{"id":4394,"date":"2026-01-22T12:44:24","date_gmt":"2026-01-22T09:44:24","guid":{"rendered":"https:\/\/academia.adskill.com\/?p=4394"},"modified":"2026-07-10T15:02:58","modified_gmt":"2026-07-10T12:02:58","slug":"kak-ii-menyaet-poisk-reklamu-i-prodazhi","status":"publish","type":"post","link":"https:\/\/adskill.com\/ru\/blog\/kak-ii-menyaet-poisk-reklamu-i-prodazhi\/","title":{"rendered":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 2026: \u043a\u0430\u043a \u0418\u0418 \u043c\u0435\u043d\u044f\u0435\u0442 \u043f\u043e\u0438\u0441\u043a, \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438"},"content":{"rendered":"<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">\u0418\u0418\u00a0\u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043b \u0431\u044b\u0442\u044c \u043f\u0440\u043e\u0441\u0442\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c\u00a0\u2014 \u0432\u00a02026 \u0433\u043e\u0434\u0443 \u043e\u043d\u00a0\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f\u00a0<strong>\u0438\u0441\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u0435\u043c<\/strong>: \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043b\u044e\u0434\u044f\u043c \u0432\u044b\u0431\u0438\u0440\u0430\u0442\u044c, \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0442\u044c \u0438\u00a0\u0434\u0430\u0436\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0438. \u0412\u00a0\u043e\u0442\u0447\u0451\u0442\u0435\u00a0<a href=\"https:\/\/growth.incubeta.com\/tomorrows-world-2026-marketing-outlook\" target=\"_blank\" rel=\"noreferrer noopener\">Incubeta \u00abTomorrow\u2019s World\u00bb<\/a>\u00a0\u043a\u043b\u044e\u0447\u0435\u0432\u0430\u044f \u043c\u044b\u0441\u043b\u044c \u0437\u0432\u0443\u0447\u0438\u0442 \u0442\u0430\u043a: \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u0445\u043e\u0434\u0438\u0442 \u0432\u00a0\u0444\u0430\u0437\u0443 \u043c\u0438\u0440\u0430, \u0433\u0434\u0435 \u0430\u0432\u0442\u043e\u043d\u043e\u043c\u043d\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0432\u0441\u0451 \u0447\u0430\u0449\u0435 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0442 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0432\u043c\u0435\u0441\u0442\u0435 \u0441\u00a0\u0447\u0435\u043b\u043e\u0432\u0435\u043a\u043e\u043c \u0438\u043b\u0438 \u0432\u043c\u0435\u0441\u0442\u043e \u043d\u0435\u0433\u043e.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>\u0412\u00a0\u043e\u0431\u0437\u043e\u0440\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435\u00a0\u2014 \u0448\u0435\u0441\u0442\u044c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0442\u0440\u0435\u043d\u0434\u043e\u0432 \u0438\u00a0\u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u0442\u044c \u0432\u00a0\u0440\u0430\u0431\u043e\u0442\u0435.\u00a0<\/strong>\u041a\u0440\u0430\u0442\u043a\u043e \u0440\u0430\u0437\u0431\u0435\u0440\u0451\u043c, \u0447\u0442\u043e \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u0438\u00a0\u043a\u0430\u043a \u043f\u0435\u0440\u0435\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u043e\u0434 \u043d\u043e\u0432\u044b\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430: \u043e\u0442\u00a0\u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u00a0\u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0439 \u0434\u043e\u00a0\u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0438\u00a0\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"korotko-o-glavnom\">\u041a\u043e\u0440\u043e\u0442\u043a\u043e \u043e \u0433\u043b\u0430\u0432\u043d\u043e\u043c<\/h2>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>\u0418\u0418\u00a0\u0441\u043e\u043a\u0440\u0430\u0449\u0430\u0435\u0442 \u043f\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/strong>\u00a0\u041b\u044e\u0434\u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u043e\u0442\u0432\u0435\u0442\u044b \u043f\u0440\u044f\u043c\u043e \u0432\u00a0\u043f\u043e\u0438\u0441\u043a\u0435 \u0438\u00a0\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445, \u043d\u0435\u00a0\u0437\u0430\u0445\u043e\u0434\u044f \u043d\u0430\u00a0\u0441\u0430\u0439\u0442\u044b. \u0411\u0440\u0435\u043d\u0434\u0430\u043c \u0432\u0430\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u0437\u0430\u043c\u0435\u0442\u043d\u044b\u043c\u0438 \u0432\u00a0\u0442\u0430\u043a\u0438\u0445 \u043e\u0442\u0432\u0435\u0442\u0430\u0445 \u0438\u00a0\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0443\u043f\u0440\u043e\u0441\u0442\u0438\u0442\u044c \u043f\u0443\u0442\u044c \u0434\u043e\u00a0\u043f\u043e\u043a\u0443\u043f\u043a\u0438.<\/li> <li><strong>\u0421\u0442\u0430\u0440\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0439 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u044e\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c.<\/strong>\u00a0\u00ab\u041f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u043a\u043b\u0438\u043a\u00bb \u0438\u00a0\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0438\u0437\u00a0\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u043e\u0432 \u0432\u0441\u0451 \u0445\u0443\u0436\u0435 \u043e\u0442\u0440\u0430\u0436\u0430\u044e\u0442 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u0437-\u0437\u0430 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0439 \u043d\u0430\u00a0\u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u00a0\u0437\u0430\u043a\u0440\u044b\u0442\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c. \u041d\u0443\u0436\u043d\u044b \u043c\u043e\u0434\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u0432\u043a\u043b\u0430\u0434 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0438\u00a0\u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044e\u0442 \u043f\u0440\u0438\u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436.<\/li> <li><strong>\u041a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0441\u0442\u0430\u043d\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435, \u043d\u043e\u00a0\u0432\u044b\u0438\u0433\u0440\u0430\u0435\u0442 \u043d\u0435\u00a0\u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e, \u0430\u00a0\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e.\u00a0<\/strong>\u0418\u0418\u00a0\u0443\u0441\u043a\u043e\u0440\u044f\u0435\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0431\u044a\u0451\u043c\u043e\u043c \u0443\u0436\u0435 \u0431\u0435\u0441\u0441\u043c\u044b\u0441\u043b\u0435\u043d\u043d\u043e. \u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0442 \u0442\u0435, \u043a\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0439, \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0439 \u0438\u00a0\u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0438\u00a0\u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u0442 \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u043d\u0430\u00a0\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c.<\/li> <li><strong>\u0417\u0430\u043f\u0440\u043e\u0441\u044b \u043a\u00a0\u0418\u0418 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u0435\u0435 \u043a\u043b\u0438\u043a\u043e\u0432.<\/strong>\u00a0\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u0432\u043e\u043f\u0440\u043e\u0441 \u00ab\u043a\u0430\u043a \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0443\u00bb, \u0430\u00a0\u043d\u0435\u00a0\u043a\u0430\u043a \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0439 \u0437\u0430\u043f\u0440\u043e\u0441, \u0438\u00a0\u0436\u0434\u0451\u0442 \u043e\u0442\u0432\u0435\u0442 \u0441\u0440\u0430\u0437\u0443. \u0411\u0440\u0435\u043d\u0434\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0442\u0430\u043a \u043e\u0444\u043e\u0440\u043c\u043b\u044f\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0438\u00a0\u0434\u0430\u043d\u043d\u044b\u0435, \u0447\u0442\u043e\u0431\u044b\u00a0\u0418\u0418 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e \u043d\u0430\u0445\u043e\u0434\u0438\u043b \u0438\u00a0\u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u043b \u0438\u0445\u00a0\u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e.<\/li> <li><strong>\u041f\u043e\u0431\u0435\u0434\u044f\u0442 \u0442\u0435, \u043a\u0442\u043e \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442 \u0438\u00a0\u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u0435\u0442 \u0440\u0430\u0431\u043e\u0447\u0438\u0435 \u0441\u0432\u044f\u0437\u043a\u0438.\u00a0<\/strong>\u041a\u043e\u0433\u0434\u0430 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0441\u043b\u043e\u0436\u043d\u0435\u0435, \u0432\u044b\u0438\u0433\u0440\u044b\u0432\u0430\u044e\u0442 \u043a\u043e\u043c\u0430\u043d\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0441\u0442\u0440\u043e \u0441\u0442\u0430\u0440\u0442\u043e\u0432\u0430\u0442\u044c \u043d\u0430\u00a0\u0440\u0430\u0437\u043d\u044b\u0445 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430\u0445 \u0438\u00a0\u043d\u0435\u00a0\u0442\u0435\u0440\u044f\u0442\u044c \u0442\u0435\u043c\u043f \u0438\u0437-\u0437\u0430 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0439. \u0412\u00a0<strong><a href=\"https:\/\/adskill.com\/ru?utm_source=academia&amp;utm_medium=article&amp;utm_campaign=ai_marketing_2026\" target=\"_blank\" rel=\"noreferrer noopener\">adskill<\/a><\/strong>\u00a0\u0432\u044b\u00a0\u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u0434\u043e\u0441\u0442\u0443\u043f \u043a\u00a0\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430\u043c, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 \u0438\u00a0\u0443\u0434\u043e\u0431\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0431\u044b\u0441\u0442\u0440\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"trend-1-ii-sokraschaet-put-klienta\">\u0422\u0440\u0435\u043d\u0434 1. \u0418\u0418 \u0441\u043e\u043a\u0440\u0430\u0449\u0430\u0435\u0442 \u043f\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u0420\u0430\u043d\u044c\u0448\u0435 \u043f\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0431\u044b\u043b \u043c\u043d\u043e\u0433\u043e\u0448\u0430\u0433\u043e\u0432\u044b\u043c: \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0443\u0437\u043d\u0430\u0432\u0430\u043b \u043e\u00a0\u0431\u0440\u0435\u043d\u0434\u0435, \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u043b \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b, \u0447\u0438\u0442\u0430\u043b \u043e\u0431\u0437\u043e\u0440\u044b, \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u043b \u043d\u0430\u00a0\u0441\u0430\u0439\u0442, \u0438\u0437\u0443\u0447\u0430\u043b \u0442\u043e\u0432\u0430\u0440\u044b \u0438\u00a0\u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0442\u043e\u043c \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u043b \u0440\u0435\u0448\u0435\u043d\u0438\u0435. \u0422\u0435\u043f\u0435\u0440\u044c \u0418\u0418-\u043f\u043e\u0438\u0441\u043a \u0438\u00a0\u0430\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442\u044b \u0432\u0441\u0451 \u0447\u0430\u0449\u0435 \u0434\u0430\u044e\u0442\u00a0<strong>\u0433\u043e\u0442\u043e\u0432\u044b\u0439 \u043e\u0442\u0432\u0435\u0442 \u0441\u0440\u0430\u0437\u0443<\/strong>, \u0441\u043e\u043a\u0440\u0430\u0449\u0430\u044f \u0434\u0438\u0441\u0442\u0430\u043d\u0446\u0438\u044e \u043c\u0435\u0436\u0434\u0443 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u043c \u0438\u00a0\u043f\u043e\u043a\u0443\u043f\u043a\u043e\u0439. \u0412\u00a0\u043e\u0442\u0447\u0451\u0442\u0435 \u043e\u0442\u043c\u0435\u0447\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043e\u0436\u0438\u0434\u0430\u044e\u0442 \u00ab\u043c\u043e\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u0444\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043e\u0442\u0432\u0435\u0442\u043e\u0432\u00bb \u0438\u00a0\u0431\u0435\u0441\u0448\u043e\u0432\u043d\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430 \u043c\u0435\u0436\u0434\u0443 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>\u0427\u0442\u043e \u044d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u043e\u0432:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>\u043d\u0443\u0436\u043d\u043e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043f\u043e\u0434 \u043e\u0442\u0432\u0435\u0442\u044b, \u0430\u00a0\u043d\u0435\u00a0\u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0434 \u043a\u043b\u0438\u043a\u0438;<\/li> <li>\u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u043c\u0435\u044e\u0442 \u0431\u044b\u0441\u0442\u0440\u043e \u0434\u0430\u0432\u0430\u0442\u044c \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0435 \u043e\u0442\u0432\u0435\u0442\u044b \u0438\u00a0\u0437\u0430\u043a\u0440\u044b\u0432\u0430\u0442\u044c \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c \u00ab\u0437\u0434\u0435\u0441\u044c \u0438\u00a0\u0441\u0435\u0439\u0447\u0430\u0441\u00bb;<\/li> <li>\u0431\u0440\u0435\u043d\u0434\u0430\u043c \u0432\u0430\u0436\u043d\u043e \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043d\u0430\u0434 \u0442\u0435\u043c, \u043a\u0430\u043a \u043e\u00a0\u043d\u0438\u0445 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\"><strong>\u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0438\u0437 \u043e\u0442\u0447\u0451\u0442\u0430:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>\u0433\u043e\u0442\u043e\u0432\u044c\u0442\u0435 \u043a\u0440\u0430\u0442\u043a\u0438\u0435 \u043e\u0442\u0432\u0435\u0442\u043d\u044b\u0435 \u0431\u043b\u043e\u043a\u0438 \u0432\u00a0FAQ, \u0430\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u00a0\u043f\u0440\u0430\u0439\u0441-\u0444\u0438\u0434\u044b;<\/li> <li>\u0438\u0437\u043c\u0435\u0440\u044f\u0439\u0442\u0435<strong>\u00a0zero-click \u0432\u043b\u0438\u044f\u043d\u0438\u0435\u00a0<\/strong>(\u043a\u043e\u0433\u0434\u0430 \u0431\u0440\u0435\u043d\u0434 \u0432\u043e\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442, \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u043d\u0435\u00a0\u0431\u044b\u043b\u043e \u043a\u043b\u0438\u043a\u0430);<\/li> <li>\u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u0441\u0430\u0439\u0442 \u0438\u00a0\u043f\u0443\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043a\u043e\u0440\u043e\u0447\u0435: \u0431\u044b\u0441\u0442\u0440\u044b\u0439 \u0447\u0435\u043a\u0430\u0443\u0442, \u043e\u043f\u043b\u0430\u0442\u0430 \u0432\u00a0\u043e\u0434\u0438\u043d \u043a\u043b\u0438\u043a, \u0434\u0438\u043f\u043b\u0438\u043d\u043a\u0438, \u043c\u0435\u043d\u044c\u0448\u0435 \u0448\u0430\u0433\u043e\u0432 \u0434\u043e\u00a0\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"trend-2-izmeryayte-to-chto-vazhno\">\u0422\u0440\u0435\u043d\u0434 2. \u0418\u0437\u043c\u0435\u0440\u044f\u0439\u0442\u0435 \u0442\u043e, \u0447\u0442\u043e \u0432\u0430\u0436\u043d\u043e<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u0412\u0442\u043e\u0440\u0430\u044f \u0438\u0434\u0435\u044f\u00a0\u2014\u00a0<strong>\u00ab\u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u043a\u043b\u0438\u043a\u00bb \u0438\u00a0\u043e\u0442\u0447\u0451\u0442\u044b \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u043e\u0431\u00a0\u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0443\u0436\u0435 \u043d\u0435\u00a0\u043e\u0442\u0440\u0430\u0436\u0430\u044e\u0442 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c.\u00a0<\/strong>\u0418\u0437-\u0437\u0430 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0439 \u043d\u0430\u00a0\u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u00a0\u0437\u0430\u043a\u0440\u044b\u0442\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0441\u043b\u043e\u0436\u043d\u0435\u0435 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0432\u043a\u043b\u0430\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0438\u00a0\u0431\u0440\u0435\u043d\u0434\u044b \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0442 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u043c\u043d\u043e\u0433\u043e \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u0442\u044c \u0432\u00a0\u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u00ab\u0437\u0434\u0435\u0441\u044c \u0438\u00a0\u0441\u0435\u0439\u0447\u0430\u0441\u00bb \u0438\u00a0\u043c\u0435\u043d\u044c\u0448\u0435\u00a0\u2014 \u0432\u00a0\u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0438\u00a0\u0434\u043e\u0432\u0435\u0440\u0438\u0435.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">\u0410\u0432\u0442\u043e\u0440\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442\u00a0<strong>\u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u044c \u043a\u00a0\u043d\u043e\u0432\u043e\u043c\u0443 \u0444\u0440\u0435\u0439\u043c\u0432\u043e\u0440\u043a\u0443 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0439<\/strong>, \u0433\u0434\u0435 \u0432\u00a0\u0446\u0435\u043d\u0442\u0440\u0435:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>\u0438\u043d\u043a\u0440\u0435\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/strong>, \u0430\u00a0\u043d\u0435\u00a0\u00ab\u043f\u0440\u0438\u043f\u0438\u0441\u044b\u0432\u0430\u043d\u0438\u0435 \u0437\u0430\u0441\u043b\u0443\u0433\u00bb;<\/li> <li><strong>Marketing Mix Modeling (MMM)<\/strong>\u00a0\u043a\u0430\u043a \u043c\u043e\u0434\u0435\u043b\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u043a\u043b\u0430\u0434\u0430 \u043a\u0430\u043d\u0430\u043b\u043e\u0432;<\/li> <li>\u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u043e\u0442\u00a0\u0440\u0435\u0442\u0440\u043e\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043e\u0442\u0447\u0451\u0442\u043e\u0432 \u043a\u00a0\u0441\u0446\u0435\u043d\u0430\u0440\u043d\u043e\u043c\u0443 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e.<\/li> <\/ul><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-keyinfo\">\n\t<div class=\"content__keyinfo\">\n\t\t\n\t\t\t\t\t<p class=\"content__keyinfo-text wp-block-paragraph\">\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0439 \u043f\u0440\u0438\u043c\u0435\u0440: \u043f\u043e\u00a0\u043c\u043e\u0434\u0435\u043b\u0438 MMM\u00a0<strong><a href=\"https:\/\/adskill.com\/ru\/blog\/kak-zapustit-reklamu-v-tiktok-bez-blokirovok\/?utm_source=academia&amp;utm_medium=article&amp;utm_campaign=ai_marketing_2026\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a><\/strong>\u00a0\u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u043b \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c 11,1% \u2014 \u044d\u0442\u043e \u043d\u0430\u00a043% \u043b\u0443\u0447\u0448\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430 \u0434\u0440\u0443\u0433\u0438\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432.<\/p> \t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">\u0412\u00a0\u043c\u0438\u0440\u0435, \u0433\u0434\u0435 \u043e\u0442\u0447\u0451\u0442\u0430\u043c \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u043d\u0435\u043b\u044c\u0437\u044f \u0441\u043b\u0435\u043f\u043e \u0434\u043e\u0432\u0435\u0440\u044f\u0442\u044c, \u0432\u044b\u0438\u0433\u0440\u044b\u0432\u0430\u044e\u0442 \u0442\u0435, \u043a\u0442\u043e \u0431\u044b\u0441\u0442\u0440\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0435\u0442 \u043a\u0430\u043d\u0430\u043b\u044b \u0438\u00a0\u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u0435\u0442 \u0442\u043e, \u0447\u0442\u043e \u0434\u0430\u0451\u0442 \u043f\u0440\u0438\u0440\u043e\u0441\u0442.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong><a href=\"https:\/\/adskill.com\/ru?utm_source=academia&amp;utm_medium=article&amp;utm_campaign=ai_marketing_2026\" target=\"_blank\" rel=\"noreferrer noopener\">adskill<\/a><\/strong>\u00a0\u2014 \u043f\u0440\u0435\u043c\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0441\u0435\u0440\u0432\u0438\u0441 \u0434\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0438\u00a0\u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f digital-\u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0418\u043c\u0435\u044f \u0432\u044b\u0441\u043e\u043a\u0443\u044e \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0443 \u0432\u00a0\u0440\u0430\u0437\u043d\u044b\u0445 \u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u044f\u0445 \u0438\u00a0in-app \u0442\u0440\u0430\u0444\u0438\u043a\u0435, \u043c\u044b\u00a0\u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u0434\u043e\u0441\u0442\u0443\u043f \u043a\u00a0\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430\u043c \u043d\u0430\u00a020+ \u0442\u043e\u043f\u043e\u0432\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445\u00a0\u2014\u00a0<strong><a href=\"https:\/\/adskill.com\/ru\/blog\/chto-takoe-yandeks-direkt-i-kak-ego-ispolzovat-biznesu?utm_source=academia&amp;utm_medium=article&amp;utm_campaign=ai_marketing_2026\" target=\"_blank\" rel=\"noreferrer noopener\">Yandex<\/a><\/strong><strong>,\u00a0<\/strong><strong><a href=\"https:\/\/adskill.com\/ru\/blog\/verifikaciya-akkaunta-google-ads-poshagovoe-rukovodstvo?utm_source=academia&amp;utm_medium=article&amp;utm_campaign=ai_marketing_2026\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a><\/strong><strong>, Meta*,\u00a0<\/strong><strong><a href=\"https:\/\/adskill.com\/ru\/blog\/moloco-ads-kak-zapustit-reklamu-obzor-platformy?utm_source=academia&amp;utm_medium=article&amp;utm_campaign=ai_marketing_2026\" target=\"_blank\" rel=\"noreferrer noopener\">Moloco<\/a><\/strong><strong>,\u00a0<\/strong><strong><a href=\"https:\/\/adskill.com\/ru\/blog\/kak-zapustit-reklamu-v-tiktok-bez-blokirovok?utm_source=academia&amp;utm_medium=article&amp;utm_campaign=ai_marketing_2026\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a><\/strong><strong>, MiAds (Xiaomi), Liftoff,\u00a0<\/strong><strong><a href=\"https:\/\/adskill.com\/ru\/blog\/unity-ads-gajd-po-rabote-s-reklamnoj-ploshchadkoj?utm_source=academia&amp;utm_medium=article&amp;utm_campaign=ai_marketing_2026\" target=\"_blank\" rel=\"noreferrer noopener\">Unity<\/a><\/strong><strong>, Mintegral, Bigo, Applovin, Telegram \u0438\u00a0\u0434\u0440\u0443\u0433\u0438\u0445<\/strong>\u00a0\u0434\u043b\u044f \u0431\u044b\u0441\u0442\u0440\u043e\u0433\u043e \u0438\u00a0\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432\u0430\u0448\u0438\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/03\/noroot.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/03\/noroot.png\" alt=\"\u041a\u0430\u043a \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b\" class=\"wp-image-4373\" width=\"1378\" height=\"294\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/03\/noroot.png 1378w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/03\/noroot-300x64.png 300w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/03\/noroot-1024x218.png 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/03\/noroot-768x164.png 768w\" sizes=\"auto, (max-width: 1378px) 100vw, 1378px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u043d\u0430\u0448\u0438 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u044b, \u0432\u044b\u00a0\u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u0442\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0440\u043e\u0441\u0442\u0430 \u0432\u00a0<strong>100+ \u0413\u0415\u041e<\/strong>\u00a0\u0438\u00a0\u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435\u00a0<strong>\u0440\u044f\u0434 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432<\/strong>:<\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li><strong>\u0418\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u0430\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432<\/strong>: \u0442\u0438\u043c\u043b\u0438\u0434 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0438\u00a0\u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u044b \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u044e\u0442 \u0438\u00a0\u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u044e\u0442 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 7 \u0434\u043d\u0435\u0439 \u0432\u00a0\u043d\u0435\u0434\u0435\u043b\u044e.<\/li> <li><strong>\u041f\u0440\u0435\u043c\u043e\u0434\u0435\u0440\u0430\u0446\u0438\u044f \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432<\/strong>, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0438\u00a0\u043f\u043e\u043b\u043d\u043e\u0435 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0436\u0434\u0435\u043d\u0438\u0435.<\/li> <li><strong>\u0423\u0434\u043e\u0431\u043d\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u043e\u043f\u043b\u0430\u0442\u044b<\/strong>, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u0434 \u043a\u0430\u0436\u0434\u044b\u0439 \u043a\u0435\u0439\u0441. \u041a\u0440\u0438\u043f\u0442\u043e\u0432\u0430\u043b\u044e\u0442\u0430, \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u044b, \u0431\u0430\u043d\u043a\u043e\u0432\u0441\u043a\u0438\u0435 \u043a\u0430\u0440\u0442\u044b.<\/li> <li><strong>\u0415\u0434\u0438\u043d\u044b\u0439 \u043c\u0443\u043b\u044c\u0442\u0438\u0432\u0430\u043b\u044e\u0442\u043d\u044b\u0439 \u043a\u043e\u0448\u0435\u043b\u0451\u043a<\/strong>\u00a0\u0441\u00a0\u043f\u0435\u0440\u0435\u0432\u043e\u0434\u043e\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u2264 2 \u0447\u0430\u0441\u043e\u0432 \u043d\u0430\u00a0\u0432\u0441\u0435 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438. \u0412\u0430\u043c \u043d\u0435\u00a0\u043f\u0440\u0438\u0434\u0451\u0442\u0441\u044f \u043f\u043e\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u043a\u0430\u0436\u0434\u0443\u044e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e.<\/li> <li><strong>\u0421\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0438\u00a0\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f<\/strong>\u00a0\u2014 \u0432\u044b\u0434\u0430\u0447\u0430 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432 \u0438\u00a0\u043f\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0432\u00a0\u0434\u0435\u043d\u044c \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u044f, \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u0438\u00a0API.<\/li> <li><strong>\u041a\u0435\u0448\u0431\u044d\u043a\u0438 \u0438\u00a0\u0431\u0435\u0437\u043b\u0438\u043c\u0438\u0442\u043d\u044b\u0435<\/strong>\u00a0\u0441\u043f\u0435\u043d\u0434\u044b.<\/li> <li><strong>\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0432\u044b\u0432\u043e\u0434\u0430 \u0441\u0440\u0435\u0434\u0441\u0442\u0432<\/strong>\u00a0\u0441\u00a0\u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 \u0432\u00a0\u0441\u043b\u0443\u0447\u0430\u0435 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0438.<\/li> <li><strong>\u041b\u0435\u0433\u043a\u0438\u0439 \u0437\u0430\u043f\u0443\u0441\u043a\u00a0<\/strong>\u0432\u00a0\u0441\u043b\u043e\u0436\u043d\u044b\u0445 \u0438\u00a0\u043d\u0438\u0448\u0435\u0432\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u044e\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u0441\u00a0\u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0438\u00a0\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430\u043c\u0438 \u0441\u00a0\u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u043d\u043e\u0439 \u043f\u043b\u0430\u0442\u0435\u0436\u043d\u043e\u0439 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c\u044e.<\/li> <\/ol><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/03\/adskillacs_1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/03\/adskillacs_1.jpg\" alt=\"\u041a\u0430\u043a \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b\" class=\"wp-image-4375\" width=\"1200\" height=\"800\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2025\/03\/adskillacs_1.jpg 1200w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/03\/adskillacs_1-300x200.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/03\/adskillacs_1-1024x683.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2025\/03\/adskillacs_1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-keyinfo\">\n\t<div class=\"content__keyinfo\">\n\t\t\t\t\t<h3 class=\"content__keyinfo-title\">\u0413\u043e\u0442\u043e\u0432\u044b \u043d\u0430\u0447\u0430\u0442\u044c \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0447\u0435\u0440\u0435\u0437 \u0430\u0433\u0435\u043d\u0442\u0441\u043a\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u044b?<\/h3>\n\t\t\n\t\t\t\t\t<ol class=\"wp-block-list content__keyinfo-list\"> <li class=\"content__keyinfo-item\">\u041d\u0430\u043f\u0438\u0448\u0438\u0442\u0435\u00a0<strong><a href=\"https:\/\/t.me\/sasha_adskill?start=blog\" target=\"_blank\" rel=\"noreferrer noopener\">\u043d\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u0435<\/a><\/strong>\u00a0\u0432\u00a0Telegram.<\/li> <li class=\"content__keyinfo-item\">\u0412\u043c\u0435\u0441\u0442\u0435 \u0443\u0442\u043e\u0447\u043d\u0438\u043c \u0432\u0430\u0448\u0443 \u043d\u0438\u0448\u0443, \u0446\u0435\u043b\u0438 \u0438\u00a0\u0431\u044e\u0434\u0436\u0435\u0442.<\/li> <li class=\"content__keyinfo-item\">\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u043c \u0434\u043b\u044f \u0432\u0430\u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442.<\/li> <li class=\"content__keyinfo-item\">\u041f\u043e\u043c\u043e\u0436\u0435\u043c \u0441\u00a0\u0442\u0440\u0435\u043a\u0438\u043d\u0433\u043e\u043c, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u043c\u0438 \u0438\u00a0\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439.<\/li> <li class=\"content__keyinfo-item\">\u0412\u0441\u0451 \u0433\u043e\u0442\u043e\u0432\u043e\u00a0\u2014 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e, \u0438\u00a0\u0432\u044b\u00a0\u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u043b\u0438\u0434\u044b!<\/li> <\/ol> <p class=\"content__keyinfo-text wp-block-paragraph\">\u0410\u00a0\u0434\u0430\u043b\u044c\u0448\u0435 \u043c\u044b\u00a0\u043e\u0441\u0442\u0430\u0451\u043c\u0441\u044f \u0441\u00a0\u0432\u0430\u043c\u0438: \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0436\u0434\u0430\u0435\u043c \u043d\u0430\u00a0\u043a\u0430\u0436\u0434\u043e\u043c \u044d\u0442\u0430\u043f\u0435\u00a0\u2014 \u043e\u0442\u00a0\u043c\u043e\u0434\u0435\u0440\u0430\u0446\u0438\u0438 \u0438\u00a0\u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a \u0434\u043e\u00a0\u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0438\u00a0\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438.<\/p> \t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"trend-3-kontenta-budet-beskonechno-mnogo-i-pobedit-umnaya-kreativnost\">\u0422\u0440\u0435\u043d\u0434 3. \u041a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0431\u0443\u0434\u0435\u0442 \u0431\u0435\u0441\u043a\u043e\u043d\u0435\u0447\u043d\u043e \u043c\u043d\u043e\u0433\u043e \u2014 \u0438 \u043f\u043e\u0431\u0435\u0434\u0438\u0442 \u00ab\u0443\u043c\u043d\u0430\u044f \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c\u00bb<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u0418\u0418\u00a0\u0434\u0435\u043b\u0430\u0435\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0434\u0435\u0448\u0451\u0432\u044b\u043c \u0438\u00a0\u043c\u0430\u0441\u0441\u043e\u0432\u044b\u043c. \u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e \u0441\u043c\u0435\u0449\u0430\u0435\u0442\u0441\u044f \u043e\u0442\u00a0\u00ab\u0443\u043c\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u044c\u00bb \u043a\u00a0<strong>\u0443\u043c\u0435\u043d\u0438\u044e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u0440\u0435\u0430\u0442\u0438\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u0438\u00a0\u0434\u0430\u0451\u0442 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u044b\u0439 \u044d\u0444\u0444\u0435\u043a\u0442.<\/strong><\/p><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-keyinfo\">\n\t<div class=\"content__keyinfo\">\n\t\t\t\t\t<h3 class=\"content__keyinfo-title\">\u0412 \u043e\u0442\u0447\u0451\u0442\u0435 \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442\u0441\u044f \u0446\u0438\u0444\u0440\u044b:<\/h3>\n\t\t\n\t\t\t\t\t<p class=\"content__keyinfo-text wp-block-paragraph\">49% \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0443\u0436\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u044e\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u00a0\u0418\u0418 \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0438\u00a0\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432, \u0430\u00a070% \u0442\u0435\u0445, \u043a\u0442\u043e \u0432\u043d\u0435\u0434\u0440\u0438\u043b \u0440\u0430\u043d\u0435\u0435, \u043e\u0442\u043c\u0435\u0447\u0430\u044e\u0442 \u043e\u00a0\u0432\u044b\u0441\u043e\u043a\u043e\u043c\u00a0<strong><a href=\"https:\/\/adskill.com\/ru\/blog\/chek-list-kak-uluchshit-roi\/?utm_source=academia&amp;utm_medium=article&amp;utm_campaign=ai_marketing_2026\" target=\"_blank\" rel=\"noreferrer noopener\">ROI<\/a><\/strong>\u00a0\u0438\u00a0\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/p> \t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>\u0432\u0441\u0442\u0440\u043e\u0438\u0442\u044c\u00a0\u0418\u0418 \u0432\u00a0\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0443\u044e \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443 (\u0430\u0443\u0434\u0438\u0442 \u2192 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u2192 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435);<\/li> <li>\u0444\u043e\u043a\u0443\u0441 \u043d\u0430\u00a0AI-driven \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0438\u00a0\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438;<\/li> <li>\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0435\u00a0\u0442\u043e\u043b\u044c\u043a\u043e \u043c\u0435\u0434\u0438\u0430\u043f\u043b\u0430\u043d, \u043d\u043e\u00a0\u0438\u00a0\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0441\u0438\u0433\u043d\u0430\u043b\u044b \u043f\u0435\u0440\u0435\u0434 \u0437\u0430\u043f\u0443\u0441\u043a\u043e\u043c;<\/li> <li>\u0434\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430 \u0447\u0435\u0440\u0435\u0437 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430\u00a0\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0438\u00a0\u0432\u044b\u0440\u0443\u0447\u043a\u0443.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"trend-4-kliki-eschyo-vazhny-no-veduschimi-stanut-prompty\">\u0422\u0440\u0435\u043d\u0434 4. \u041a\u043b\u0438\u043a\u0438 \u0435\u0449\u0451 \u0432\u0430\u0436\u043d\u044b, \u043d\u043e \u0432\u0435\u0434\u0443\u0449\u0438\u043c\u0438 \u0441\u0442\u0430\u043d\u0443\u0442 \u043f\u0440\u043e\u043c\u043f\u0442\u044b<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u0427\u0435\u0442\u0432\u0451\u0440\u0442\u044b\u0439 \u0442\u0440\u0435\u043d\u0434 \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 \u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u043a\u00a0<strong>prompt-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0435<\/strong>: \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0432\u0441\u0451 \u0447\u0430\u0449\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u043e\u0442\u0432\u0435\u0442\u044b \u0432\u043d\u0443\u0442\u0440\u0438 AI-\u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u043e\u0432 (\u043f\u043e\u0438\u0441\u043a, \u0430\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442\u044b), \u043d\u0435\u00a0\u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f \u043d\u0430\u00a0\u0441\u0430\u0439\u0442\u044b. \u041e\u0442\u0447\u0451\u0442 \u043f\u0440\u044f\u043c\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442: \u00ab\u0437\u043e\u043b\u043e\u0442\u0430\u044f \u044d\u0440\u0430 \u043a\u043b\u0438\u043a\u0430 \u0437\u0430\u043a\u043e\u043d\u0447\u0438\u043b\u0430\u0441\u044c\u00bb\u00a0\u2014 \u043c\u044b\u00a0\u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u043c \u043e\u0442\u00a0\u043f\u043e\u0438\u0441\u043a\u0430-\u0437\u0430\u043f\u0440\u043e\u0441\u0430 \u043a\u00a0\u043f\u0440\u043e\u043c\u043f\u0442\u0443.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>\u041a\u0430\u043a \u0431\u0440\u0435\u043d\u0434\u0430\u043c \u0431\u044b\u0442\u044c \u00ab\u043d\u0430\u0445\u043e\u0434\u0438\u043c\u044b\u043c\u0438\u00bb \u0432 \u043c\u0438\u0440\u0435 \u043f\u0440\u043e\u043c\u043f\u0442\u043e\u0432:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>\u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u0430\u0443\u0434\u0438\u0442 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0441\u0430\u0439\u0442\u0430: \u043f\u043e\u043d\u044f\u0442\u043d\u043e\u0441\u0442\u044c, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430, \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u043e\u0441\u0442\u044c, \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u044b\u0435 \u0444\u0438\u0434\u044b;<\/li> <li>\u043e\u0431\u043d\u043e\u0432\u043b\u044f\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0435 \u0438\u00a0\u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b: \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u044b\u0435 \u0438\u043d\u0441\u0430\u0439\u0442\u044b, \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f, FAQ;<\/li> <li>\u043d\u0430\u0440\u0430\u0449\u0438\u0432\u0430\u0442\u044c \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442 (\u043e\u0431\u0437\u043e\u0440\u044b, \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b, \u0442\u0435\u0441\u0442\u044b);<\/li> <li>\u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u0442\u044c AI-\u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0438\u00a0\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"trend-5-rost-ai-shoping-agentov\">\u0422\u0440\u0435\u043d\u0434 5. \u0420\u043e\u0441\u0442 AI-\u0448\u043e\u043f\u0438\u043d\u0433-\u0430\u0433\u0435\u043d\u0442\u043e\u0432<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u0421\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0448\u0430\u0433\u00a0\u2014 AI-\u0430\u0433\u0435\u043d\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b\u0441\u0442\u0443\u043f\u0430\u044e\u0442 \u043a\u0430\u043a\u00a0<strong>\u043b\u0438\u0447\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438<\/strong>: \u0444\u0438\u043b\u044c\u0442\u0440\u0443\u044e\u0442 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b, \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u044e\u0442 \u0446\u0435\u043d\u044b, \u043e\u0444\u043e\u0440\u043c\u043b\u044f\u044e\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0438. \u042d\u0442\u043e \u043c\u0435\u043d\u044f\u0435\u0442\u00a0<a href=\"https:\/\/adskill.com\/ru\/blog\/e-commerce-checklist?utm_source=academia&amp;utm_medium=article&amp;utm_campaign=ai_marketing_2026\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce<\/a>: \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u00ab\u0431\u0440\u0435\u043d\u0434 \u2192 \u043f\u043e\u043c\u043e\u0449\u043d\u0438\u043a\u00bb \u0432\u043c\u0435\u0441\u0442\u043e \u00ab\u0431\u0440\u0435\u043d\u0434 \u2192 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u00bb.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-keyinfo\">\n\t<div class=\"content__keyinfo\">\n\t\t\n\t\t\t\t\t<p class=\"content__keyinfo-text wp-block-paragraph\">\u0412\u00a0\u043e\u0442\u0447\u0451\u0442\u0435 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u044b\u0439 \u0441\u0438\u0433\u043d\u0430\u043b:<strong>\u00a070% \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439<\/strong>\u00a0\u0433\u043e\u0442\u043e\u0432\u044b \u043f\u0440\u0438\u043d\u044f\u0442\u044c \u043f\u043e\u043c\u043e\u0449\u044c AI-\u0430\u0433\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u0448\u043e\u043f\u0438\u043d\u0433\u0430\u00a0\u2014 \u044d\u0442\u043e \u0443\u0436\u0435 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u0435, \u0430\u00a0\u043d\u0435\u00a0\u00ab\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c\u00bb.<\/p> \t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>\u0427\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430\u043c:<\/strong><\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>\u0443\u0434\u0432\u0430\u0438\u0432\u0430\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0438\u00a0\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435, \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0446\u0435\u043d\u044b, \u0430\u0442\u0440\u0438\u0431\u0443\u0442\u044b;<\/li> <li>\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c\u0441\u044f \u043a\u00a0\u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u044e \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0447\u0435\u0440\u0435\u0437 \u0418\u0418-\u043f\u043e\u043c\u043e\u0449\u043d\u0438\u043a\u0430 (Agentic Commerce Protocol, Google Agent Payments Protocol (AP2) \u0438\u00a0\u0434\u0440.);<\/li> <li>\u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u00ab\u0434\u043b\u044f \u0430\u0433\u0435\u043d\u0442\u043e\u0432\u00bb, \u0430\u00a0\u043d\u0435\u00a0\u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043b\u044f \u043b\u044e\u0434\u0435\u0439: \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438 \u0432\u044b\u0431\u043e\u0440\u0430, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043c\u0435\u0442\u0430-\u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u0438\u043c\u043e\u0441\u0442\u044c \u0441\u00a0\u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c\u0438.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"trend-6-stroyte-sistemy-kotorye-upravlyayut-buduschim\">\u0422\u0440\u0435\u043d\u0434 6. \u0421\u0442\u0440\u043e\u0439\u0442\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442 \u0431\u0443\u0434\u0443\u0449\u0438\u043c<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u041e\u0442\u0447\u0451\u0442 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u043e\u0442\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f \u043e\u0442\u00a0\u0441\u0442\u0430\u0442\u0438\u0447\u043d\u044b\u0445 \u0434\u043e\u0440\u043e\u0436\u043d\u044b\u0445 \u043a\u0430\u0440\u0442 \u043d\u0430\u00a0\u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043b\u0435\u0442: \u0432\u00a0AI-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0435 \u043f\u043b\u0430\u043d\u044b \u0443\u0441\u0442\u0430\u0440\u0435\u0432\u0430\u044e\u0442 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0431\u044b\u0441\u0442\u0440\u043e. \u0412\u043c\u0435\u0441\u0442\u043e \u044d\u0442\u043e\u0433\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0441\u0442\u0440\u043e\u0438\u0442\u044c\u00a0<strong>\u0430\u0433\u0435\u043d\u0442\u043d\u0443\u044e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443<\/strong>, \u043a\u043e\u0442\u043e\u0440\u0430\u044f:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>\u0430\u0434\u0430\u043f\u0442\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043a\u00a0\u0440\u044b\u043d\u043a\u0443 \u0432\u00a0\u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438;<\/li> <li>\u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u0442 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043d\u0430\u0434 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e\u043c;<\/li> <li>\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043a\u0430\u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">\u042d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434, \u043f\u043e\u00a0\u043c\u043d\u0435\u043d\u0438\u044e \u0430\u0432\u0442\u043e\u0440\u043e\u0432, \u0443\u0441\u043a\u043e\u0440\u044f\u0435\u0442 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u043e\u0434 \u043e\u0442\u0432\u0435\u0442\u044b\u00a0\u0418\u0418 (AEO\/GEO), \u0433\u043e\u0442\u043e\u0432\u0438\u0442 \u043f\u043e\u0447\u0432\u0443 \u0434\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0447\u0435\u0440\u0435\u0437 \u0418\u0418-\u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u043a\u043e\u0432 \u0438\u00a0\u0434\u0435\u043b\u0430\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u0435\u043d\u0435\u0435 \u00ab\u0441\u043a\u0430\u0447\u0443\u0449\u0438\u043c\u00bb \u043e\u0442\u00a0\u043c\u0435\u0441\u044f\u0446\u0430 \u043a\u00a0\u043c\u0435\u0441\u044f\u0446\u0443.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"itog-chto-vazhno-v-marketinge-2026\">\u0418\u0442\u043e\u0433: \u0447\u0442\u043e \u0432\u0430\u0436\u043d\u043e \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 2026<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u0410\u0432\u0442\u043e\u0440\u044b \u0441\u0432\u043e\u0434\u044f\u0442 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043a\u00a0\u043f\u044f\u0442\u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u0442\u0435\u0437\u0438\u0441\u0430\u043c:<\/p>\n<ol class=\"wp-block-list content__subarticle-list\"> <li>\u0418\u0418\u00a0\u043c\u0435\u043d\u044f\u0435\u0442 \u0432\u0441\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u044b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430\u00a0\u2014 \u0441\u0435\u0439\u0447\u0430\u0441 \u043b\u0443\u0447\u0448\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u0437\u0430\u043b\u043e\u0436\u0438\u0442\u044c AI-\u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442.<\/li> <li>AI-\u0433\u043e\u0442\u043e\u0432\u043d\u043e\u0441\u0442\u044c \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0439: \u043d\u0443\u0436\u043d\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c, \u0447\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442, \u0430\u00a0\u0447\u0442\u043e \u043d\u0435\u0442.<\/li> <li>\u0418\u0418\u00a0\u2014 \u044d\u0442\u043e \u043d\u0435\u00a0\u00ab\u043e\u0434\u0438\u043d \u043e\u0442\u0434\u0435\u043b\u00bb, \u043d\u0443\u0436\u043d\u0430 \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u0430\u044f \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/li> <li>\u041f\u043e\u0431\u0435\u0434\u0438\u0442 \u043f\u043e\u0434\u0445\u043e\u0434, \u0433\u0434\u0435\u00a0\u0418\u0418 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0434\u043b\u044f \u043b\u044e\u0434\u0435\u0439: \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u0432 + \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430.<\/li> <li>\u041a\u0440\u0430\u0442\u043a\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0435 \u0432\u044b\u0433\u043e\u0434\u044b \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b \u0431\u044b\u0441\u0442\u0440\u043e, \u043d\u043e\u00a0\u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u00a0\u2014 \u0432\u00a0\u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0439 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438.<\/li> <\/ol><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-keyinfo\">\n\t<div class=\"content__keyinfo\">\n\t\t\n\t\t\t\t\t<p class=\"content__keyinfo-text wp-block-paragraph\">\u041e\u0431\u0440\u0430\u0449\u0430\u0439\u0442\u0435\u0441\u044c \u043a\u00a0<strong><a href=\"https:\/\/t.me\/sasha_adskill?start=blog\" target=\"_blank\" rel=\"noreferrer noopener\">\u043a\u043e\u043c\u0430\u043d\u0434\u0435 adskill<\/a><\/strong>, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0430\u0433\u0435\u043d\u0442\u0441\u043a\u0438\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u0438\u00a0\u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438, \u043d\u0430\u00a0\u043a\u0430\u043a\u0438\u0445 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430\u0445 \u0438\u00a0\u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430\u0445 \u043c\u043e\u0436\u043d\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0430\u0448 \u043e\u0444\u0444\u0435\u0440.<\/p> \t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0418\u0418 \u0432 2026 \u0441\u0442\u0430\u043d\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u0435\u043c, \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0449\u0438\u043c \u0440\u0435\u0448\u0435\u043d\u0438\u044f. \u0428\u0435\u0441\u0442\u044c \u0442\u0440\u0435\u043d\u0434\u043e\u0432 \u043d\u043e\u0432\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438.<\/p>\n","protected":false},"author":12,"featured_media":5341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[10],"class_list":["post-4394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 2026: \u043a\u0430\u043a \u0418\u0418 \u043c\u0435\u043d\u044f\u0435\u0442 \u043f\u043e\u0438\u0441\u043a, \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 &#8212; adskill<\/title>\n<meta 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