{"id":2584,"date":"2023-04-08T16:51:34","date_gmt":"2023-04-08T13:51:34","guid":{"rendered":"https:\/\/academia.adskill.com\/?p=2584"},"modified":"2026-07-10T16:34:37","modified_gmt":"2026-07-10T13:34:37","slug":"huawei-ads-an-evaluation-of-an-advertising-platform","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/huawei-ads-an-evaluation-of-an-advertising-platform\/","title":{"rendered":"Huawei Ads: an Evaluation of an Advertising Platform"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n    <div class=\"content__info\">\n        <p class=\"content__info-text wp-block-paragraph\">In\u00a0this article, you will learn what\u00a0<strong>features\u00a0<\/strong>the\u00a0<strong>Huawei Ads<\/strong>\u00a0advertising platform has, how you can run effective advertising campaigns, the target audience for the platform, which GEOs and verticals work best on\u00a0the platform, and much more.<\/p>     <\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>Huawei<\/strong>\u00a0is a global Chinese company known in Russia for its Huawei and Honor smartphones. Since 2019, the company stopped releasing devices with Google services due to difficulties in cooperation between the U.S. and China. Huawei has begun to develop its\u00a0<strong>own ecosystem<\/strong>\u00a0and creates an advertising network for its devices.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>In 2021<\/strong>, the company launched\u00a0<strong>its advertising platform<\/strong>,\u00a0<strong>Huawei Ads, in Russia<\/strong>. Their AppGalery application is used by about\u00a0<strong>25 million Russians<\/strong>.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">In addition to the app store, Huawei\u2019s ecosystem includes other resources:\u00a0<strong>the Petal Search search system, its own browser, services with video, music, books, a theme store, and Huawei Assistant.<\/strong>\u00a0With these, users have the opportunity to place advertisements in the services of Huawei\u2019s partner companies, including Yandex and myTarget. These are potential placements for Russian advertisers.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Huawei Ads gives advertisers access to millions of registered owners of Huawei gadgets.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"the-audience\">The audience<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">The target audience of the site is users of smartphones, notebooks, watches, and other gadgets from the Huawei and Honor ecosystem. The leading layer of the audience \u2013 is young people aged\u00a0<strong>25 to 29 years (29.9%)<\/strong>, with\u00a0<strong>66% \u2013 men<\/strong>.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>A bit of number:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>700+ million active users<\/strong>, number increasing monthly<\/li> <li><strong>83+ million users of Huawei premium devices<\/strong>\u00a0(Mate and P models)<\/li> <li><strong>GEO: 170+ countries<\/strong>\u00a0(including Russia, Europe, Middle East, Africa, Asia-Pacific, and Latin America)<\/li> <li><strong>25+ million users from Russia<\/strong><\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"benefits-of-huawei-ads\">Benefits of Huawei Ads<\/h2>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>GEO and Coverage.<\/strong>\u00a0As we have already said, this is a vast audience, and the number of users increases monthly.<\/li> <li><strong>Advanced settings and targeting optimization options are available.<\/strong>\u00a0You can segment your target audience by interest list, GEO, region, marital status, app status, device, and network.<\/li> <li><strong>A wide choice of traffic sources.<\/strong>\u00a0Huawei has successfully developed its ecosystem: AppGalery, Huawei Music, Huawei Video, Huawei Browser, and more.<\/li> <li><strong>A wide choice of ad formats.<\/strong>\u00a0You can combine native ads, screensavers, motivational banners with bonuses and promotions, and others in one RK.<\/li> <li><strong>A wide choice of tools\u00a0<\/strong>for retargeting. You can create remarketing lists and interact with users who have contacted your company.<\/li> <li><strong>Built-in dashboard builder \u2013 Venus.<\/strong>\u00a0You can create landing pages for online stores, game advertising, and consumer services.<\/li> <li><strong>Ability to book and advertise at a fixed rate.<\/strong><\/li> <li><strong>No blocking on the site.<\/strong><\/li> <li><strong>Low level of fraud.<\/strong>\u00a0The site cares about its users and guarantees quality traffic. The story of fracture on the site\u00a0<strong>reaches 2%.<\/strong><\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"targeting-on-the-platform\">Targeting on the platform<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Extensive settings and\u00a0<strong>optimization options for targeting<\/strong>\u00a0are available on the platform. To get relevant coverage, advertisers can interact with users on various parameters.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">For example, it is possible to use the following:<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>1. Attribute Tag:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Demographic:<\/strong>\u00a0gender, age<\/li> <li><strong>GEO and language<\/strong><\/li> <li><strong>User identification by life circumstances<\/strong>: marital status, pregnancy, childbirth, etc.<\/li> <li><strong>Wealth identification:<\/strong>\u00a0professional status, car ownership, etc.<\/li> <li><strong>Device characteristics:<\/strong>\u00a0cost, series, model, operator, network<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>2. Interest Tag:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Travelling<\/strong>\u00a0(modes of travel: cab, train, plane)<\/li> <li><strong>Hobbies, lifestyle<\/strong>\u00a0(healthy lifestyle, luxury products, beauty), self-care, etc.)<\/li> <li><strong>Games<\/strong>\u00a0(sport, cards, etc.)<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">3.\u00a0<strong>App Status<\/strong>\u00a0which:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Installed now<\/strong><\/li> <li><strong>Have been installed previously<\/strong><\/li> <li><strong>Are actively used<\/strong><\/li> <li><strong>Used daily by the user<\/strong><\/li> <li><strong>Used in last 30\/180 days<\/strong><\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">Interest and attribution tags help you to work with your target audience and avoid\u00a0<strong>draining your budget.\u00a0<\/strong>Advertisers can use these tools to reach and effectively target their audience.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Additional tools for working with the audience:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Retargeting.<\/strong>\u00a0You can make lists of users who have already been in contact with your campaign. This feature will allow you to choose the most influential creative and time to show.<\/li> <li><strong>Combined Audiences.<\/strong>\u00a0This targeting option lets you connect information from different audience attributes (demographics, interests, behavior).<\/li> <li><strong>Smart extension.<\/strong>\u00a0Based on \u201clook-alike\u201d targeting technology. The system looks for users with demographics and interests similar to your audience attributes.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"available-advertising-places\">Available advertising places<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">Huawei Petal Ads search engine allows you to place ads in Huawei AppGallery, contextual media, or search networks.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>1. Context Media Network<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">The following types of advertisements can be placed in the contextual media network:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Application advertising<br> <\/strong>Used to promote your app. You can\u00a0<strong>specify the place<\/strong>\u00a0where ads will be displayed,\u00a0<strong>combine ad files<\/strong>\u00a0as you see fit, as well as set targeting conditions.<\/li> <li><strong>Web page advertisement<br> <\/strong>Used to promote a web page. When users click on the image or video in the ad, they will be redirected to your web page, which will increase the number of views and increase conversion rate.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>2. Screensaver<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Full-screen format<\/strong>, displayed when you start the application<\/li> <li><strong>Provides direct brand advertising<\/strong><\/li> <li><strong>Displays images for 3 seconds<\/strong>\u00a0and videos for 5 seconds<\/li> <li><strong>Supports CPT and CPM rates<\/strong><\/li> <li><strong>Placement:<\/strong>\u00a0Huawei and third-party apps<\/li> <li><strong>Strategy:<\/strong>\u00a0auction<\/li> <li><strong>Promotion goals:<\/strong>\u00a0app downloads and user engagement<\/li> <li><strong>File types:<\/strong>\u00a0images and videos<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034206.214-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034206.214-1.jpg\" class=\"wp-image-2964\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034206.214-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034206.214-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034206.214-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034206.214-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034206.214-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>3. With a reward<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Full-screen<\/strong>, shown to the user with the opportunity to get some kind of bonus (e.g., game currency)<\/li> <li><strong>Placement:<\/strong>\u00a0third-party applications<\/li> <li><strong>Strategy:<\/strong>\u00a0auction<\/li> <li><strong>Promotion goals:<\/strong>\u00a0downloading the app and engaging users<\/li> <li><strong>File type:<\/strong>\u00a0video<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034319.730-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034319.730-1.jpg\" class=\"wp-image-2966\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034319.730-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034319.730-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034319.730-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034319.730-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034319.730-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>4. Cross-page<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Full-screen format,<\/strong>\u00a0displayed when switching between screens in the application<\/li> <li><strong>Placement:<\/strong>\u00a0third-party applications<\/li> <li><strong>Strategy:<\/strong>\u00a0auction<\/li> <li><strong>Promotion goals:<\/strong>\u00a0app downloads and user engagement<\/li> <li><strong>File types:<\/strong>\u00a0images and video<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034458.903-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034458.903-1.jpg\" class=\"wp-image-2968\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034458.903-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034458.903-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034458.903-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034458.903-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034458.903-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>5. Banners<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Placed in any part of the application<\/strong>\u00a0screen<\/li> <li><strong>Placement:<\/strong>\u00a0third-party applications<\/li> <li><strong>Strategy:<\/strong>\u00a0auction<\/li> <li><strong>Promotion goals:<\/strong>\u00a0promotion of the web page, app download, and user engagement<\/li> <li><strong>File type:\u00a0<\/strong>image<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034651.713-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034651.713-1.jpg\" class=\"wp-image-2970\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034651.713-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034651.713-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034651.713-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034651.713-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034651.713-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>6. Commercials<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Plays\u00a0<strong>before, after, or interrupts the video<\/strong>\u00a0and can last 15 to 30 seconds<\/li> <li>Designed to\u00a0<strong>increase app downloads and user engagement<\/strong><\/li> <li><strong>Supported bid types:<\/strong>\u00a0CPM and CPC<\/li> <li><strong>Placement:<\/strong>\u00a0Huawei and third-party apps<\/li> <li><strong>Strategy:<\/strong>\u00a0auction<\/li> <li><strong>Promotion goals<\/strong>: Web page promotion, app downloads, and user engagement<\/li> <li><strong>File type:<\/strong>\u00a0Video<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034834.218-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034834.218-1.jpg\" class=\"wp-image-2972\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034834.218-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034834.218-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034834.218-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034834.218-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t034834.218-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>7. Native<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Assumes\u00a0<strong>a variety of scenarios<\/strong>\u00a0for use. In addition to images and video, it also supports text.<\/li> <li><strong>Placement:<\/strong>\u00a0Huawei and third-party apps<\/li> <li><strong>Strategy:<\/strong>\u00a0auction<\/li> <li><strong>Promotion goals:<\/strong>\u00a0promoting the web page, downloading the app, and engaging users<\/li> <li><strong>File types:<\/strong>\u00a0images and videos<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t035003.368-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t035003.368-1.jpg\" class=\"wp-image-2974\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t035003.368-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t035003.368-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t035003.368-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t035003.368-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t035003.368-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"search-network\">Search Network<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">In Petal Search, products will appear among the first products or services like yours when users search for them. This will help increase sales and website traffic and attract more potential customers.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>1. Search advertising for a web page<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">Ads containing\u00a0<strong>a link to a web page<\/strong>\u00a0will appear in\u00a0<strong>search results<\/strong>\u00a0when users search for queries related to one of your\u00a0<strong>keywords in Petal Search.<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Placement:<\/strong>\u00a0Petal Search<\/li> <li><strong>Strategy:\u00a0<\/strong>auction<\/li> <li><strong>Promotion goal:<\/strong>\u00a0promote web pages<\/li> <li><strong>File types:<\/strong>\u00a0text and image<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040458.461-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040458.461-1.jpg\" class=\"wp-image-2978\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040458.461-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040458.461-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040458.461-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040458.461-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040458.461-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">\u00a0<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>2. Search advertising for Android apps<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">Your ads to promote your app will appear\u00a0<strong>among the first in search results<\/strong>\u00a0when the user enters queries in Petal Search\u00a0<strong>to match the keywords you specified.<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Placement:<\/strong>\u00a0Petal Search<\/li> <li><strong>Strategy:<\/strong>\u00a0auction<\/li> <li><strong>Promotion goal:<\/strong>\u00a0app downloads<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040620.504-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040620.504-1.jpg\" class=\"wp-image-2980\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040620.504-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040620.504-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040620.504-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040620.504-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040620.504-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>3. Downloading the Huawei AppGallery application<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">Works for applications uploaded to AppGallery \u2013 Huawei app store.<br> Advertisements are placed in the same store:<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Search ads displayed in AppGallery<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Provides up to\u00a0<strong>200 keywords<\/strong>\u00a0per ad<\/li> <li>Adjusts\u00a0<strong>bids for each keyword<\/strong><\/li> <li><strong>Increases CTR<\/strong><\/li> <li><strong>Quick Searches<\/strong><\/li> <li><strong>Recommends predictable apps<\/strong><\/li> <li><strong>Placement:<\/strong>\u00a0AppGallery<\/li> <li><strong>Strategy:<\/strong>\u00a0auction<\/li> <li><strong>Location:<\/strong>\u00a0app search<\/li> <li><strong>Promotion goal:<\/strong>\u00a0app downloads<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040742.160-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040742.160-1.jpg\" class=\"wp-image-2982\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040742.160-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040742.160-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040742.160-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040742.160-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t040742.160-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"media-ads-displayed-in-appgallery\">Media ads displayed in AppGallery<\/h2>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Recommendation slot<br> <\/strong>Displays a list of apps for users after they first activate AppGallery. Users can select apps from the list to download.<br> Selecting the top 6 apps to download will increase CTR and conversions.<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Placement:<\/strong>\u00a0AppGallery<\/li> <li><strong>Strategy:<\/strong>\u00a0auction<\/li> <li><strong>Location:<\/strong>\u00a0app recommendations or standard sections<\/li> <li><strong>Promotion goal:<\/strong>\u00a0app download<\/li> <li><strong>File type:<\/strong>\u00a0app icon<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Standard slot<br> <\/strong>Recommends news apps.<br> Recommends new games.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t041229.968-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t041229.968-1.jpg\" class=\"wp-image-2984\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t041229.968-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t041229.968-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t041229.968-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t041229.968-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t041229.968-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"nadzagolovok wp-block-paragraph\">Contract advertising in AppGallery<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t043610.945-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t043610.945-1.jpg\" class=\"wp-image-2988\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t043610.945-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t043610.945-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t043610.945-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t043610.945-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/04\/image-2025-09-27t043610.945-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>The most effective way to place<br> <\/strong>The ability to book and place ads at a fixed rate. Available\u00a0<strong>only on agency accounts<\/strong>\u00a0by\u00a0<strong>individual request.<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Specifics of the format:<\/strong>\u00a0fixed price + fixed slots + fixed period (minimum 7 days) = high traffic, high stable performance.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Audience:<\/strong>\u00a0advertisers who want to increase app downloads.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Benefits:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>High-quality (no fudge)<\/li> <li>Easy to use and flexible, resulting in high-quality slots<\/li> <li>Exclusive use of resources to improve results<\/li> <li>Fixed-rate<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"a-brief-overview-of-the-advertising-account\">A brief overview of the advertising account<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">After launching an advertising campaign, two main fields \u2013\u00a0<strong>\u201coverview\u201d<\/strong>\u00a0(statistics of active campaigns) and\u00a0<strong>\u201carchive\u201d<\/strong>\u00a0(recent campaigns) \u2013 will appear on the start page of the account.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The \u201cManage Advertising\u201d tab provides more detailed information about the campaigns. The structure of an advertising account can be divided into the following:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Campaign:<\/strong>\u00a0the stage where budget, strategy, and product are set<\/li> <li><strong>Task:<\/strong>\u00a0at this level, targeting and auction are set up<\/li> <li><strong>Material:<\/strong>\u00a0the content the user will eventually see (headline, video, images).<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">(available advertising account management features)<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The interface and account structure is intuitive and user-friendly.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Ad blocking\/rejection<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">The platform may reject your ad; the reason will be specified in the account. The platform\u00a0<strong>does not block advertising accounts.<\/strong>\u00a0Traffic to the report may be restricted for violating the platform\u2019s policy.\u00a0<strong>Reason:<\/strong>\u00a0adult, promoting alcohol (tobacco) products, political content, financial scams.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Tracking options<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">The platform offers several options for tracking campaign results:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Own Ads manager<\/strong>, reports immediately in the console. Ads manager will show data by campaign, ad, task, or keyword.<\/li> <li><strong>APP-tracking.<\/strong>\u00a0Tracking using third-party platforms such as AppsFlyer, Adjust, Kochava, Sizmek, Airbridge, and Tenjin. All in-app events are captured (purchases, subscriptions, etc.)<\/li> <li><strong>Web Tracking Tools.<\/strong>\u00a0Transactions on all web pages can be tracked using DTM JavaScript code.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"about-third-party-tracking-platforms\">About third-party tracking platforms<\/h2>\n<p class=\"content__article-text wp-block-paragraph\"><a href=\"https:\/\/developer.huawei.com\/consumer\/ru\/doc\/distribution\/promotion\/appsflyer-0000001122291488\" target=\"_blank\" rel=\"nofollow noreferrer noopener\"><strong>AppsFlyer<\/strong><\/a>\u00a0is the most correct tracker on the platform.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>You can use the tool to find out:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Which marketing channel brought the user in<\/li> <li>Cost of a new customer, ROI<\/li> <li>Understand if user re-engagement is needed<\/li> <li>User behavior within the app<\/li> <li>Who deleted the app<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Essential tips for launching apps<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>App Gallery<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>Slot Standart<\/strong>\u00a0<strong>\u2013<\/strong>\u00a0shows the app in all available slots in the App GalleryRecommended rate is $0.50 (CPD). It\u2019s worth over-bidding to get more traffic.<\/li> <li><strong>Slot App Search<\/strong>\u00a0is a keyword search engine. The recommended rate is $2.<\/li> <li><strong>Contextual Media Network<\/strong>\u00a0\u2013 buying traffic by CPC. The recommended rate is 0.07$.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Daily budget \u2013 from 100$<\/strong>\u00a0to get enough traffic. It is necessary to consider that increasing budgets\/stakes increases coverage and allows fixing the account in the Huawei system as a \u201cpriority\u201d one.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">The effectiveness of a campaign for installs should be analyzed\u00a0<strong>after 50 downloads.<\/strong><\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"verticals-and-conditions-of-their-launch-on-the-site\">Verticals and conditions of their launch on the site<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">The following verticals are available on the platform:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>E-commerce (various delivery services\/marketplaces)<\/li> <li>Gaming<\/li> <li>Dating<\/li> <li>Fintech<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong><em><u>To run Betting, Gambling, and Crypto offers, you need to have local licenses.<\/u><\/em><\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>It is essential to work effectively with any vertical on the site; using exactly\u00a0<strong>the apps loaded in the App Gallery\u00a0<\/strong>is better.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"to-summarize\">To summarize<\/h2>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Huawei Ads<\/strong>\u00a0is an innovative platform that is also suitable for traffic arbitrage. The platform provides unique and up-to-date tools for promoting and scaling your business:\u00a0<strong>various ad templates, a designer of web links, third-party trackers, targeting and retargeting<\/strong>\u00a0settings for effective interaction with the target audience, several payment formats, and much more.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">If your advertising campaigns have yet to reach a large audience, especially users of Huawei gadgets,\u00a0<strong>now is the best time to get to know the platform and its features better.<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">If you still have questions and want to promote this advertising source\u00a0<strong>\u2013 contact AdSkill.<\/strong>\u00a0You will get support from our experts during registration on the platform, advice on setting up and\u00a0<em>optimizing an advertising campaign, and access to agent advertising accounts.<\/em><\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>An agent account provides several benefits:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>Creating and transferring access to an advertising account, daily replenishment, and transfer of funds between accounts<\/li> <li><strong>Access to contract advertising in AppGallery.<\/strong>\u00a0This is the ability to book and place ads at a fixed rate, which yields maximum results.<\/li> <li>Launch of an advertising campaign with the support of a\u00a0<strong>personal Huawei manager<\/strong><\/li> <li>The expertise of the offer and recommendations for changes in advertising materials to effectively run the campaign<\/li> <li>Setting up an effective advertising campaign following KPI<\/li> <li>Requesting a full audit of the advertising campaign to increase volumes<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Agent accounts are outstanding for those who want to run effective ad campaigns and scale their business.<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\">Join our Telegram channel\u00a0<a href=\"https:\/\/adskill.io\/academia\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AdSkill Academia<\/strong><\/a>. There we regularly share news, helpful information, and picks from advertising and digital (as well as webinars and other educational materials that will help to bring your professional skills to the next level).<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Learn what Huawei Ads offers: key features, tips for effective campaigns, who the platform targets, best GEOs, verticals, and beyond.<\/p>\n","protected":false},"author":2,"featured_media":3253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[29],"class_list":["post-2584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-ad-platforms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Huawei Ads: an Evaluation of 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