{"id":2563,"date":"2023-06-13T15:08:53","date_gmt":"2023-06-13T12:08:53","guid":{"rendered":"https:\/\/academia.adskill.com\/?p=2563"},"modified":"2026-07-10T16:34:36","modified_gmt":"2026-07-10T13:34:36","slug":"how-to-use-ai-in-working-with-ads","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/how-to-use-ai-in-working-with-ads\/","title":{"rendered":"How to Use AI in Working with Ads?"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">Digital marketing is developing rapidly, finding a lot of ways to improve business with the advent of neural networks. One of the tools is artificial intelligence, which gives companies several advantages in promoting goods and services. It learned to imitate human behavior and perform narrowly focused tasks. AI has \u201cmade friends\u201d with Google, Facebook, TikTok, Youtube, and other top sites.<\/p> <p class=\"content__info-text wp-block-paragraph\">Although Elon Musk calls neural networks the \u201cmain threat\u201d to humanity, marketers, targetologists, media buyers, and other digital workers don\u2019t miss the chance to increase their work efficiency with their help.<\/p> \t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/ai_1200x800.png\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/ai_1200x800.png\" class=\"wp-image-2904\" width=\"1200\" height=\"800\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/ai_1200x800.png 1200w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/ai_1200x800-300x200.png 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/ai_1200x800-1024x683.png 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/ai_1200x800-768x512.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>The predictions regarding the AI itself are staggering:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Companies will spend over<strong>\u00a0<\/strong><a href=\"http:\/\/av.vc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>$500 billion<\/u><\/strong><\/a>\u00a0on neural network solutions by 2023;<\/li> <li>The global AI market will cross the<strong>\u00a0<\/strong><a href=\"https:\/\/www.statista.com\/statistics\/941835\/artificial-intelligence-market-size-revenue-comparisons\/?ref=marketsplash.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>half-trillion-dollar<\/u><\/strong><\/a><strong>\u00a0<\/strong>line by 2030;<\/li> <li>The global level of its implementation is already reaching<strong>\u00a0<\/strong><a href=\"https:\/\/techjury.net\/blog\/ai-statistics\/?ref=marketsplash.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>35%<\/u><\/strong><\/a><strong>.<\/strong><\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Let\u2019s look at how AI can help you &amp; your business.<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"everyday-life-of-artificial-intelligence\">Everyday life of artificial intelligence<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">The future has already arrived. Modern robots with AI work as announcers, fly into space, patrol ships, and win grandmasters. Advertisers have also found useful use for new technologies!<\/p>\n<p class=\"content__article-text wp-block-paragraph\">On the sidelines of<strong>\u00a0<\/strong><a href=\"https:\/\/officelife.media\/article\/41213-govoryat-ii-podsidit-marketologov-pokazyvaem-pochemu-eto-poka-chto-ne-tak-\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>marketers<\/u><\/strong><\/a>, rumors don\u2019t subside: artificial intelligence is preparing a large-scale revolution in the marketing industry.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"ill-help-you-in-any-way-i-can-terminators-in-advertising\">\u201cI&#8217;ll help you in any way I can\u201d: terminators in advertising<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">The trained network can recognize voices, create images, banners, and videos &amp; automate business processes. This is a real elder wand, like Harry Potter, for ads &amp; promotion.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>AI in targeted advertising helps:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Identify the best channels for promotion;<\/li> <li>Speed up the process of content creation;<\/li> <li>Improve the conversion of the site;<\/li> <li>Reduce advertising costs;<\/li> <li>Connect consumers with the right products and messages.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"text-sreative-generation\">Text \u0441reative generation<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Almost every network user managed to get acquainted with the self-learning chatbot ChatGPT and generate the text. A full-fledged technology advisor creates meaningful letters, descriptions, surveys, and presentations. It\u2019s enough for the chatbot to formulate the request accurately for the desired result. They successfully work with it:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Copywriters\u00a0<\/strong>\u2013 checking, optimizing, and adapting content to the Tone of Voice<\/li> <li><strong>SEO specialists<\/strong>\u00a0\u2013 from collecting key queries to compiling meta tags<\/li> <li><strong>Targetologists<\/strong>\u00a0\u2013 generating ads, creating an advertising strategy, and assisting in targeting and retargeting.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">AI also brings to mind the Landing Page, prepares a content plan, and designs articles, blogs, and a list for them based on the initial data.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"unique-images-text-to-image\">Unique images \u2013 Text-to-Image<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Stable Diffusion, DALL-E, or Midjourney networks that generate images work with a similar algorithm. The audience has developed banner blindness to stock photos over the past few years. AI programs come to the rescue with unique graphic content and new designs for given phrases. This approach significantly saves time for the birth and implementation of the idea.\u00a0<strong>[<\/strong><a href=\"https:\/\/api.time.com\/wp-content\/uploads\/2022\/11\/best-inventions-2022-OpenAI-DALL-E-2.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>DALL-E<\/u><\/strong><\/a><strong>] [<\/strong><a href=\"https:\/\/webtous.ru\/wp-content\/uploads\/2022\/09\/stablediff-examples.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>Stable Diffusion<\/u><\/strong><\/a><strong>], [<\/strong><a href=\"https:\/\/lh6.googleusercontent.com\/5Bk5o0cFZRlLLl4MlKyixGYAHrStheap3D_8R3QR-YXkhnRuLnZTm_rtYFLH1wkWdHSak-C2ZXyFG0uxXtx4nOcMC0MmlJ8y7UV1UNQZnmPMvrBznAT6n-XStYjD2ks8EueefvCWJ6s1pKucWGMaENBXnlt9y3heUZgrt8sD-BchcTz0NvcFdh2dUQyR2Q\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>Midjourney<\/u><\/strong><\/a><strong>]<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">Advertising is taking the first steps in the use of neural networks. For example, the Rehab blog in December 2022<strong>\u00a0<\/strong><a href=\"https:\/\/www.rehabagency.ai\/insights\/hackweek-worlds-first-ai-crafted-holiday-advert\"><strong><u>published\u00a0<\/u><\/strong><\/a>a 2-minute promotional video fully generated by AI. The text is from GPT-3, the images are from Midjourney, and the sound effects are from Soundraw.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">DALL-E<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1.png\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1.png\" class=\"wp-image-2906\" width=\"2400\" height=\"1599\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1.png 2400w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1-300x200.png 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1-1024x682.png 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1-768x512.png 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1-1536x1023.png 1536w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1-2048x1364.png 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">Stable Diffusion<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-26t031741.111-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-26t031741.111-1.jpg\" class=\"wp-image-2908\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-26t031741.111-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-26t031741.111-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-26t031741.111-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-26t031741.111-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/image-2025-09-26t031741.111-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">Midjourney<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/3.png\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/3.png\" class=\"wp-image-2910\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/3.png 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/3-300x300.png 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/3-150x150.png 150w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/3-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"ai-analytics\">AI analytics<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Neural networks have learned to collect and analyze huge amounts of information by 2023. They determine exactly how efficiently the company works, even form criteria, and choose alternatives for decision-making. The AIs of Yandex, Google, Facebook, and other platforms have learned to analyze user behavior and offer potentially interesting and useful content for him.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The top tools for analytics of ads campaigns include Google Analytics, Yandex Metrica, Roistat, and PrimeGate. Their task is to bring sales and marketing data into a single system, track user sessions, and analyze the effectiveness of several advertising channels.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"recommender-systems\">Recommender systems<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Better than any pro, neural networks determine the appropriate content for each user, improving their experience and increasing the likelihood of sales.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Recommendation systems are actively used in e-commerce: online stores advise customers on relevant products, offer complementary products, and find analogs. Similar algorithms are used by retailers Amazon, Ozon, or Wildberries.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"nlp-is-a-new-assistant-in-the-office\">NLP is a new assistant in the office<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">NLP is gaining popularity. Natural language processing technology helps the machine to \u201cunderstand\u201d human language and promote products and services.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">It quickly analyzes comments, processes text queries, and optimizes data for search engines. The best programming language for NLP is Python. For example, Yahoo and Google use it to filter and group emails. Alexa and Siri \u2014 Perform voice commands.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"three-more-important-tools\">Three more important tools<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Neural networks can also collect and analyze large amounts of data about users, and complex solutions for digital advertising help them in this.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">For example,<strong>\u00a0<\/strong><a href=\"https:\/\/www.markopolo.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>MarcoPolo AI<\/u><\/strong><\/a><strong>\u00a0<\/strong>is a cross-channel SaaS advertising platform for automating PPC campaign processes on Facebook, Google, and Instagram (audience retargeting, content planning and publishing, control overreach, engagement, and conversion). The\u00a0<a href=\"https:\/\/slidebean.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>Slidebean<\/u><\/strong><\/a><a href=\"https:\/\/slidebean.com\/\"><u>\u00a0<\/u><\/a>website will offer a presentation for startups, and\u00a0<a href=\"https:\/\/octaneai.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>Octane AI<\/u><\/strong><\/a><strong>\u00a0<\/strong>will be needed for chatbots, tests, and Facebook Messenger surveys. It will help retailers develop individual flows and increase sales.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"adopt-the-latest-ai-trends\">Adopt the latest AI trends<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Using neural networks in digital marketing increases the effectiveness of advertising campaigns and brand interaction with the audience. Artificial intelligence tools are being improved every day, becoming useful and irreplaceable.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">But before you launch AI into your business, research your audience! Only then will it be possible to effectively realize all its advantages.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Digital marketing is evolving fast, and neural networks open new ways to grow business. AI gives companies clear advantages in promotion.<\/p>\n","protected":false},"author":2,"featured_media":3235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[25,26],"class_list":["post-2563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-design","tag-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use AI in Working with Ads? &#8212; adskill<\/title>\n<meta name=\"description\" content=\"Digital marketing is evolving fast, and neural networks open new ways to grow business. 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