{"id":2575,"date":"2023-05-24T16:35:09","date_gmt":"2023-05-24T13:35:09","guid":{"rendered":"https:\/\/academia.adskill.com\/?p=2575"},"modified":"2026-07-09T18:34:27","modified_gmt":"2026-07-09T15:34:27","slug":"how-we-helped-a-client-sell-894535-worth-of-werchandise","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/how-we-helped-a-client-sell-894535-worth-of-werchandise\/","title":{"rendered":"How We Helped a Client Sell $894,535 Worth of Werchandise"},"content":{"rendered":"<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/05\/vertical_e-commerce_.png\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/05\/vertical_e-commerce_.png\" class=\"wp-image-2945\" width=\"1200\" height=\"800\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/05\/vertical_e-commerce_.png 1200w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/05\/vertical_e-commerce_-300x200.png 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/05\/vertical_e-commerce_-1024x683.png 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/05\/vertical_e-commerce_-768x512.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>Client:<\/strong> American company selling products in the USA, CA, and MX.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Vertical:<\/strong> E-commerce (dietary supplements)<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Product:<\/strong> High-demand products to improve health<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Specifications and features:<\/strong> Customer store on Shopify platform<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Scale of business:<\/strong> Total sales by product in 2022 reached $1.8 million<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Ad Performance metrics:<\/strong> Price per conversion (CPA), number of conversions, click-through rates (CTR), impressions, add to cart, and checkout prices were used to analyze the effectiveness of the ad campaign<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Platform:<\/strong> TikTok<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Goals:<\/strong> The client aimed to increase sales, reduce the cost per target action, and achieve a specific KPI (CPA = $30). To achieve this, our team devised a strategy and diligently implemented it.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"stages-of-work\">Stages of work<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">1. Pre-moderation of all advertising materials to comply with TikTok\u2019s policies.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">2. Development of the advertising campaign launch strategy.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">3. Testing different approaches and promotion methods \u2013 1 month, budget: $3,000.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">4. Strategy refinement based on test analysis.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">5. Launch of confirmed approaches.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">6. Continual testing to explore new optimisation approaches and target audiences<\/p>\n<p class=\"content__article-text wp-block-paragraph\">We formulated a promotion strategy for advertising on TikTok, developed a pool of creatives for each product (1 product = 5 creatives, a total of 30 products), tested the creatives across three GEOs (U.S., Canada, Mexico), identified the most effective approaches, and subsequently launched campaigns for each product.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"the-launch-proceeded-as-follows\">The launch proceeded as follows<\/h2>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>We created a catalog and included all the store\u2019s products in it (as the store is hosted on Shopify, product uploading was automatic).<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">\u00a0<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>We initiated catalog campaigns with custom and automated creatives (from the website). This approach allowed us to showcase a maximum number of products at once, while the automated creatives adapted to display the most relevant content for the audience\u2019s queries.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">\u00a0<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>We launched traffic campaigns to attract specific audiences, conversion campaigns to build audiences at each stage of the sales funnel and for retargeting purposes.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"difficulties\">Difficulties<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Complex whitelisting: Ensuring compliance for each page, modifying or removing medical branding, and finding converting creatives. This process demanded continuous effort and incurred varying costs at different stages.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"results-for-6-months-of-work\">Results for 6 months of work<\/h2>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>CPA (conversion price) = $28, which is 7% lower than the target.<\/li> <li>Increased customer return (LTV) by 17% through retargeting campaigns.<\/li> <li>Sales increased by 23%.<\/li> <li>Average ROAS (Return on Ad Spend) for all offices = 1.67.<\/li> <li>Together, we spent<strong>\u00a0$535,650\u00a0<\/strong>in 6 months, including testing budget, and achieved\u00a0<strong>$894,535 in product sales.<\/strong><\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"in-conclusion\">In conclusion<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Whether you\u2019re looking to promote your online school, courses, sell products, or increase app downloads and more, feel free to contact adskill! Our team will help you prioritize, define your goals, develop a strategy, and launch a successful advertising campaign. Simply leave a request on our website, and we will get in touch with you \u2192<strong>\u00a0<\/strong><a href=\"https:\/\/adskill.com\/\"><strong>link here.<\/strong><\/a><\/p>\n<p class=\"content__article-text wp-block-paragraph\">Also, visit\u00a0<a href=\"https:\/\/adskill.io\/academia\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>adskill Academia<\/strong><\/a>, where we regularly share news, useful information, and highlights from the advertising and digital field. We also offer webinars and other educational materials to help you take your professional skills to the next level.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Case study: goal was more sales and CPA = $30. We developed a strategy, managed obstacles during launch, and reached the target results.<\/p>\n","protected":false},"author":2,"featured_media":3245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[28],"class_list":["post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How We Helped a Client Sell $894,535 Worth of Werchandise &#8212; adskill<\/title>\n<meta name=\"description\" content=\"Case study: goal was more sales and CPA = $30. 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