{"id":2586,"date":"2023-04-04T16:59:40","date_gmt":"2023-04-04T13:59:40","guid":{"rendered":"https:\/\/academia.adskill.com\/?p=2586"},"modified":"2026-07-10T16:34:40","modified_gmt":"2026-07-10T13:34:40","slug":"huawei-ads-audience","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/huawei-ads-audience\/","title":{"rendered":"Huawei Ads Audience"},"content":{"rendered":"\n
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Huawei Ads, an advertising platform for promoting Huawei services, is another unbeatable source that only some know about. Let\u2019s see what kind of audience inhabits the platform and whether it suits your business.<\/p>

The Huawei Ads ecosystem includes its app store \u2013 AppGallery (the analog of App Store and Google Play), the Petal Search system, its browser, services with video, music, and books, the theme store, and Huawei Assistant. As we can see, the platform has enough traffic channels.<\/p>

But what about coverage?<\/strong><\/p>

For example, the AppGalery app is used by\u00a0about 25 million Russians.<\/strong>
It is also possible to advertise in the services of Huawei\u2019s partner companies, including Yandex, TikTok, myTarget from VKontakte, and others. These social networks are potential placeholders for Russian advertisers\u00a0(relevant!)<\/em>.<\/p> \t<\/div>\n<\/div>\n\n\n

<\/a><\/figure><\/div><\/div>\n\n

Target audience<\/h2>\n

The site\u2019s\u00a0target audience<\/strong>\u00a0is users of smartphones, tablets, watches, and other gadgets from the ecosystem of two brands: Huawei and Honor.<\/p>\n

Some numbers:<\/strong><\/p>\n

  • More than\u00a0700 million<\/strong>\u00a0active users, a number that increases monthly<\/li>
  • More than\u00a083 million<\/strong>\u00a0users with Huawei premium devices (paying audience). The company occupies the third position (after Apple and Samsung) in the ranking of premium smartphones\u00a0with the price over $400<\/strong><\/li>
  • GEO: 220+ countries, including more than 25 million users from Russia<\/strong><\/li> <\/ul>\n

    Huawei offers advertisers access to a\u00a0reasonably broad audience<\/strong>. The platform covers 220+ countries, including the top GEOs: Russia, Europe, the Middle East, Africa, Asia-Pacific, and Latin America. Most of the audience is in Asia (China).<\/p>\n

    44% of Huawei users are over 30 years old<\/strong>, and the brand is most popular among people aged\u00a025 to 29 (29.9%)<\/strong>, while\u00a066% of the total audience is men<\/strong>. Thus, Huawei\u2019s target audience is primarily composed\u00a0of young people<\/strong>.<\/p><\/div><\/div>\n\n

    How targeting works on the platform<\/h2>\n

    It\u2019s possible to do very narrowly targeted targeting thanks to a wide range of settings. You can optimize your ad campaigns as much as possible.<\/p>\n

    For example,\u00a0Attribute taggs<\/strong>\u00a0allow advertisers to focus on reach and effectively customize targeting to increase interest in a product or service.<\/p>\n

    You can also use the following attributes:<\/strong><\/p>\n

    • Demographics (gender, age)<\/li>
    • GEO and language<\/li>
    • User identification by life circumstances (marital status, pregnancy, childbirth, etc.)<\/li>
    • User\u2019s wealth identification (professional status, car ownership, etc.)<\/li>
    • Device characteristics (cost, series, model, operator, network)<\/li> <\/ul>\n

      Advertisers can also communicate with users based on their preferences in different areas, for example, by dividing by interest (Interest Tag):<\/strong><\/p>\n

      • Travel (modes of travel: cab, train, plane)<\/li>
      • Hobbies and lifestyle (healthy lifestyle, luxury products, beauty, and grooming)<\/li>
      • Games (sports, cards, etc.)<\/li> <\/ul>\n

        Interest tags can help you work only with relevant audiences and avoid draining your budget.<\/p>\n

        Adding a user to a particular audience is also based on the status of the applications (App Status), which are:<\/strong><\/p>\n

        • installed now<\/li>
        • were installed earlier<\/li>
        • actively used<\/li>
        • daily used<\/li>
        • used over the last 30\/180 days<\/li> <\/ul>\n

          The platform also offers additional tools for working with the audience:<\/strong><\/p>\n

          • Retargeting.<\/strong>\u00a0You can create remarketing lists and interact with users who have already been in contact with your campaign. You can choose the most influential creatives and times to show by making these lists.<\/li>
          • Combined Audiences.<\/strong>\u00a0This targeting option lets you connect information from different audience attributes (demographics, interests, behavior). This tool will help you create a more accurate portrait of the user.<\/li>
          • Smart extension.<\/strong>\u00a0At the heart of \u201clook-alike\u201d targeting technology. The system searches for users with demographics and interests similar to your existing audience attributes. You can create an audience based on previous campaigns that have shown high effectiveness.<\/li> <\/ul><\/div><\/div>\n\n

            To summarize<\/h2>\n

            Huawei Ads is an excellent source with an audience of millions that few advertisers know about. It\u2019s a perfect time to grab that tidbit!<\/p>\n

            The site and extensive targeting options will be ideal\u00a0for promoting and scaling your business.<\/strong><\/p>\n

            AdSkill team<\/strong>\u00a0will provide you with access to Huawei Ads accounts support of a personal manager in setting up, running, and optimizing effective campaigns \u2013\u00a0write us<\/strong>\u00a0to start running effective RC on a new source.<\/p>\n

            Join our telegram channel \u2013 \u201cAdSkill Academia.\u201d We publish all the necessary updates, news, and articles related to SMM, advertising, digital, etc.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"

            Few know about Huawei Ads \u2014 a strong channel for Huawei services. Let\u2019s explore who uses it and whether it\u2019s right for your brand.<\/p>\n","protected":false},"author":2,"featured_media":3255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[29],"class_list":["post-2586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-ad-platforms"],"acf":[],"yoast_head":"\nHuawei Ads Audience — adskill<\/title>\n<meta name=\"description\" content=\"Few know about Huawei Ads \u2014 a strong channel for Huawei services. 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