{"id":395,"date":"2025-08-22T15:02:49","date_gmt":"2025-08-22T12:02:49","guid":{"rendered":"https:\/\/academia.adskill.com\/?p=395"},"modified":"2026-08-03T14:45:45","modified_gmt":"2026-08-03T11:45:45","slug":"kak-menyaetsya-vybor-pokupateley-mnenie-ekspertov","status":"publish","type":"post","link":"https:\/\/adskill.com\/ru\/blog\/kak-menyaetsya-vybor-pokupateley-mnenie-ekspertov\/","title":{"rendered":"\u041a\u0430\u043a \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u0432\u044b\u0431\u043e\u0440 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439: \u043c\u043d\u0435\u043d\u0438\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 adskill"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">\u0412 2026 \u0433\u043e\u0434\u0443 \u043f\u0440\u0438\u0432\u044b\u0447\u043d\u0430\u044f \u043b\u043e\u0433\u0438\u043a\u0430 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0440\u0443\u0448\u0438\u0442\u0441\u044f. \u0420\u043e\u0441\u0442 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0436\u0438\u0437\u043d\u0438, \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0437\u0430\u0446\u0438\u044f \u0438 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0441\u043e\u0446\u0441\u0435\u0442\u0435\u0439 \u043c\u0435\u043d\u044f\u044e\u0442 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0431\u044b\u0441\u0442\u0440\u0435\u0435, \u0447\u0435\u043c \u0431\u0438\u0437\u043d\u0435\u0441 \u0443\u0441\u043f\u0435\u0432\u0430\u0435\u0442 \u043f\u0435\u0440\u0435\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c\u0441\u044f. \u041e\u0434\u043d\u043e \u0438\u0437 \u043d\u0435\u0434\u0430\u0432\u043d\u0438\u0445 <a href=\"https:\/\/strategy.statista.com\/en\/consumer-study\/die-neue-konsumrealitaet-insights-und-strategien-fuer-maerkte-im-wandel\" target=\"_blank\" rel=\"noreferrer noopener\">\u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439<\/a>\u00a0\u043f\u043e\u043a\u0430\u0437\u0430\u043b\u043e: \u0440\u044b\u043d\u043e\u043a \u043f\u043e\u043b\u044f\u0440\u0438\u0437\u0443\u0435\u0442\u0441\u044f\u00a0\u2014 \u043e\u0434\u043d\u0438 \u043e\u0445\u043e\u0442\u044f\u0442\u0441\u044f \u0437\u0430\u00a0\u043b\u0443\u0447\u0448\u0435\u0439 \u0446\u0435\u043d\u043e\u0439, \u0434\u0440\u0443\u0433\u0438\u0435 \u0433\u043e\u0442\u043e\u0432\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u044c \u0437\u0430\u00a0\u043f\u0440\u0435\u043c\u0438\u0443\u043c. \u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u00ab\u0438\u00a0\u043d\u0435\u0434\u043e\u0440\u043e\u0433\u043e, \u0438\u00a0\u043d\u0435\u043f\u043b\u043e\u0445\u043e\u00bb\u00a0\u2014 \u043f\u043e\u0434 \u0443\u0433\u0440\u043e\u0437\u043e\u0439 \u0438\u0441\u0447\u0435\u0437\u043d\u043e\u0432\u0435\u043d\u0438\u044f.<\/p> \t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"chto-uznali-iz-issledovaniya\" class=\"wp-block-heading content__article-title\">\u0427\u0442\u043e \u0443\u0437\u043d\u0430\u043b\u0438 \u0438\u0437 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f<\/h2>\n\n\n\n<ul class=\"wp-block-list content__subarticle-list\">\n<li><strong>\u0415\u0434\u0430, \u043a\u043e\u0441\u043c\u0435\u0442\u0438\u043a\u0430, \u043c\u043e\u0434\u0430\u00a0<\/strong>\u2014\u00a0\u0446\u0435\u043d\u0430 \u0432\u044b\u0445\u043e\u0434\u0438\u0442 \u043d\u0430\u00a0\u043f\u0435\u0440\u0432\u044b\u0439 \u043f\u043b\u0430\u043d.<\/li>\n\n\n\n<li><strong>\u0410\u0432\u0442\u043e, \u0442\u0435\u0445\u043d\u0438\u043a\u0430, \u043c\u0435\u0431\u0435\u043b\u044c<\/strong>\u00a0\u2014 \u043f\u043e\u043a\u0430 \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u0443\u0435\u0442 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e, \u043d\u043e\u00a0\u0447\u0443\u0432\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043a\u00a0\u0446\u0435\u043d\u0435 \u0440\u0430\u0441\u0442\u0451\u0442.<\/li>\n\n\n\n<li><strong>\u0412\u043e\u0437\u0440\u0430\u0441\u0442 \u0438\u00a0\u0434\u043e\u0445\u043e\u0434:<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list content__subarticle-list\">\n<li>\u041c\u043e\u043b\u043e\u0434\u0451\u0436\u044c (&lt;40) \u0446\u0435\u043d\u0438\u0442 \u0442\u0440\u0435\u043d\u0434\u044b, \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0443\u044e \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0443\u044e \u0438\u00a0\u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u0443\u044e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c.<\/li>\n\n\n\n<li>\u0421\u0442\u0430\u0440\u0448\u0438\u0435 (>50) \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442 \u0440\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0443\u044f\u0441\u044c \u043d\u0430\u00a0\u0432\u044b\u0433\u043e\u0434\u0443.<\/li>\n\n\n\n<li>\u041f\u0440\u0438 \u043d\u0438\u0437\u043a\u043e\u043c \u0434\u043e\u0445\u043e\u0434\u0435 \u0446\u0435\u043d\u0430 \u0440\u0435\u0448\u0430\u0435\u0442 \u043f\u043e\u0447\u0442\u0438 \u0432\u0441\u0435\u0433\u0434\u0430.<\/li>\n\n\n\n<li>\u041f\u0440\u0438 \u0432\u044b\u0441\u043e\u043a\u043e\u043c\u00a0\u2014 \u0443\u043f\u043e\u0440 \u043d\u0430\u00a0\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432\u00a0\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0435, \u0430\u0432\u0442\u043e \u0438\u00a0\u0441\u043f\u043e\u0440\u0442\u0435.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/image-4-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/image-4-1-scaled.jpg\" class=\"wp-image-638\" width=\"2560\" height=\"1137\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/image-4-1-scaled.jpg 2560w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/image-4-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/image-4-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/image-4-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/image-4-1-1536x682.jpg 1536w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/image-4-1-2048x910.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n\n<p class=\"content__source wp-block-paragraph\">Source: Statista<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"kak-menyaetsya-rol-brendov\" class=\"wp-block-heading content__article-title\">\u041a\u0430\u043a \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u0440\u043e\u043b\u044c \u0431\u0440\u0435\u043d\u0434\u043e\u0432<\/h2>\n\n\n\n<p class=\"content__article-text wp-block-paragraph\">\u0412&nbsp;\u043f\u043e\u0432\u0441\u0435\u0434\u043d\u0435\u0432\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u043e\u0441\u0442\u044c \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043b\u0430 \u0431\u044b\u0442\u044c \u0440\u0435\u0448\u0430\u044e\u0449\u0438\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c. \u041f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c \u043b\u0435\u0433\u043a\u043e \u0437\u0430\u043c\u0435\u043d\u0438\u0442 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u043e\u0435 \u0438\u043c\u044f \u043d\u0430&nbsp;\u0431\u043e\u043b\u0435\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0443\u044e \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u0443. \u0412&nbsp;\u043f\u0440\u0435\u043c\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0445&nbsp;\u2014 \u043d\u0430\u043e\u0431\u043e\u0440\u043e\u0442, \u0431\u0440\u0435\u043d\u0434 \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u043c\u043e\u0449\u043d\u044b\u043c \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043e\u043c \u0432\u044b\u0431\u043e\u0440\u0430.<\/p>\n\n\n\n<p class=\"content__article-text wp-block-paragraph\">\u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f \u043e\u0447\u0435\u0432\u0438\u0434\u043d\u0430: \u043b\u044e\u0434\u0438 \u0432\u0441\u0451 \u0447\u0430\u0449\u0435 \u0443\u0445\u043e\u0434\u044f\u0442 \u043b\u0438\u0431\u043e \u0432&nbsp;\u0431\u044e\u0434\u0436\u0435\u0442, \u043b\u0438\u0431\u043e \u0432&nbsp;\u043f\u0440\u0435\u043c\u0438\u0443\u043c. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u0435\u0437 \u0447\u0451\u0442\u043a\u043e\u0439 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u00ab\u043d\u0435\u0432\u0438\u0434\u0438\u043c\u043a\u0430\u043c\u0438\u00bb \u043d\u0430&nbsp;\u0440\u044b\u043d\u043a\u0435. \u041c\u043e\u043b\u043e\u0434\u0451\u0436\u044c \u043b\u0435\u0433\u043a\u043e \u043f\u0435\u0440\u0435\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u043c\u0435\u0436\u0434\u0443 no-name \u0438&nbsp;\u043b\u044e\u043a\u0441\u043e\u043c, \u0441\u0442\u0430\u0440\u0448\u0435\u0435 \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u0435 \u0431\u043e\u043b\u0435\u0435 \u043b\u043e\u044f\u043b\u044c\u043d\u043e, \u043d\u043e&nbsp;\u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u0438 \u043e\u0449\u0443\u0442\u0438\u043c\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"novyy-put-k-pokupke\" class=\"wp-block-heading content__article-title\">\u041d\u043e\u0432\u044b\u0439 \u043f\u0443\u0442\u044c \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435<\/h2>\n\n\n\n<p class=\"content__article-text wp-block-paragraph\">\u041e\u043d\u043b\u0430\u0439\u043d-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0438&nbsp;\u0441\u043e\u0446\u0441\u0435\u0442\u0438 \u0441\u0442\u0435\u0440\u043b\u0438 \u0433\u0440\u0430\u043d\u0438\u0446\u044b \u043c\u0435\u0436\u0434\u0443 \u00ab\u043f\u043b\u0430\u043d\u043e\u0432\u043e\u0439\u00bb \u0438&nbsp;\u00ab\u0441\u043f\u043e\u043d\u0442\u0430\u043d\u043d\u043e\u0439\u00bb \u043f\u043e\u043a\u0443\u043f\u043a\u043e\u0439. \u0414\u0430\u0436\u0435 \u0434\u043e\u0440\u043e\u0433\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u0442\u0435\u043f\u0435\u0440\u044c \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u043a\u0443\u043f\u043b\u0435\u043d\u044b \u0438\u043c\u043f\u0443\u043b\u044c\u0441\u0438\u0432\u043d\u043e \u043f\u043e\u0434 \u0432\u043b\u0438\u044f\u043d\u0438\u0435\u043c \u0442\u0440\u0435\u043d\u0434\u043e\u0432.<\/p>\n\n\n\n<p class=\"content__article-text wp-block-paragraph\"><strong>\u041f\u0440\u0438\u043c\u0435\u0440:<\/strong>&nbsp;\u0448\u043e\u043a\u043e\u043b\u0430\u0434 \u0438\u0437&nbsp;\u0414\u0443\u0431\u0430\u044f \u043f\u043e\u0434 \u0432\u043b\u0438\u044f\u043d\u0438\u0435\u043c \u0432\u0438\u0440\u0443\u0441\u043d\u043e\u0433\u043e \u0440\u043e\u043b\u0438\u043a\u0430 \u0432&nbsp;TikTok \u0441\u0442\u0430\u043b \u0434\u0435\u0444\u0438\u0446\u0438\u0442\u043e\u043c, \u0430&nbsp;\u0435\u0433\u043e \u0446\u0435\u043d\u0430 \u0432\u044b\u0440\u043e\u0441\u043b\u0430&nbsp;<strong>\u0432&nbsp;10 \u0440\u0430\u0437 \u0437\u0430&nbsp;\u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u043d\u0435\u0439.<\/strong><\/p>\n\n\n\n<p class=\"content__article-text wp-block-paragraph\">\u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b TikTok \u0438&nbsp;Instagram \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u044b \u0431\u0443\u043a\u0432\u0430\u043b\u044c\u043d\u043e \u0437\u0430&nbsp;\u0434\u043d\u0438 \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u0442\u044c \u043d\u0435\u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0432&nbsp;\u0445\u0438\u0442 \u043f\u0440\u043e\u0434\u0430\u0436. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0446\u0435\u043d, \u043e\u0442\u0437\u044b\u0432\u044b \u0438&nbsp;\u0430\u0433\u0440\u0435\u0433\u0430\u0442\u043e\u0440\u044b \u0441\u0442\u0430\u043b\u0438 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u044d\u0442\u0430\u043f\u0430\u043c\u0438 \u043f\u0435\u0440\u0435\u0434 \u043f\u043e\u043a\u0443\u043f\u043a\u043e\u0439. \u0414\u043e\u0432\u0435\u0440\u0438\u0435 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0435&nbsp;\u0441\u0442\u043e\u043b\u044c\u043a\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c \u0434\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e\u043c.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"5-strategiy-dlya-riteyla-buduschego\" class=\"wp-block-heading content__article-title\">5 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0434\u043b\u044f \u0440\u0438\u0442\u0435\u0439\u043b\u0430 \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e<\/h2>\n\n\n\n<ol class=\"wp-block-list content__subarticle-list\">\n<li><strong>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0441\u00a0\u043f\u043e\u0437\u0438\u0446\u0438\u0435\u0439<\/strong>\u00a0\u2014 \u043f\u0440\u0435\u043c\u0438\u0443\u043c \u0438\u043b\u0438 \u0432\u044b\u0433\u043e\u0434\u043d\u044b\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442. \u0427\u0451\u0442\u043a\u0438\u0439 \u043c\u0435\u0441\u0441\u0435\u0434\u0436 \u0438\u00a0\u0423\u0422\u041f \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b.<\/li>\n\n\n\n<li><strong>\u0413\u0438\u0431\u043a\u043e\u0435 \u0446\u0435\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u00a0<\/strong>\u2014 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438, \u0431\u0430\u043d\u0434\u043b\u044b, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432\u043c\u0435\u0441\u0442\u043e \u0445\u0430\u043e\u0442\u0438\u0447\u043d\u044b\u0445 \u0441\u043a\u0438\u0434\u043e\u043a.<\/li>\n\n\n\n<li><strong>\u0414\u043e\u0432\u0435\u0440\u0438\u0435 \u0432\u044b\u0448\u0435 \u0441\u043a\u0438\u0434\u043e\u043a\u00a0<\/strong>\u2014 \u0447\u0435\u0441\u0442\u043d\u043e\u0441\u0442\u044c, \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0438, \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u044c \u0438\u00a0\u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043e\u0431\u0435\u0449\u0430\u043d\u0438\u0439.<\/li>\n\n\n\n<li><strong>\u0417\u043d\u0430\u043d\u0438\u0435 \u0441\u0432\u043e\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/strong>\u00a0\u2014 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430, \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f, \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0435 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u043d\u0430\u00a0\u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445 \u0438\u00a0\u0432\u00a0\u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445.<\/li>\n\n\n\n<li><strong>\u0421\u043e\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u0435 \u0438\u043c\u043f\u0443\u043b\u044c\u0441\u0430 \u0438\u00a0\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438\u00a0<\/strong>\u2014 \u0431\u044b\u0441\u0442\u0440\u044b\u0439 \u043e\u0442\u043a\u043b\u0438\u043a \u043d\u0430\u00a0\u0442\u0440\u0435\u043d\u0434\u044b \u043f\u0440\u0438\u00a0\u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0438 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0430.<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/scastlivaa-para-vozl.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/scastlivaa-para-vozl.jpg.webp\" class=\"wp-image-635\" width=\"1680\" height=\"1120\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/scastlivaa-para-vozl.jpg.webp 1680w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/scastlivaa-para-vozl.jpg-300x200.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/scastlivaa-para-vozl.jpg-1024x683.webp 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/scastlivaa-para-vozl.jpg-768x512.webp 768w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/scastlivaa-para-vozl.jpg-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-adskill-article-quote\">\n\t\n\t<div class=\"content__quote\">\n\t\t\t\t\t<h2 class=\"content__article-title\">\n\t\t\t\t\u041c\u043d\u0435\u043d\u0438\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 AdSkill\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"content__quote-text wp-block-paragraph\"><em>\u00ab\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u0432\u044b\u0431\u043e\u0440 \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u0431\u044b\u0441\u0442\u0440\u0435\u0435, \u0447\u0435\u043c \u0431\u0438\u0437\u043d\u0435\u0441 \u0443\u0441\u043f\u0435\u0432\u0430\u0435\u0442 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u201e\u0434\u0435\u0440\u0436\u0430\u0442\u044c\u0441\u044f \u0441\u0435\u0440\u0435\u0434\u0438\u043d\u044b\u201c, \u0440\u0438\u0441\u043a\u0443\u044e\u0442 \u043f\u043e\u0442\u0435\u0440\u044f\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0432\u00a0\u043e\u0431\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b\u00a0\u2014 \u0438\u00a0\u0442\u0435\u0445, \u043a\u0442\u043e \u0438\u0449\u0435\u0442 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0443\u044e \u0432\u044b\u0433\u043e\u0434\u0443, \u0438\u00a0\u0442\u0435\u0445, \u043a\u0442\u043e \u0445\u043e\u0447\u0435\u0442 \u043f\u0440\u0435\u043c\u0438\u0430\u043b\u044c\u043d\u043e\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e. \u041f\u043e\u0431\u0435\u0436\u0434\u0430\u044e\u0442 \u0431\u0440\u0435\u043d\u0434\u044b \u0441\u00a0\u0447\u0451\u0442\u043a\u0438\u043c \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0438\u00a0\u0441\u043c\u0435\u043b\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439\u00bb.<\/em><\/p> \t\t\n\t\t\t\t\t<div class=\"content__quote-autor\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"content__quote-name\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\u0414\u0430\u0440\u044c\u044f \u0412\u0438\u0440\u044f\u0441\u043e\u0432\u0430\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<br>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"content__quote-title\">Team Lead \u0432 AdSkill<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-adskill-article-quote\">\n\t\n\t<div class=\"content__quote\">\n\t\t\n\t\t\t\t\t<p class=\"content__quote-text wp-block-paragraph\"><em>\u00ab\u0412\u043b\u0438\u044f\u043d\u0438\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0441\u0440\u0435\u0434\u044b \u0438\u00a0\u0441\u043e\u0446\u0441\u0435\u0442\u0435\u0439 \u043d\u0430\u00a0\u0438\u043c\u043f\u0443\u043b\u044c\u0441\u0438\u0432\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0443\u0436\u0435 \u043d\u0435\u043b\u044c\u0437\u044f \u043d\u0435\u0434\u043e\u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c. \u0414\u0430\u0436\u0435 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438, \u0432\u0440\u043e\u0434\u0435 \u0431\u044b\u0442\u043e\u0432\u043e\u0439 \u0442\u0435\u0445\u043d\u0438\u043a\u0438, \u043f\u043e\u043f\u0430\u0434\u0430\u044e\u0442 \u043f\u043e\u0434 \u0442\u0440\u0435\u043d\u0434\u044b TikTok. \u0414\u043b\u044f \u0440\u0438\u0442\u0435\u0439\u043b\u0430 \u044d\u0442\u043e \u043d\u0435\u00a0\u0443\u0433\u0440\u043e\u0437\u0430, \u0430\u00a0\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c: \u0443\u043c\u0435\u043b\u043e\u0435 \u0441\u043e\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0441\u00a0\u043e\u0444\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c\u0438 \u0434\u0430\u0451\u0442 \u044d\u0444\u0444\u0435\u043a\u0442 \u0441\u0438\u043d\u0435\u0440\u0433\u0438\u0438 \u0438\u00a0\u0443\u0441\u043a\u043e\u0440\u044f\u0435\u0442 \u043f\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043e\u0442\u00a0\u201e\u0445\u043e\u0447\u0443\u201c \u0434\u043e\u00a0\u043f\u043e\u043a\u0443\u043f\u043a\u0438\u00bb.<\/em><\/p> \t\t\n\t\t\t\t\t<div class=\"content__quote-autor\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"content__quote-name\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\u041e\u043b\u044c\u0433\u0430 \u041a\u0438\u043b\u0438\u043c\u0438\u0441\u0442\u0430\u044f\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<br>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"content__quote-title\">Product Manager TikTok<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0442\u0440\u0435\u043d\u0434\u044b: \u0446\u0435\u043d\u0430 \u0438\u043b\u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e, \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0438 \u0441\u043e\u0446\u0441\u0435\u0442\u0435\u0439, \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 \u0434\u043b\u044f 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