{"id":417,"date":"2025-08-21T16:26:27","date_gmt":"2025-08-21T13:26:27","guid":{"rendered":"https:\/\/academia.adskill.com\/?p=417"},"modified":"2026-07-10T16:33:26","modified_gmt":"2026-07-10T13:33:26","slug":"tiktok-smart-plus-2-0-kreativy-dlya-rosta-prodazh","status":"publish","type":"post","link":"https:\/\/adskill.com\/ru\/blog\/tiktok-smart-plus-2-0-kreativy-dlya-rosta-prodazh\/","title":{"rendered":"TikTok Smart+ 2.0: \u043d\u043e\u0432\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432 \u0438 \u0440\u043e\u0441\u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0441\u0434\u0435\u043b\u0430\u043b\u0430 \u0441\u0435\u0440\u044c\u0451\u0437\u043d\u044b\u0439 \u0448\u0430\u0433 \u0432\u00a0\u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432\u00a0\u2014 \u043e\u0431\u043d\u043e\u0432\u043b\u0451\u043d\u043d\u044b\u0439 \u043f\u0430\u043a\u0435\u0442\u00a0<strong>Smart+ Creative Upgrades<\/strong>\u00a0\u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u0442 \u043f\u0443\u0442\u044c \u043a\u00a0\u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438\u00a0<strong>Smart+ 2.0<\/strong>.<\/p> <p class=\"content__info-text wp-block-paragraph\">\u041d\u043e\u0432\u043e\u0432\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e, \u0430\u00a0\u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u044b\u0439 \u0434\u043e\u0441\u0442\u0443\u043f \u0443\u0436\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 e-commerce \u043a\u043b\u0438\u0435\u043d\u0442\u044b Smart+ Sales (\u0432\u0435\u0431). \u0414\u043b\u044f \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432\u00a0\u2014 \u043f\u043e\u00a0\u0437\u0430\u043f\u0440\u043e\u0441\u0443 (allowlist).<\/p> \t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/image-5-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/image-5-1-scaled.jpg\" class=\"wp-image-647\" width=\"2560\" height=\"1137\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/image-5-1-scaled.jpg 2560w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/image-5-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/image-5-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/image-5-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/image-5-1-1536x682.jpg 1536w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/image-5-1-2048x910.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"klyuch-k-gibkosti-i-effektivnosti\">\u041a\u043b\u044e\u0447 \u043a \u0433\u0438\u0431\u043a\u043e\u0441\u0442\u0438 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">TikTok \u0443\u0447\u0451\u043b \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0437\u0430\u00a0\u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u0433\u043e\u0434: \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u043d\u0443\u0436\u043d\u044b \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u0435\u043c\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b, \u0442\u043e\u0447\u043d\u0430\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0438\u00a0\u043f\u0440\u043e\u0441\u0442\u043e\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435. \u041e\u0431\u043d\u043e\u0432\u043b\u0451\u043d\u043d\u044b\u0439 Smart+ \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0438\u043c\u0435\u043d\u043d\u043e \u044d\u0442\u043e.<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>\u041c\u0443\u043b\u044c\u0442\u0438-URL \u0438\u00a0\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0435 \u043d\u0430\u0431\u043e\u0440\u044b\u00a0<\/strong>\u2014 \u0434\u043e\u00a030 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0445 URL \u0438\u043b\u0438 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0445 \u0441\u0435\u0442\u043e\u0432 \u0432\u00a0\u043e\u0434\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u0435\u0437 \u0434\u0443\u0431\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.<\/li> <li><strong>\u041f\u0430\u0440\u0438\u043d\u0433 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430 \u0438\u00a0\u0442\u0435\u043a\u0441\u0442\u0430\u00a0<\/strong>\u2014 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0432\u044f\u0437\u043e\u043a \u0431\u0435\u0437 \u043b\u0438\u0448\u043d\u0435\u0439 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438.<\/li> <li><strong>\u041b\u0438\u043c\u0438\u0442 \u0434\u043e\u00a01\u2009500 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432\u00a0<\/strong>\u2014 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u0441\u0442\u043e\u0432 \u0438\u00a0\u043e\u0445\u0432\u0430\u0442\u043e\u0432 \u0432\u00a0\u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u0440\u0435\u0436\u043d\u0435\u0433\u043e.<\/li> <li><strong>\u041e\u0442\u0447\u0451\u0442\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u00a0\u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u043c\u00a0<\/strong>\u2014 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0447\u0442\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/li> <li><strong>\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0439\u00a0<\/strong>\u2014 \u0440\u0430\u0437\u0431\u043e\u0440 \u0441\u0432\u044f\u0437\u043e\u043a \u0432\u0438\u0434\u0435\u043e x\u00a0\u0442\u0435\u043a\u0441\u0442 x\u00a0CTA \u0434\u043b\u044f \u0442\u043e\u043d\u043a\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438.<\/li> <li><strong>\u0415\u0434\u0438\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f\u00a0<\/strong>\u2014 \u0431\u044b\u0441\u0442\u0440\u044b\u0439 \u0434\u043e\u0441\u0442\u0443\u043f \u043a\u00a0\u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0443, \u043f\u0430\u0443\u0437\u0435 \u0438\u00a0\u043c\u043e\u0434\u0435\u0440\u0430\u0446\u0438\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"chto-eto-daet-biznesu\">\u0427\u0442\u043e \u044d\u0442\u043e \u0434\u0430\u0435\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0443<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u0414\u043b\u044f\u00a0<strong>e-commerce<\/strong>\u00a0\u044d\u0442\u043e \u0433\u0438\u0431\u043a\u043e\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u043e\u043c \u0432\u00a0\u0440\u0430\u043c\u043a\u0430\u0445 \u043e\u0434\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438\u00a0\u0442\u043e\u0447\u0435\u0447\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439. \u0414\u043b\u044f\u00a0<strong>\u0434\u0440\u0443\u0433\u0438\u0445 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0439\u00a0<\/strong>\u2014\u00a0\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0431\u044b\u0441\u0442\u0440\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b, \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u0442\u044c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044e \u0438\u00a0\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">Smart+ 2.0\u00a0\u2014 \u044d\u0442\u043e \u0443\u0436\u0435 \u043d\u0435\u00a0\u043f\u0440\u043e\u0441\u0442\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432\u00a0TikTok, \u0430\u00a0\u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u044b\u0439 \u0446\u0435\u043d\u0442\u0440 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439, \u0433\u0434\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u00a0\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043d\u0430\u00a0\u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"drugie-obnovleniya-tiktok\">\u0414\u0440\u0443\u0433\u0438\u0435 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f TikTok<\/h2>\n<p class=\"content__article-text wp-block-paragraph\"><strong>Market Scope<\/strong><br> \u041d\u043e\u0432\u0430\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 TikTok \u0434\u043b\u044f \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0438\u00a0\u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439, \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u044f \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u0438\u00a0\u043f\u043e\u0438\u0441\u043a\u0430 \u0442\u0440\u0435\u043d\u0434\u043e\u0432.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/tipdilz7wysq-1xofcie.gif\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/08\/tipdilz7wysq-1xofcie.gif\" class=\"wp-image-649\" width=\"800\" height=\"450\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>Brand Consideration Ads<\/strong><br> \u041d\u043e\u0432\u044b\u0439 \u043e\u0431\u044a\u0435\u043a\u0442 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043b\u044f \u0440\u0430\u0431\u043e\u0442\u044b \u0441\u00a0mid-funnel \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439, \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0440\u0443\u044e\u0449\u0435\u0439\u0441\u044f \u0432\u00a014\u221216 \u0440\u0430\u0437 \u043b\u0443\u0447\u0448\u0435 awareness.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>TopView<\/strong><br> \u041f\u0440\u0435\u043c\u0438\u0430\u043b\u044c\u043d\u043e\u0435 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u0442\u0435\u043f\u0435\u0440\u044c \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c 100% \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432\u00a0\u0434\u0435\u043d\u044c \u0437\u0430\u043f\u0443\u0441\u043a\u0430. \u041d\u043e\u0432\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0439 Gift Box Add-On \u0434\u043b\u044f \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>TikTok Shop<\/strong><br> \u041f\u0440\u044f\u043c\u043e\u0435 \u0441\u0432\u044f\u0437\u044b\u0432\u0430\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0441\u00a0\u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0430\u043c\u0438 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0432\u00a0TikTok Shop.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0441\u0434\u0435\u043b\u0430\u043b\u0430 \u0441\u0435\u0440\u044c\u0451\u0437\u043d\u044b\u0439 \u0448\u0430\u0433 \u0432 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u2014 \u043e\u0431\u043d\u043e\u0432\u043b\u0451\u043d\u043d\u044b\u0439 \u043f\u0430\u043a\u0435\u0442 Smart+ \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u0442 \u043f\u0443\u0442\u044c \u043a \u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 Smart+ 2.0.<\/p>\n","protected":false},"author":2,"featured_media":421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[10,8],"class_list":["post-417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-marketing","tag-obzor-ploshhadok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b Smart+ 2.0 \u2014 \u0431\u043e\u043b\u044c\u0448\u0435 \u0433\u0438\u0431\u043a\u043e\u0441\u0442\u0438, \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432<\/title>\n<meta name=\"description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a 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