{"id":2599,"date":"2023-06-30T17:17:08","date_gmt":"2023-06-30T14:17:08","guid":{"rendered":"https:\/\/academia.adskill.com\/?p=2599"},"modified":"2026-07-10T16:34:40","modified_gmt":"2026-07-10T13:34:40","slug":"the-snapchat-phenomenon-and-its-audience","status":"publish","type":"post","link":"https:\/\/adskill.com\/en\/blog\/the-snapchat-phenomenon-and-its-audience\/","title":{"rendered":"The Snapchat Phenomenon and Its Audience"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">Have you considered Snapchat as your main ads platform? From the name it may seem that this is just a messenger for messaging, video &amp; photos, but this is far from the case! There is no boring news feed, because text content is replaced by funny images with a unique set of filters &amp; masks. The target audience of the project is diverse: from \u201cboomers\u201d to millennials.<\/p> <p class=\"content__info-text wp-block-paragraph\">Every day, about 5 billion images, gigabytes of selfies and photos of selfie pets are uploaded to the platform, calls are made and new features are explored. For example, now the \u201chype\u201d snap card is a fresh feature that tracks the location of a friend in real time.<\/p> \t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>Snapchat in numbers:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>12th place in the ranking \u2014 the social network was ahead of Telegram, Pinterest and Twitter;<\/li> <li>30 million daily active users;<\/li> <li>&lt; $4 billion in revenue for 2022 alone;<\/li> <li>growth to 55 billion advertisers in the coming year.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">When considering your advertising campaign, do not underestimate this social network! Of course, it\u2019s tempting to stop at the classics: Facebook &amp; Instagram, but we want to get the best result, don\u2019t we?<\/p>\n<p class=\"content__article-text wp-block-paragraph\">So, you\u2019ve already decided to work with Snapchat. Then we suggest starting by studying the audience of the site:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>The largest share is in the U.S. (31%), India (11.5%), France (5.4%), Great Britain (10%);<\/li> <li>It\u2019s expected to exceed 500 million subscribers by 2025;<\/li> <li>Among Snapchat users, 58% are men and 42% are women;<\/li> <li>The most extensive age group is 18-24 years;<\/li> <li>The 25+ audience has shown a 50% increase since 2021.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">Very soon we\u2019ll prepare for you a long post about all the intricacies of working with the audience and advertising on Snapchat. Don\u2019t miss it!<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Snapchat isn\u2019t just for teens anymore \u2014 its audience is growing fast among users 25+. Discover who\u2019s on the platform and how brands can tap into this massive, engaged community.<\/p>\n","protected":false},"author":2,"featured_media":3237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[29],"class_list":["post-2599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-ad-platforms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Snapchat Phenomenon and Its Audience &#8212; adskill<\/title>\n<meta name=\"description\" content=\"Snapchat isn\u2019t just for teens anymore \u2014 its audience is growing fast among users 25+. 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