_head":"\nChecklist: How to Get Through TikTok Ads Moderation<\/title>\n<meta name=\"description\" content=\"Our TikTok checklist helps marketers adapt campaigns to platform rules and launch ads smoothly, avoiding mistakes and rejections.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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