{"id":2580,"date":"2023-04-29T16:41:49","date_gmt":"2023-04-29T13:41:49","guid":{"rendered":"https:\/\/academia.adskill.com\/?p=2580"},"modified":"2026-07-10T15:02:53","modified_gmt":"2026-07-10T12:02:53","slug":"facebook-source-overview","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/","title":{"rendered":"Facebook: Source Overview"},"content":{"rendered":"<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"everything-crucial-about-your-main-social-network-for-advertising\">Everything crucial about your main social network for advertising<\/h2>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Facebook \u2013 <em>the most popular social network in the world. The site began its work in February 2004 as an internal social network at Harvard University. Its founders are Mark Zuckerberg and Edward Saverin.<\/em><\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">In 2006, the platform became available to all users over the age of 13 and quickly gained popularity. The original purpose of creating Facebook is communication between users. The platform made it possible to exchange messages and files, share information, upload photos and read news. In the future, Facebook, like any other social network, began to be used to promote business. Users were able not only to communicate but also to sell and buy various goods. And on October 28, 2021, the company changed its name to Meta.<br> In addition to the social network Facebook itself, the company has other services. Among them are Instagram, WhatsApp, and Facebook Messenger.<br> As of 2023, almost 2.9 billion people are registered on the site. This is a powerful tool that allows you to reach a huge audience and scale your business. No other social network has such a wide audience, a set of useful features and tools. We would like to introduce you to all the possibilities of this legendary site.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"facebook-audience\">Facebook audience<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">As we mentioned, Facebook has 2.93 billion monthly active users.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Some statistics:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>43,7% of users are female<\/li> <li>56,3% of users are male<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Age of audience:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>29,9% \u2013 25-34 years old<\/li> <li>21,5% \u2013 18-24 years old<\/li> <li>19,4% \u2013 35-44 years old<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Average time spent by the user on the site:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>about 34 minutes a day<\/li> <\/ul><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-quote\">\n\t\n\t<div class=\"content__quote\">\n\t\t\n\t\t\t\t\t<p class=\"content__quote-text wp-block-paragraph\"><strong>Interesting fact\u00a0<\/strong>\u2013 Facebook is losing popularity among teenagers. Users aged 13-17 began to spend less time on the site. On Facebook, you can target people all over the world. The only exception at the moment is Russia.<\/p> \t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>You can target to:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>individual countries<\/li> <li>group of countries<\/li> <li>cities<\/li> <li>areas<\/li> <li>radius around a point on the map<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"top-10-countries-with-the-largest-number-of-platform-users\">TOP 10 countries with the largest number of platform users:<\/h2>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>India \u2013 416.6 million<\/li> <li>USA \u2013 240.0 million<\/li> <li>Indonesia \u2013 176.5 million<\/li> <li>Brazil \u2013 139.0 million<\/li> <li>Philippines \u2013 91.0 million<\/li> <li>Mexico \u2013 78.0 ml<\/li> <li>Vietnam \u2013 75.9 million<\/li> <li>Thailand \u2013 58.5 million<\/li> <li>Japan \u2013 55.8 million<\/li> <li>Pakistan \u2013 49.2 million<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Facebook is a popular network among users from the high-income group (earning over $75,000 a year).<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Interesting facts:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>People access Facebook primarily from their smartphones, so content and strategy should be mobile-first. Your ads should look good on smartphones<\/li> <li>Video is the most popular type of content on the site. At the same time, videos adapted for mobile devices receive a higher level of engagement.<\/li> <li>300 million people watch stories on Facebook every day.<\/li> <li>Facebook Average CPC \u2013 $1.72<\/li> <li>1.8 billion people use Facebook groups every month<\/li> <li>The highest user activity on Facebook is observed from Monday to Friday at 3 am, on Tuesday \u2013 at 10 am and noon.<\/li> <li>The best time to post content is weekdays, from 10 am to 3 pm<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>It is important to understand how your audience uses the social network in order to tailor your marketing strategy to it and get maximum engagement and coverage.<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"available-placements\">Available placements<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Placement is where an ad is placed in Ads Manager. All placements belong to 4 platforms: Facebook, Instagram, Audience Network and Messenger. You can use them at the same time or selectively for specific purposes of the advertising campaign. Placement also determines the ad format.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">When setting up ads, Facebook suggests that you select \u201cAutomatic placements\u201d by default. It is important to choose the placement you need so as not to waste your budget. Your ad will be seen not only on Facebook but also on other sites.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Select the \u201cEdit Placements\u201d tab. Here you will see that the budget is divided into three channels: Facebook, Instagram, and Audience Network. You can exclude the channel you do not need by simply unchecking it.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>1. On Facebook, when viewed from a phone and in the app, ads are placed:<br> <\/strong>\u2013 in the news feed<br> \u2013 in the Sponsored tab at the top right of the page<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><em>News Feed Advertising<\/em><br> <strong>2. Instagram ads are placed:<br> <\/strong>\u2013 in the feed<br> \u2013 in stories<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><em>Advertising in stories<\/em><\/p>\n<p class=\"content__article-text wp-block-paragraph\"><em>Ads in the feed<\/em><br> <strong>3. In Messenger, ads are located:<br> <\/strong>\u2013 between chats<br> \u2013 in stories<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>4. On the Audience Network<em>, advertisers can promote their product to an audience that uses mobile apps outside of the Facebook marketplace.<\/em><\/strong><br> The advantage of the Audience Network is the ability to connect an application or a mobile site to it, thus gaining increased coverage. Here ads are displayed outside of Facebook:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>website banners<\/li> <li>Search results<\/li> <li>in-stream video<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">In its ecosystem, the platform offers advertisers a fairly wide range of ad placements. Each placement has its own characteristics: a set of formats and requirements for ads.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"ways-to-advertise-on-facebook\">Ways to advertise on Facebook<\/h2>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Advertising with an image. This is the universal and most popular format. Here the image plays the main function and attracts the attention of users. It is not recommended to make the text too voluminous and place it on the image itself.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">\u00a0<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Video advertising. A video is used instead of an image. We recommend that you use videos no longer than 15 seconds. Since most users watch the feed with the sound turned off, it is better to add subtitles or key phrases to your video.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">\u00a0<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Slideshow ads. Alternative to video ads. Combines up to 10 images, an audio file and a text description. A great option to profitably present the services or products of the company.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">\u00a0<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Carousel. This format allows you to show a product or service from different angles, and talk about their advantages and features. You can add from 2 to 10 images to your ad in the given order.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">\u00a0<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Collection advertising. Includes an image or video that displays products priced from the catalogue below. This format is effective for engagement.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">\u00a0<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Lead Ads (with lead collection form). Advertising is displayed with a feedback form. This format is suitable for lead generation.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"also-on-facebook-you-can-choose-different-options-for-the-user-to-go-after-clicking-on-an-ad\">Also on Facebook, you can choose different options for the user to go after clicking on an ad<\/h2>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Website (landing): page view, purchase, registration, form filling<\/li> <li>Leadform: filling out the data collection form inside Facebook<\/li> <li>Instagram Page: Interaction \u2013 Likes, Follows<\/li> <li>Facebook Page: Interaction \u2013 Likes, Follows<\/li> <li>Messages: direct Instagram, Facebook messenger messages, WhatsApp messages<\/li> <li>Instant Page: a page (landing) created inside Facebook that can only be used for mobile traffic<\/li> <li>App or store page with the app<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"current-verticals-and-their-features\">Current verticals and their features<\/h2>\n<p class=\"content__article-text wp-block-paragraph\"><strong><em>When launching a campaign, one of the most important points is the choice of vertical. The main directions of white (fully permitted) verticals include:<\/em><\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">1. Info business. This direction is very much in demand and popular. The niche is distinguished by a solvent audience, people are interested in high-quality information and good education<br> 2. E-commerce. No less popular niche. E-commerce combines categories such as online sales, internet banking, hotel booking and others<br> 3. Services and FMCG. Items that sell quickly and in high volume<br> 4. Fintech. Services of banks and MFIs. This niche is in demand due to the growing demand for loans<br> As for grey niches, the main directions for them are:<br> 1. Gambling \u2013 casino<br> 2. Betting \u2013 sports betting<br> 3. Nutra \u2013 means for losing weight, strengthening joints, cosmetics, etc.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The main disadvantage of working with grey niches is the permanent blocking of accounts. Arbitrageurs need special software and certain skills to work with moderation and bans.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"campaign-goals-and-optimization\">Campaign goals and optimization<\/h2>\n<p class=\"content__article-text wp-block-paragraph\"><strong>\u201cAd Target\u201d<\/strong>\u00a0is one of the most important settings for a Facebook Ads campaign. The choice of goal affects ad optimization algorithms. Before choosing a goal, you need to think about what results you expect from the campaign.\u00a0<strong>The goal of an ad<\/strong>\u00a0is the actions that users will take after viewing the ad. There are 6 campaign objectives on Facebook. The choice of the target affects further optimization.<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Recognition.<\/strong>\u00a0Showing ads to a large number of users to increase company awareness<\/li> <li><strong>Traffic.<\/strong>\u00a0Drive the most people to your website, app, Instagram or Facebook directory, increase traffic<\/li> <li><strong>Involvement.<\/strong>\u00a0Attract users who are highly likely to interact with your campaign online, send a message or follow a link<\/li> <li><strong>Lead generation.<\/strong>\u00a0Displaying the campaign to users who are interested in your product<\/li> <li><strong>Application promotion.<\/strong>\u00a0Show ads to mobile users who are interested in installing your app<\/li> <li><strong>Sales.<\/strong>\u00a0Increase in sales<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">Depending on the chosen goal, a different set of settings, types of ad delivery optimization and formats will be available in the campaign. Facebook\u2019s algorithms will optimize the delivery of ads according to the purpose you select. For campaigns with the\u00a0<strong>\u201cRecognition\u201d<\/strong>\u00a0goal, the following options for optimization events are available:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Coverage.<\/strong>\u00a0Advertising will be seen by the maximum number of unique users<\/li> <li><strong>Impressions<\/strong>. With this optimization, the system will show ads the maximum number of times. Ads can be shown multiple times to the same people<\/li> <li><strong>Increasing ad recall.<\/strong>\u00a0With this optimization, the system will be tuned so that as many people as possible remember the ad. This means that the system will look for a balance between reaching the widest possible target audience, taking into account targeting, and increasing ad recall by users.<\/li> <li><strong>Thruplay.<\/strong>\u00a0Suitable when running ads with videos. The system will be tuned to people who are more likely to watch the video to the end<\/li> <li><strong>Continuous 2-second video views.<\/strong>\u00a0Suitable for ads with short videos. The system is optimized to get the maximum number of views within the first 2 seconds of watching a video.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"if-you-selected-the-traffic-objective\">If you selected the &#8220;Traffic&#8221; objective<\/h2>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Landing page views.<\/strong>\u00a0With this optimization, the system will show ads to people who are more likely to go to the site and download the landing page<\/li> <li><strong>Link clicks.\u00a0<\/strong>Ad serving is targeted to users who are most likely to click on the ad link<\/li> <li><strong>Daily reach among unique users.\u00a0<\/strong>Suitable for reaching new audiences. Ads are shown to a unique user no more than once a day<\/li> <li><strong>Impressions.\u00a0<\/strong>Ads will be shown as many times as possible<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"when-the-engagement-goal-is-appropriate\">When the \u201cEngagement\u201d goal is appropriate<\/h2>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>ThruPlay<\/li> <li>Continuous 2-second video views<\/li> <li>Correspondence. When clicking on the ad, the user will be taken to the Facebook chat<\/li> <li>Link clicks<\/li> <li>Conversions<\/li> <li>Landing page views<\/li> <li>Daily reach among unique users<\/li> <li>Impressions<\/li> <li>Events in the application<\/li> <li>Page likes<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"the-goal-of-leads\">The goal of \u201cLeads\u201d<\/h2>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Conversions<\/li> <li>Landing page views<\/li> <li>Link clicks<\/li> <li>Daily reach among unique users<\/li> <li>Impressions<\/li> <li>Leads<\/li> <li>Leads for conversions<\/li> <li>Events in the application<\/li> <li>Calls. The ability to place a call button in the ad<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"the-purpose-of-promotion-of-the-application\">The purpose of &#8220;Promotion of the application&#8221;<\/h2>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Link clicks<\/li> <li>Application settings<\/li> <li>Events in the application. Ads will be shown to those users who are more likely to take the desired action.<\/li> <li>Value. Ads will be seen by those users who make in-app purchases and are interested in your product.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"sales-goal\">\u201cSales\u201d Goal<\/h2>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Conversions<\/li> <li>Landing page views<\/li> <li>Link clicks<\/li> <li>Daily reach among unique users<\/li> <li>Impressions<\/li> <li>Events in the application<\/li> <li>Correspondence<\/li> <li>Coverage<\/li> <li>Calls<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">It is important that social network algorithms correctly understand what results you need. Accurate selection of the campaign goal allows you to effectively spend your budget.\u00a0<strong>Do not forget that everything needs to be tested and see how different types of optimization work in practice.<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"on-site-targeting\">On-site targeting<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Facebook targeting is based on user behaviour, both within the social network itself and on partner sites.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">1. Audience setup<\/h3>\n<p class=\"content__article-text wp-block-paragraph\"><em>The platform offers flexible settings for the target audience. When launching a campaign, you will be able to select the type of audience to target. For example:<\/em><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Saved Audience<em>.\u00a0<\/em><\/strong>Determined by geo-targeting and key socio-demographic indicators<\/li> <li><strong>Look-a-like audiences<em>.\u00a0<\/em><\/strong>Users who have similar interests to your audience and are interested in your product. Please note that when creating a look-a-like audience, you can adjust the percentage of user similarity on the scale. It is best not to set too high a percentage, as this will lead to an increase in the audience. Which means it will be less accurate.<\/li> <li><strong>Custom audience.<em>\u00a0<\/em><\/strong>Based on your pixel data. This is the audience that is interested in your product.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">2. Demographics<\/h3>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Location<em>.\u00a0<\/em><\/strong>From the list, you can select the geographic location of your potential customers<\/li> <li><strong>Age, gender, language.<em>\u00a0<\/em><\/strong>You can create advertisements for different age and gender groups. This will help you better understand how different groups will react to your ad.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">3. Interests<\/h3>\n<p class=\"content__article-text wp-block-paragraph\"><em>It is recommended to select several interests at once so that the audience does not turn out to be too narrow. User interests are divided into different categories, here are some of them:<\/em><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Business &amp; Industry<\/li> <li>Food and drink<\/li> <li>Shopping and fashion<\/li> <li>Entertainment<\/li> <li>Family and relationships<\/li> <li>Sports and outdoor activities<\/li> <li>Fitness and healthy lifestyle<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">4. User behaviour<\/h3>\n<p class=\"content__article-text wp-block-paragraph\">The \u201cUser behaviour\u201d category includes people whose interests the site determines by their actions. For example, the Facebook pixel tracks how users behave on the site: what pages they visit, what buttons and links they click on, what forms they fill out, and other actions.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-heading content__subarticle-title\">5. Device and OS<\/h3>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Mobile devices<\/li> <li>Types of operating systems<\/li> <li>Mobile device models<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><em>You can choose to display ads on a specific category of devices (for example, Android), it is also possible to define the range of operating systems used for these devices.<\/em><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"budget-optimization\">Budget optimization<\/h2>\n<p class=\"content__article-text wp-block-paragraph\"><em>On Facebook, you can set the overall budget for the campaign or separately for each ad group.<\/em><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Campaign budget<em>.\u00a0<\/em><\/strong>If you enable this setting, your campaign budget will be continuously allocated to the most promising ad sets in real-time. This option simplifies campaign setup, minimizes manual budget management, and helps you maximize your campaign\u2019s potential at the lowest cost. The best result can be obtained if there are no hard limits regarding the allocation of the budget to ad groups. You can set spending limits on ad groups, but a large number of limits will negatively affect optimization<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">\u00a0<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Ad group budgets<em>.\u00a0<\/em><\/strong>You can set up separate budgets for specific ad groups to control the delivery of specific ad groups. Choose this option if you\u2019re using mixed optimization goals and bidding strategies, or if there\u2019s a big difference between audience sizes for different ad sets<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><em>For both campaign budgets and ad group budgets, you can choose the time period to which they apply:\u00a0<\/em>per day or for the entire duration.<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Daily budget<em>.\u00a0<\/em><\/strong>This is the average amount that will be spent daily on a campaign or ad set. On one day it can spend a little more than the set budget, on the other a little less, but on average it will be the specified daily budget that will be spent<\/li> <li><strong>Lifetime budget<em>.\u00a0<\/em><\/strong>This is the amount that will be spent over the lifetime of the campaign or ad set. The budget for the entire duration is a limited amount, the site will not spend more than the budget you specified<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"recommendations-for-optimizing-budgets\">Recommendations for optimizing budgets<\/h2>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><em>After completing the initial setup, it is not recommended to add ad groups individually<\/em><\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">\u00a0<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>We don\u2019t recommend manually pausing and resuming ad groups.<em>\u00a0<\/em><\/strong>When you optimize your campaign budget, the system distributes funds among active ad groups. Audience size can affect budget allocation. If your ad group audiences are very different in size, then the group with the larger audience is likely to get more budget<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">\u00a0<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>We don\u2019t recommend pausing ad groups with low impression counts<em>.<\/em><\/strong><em>\u00a0<\/em>During optimization, the budget is distributed in such a way as to find all available opportunities for display. Pausing an ad set may result in a CPA increase for the remaining ad sets<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">\u00a0<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong><em>Any change to the budget during the learning phase resets the optimization.<\/em><\/strong><\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">The budget setting depends on the optimization event used. Different optimization events require different costs. The more difficult it is to achieve the result, the higher the budget. For example, optimizing for shopping needs to allocate more budget than optimizing for landing page views.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"site-tools\">Site tools<\/h2>\n<p class=\"content__article-text wp-block-paragraph\"><em>In addition to the standard tools for launching advertising, the following can be distinguished:<\/em><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Pixels, custom conversions, and APIs\u00a0<\/strong>\u2013 allow you to make the most of user information for more accurate optimization<\/li> <li><strong>Audience Insights<em>\u00a0<\/em><\/strong>\u2013 audience analysis tool<\/li> <li><strong>Creative Hub<em>\u00a0<\/em><\/strong>\u2013 creating a variety of creatives inside the site with the ability to see how they will look on different platforms and placements<\/li> <li>Product catalogues where you can download all products from the site at once and selectively advertise them<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"the-bottom-line\">The Bottom Line<\/h2>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Facebook, like any other social network, has a number of its own features, disadvantages and advantages.<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">The platform provides access to a huge audience, so the possibilities for promoting your business are simply endless. With Facebook Ads, you can run ad campaigns, use wide targeting options, and create different ad formats and campaign goals.<br> This all sounds very attractive, but it actually takes a lot of time and effort to launch successful campaigns and achieve the desired results. If you want to get to know the platform and its capabilities better, contact the adskill team of professionals. Our agency will promptly provide you with access to agency accounts.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Benefits of agent accounts:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>A personal manager who helps in setting up campaigns according to all the rules of the platform<\/li> <li>Unlimited accounts (no limits on spend)<\/li> <li>Easy account replenishment without the hassle of linking cards<\/li> <li>High trust in agent accounts from the platform<\/li> <li><strong>Support:\u00a0<\/strong>pre-moderation, reducing the likelihood of blocking; unlocking assets (all resources that we provide \u2013 advertising accounts, business pages) or replacing them; technical assistance<\/li> <li>Balance transfers between accounts, withdrawal of balance from the account of a blocked account<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong><em>Agent accounts are great for launching and scaling your business efficiently.<\/em><\/strong><br> <strong><em>If you have any questions about promoting your business on Facebook, leave a request on our\u00a0<\/em><\/strong><a href=\"https:\/\/adskill.io\/\"><strong><em><u>website\u00a0<\/u><\/em><\/strong><\/a><strong><em>or write to us in telegram. Our support team will help and support you at every stage.<\/em><\/strong><\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>We break down Facebook as a traffic source: audience insights, must-know facts, and the main ad placements that drive results.<\/p>\n","protected":false},"author":2,"featured_media":3249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[29],"class_list":["post-2580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-ad-platforms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook: Source Overview &#8212; adskill<\/title>\n<meta name=\"description\" content=\"We break down Facebook as a traffic source: audience insights, must-know facts, and the main ad placements that drive results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook: Source Overview &#8212; adskill\" \/>\n<meta property=\"og:description\" content=\"We break down Facebook as a traffic source: audience insights, must-know facts, and the main ad placements that drive results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/\" \/>\n<meta property=\"og:site_name\" content=\"adskill\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-29T13:41:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-10T12:02:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/fscebook_-sourse-overview-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1725\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"info@adskill.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/blog\\\/facebook-source-overview\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/blog\\\/facebook-source-overview\\\/\"},\"author\":{\"name\":\"info@adskill.com\",\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/#\\\/schema\\\/person\\\/2fe4cd505e97f60b5c55ba98cbd3042c\"},\"headline\":\"Facebook: Source Overview\",\"datePublished\":\"2023-04-29T13:41:49+00:00\",\"dateModified\":\"2026-07-10T12:02:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/blog\\\/facebook-source-overview\\\/\"},\"wordCount\":2826,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/blog\\\/facebook-source-overview\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adskill.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/fscebook_-sourse-overview-1.jpg\",\"keywords\":[\"Ad platforms\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/adskill.com\\\/en\\\/blog\\\/facebook-source-overview\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/blog\\\/facebook-source-overview\\\/\",\"url\":\"https:\\\/\\\/adskill.com\\\/en\\\/blog\\\/facebook-source-overview\\\/\",\"name\":\"Facebook: Source Overview &#8212; adskill\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/blog\\\/facebook-source-overview\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/blog\\\/facebook-source-overview\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adskill.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/fscebook_-sourse-overview-1.jpg\",\"datePublished\":\"2023-04-29T13:41:49+00:00\",\"dateModified\":\"2026-07-10T12:02:53+00:00\",\"description\":\"We break down Facebook as a traffic source: audience insights, must-know facts, and the main ad placements that drive results.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/blog\\\/facebook-source-overview\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adskill.com\\\/en\\\/blog\\\/facebook-source-overview\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/blog\\\/facebook-source-overview\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adskill.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/fscebook_-sourse-overview-1.jpg\",\"contentUrl\":\"https:\\\/\\\/adskill.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/fscebook_-sourse-overview-1.jpg\",\"width\":1725,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/blog\\\/facebook-source-overview\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\\\/\\\/adskill.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook: Source Overview\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/adskill.com\\\/en\\\/\",\"name\":\"adskill\",\"description\":\"expert articles and insights on digital advertising and marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adskill.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/#organization\",\"name\":\"adskill\",\"url\":\"https:\\\/\\\/adskill.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adskill.com\\\/wp-content\\\/themes\\\/adskill\\\/assets\\\/images\\\/footer_logo.png\",\"contentUrl\":\"https:\\\/\\\/adskill.com\\\/wp-content\\\/themes\\\/adskill\\\/assets\\\/images\\\/footer_logo.png\",\"width\":607,\"height\":139,\"caption\":\"adskill\"},\"image\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/telegram.me\\\/digital_squadd\",\"https:\\\/\\\/vk.ru\\\/agency_adskill\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adskill\\\/\",\"https:\\\/\\\/t.me\\\/digital_squadd\",\"https:\\\/\\\/t.me\\\/sasha_adskill\"],\"email\":\"sales@adskill.com\",\"telephone\":\"+78001004038\",\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+78001004038\",\"contactType\":\"customer service\",\"areaServed\":\"WW\",\"availableLanguage\":[\"English\"]},\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Eleftherias 113\",\"addressLocality\":\"Limassol\",\"postalCode\":\"3042\",\"addressCountry\":\"CY\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/adskill.com\\\/en\\\/#\\\/schema\\\/person\\\/2fe4cd505e97f60b5c55ba98cbd3042c\",\"name\":\"info@adskill.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf6e69aff9922c785b08018eb50801ebee6991e906707bf149cbdedc47190071?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf6e69aff9922c785b08018eb50801ebee6991e906707bf149cbdedc47190071?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf6e69aff9922c785b08018eb50801ebee6991e906707bf149cbdedc47190071?s=96&d=mm&r=g\",\"caption\":\"info@adskill.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook: Source Overview &#8212; adskill","description":"We break down Facebook as a traffic source: audience insights, must-know facts, and the main ad placements that drive results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/","og_locale":"en_US","og_type":"article","og_title":"Facebook: Source Overview &#8212; adskill","og_description":"We break down Facebook as a traffic source: audience insights, must-know facts, and the main ad placements that drive results.","og_url":"https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/","og_site_name":"adskill","article_published_time":"2023-04-29T13:41:49+00:00","article_modified_time":"2026-07-10T12:02:53+00:00","og_image":[{"width":1725,"height":900,"url":"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/fscebook_-sourse-overview-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"info@adskill.com","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/#article","isPartOf":{"@id":"https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/"},"author":{"name":"info@adskill.com","@id":"https:\/\/adskill.com\/en\/#\/schema\/person\/2fe4cd505e97f60b5c55ba98cbd3042c"},"headline":"Facebook: Source Overview","datePublished":"2023-04-29T13:41:49+00:00","dateModified":"2026-07-10T12:02:53+00:00","mainEntityOfPage":{"@id":"https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/"},"wordCount":2826,"commentCount":0,"publisher":{"@id":"https:\/\/adskill.com\/en\/#organization"},"image":{"@id":"https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/#primaryimage"},"thumbnailUrl":"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/fscebook_-sourse-overview-1.jpg","keywords":["Ad platforms"],"articleSection":["Articles"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/","url":"https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/","name":"Facebook: Source Overview &#8212; adskill","isPartOf":{"@id":"https:\/\/adskill.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/#primaryimage"},"image":{"@id":"https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/#primaryimage"},"thumbnailUrl":"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/fscebook_-sourse-overview-1.jpg","datePublished":"2023-04-29T13:41:49+00:00","dateModified":"2026-07-10T12:02:53+00:00","description":"We break down Facebook as a traffic source: audience insights, must-know facts, and the main ad placements that drive results.","breadcrumb":{"@id":"https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/#primaryimage","url":"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/fscebook_-sourse-overview-1.jpg","contentUrl":"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/fscebook_-sourse-overview-1.jpg","width":1725,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/adskill.com\/en\/blog\/facebook-source-overview\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/adskill.com\/en\/"},{"@type":"ListItem","position":2,"name":"Facebook: Source Overview"}]},{"@type":"WebSite","@id":"https:\/\/adskill.com\/en\/#website","url":"https:\/\/adskill.com\/en\/","name":"adskill","description":"expert articles and insights on digital advertising and marketing","publisher":{"@id":"https:\/\/adskill.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adskill.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/adskill.com\/en\/#organization","name":"adskill","url":"https:\/\/adskill.com\/en\/","logo":{"@type":"ImageObject","@id":"https:\/\/adskill.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/adskill.com\/wp-content\/themes\/adskill\/assets\/images\/footer_logo.png","contentUrl":"https:\/\/adskill.com\/wp-content\/themes\/adskill\/assets\/images\/footer_logo.png","width":607,"height":139,"caption":"adskill"},"image":{"@id":"https:\/\/adskill.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/telegram.me\/digital_squadd","https:\/\/vk.ru\/agency_adskill","https:\/\/www.linkedin.com\/company\/adskill\/","https:\/\/t.me\/digital_squadd","https:\/\/t.me\/sasha_adskill"],"email":"sales@adskill.com","telephone":"+78001004038","contactPoint":{"@type":"ContactPoint","telephone":"+78001004038","contactType":"customer service","areaServed":"WW","availableLanguage":["English"]},"address":{"@type":"PostalAddress","streetAddress":"Eleftherias 113","addressLocality":"Limassol","postalCode":"3042","addressCountry":"CY"}},{"@type":"Person","@id":"https:\/\/adskill.com\/en\/#\/schema\/person\/2fe4cd505e97f60b5c55ba98cbd3042c","name":"info@adskill.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bf6e69aff9922c785b08018eb50801ebee6991e906707bf149cbdedc47190071?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bf6e69aff9922c785b08018eb50801ebee6991e906707bf149cbdedc47190071?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bf6e69aff9922c785b08018eb50801ebee6991e906707bf149cbdedc47190071?s=96&d=mm&r=g","caption":"info@adskill.com"}}]}},"_links":{"self":[{"href":"https:\/\/adskill.com\/en\/wp-json\/wp\/v2\/posts\/2580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adskill.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adskill.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adskill.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adskill.com\/en\/wp-json\/wp\/v2\/comments?post=2580"}],"version-history":[{"count":14,"href":"https:\/\/adskill.com\/en\/wp-json\/wp\/v2\/posts\/2580\/revisions"}],"predecessor-version":[{"id":19886,"href":"https:\/\/adskill.com\/en\/wp-json\/wp\/v2\/posts\/2580\/revisions\/19886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adskill.com\/en\/wp-json\/wp\/v2\/media\/3249"}],"wp:attachment":[{"href":"https:\/\/adskill.com\/en\/wp-json\/wp\/v2\/media?parent=2580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adskill.com\/en\/wp-json\/wp\/v2\/categories?post=2580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adskill.com\/en\/wp-json\/wp\/v2\/tags?post=2580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}