{"id":2558,"date":"2023-02-22T16:37:35","date_gmt":"2023-02-22T13:37:35","guid":{"rendered":"https:\/\/academia.adskill.com\/bez-kategorii\/tiktok-dlya-biznesa-bolshoj-obzor\/"},"modified":"2026-07-14T20:16:23","modified_gmt":"2026-07-14T17:16:23","slug":"tiktok-for-business-a-full-review","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/tiktok-for-business-a-full-review\/","title":{"rendered":"TikTok for Business \u2014 a Full Review"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">Today we will review one of the most popular and rapidly developing social networks \u2013 of course, we are talking about TikTok.<br \/> We will focus on the platform\u2019s tools and opportunities for business promotion and disclose new features that only some know.<\/p> \t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/tg_eng2.png\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/tg_eng2.png\" class=\"wp-image-3007\" width=\"1680\" height=\"1120\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/tg_eng2.png 1680w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/tg_eng2-300x200.png 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/tg_eng2-1024x683.png 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/tg_eng2-768x512.png 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/tg_eng2-1536x1024.png 1536w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"how-do-we-know-about-it\">How do we know about it?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">It\u2019s simple:\u00a0<a href=\"https:\/\/adskill.io\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\"><strong>adskill<\/strong><\/a><a href=\"https:\/\/adskill.io\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">\u00a0<\/a>agency works directly with platform representatives, including Google, Facebook*, Bigo Ads, TikTok, and others. Our Supervisors constantly communicate with offcial representatives to get the latest information for their clients.<br> Let\u2019s return to TikTok \u2013 a Chinese network that appeared relatively recently, only in 2016. In that time, the app has been downloaded more than 3.7 billion times, and the monthly visitors are more than 1.5 billion. The number of potential leads is impressive.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Some more numbers:<\/strong><br> \u2013 Available in 154 countries in 75 languages<br> \u2013 Ranked #1 in downloads<br> \u2013 Users, on average, spend 50 minutes per day on clips<br> \u2013 Women make up 63.25% of the site\u2019s users<br> \u2013 The audience of the site has grown 19 times since 2018<br> \u2013 Huge U.S. audience \u2013 140.58 million U.S. accounts<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The TikTok format, short videos, has been happily picked up by other platforms: YouTube Shorts, VK clips, Instagram Reels, and Likee. It can only prove the incredible success and popularity of the format among the audience.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"tools-for-promotion\">Tools for promotion<\/h2><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">1. TopView<\/h3>\n<p class=\"content__article-text wp-block-paragraph\"><strong>The format appears 5 seconds after opening the application.<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong><em>TopView\u00a0<\/em><\/strong>can be a clip or banner that takes up the entire screen. It lasts 5-60 seconds and can occur as a native video in the feed.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-video\">\n\t<div class=\"content__video\">\n\t\t\n\t\t\t\t\t<video class=\"content__video-video\" width=\"100%\" height=\"483\" controls><source src=\"https:\/\/leonardo.osnova.io\/93b8380d-629f-59a3-a14b-f1d848e41e36\/-\/format\/mp4\/\" type=\"video\/mp4\">Your browser does not support video.<\/video>\t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>What it\u2019s suitable for:<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">Top-View is ideal for increasing brand awareness: it allows to achieve a broad reach and many impressions. It is better to hire a good video production company for Top-View videos than scrimp on production because it plays a paramount role here. Try to come up with an exciting and catchy script, add a quality picture, and million-dollar coverage is practically in your hands \ud83d\ude42 You can add a CTA button to the video.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>What gives:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>First message when you open the app<\/li> <li>Guaranteed impressions<\/li> <li>Up to 100% SOV<\/li> <li>5-60 sec video with sound<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">2. In-feed ads (auction)<\/h3>\n<p class=\"content__article-text wp-block-paragraph\"><strong>A format with a transparent type of purchase and control of coverage and frequency.<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t114502.572-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t114502.572-1.jpg\" class=\"wp-image-1903\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t114502.572-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t114502.572-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t114502.572-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t114502.572-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t114502.572-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>What it\u2019s suitable for:<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">As the name suggests, it is considered the most native advertising format. Like TopView, it\u2019s perfect for strengthening positions and promoting a brand, especially a personal one. As the video is organically integrated into the tape\u2019s content and almost does not differ from other videos, it is better perceived by the audience.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>What it gives:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Guaranteed shows (guarantee within +\/- 5%)<\/li> <li>5-60 sec video with sound<\/li> <\/ul><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-quote\">\n\t\n\t<div class=\"content__quote\">\n\t\t\n\t\t\t\t\t<p class=\"content__quote-text wp-block-paragraph\"><strong><em>Tip: If you\u2019re a blogger or just developing a personal brand while using TikTok \u2013 take your most popular video and start promoting it as In-Feed Ads.<\/em><\/strong><\/p> \t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">3. Top Feed<\/h3>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Top Feed placement- first ad spot in the feed. A tool to increase brand awareness and get comprehensive coverage.<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">The location of the Top Feed (the first advertising place in the feed)<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/2.png\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/2.png\" class=\"wp-image-1905\" width=\"1680\" height=\"941\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/2.png 1680w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/2-300x168.png 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/2-1024x574.png 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/2-768x430.png 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/2-1536x860.png 1536w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">When using Top feed, ads appear first (among commercials and 4th in the feed, after three organic videos). The format is designed to achieve a broad reach and increase brand awareness and recognition.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>What it gives:<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">Due to the first position in the feed among commercials, the Top feed can provide increased attention and engagement to the audience because people do not have time to get tired of viewing or \u201cbanner blindness\u201d does not occur.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Benefits:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>High user engagement (first ad in the feed)<\/li> <li>Controllability (you can predict the coverage and frequency of impressions)<\/li> <li>Additional branding opportunities<\/li> <li>Customizable audiences, multiple creative strategies<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">4. Hashtag challenge (HTC)<\/h3>\n<p class=\"content__article-text wp-block-paragraph\"><strong>A content tool that engages audiences in personal interaction with the brand.<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-27t131215.170-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-27t131215.170-1.jpg\" class=\"wp-image-3011\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-27t131215.170-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-27t131215.170-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-27t131215.170-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-27t131215.170-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-27t131215.170-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">The essence of the Hashtag Challenge is to engage users and encourage the creation of UGC. Launch a challenge that everyone can participate in. Create a unique branded hashtag, usually associated with the name of the company or product. Adding an AR effect (a branded mask or filter) and music (also explicitly designed for the brand) to the challenge is also possible.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">HTC Mechanics<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/4.png\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/4.png\" class=\"wp-image-1911\" width=\"900\" height=\"502\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/4.png 900w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/4-300x167.png 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/4-768x428.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">Find the terms of participation and description of the challenge on a particular page (HTC), which also displays all the videos of users with this hashtag. With this tool, you can get colossal coverage; the challenge can go viral and spread quickly, creating new infotainment.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">There is a disadvantage: the spread and the context of use cannot be controlled. There is a risk of reputational damage.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Possible additions:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Branded emoji next to the hashtag<\/li> <li>Contest with prizes from the brand<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">5. Branded Effect<\/h3>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Content tool using AR technology, also can be used with HTC to increase engagement.<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/5.png\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/5.png\" class=\"wp-image-1913\" width=\"789\" height=\"391\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/5.png 789w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/5-300x149.png 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/5-768x381.png 768w\" sizes=\"auto, (max-width: 789px) 100vw, 789px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong><em>Branded Effect\u00a0<\/em>is an excellent old-fashioned mask.\u00a0<\/strong>You can come up with an endless number of formats here: you can make a virtual clothes fitting, a game, a branded show, instructions, etc.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">This creative tool is worth adding to the overall advertising campaign. It\u2019s more about image and audience engagement.<br> There are two options for advertisers. The first is essential: create 2D objects, masks, makeup masks, and filters. The second is advanced: add 3D objects and games here.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">6. Spark Ads<\/h3>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Advertising promotion format in which organic TikTok content is used as advertising creative (in the recommendation feed).<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t115739.082-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t115739.082-1.jpg\" class=\"wp-image-1915\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t115739.082-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t115739.082-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t115739.082-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t115739.082-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t115739.082-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">Spark Ads format allows the creation of TikTok In-Feed Ads or TikTok TopView Ads using organic posts.<br> A brand can use its content to promote in Spark Ads and the range of UGC users (with the author\u2019s permission).<br> One possible option for the advertiser: start a challenge, choose the best video from the participant, and promote it through Spark Ads \u2013 take note \ud83d\ude42<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>What it gives:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Organic posts from brand and creator accounts<\/li> <li>Maintains all organic audience interaction paths when promoting a +30% Completion Rate<\/li> <li>+43% Conversion Rate<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">7. Tiktok lead generation<\/h3>\n<p class=\"content__article-text wp-block-paragraph\"><strong>A tool for getting leads and user input.<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t120152.523-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t120152.523-1.jpg\" class=\"wp-image-1917\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t120152.523-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t120152.523-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t120152.523-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t120152.523-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t120152.523-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">TikTok Lead Generation is a convenient and automated lead form that appears immediately after your commercial. This way, you can gather an audience for a webinar or event and collect applications for a master class or training. You can also give a discount in exchange for user data and kill two birds with one stone (to get a possible purchase and the data of the relevant lead to warm him up with push notifications about promotions and new products).<\/p>\n<p class=\"content__article-text wp-block-paragraph\">User data is automatically filled into the lead form so that more leads can be collected. The user does not need to be distracted by filling out the form.<br> The lead form interface can be customized, and the collected leads are uploaded from the platform in one click (to any CRM system).<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>There is an important nuance:<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">If you don\u2019t process the information you receive in time, the leads will quickly go cold. To convert hot leads into deals, you can connect to Calltouch, the site\u2019s service for automatically calling each request.<br> After filling out the form, the system makes the call, and if the user responds, the widget script connects them to the brand\u2019s call center. What\u2019s important \u2013 the call is made as a callback and costs the potential client nothing.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">8. Instant page<\/h3>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Instantly loading landing page.<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">An evident and native landing page that loads 11 times faster than standard mobile pages. You can add a logo, video, text, carousel, and CTA.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t120406.478-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t120406.478-1.jpg\" class=\"wp-image-1919\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t120406.478-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t120406.478-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t120406.478-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t120406.478-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/02\/image-2025-09-14t120406.478-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>What gives:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Seamless user path (the transition to the site happens directly in the app)<\/li> <li>High load speed, lightweight mobile web page, speeding up to 11 times the user journey compared to conventional mobile sites and reducing CPA by up to 40%<\/li> <li>Self-customizing and template-driven page design<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"new-tiktok-tools\">New Tiktok tools<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">As promised, we share the secret information from our TikTok SV. These three tools have recently appeared in advertising accounts and are only available for agency accounts.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>1. App Profile Page<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">This tool is designed to increase app installation activity.<br> The App Profile Page is an instant form that says everything about the app (title, logo, rating, ad images, description, etc.). The page also automatically adds a CTA button for downloading the app. This format helps to increase conversion and lower CPI.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>2. Premium Audience<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">Premium Audiences are narrow categories of targeting that are only available for agency accounts. For example, to advertise a game, you can choose its category: RPG games, strategy, simulation, and racing.<br> Thanks to premium audiences, you can get a more significant number of relevant leads and increase the campaign\u2019s conversion rate.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>3.\u00a0<\/strong><strong>Interactive Module: Display Card<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">The Display Card is an interactive module that includes cards in video ads in the feed to highlight important messages, share exclusive offers, and drive traffic to the website or app. This format allows adding a unique, additional image to video ads in the feed. It can be used as the card in the ad functions as a call to action button, which directs traffic to the website or app download page.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Suitable for campaigns with \u201cReach and Frequency\u201d and auction-style ads with \u201cTraffic,\u201d \u201cConversions,\u201d \u201cApp Installations,\u201d and \u201cLead Generation\u201d goals. This feature is currently only available to selected advertisers (on request).<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"new-ways-to-optimize-your-advertising-campaign\">New ways to optimize your advertising campaign:<\/h2>\n<p class=\"content__article-text wp-block-paragraph\"><strong>1. Landing Page View (LPV)<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">Landing page view optimization to increase the traffic of campaigns.<br> The site\u2019s algorithms will look for users who are likely not just to click on the ad (miss click) but to reach the site and stay on it for at least 3 seconds.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>For whom is it suitable?<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>For web customers without a deep funnel on the landing page<\/li> <li>For companies who cannot use Pixel or the API because of data collection policies<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Advantages:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>no additional configuration or site installation needed<\/li> <li>decreases the discrepancy between clicks in TTAM and visits in web analytics systems<\/li> <li>traffic is of higher quality than click optimization<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>2.\u00a0<\/strong><strong>Smart Performance Campaign<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">The fastest way to create high performing ad campaigns. This automation is based on machine learning.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Easy to launch:<\/strong><br> \u2013 Specify a budget and target, select the country, and upload videos<br> \u2013 Upload up to 30 videos and five texts to automatically generate creatives<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Settings:<\/strong><br> \u2013 Purpose: App promotion (Android)<br> \u2013 Placement: Tik Tok<br> \u2013 Optimization: App settings, AEO, VBO<br> \u2013 Targeting available: location, languages<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"instead-od-a-conclusion\">Instead od a conclusion<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Well, we tried to make the most detailed review of all the tools, and most importantly \u2013 we told you about the brand-new features, which not all agencies or ordinary users know about \ud83d\ude42<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Many of these tools are only available in agency accounts, so if you are interested in any of them,\u00a0<a href=\"https:\/\/t.me\/sasha_adskill\" target=\"_blank\" rel=\"nofollow noreferrer noopener\"><strong>write to us.<\/strong><\/a>\u00a0We will tell you in detail about all the conditions and tell you which tool is best suited for promoting your product.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-keyinfo\">\n\t<div class=\"content__keyinfo\">\n\t\t\n\t\t\t\t\t<p class=\"content__keyinfo-text wp-block-paragraph\">We also welcome everyone to our Telegram channel,\u00a0<strong>\u201c<\/strong><a href=\"https:\/\/telegram.me\/digital_squadd\" target=\"_blank\" rel=\"nofollow noreferrer noopener\"><strong>adskill Academia<\/strong><\/a><strong>\u201d<\/strong>. We publish all the necessary updates, news, and articles related to performance marketing, digital and more.<\/p> \t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TikTok review: the popular social network opens new opportunities for business. We share promotion tools and the platform\u2019s latest features.<\/p>\n","protected":false},"author":2,"featured_media":3195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[29],"class_list":["post-2558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-ad-platforms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok for Business \u2014 a Full Review<\/title>\n<meta name=\"description\" content=\"TikTok review: the popular social network opens new opportunities for business. 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