{"id":2565,"date":"2023-06-08T16:17:28","date_gmt":"2023-06-08T13:17:28","guid":{"rendered":"https:\/\/academia.adskill.com\/?p=2565"},"modified":"2026-07-10T16:34:37","modified_gmt":"2026-07-10T13:34:37","slug":"digital-marketing-trends","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/digital-marketing-trends\/","title":{"rendered":"Digital Marketing Trends"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">We woke up in a world where a 15-year-old TikToker earns more than a professor with 30 years of experience. He managed to take advantage of fresh digital trends. Anyone who continues building a promotion strategy on \u201cold yeast\u201d will likely fail.<\/p> <p class=\"content__info-text wp-block-paragraph\">It\u2019s impossible to ignore the development of neural networks, marketplaces, a boom in short videos, active cooperation with influencers, and interactive content in 2023. They\u2019re shaping the future of digital marketing. According to forecasts, by 2024, marketplaces will be able to control 54% of the e-commerce market, and the podcasting industry will grow to $4 billion.<\/p> \t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"top-5-areas-of-digital-marketing-in-2023\">Top 5 areas of digital marketing in 2023<\/h2>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Why is it important to stay on topic?\u00a0<\/strong>It\u2019s essential to constantly monitor the digital market trends to bring a business to the top. This will make it easy to beat competitors, build the best strategy, master the budgets of advertising campaigns and be the first to find tools for profit.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>What areas of digital marketing are relevant in 2023?<\/strong>\u00a0Today, 57% of people start the day by browsing their news feed and social networks \u2013 your potential customers online! Almost 70% of all online activity starts with search engines \u2013 SEO optimization is still at the forefront!<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Digital marketing will gain a stronger foothold in the virtual world with VR and AR (Hello, Apple, and their new Visual Pro), Web3 will remain at the top, omnichannel (combining different channels of communication between the client &amp; the brand, while preserving the history of communication and purchases) will become popular. And also\u2026<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"the-metaverse-will-swallow-up-reality\">The metaverse will swallow up reality<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">The basis of such worlds is user interaction. They buy digital assets, explore space, and create new objects. Here you can visit digital markets and participate in online campaigns of various brands. But before you use this idea, answer four questions:<\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li>How to present your brand in the metaverse?<\/li> <li>How to run ads on virtual billboards?<\/li> <li>How to track the behavior of the target audience?<\/li> <li>What value can your company provide to the metaverse?<\/li> <\/ol>\n<p class=\"content__article-text wp-block-paragraph\">While you\u2019re pondering, Nike has already developed a digital world with Roblox, Lego, and Epic Games \u2013 an entire digital galaxy for kids. Fashion houses didn\u2019t pause either, where Gucci demonstrated an exclusive pair of virtual sneakers. Don\u2019t put aside the tools of augmented reality. They\u2019ll increase brand awareness and loyalty.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">Nike \u0441 Roblox, Lego and Epic Games<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1-1.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1-1.png\" class=\"wp-image-2915\" width=\"1315\" height=\"739\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1-1.png 1315w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1-1-300x169.png 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1-1-1024x575.png 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/1-1-768x432.png 768w\" sizes=\"auto, (max-width: 1315px) 100vw, 1315px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">An exclusive pair of virtual Gucci sneakers<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/2-1.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/2-1.png\" class=\"wp-image-2917\" width=\"1250\" height=\"815\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/2-1.png 1250w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/2-1-300x196.png 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/2-1-1024x668.png 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/06\/2-1-768x501.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"neural-networks-and-automation-will-increase-sales\">Neural networks and automation will increase sales<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">The number of companies that successfully use Al has increased by almost 300% by 2023. Today, neural networks can create videos and images, write texts by tags, process client requests through chatbots, conduct behavior analytics, and analyze the work of managers.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">For example, Alibaba Group was replaced by a neural network of copywriters. Now they print 20,000 lines per second, insert links on their own, and choose the tone of presentation. Voice bots, Google Assistant, Alexa, and Siri help to order goods and services. It\u2019s predicted that in a year, the total amount of purchases online through voice assistants will reach $ 40 billion, and consumer spending will reach 18%.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"short-video-will-increase-audience-engagement\">Short video will increase audience engagement<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Nothing holds customers\u2019 attention better than a short video. The digital trend offers to meet the minute of advertising time to promote your brand. The presentation goes straight to the action\/call and doesn\u2019t use a prolonged storyline in the video sequence.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Today, more than 70% of users choose videos when exploring new products. Yandex.Zen, YouTube and TikTok successfully use this trend. Shoot Reels and win the attention of a large audience (not just zoomers).<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"interactive-content-will-bring-you-closer-to-the-audience\">Interactive content will bring you closer to the audience<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">This is an effective strategy for attracting new and retaining old customers and promoting products\/services. It\u2019s based on quizzes (tests, questionnaires), media content \u201cBefore &amp; After\u201d, ratings, and voting.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">All this builds user loyalty, keeps their attention, and makes them spend more time on media resources. For example, KIA has launched an interactive virtual showroom with a 360-degree view, and the Nespresso brand has implemented a purchase function inside a presentation video.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"personalization-will-help-retain-customers\">Personalization will help retain customers<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">People want to be a part of something important. Therefore, retailers have learned to turn a casual customer into a regular customer through personalization. Inclusive marketing focuses on a circle of consumers with different cultural and social characteristics and physical differences.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Today, companies that use the personalization trend receive 40% more revenue. They use the client\u2019s name in the mailing list, congratulate them on his birthday, and send thematic collections and personal discounts on goods of interest. The task of personalization is to create value for a person and pay more attention to him, as the Hilton hotel chain, Yandex. Taxi, the perfume brand Sephora brand, and others have already done so.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"no-to-standard-promotion-methods\">No to standard promotion methods!<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Using simple digital trends in 2023, you can effectively bring your business to the top. As a bonus, it will strengthen the brand image, stimulate repeat purchases, and return customers. Use all possible digital marketing trends to keep up with competitors in a rapidly changing reality.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>From neural networks to short videos, influencer marketing, marketplaces, and interactive content \u2014 key trends driving the future of digital marketing.<\/p>\n","protected":false},"author":2,"featured_media":3239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[26],"class_list":["post-2565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Trends &#8212; adskill<\/title>\n<meta name=\"description\" content=\"From neural networks to short 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