{"id":573,"date":"2024-01-25T18:39:36","date_gmt":"2024-01-25T15:39:36","guid":{"rendered":"https:\/\/academia.adskill.com\/?p=573"},"modified":"2026-07-10T16:33:47","modified_gmt":"2026-07-10T13:33:47","slug":"kreativ-v-reklame-ot-idej-k-vysokoj-konversii-i-rostu-prodazh-chast-1","status":"publish","type":"post","link":"https:\/\/adskill.com\/ru\/blog\/kreativ-v-reklame-ot-idej-k-vysokoj-konversii-i-rostu-prodazh-chast-1\/","title":{"rendered":"\u041a\u0440\u0435\u0430\u0442\u0438\u0432 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435. \u041e\u0442 \u0438\u0434\u0435\u0438 \u043a \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0440\u043e\u0441\u0442\u0443 \u043f\u0440\u043e\u0434\u0430\u0436"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0439 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\u043e\u0442 \u0442\u043e\u0433\u043e, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0432\u044b\u0441\u0442\u0440\u043e\u0435\u043d \u043f\u0440\u043e\u0446\u0435\u0441\u0441, \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u0438 \u0432\u0430\u0448\u0435 \u043c\u0435\u0441\u0442\u043e \u0432 \u0443\u043c\u0430\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439.<\/p> <p class=\"content__info-text wp-block-paragraph\">\u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u043f\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u043c \u043e \u0441\u0430\u043c\u043e\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0438\u0437\u0443\u0447\u0438\u043c \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0430\u0445 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u044b \u0435\u0433\u043e \u0440\u0430\u0431\u043e\u0442\u044b.<\/p> \t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-adskill-article-quote\">\n\t\n\t<div class=\"content__quote\">\n\t\t\n\t\t\t\t\t<p class=\"content__quote-text wp-block-paragraph\"><em>\u00ab\u041d\u0435\u0442 \u043d\u0438\u0447\u0435\u0433\u043e \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e, \u0447\u0435\u043c \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430. \u041e\u043d\u0430 \u0437\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u043b\u0443\u0447\u0448\u0435, \u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442 \u0434\u043e\u043b\u044c\u0448\u0435, \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043c\u0435\u043d\u044c\u0448\u0435 \u0437\u0430\u0442\u0440\u0430\u0442 \u043d\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u043e\u0435 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u0438 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043a\u043b\u043e\u043d\u043d\u0438\u043a\u043e\u0432\u00bb<\/em><\/p> \t\t\n\t\t\t\t\t<div class=\"content__quote-autor\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"content__quote-name\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\u0421\u0442\u0435\u0444\u0430\u043d \u0424\u043e\u0433\u0435\u043b\u044c\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<br>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"content__quote-title\">\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 Ogilvy &amp; Mather Germany<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"zachem-nuzhen-kreativ-v-reklame\">\u0417\u0430\u0447\u0435\u043c \u043d\u0443\u0436\u0435\u043d \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u041f\u043e\u00a0<a href=\"https:\/\/www.bbh-labs.com\/most-marketing-is-bad-because-it-ignores-the-most-basic-data\/#_edn2\" target=\"_blank\" rel=\"noreferrer noopener\">\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0435<\/a>, \u0442\u043e\u043b\u044c\u043a\u043e 16% \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043c\u043e\u0433\u0443\u0442 \u0432\u0441\u043f\u043e\u043c\u043d\u0438\u0442\u044c \u0438 \u0430\u0441\u0441\u043e\u0446\u0438\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0443\u0432\u0438\u0434\u0435\u043d\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0441 \u0431\u0440\u0435\u043d\u0434\u043e\u043c. \u0422\u0443\u0442-\u0442\u043e \u0438 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u0441\u044f \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f, \u0447\u0442\u043e\u0431\u044b \u043a\u0430\u043a-\u0442\u043e \u043f\u043e\u0431\u0435\u0434\u0438\u0442\u044c \u0441\u0442\u043e\u043b\u044c \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u043d\u0442. \u041e\u043d\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li>\u0412\u044b\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0441\u0440\u0435\u0434\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432;<\/li> <li>\u041f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438;<\/li> <li>\u0412\u044b\u0437\u0432\u0430\u0442\u044c \u044d\u043c\u043e\u0446\u0438\u044e;<\/li> <li>\u041f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430;<\/li> <li>\u041a\u0440\u0430\u0442\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">\u0417\u0430\u0447\u0435\u043c \u043d\u0443\u0436\u0435\u043d \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435?<\/p>\n<p class=\"content__article-text wp-block-paragraph\">\u041e\u0434\u043d\u043e\u0439 \u0438\u0437 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043e\u0445\u0432\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043d\u043e \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0435\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430 \u043a \u0431\u0440\u0435\u043d\u0434\u0443 \u0438 \u0443\u043a\u0440\u0435\u043f\u043b\u0435\u043d\u0438\u0435 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"no-vsegda-li-kreativnost-v-reklame-garantiya-ee-privlekatelnosti\">\u041d\u043e \u0432\u0441\u0435\u0433\u0434\u0430 \u043b\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u2014 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u044f \u0435\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u0412 \u043e\u0434\u043d\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u0441\u044b\u0433\u0440\u0430\u0435\u0442 \u043d\u0430 \u0440\u0443\u043a\u0443 \u0438 \u0441\u0442\u0430\u043d\u0435\u0442 \u0432\u0438\u0440\u0443\u0441\u043d\u044b\u043c, \u0432 \u0434\u0440\u0443\u0433\u043e\u043c \u2014 \u0441 \u0442\u0440\u0435\u0441\u043a\u043e\u043c \u043f\u0440\u043e\u0432\u0430\u043b\u0438\u0442\u0441\u044f:<\/p>\n<p class=\"content__article-text wp-block-paragraph\">\u041d\u043e \u0432\u0441\u0435\u0433\u0434\u0430 \u043b\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u2014 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u044f \u0435\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438?<\/p>\n<p class=\"content__article-text wp-block-paragraph\">\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f Toyota \u00ab\u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0439 \u043c\u0435\u0447\u0442\u043e\u0439!\u00bb \u043c\u043e\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u043e \u0437\u0430\u0432\u0438\u0440\u0443\u0441\u0438\u043b\u0430\u0441\u044c \u043d\u0430 \u0432\u0441\u0435\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445 \u0438 \u0441\u0442\u0430\u043b\u0430 \u043c\u0435\u043c\u043e\u043c. \u041d\u043e\u0432\u044b\u0439 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c \u2014 \u0447\u0435\u043c \u043d\u0435 \u043c\u0435\u0447\u0442\u0430?!<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-96-1.jpg\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-96-1.jpg\" class=\"wp-image-1583\" width=\"1710\" height=\"760\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-96-1.jpg 1710w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-96-1-300x133.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-96-1-1024x455.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-96-1-768x341.jpg 768w, https:\/\/adskill.com\/wp-content\/uploads\/2024\/01\/image-96-1-1536x683.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><span style=\"font-weight: 400;\">\u2705 \u0422\u0440\u0435\u0445\u043c\u0438\u043d\u0443\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f Google \u00ab\u0413\u043e\u0434 \u0432 \u043f\u043e\u0438\u0441\u043a\u0435\u00bb c 2009 \u0433\u043e\u0434\u0430 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u044b\u043c \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0435\u043c, \u043a\u0430\u043a \u043c\u044b \u0437\u0430\u0432\u0438\u0441\u0438\u043c \u043e\u0442 Google \u0432 \u043f\u043b\u0430\u043d\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439 \u0438 \u0441\u043e\u0431\u044b\u0442\u0438\u0439. <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=3KtWfp0UopM\"><span style=\"font-weight: 400;\">\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f 2023 \u0433\u043e\u0434\u0430<\/span><\/a><span style=\"font-weight: 400;\"> \u0441\u043e\u0431\u0440\u0430\u043b\u0430 351 \u043c\u043b\u043d \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0432\u0441\u0435\u0433\u043e \u0437\u0430 \u043c\u0435\u0441\u044f\u0446.<\/span><\/p>\n<p class=\"content__article-text wp-block-paragraph\"><span style=\"font-weight: 400;\">\u2705 \u041f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u0430\u044f \u043d\u0430 \u0434\u0435\u0431\u0430\u0442\u0430\u0445 \u043e \u041f\u041a \u0438 Mac, \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=s01yqqbpuI0\"><span style=\"font-weight: 400;\">\u00abApple: \u043a\u0443\u043f\u0438\u0442\u0435 Mac\u00bb<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u043e\u043a\u0430\u0437\u0430\u043b\u0430\u0441\u044c \u043b\u0443\u0447\u0448\u0435\u0439 \u0437\u0430 \u0432\u0441\u044e \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u0431\u0440\u0435\u043d\u0434\u0430. \u041e\u043d\u0430 \u043f\u043e\u043c\u043e\u0433\u043b\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438 Apple <\/span><a href=\"https:\/\/news.softpedia.com\/news\/Apple-s-Get-a-Mac-Awarded-Grand-Effie-56898.shtml\"><span style=\"font-weight: 400;\">\u043d\u0430 42%<\/span><\/a><span style=\"font-weight: 400;\"> \u0437\u0430 \u043e\u0434\u0438\u043d \u0433\u043e\u0434 \u043e\u0442 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0439 \u0434\u043e\u043b\u0438.<\/span><\/p>\n<p class=\"content__article-text wp-block-paragraph\">\u274c \u0420\u0435\u043a\u043b\u0430\u043c\u0430 Nescafe for Women, \u043e\u0442\u00a0\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Nestle, \u043d\u0430\u043e\u0431\u043e\u0440\u043e\u0442 \u043d\u0435\u00a0\u0432\u044b\u0437\u0432\u0430\u043b\u0430 \u0430\u0436\u0438\u043e\u0442\u0430\u0436\u0430. \u042d\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u043b\u043e \u0438\u0437-\u0437\u0430 \u043d\u0435\u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0439 \u043e\u0446\u0435\u043d\u043a\u0438 \u0440\u044b\u043d\u043a\u0430 \u0438\u00a0\u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e\u0433\u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043d\u0430\u00a0\u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043e\u043d\u00a0\u0431\u044b\u043b \u043d\u0430\u0446\u0435\u043b\u0435\u043d. \u0421\u043e\u0433\u043b\u0430\u0441\u0438\u0442\u0435\u0441\u044c, \u043d\u0435\u00a0\u043c\u043d\u043e\u0433\u0438\u043c \u0436\u0435\u043d\u0449\u0438\u043d\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u00ab\u0438\u0445\u00bb \u043a\u043e\u0444\u0435, \u0430\u00a0\u0432\u043e\u0442 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u0430\u044f \u0430\u043a\u0446\u0438\u044f \u0441\u00a0\u0448\u043e\u043a\u043e\u043b\u0430\u0434\u043e\u043c For men, \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u044f\u043b\u0438 \u043b\u0443\u0447\u0448\u0435 \u0438\u00a0\u0432\u0441\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0442 \u0441\u00a0\u0442\u0435\u043f\u043b\u043e\u0442\u043e\u0439.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">\u0412 \u0441\u0432\u043e\u0435\u0439 \u043f\u043e\u0433\u043e\u043d\u0435 \u0437\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c\u044e \u0432\u0430\u0436\u043d\u043e \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0422\u0430\u043a\u0438\u0435 \u0432\u0435\u0449\u0438, \u043a\u0430\u043a \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c \u043d\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0438 \u0441\u0432\u043e\u0435\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0441\u044b\u043b\u0430, \u0442\u0430\u043a\u0436\u0435 \u0438\u0433\u0440\u0430\u044e\u0442 \u0432\u0430\u0436\u043d\u0443\u044e \u0440\u043e\u043b\u044c.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"mehanika-kreativnosti-gde-nayti-kreativy-dlya-reklamy\">\u041c\u0435\u0445\u0430\u043d\u0438\u043a\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438. \u0413\u0434\u0435 \u043d\u0430\u0439\u0442\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u041b\u0443\u0447\u0448\u0438\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0431\u044b\u0442\u044c \u0437\u0430\u043c\u0435\u0447\u0435\u043d\u043d\u044b\u043c \u0441\u0440\u0435\u0434\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u00ab\u0448\u0443\u043c\u0430\u00bb \u2014 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0447\u0442\u043e-\u0442\u043e, \u0447\u0442\u043e \u0432\u044b\u0439\u0434\u0435\u0442 \u0437\u0430 \u0435\u0433\u043e \u0440\u0430\u043c\u043a\u0438, \u043b\u0438\u0431\u043e \u0436\u0435 \u201c\u0432\u043e\u0437\u0433\u043b\u0430\u0432\u0438\u0442\u201d, \u043f\u0443\u0441\u043a\u0430\u0439 \u0438 \u043d\u0430 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0432\u0440\u0435\u043c\u044f.<br>\u0414\u043b\u044f \u201c\u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0435\u0433\u043e\u201d \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0432\u0430\u0436\u043d\u043e: \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u043a\u043b\u0430\u0434\u043d\u044b\u0439 \u0441\u0442\u043e\u0440\u0438\u0442\u0435\u043b\u043b\u0438\u043d\u0433, \u043f\u0440\u0438\u043f\u0440\u0430\u0432\u0438\u0442\u044c \u0435\u0433\u043e \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430\u043c\u0438 \u0438 \u0434\u043e\u0432\u0435\u0441\u0442\u0438 \u0434\u043e \u0433\u043e\u0442\u043e\u0432\u043d\u043e\u0441\u0442\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e CTA.\u00a0<strong>\u0412 \u043e\u0431\u0449\u0438\u0445 \u0447\u0435\u0440\u0442\u0430\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0434\u0435\u043b\u0438\u0442\u0441\u044f \u043d\u0430 4 \u044d\u0442\u0430\u043f\u0430:<\/strong><\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>1. \u0424\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u043a\u0430 \u0438\u043b\u0438 \u0442\u0435\u0437\u0438\u0441\u043d\u043e\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435<\/strong>\u00a0\u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043d\u0443\u0436\u043d\u043e \u0440\u0435\u0448\u0438\u0442\u044c.<br><strong>2. \u0413\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044f \u0438\u0434\u0435\u0439 \u0438 \u0430\u0431\u0441\u0442\u0440\u0430\u043a\u0442\u043d\u044b\u0445 \u0433\u0438\u043f\u043e\u0442\u0435\u0437, <\/strong>\u043f\u0430\u0440\u0430\u043b\u043b\u0435\u043b\u044c\u043d\u043e \u0444\u0438\u043a\u0441\u0438\u0440\u0443\u044f \u0438\u0445 \u0432 \u043f\u043b\u0430\u043d\u0435\u0440\u0430\u0445, \u043d\u0430 \u0441\u0442\u0438\u043a\u0435\u0440\u0430\u0445, \u0432 \u0437\u0430\u043c\u0435\u0442\u043a\u0430\u0445 \u2014 \u043a\u0430\u043a \u0443\u0434\u043e\u0431\u043d\u0435\u0435.<br><strong>3. \u0424\u0438\u043b\u044c\u0442\u0440\u0430\u0446\u0438\u044f. <\/strong>\u0418\u0437 \u043e\u0431\u0449\u0435\u0433\u043e \u0447\u0438\u0441\u043b\u0430 \u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f \u00ab\u043e\u0442\u0436\u0430\u0442\u044c \u043b\u0438\u0434\u0435\u0440\u043e\u0432\u00bb \u2014 \u043e\u0431\u044b\u0447\u043d\u044b\u043c \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430 \u0438\u043b\u0438 \u0447\u0435\u0440\u0435\u0437\u00a0<a href=\"https:\/\/www.eisenhower.me\/eisenhower-matrix\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u043c\u0430\u0442\u0440\u0438\u0446\u0443 \u042d\u0439\u0437\u0435\u043d\u0445\u0430\u0443\u044d\u0440\u0430<\/a>, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440.<br><strong>4. \u0417\u0430\u0437\u0435\u043c\u043b\u0435\u043d\u0438\u0435 \u0438\u0434\u0435\u0439. <\/strong>\u041d\u0430 \u044d\u0442\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430\u0431\u043e\u0440 \u0438\u0437 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u043e\u043f\u0438\u0441\u0430\u043d\u043d\u044b\u0445 \u043f\u0440\u0435\u0434\u043c\u0435\u0442\u043d\u044b\u0445 \u0437\u0430\u043c\u044b\u0441\u043b\u043e\u0432. \u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0430\u0431\u0441\u0442\u0440\u0430\u043a\u0442\u043d\u043e\u0439 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0439 \u0438\u0434\u0435\u0438.\u00a0<strong>\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440:<\/strong>\u00a0<a href=\"https:\/\/penji.co\/wp-content\/uploads\/2021\/09\/8-burger-king-ad.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\">\u0412\u0441\u0435 \u0433\u0435\u043d\u0438\u0430\u043b\u044c\u043d\u043e\u0435 \u2014 \u043f\u0440\u043e\u0441\u0442\u043e<\/a>. \u0413\u0434\u0435 \u0434\u043e\u0441\u0442\u0430\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0441\u0432\u044f\u0437\u044c \u043c\u0435\u0436\u0434\u0443 \u0431\u0443\u0440\u0433\u0435\u0440\u043e\u043c \u0438 \u043f\u0430\u0441\u0445\u0430\u043b\u044c\u043d\u044b\u043c \u044f\u0439\u0446\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u0435\u0435 \u043f\u043e\u0434\u0445\u0432\u0430\u0442\u0438\u043b\u0438? Burger King \u0432 \u0441\u0432\u043e\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430\u043a\u0430\u043d\u0443\u043d\u0435 \u041f\u0430\u0441\u0445\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0435\u0440\u0435\u0432\u0435\u0440\u043d\u0443\u043b \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0447\u0442\u043e\u0431\u044b \u043e\u043d \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u043b \u044f\u0439\u0446\u043e.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">\u041a\u0440\u0435\u0430\u0442\u0438\u0432 \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430 \u0432\u044b\u0434\u0430\u0435\u0442\u0441\u044f \u00ab\u043f\u043e \u0437\u0430\u043a\u0430\u0437\u0443\u00bb, \u0430 \u0441\u043a\u043e\u0440\u0435\u0435 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u043b\u043e\u0434\u043e\u043c \u043d\u0430\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0432 \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0438 \u0441 \u0443\u043f\u043e\u0440\u043d\u044b\u043c \u0431\u0440\u0435\u0439\u043d\u0448\u0442\u043e\u0440\u043c\u043e\u043c. \u0415\u0441\u043b\u0438 \u0432\u044b \u043d\u0435 \u0443\u0432\u0435\u0440\u0435\u043d\u044b, \u043a\u0430\u043a \u043d\u0430\u0447\u0430\u0442\u044c \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441, \u0432\u043e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0430\u043c \u043f\u043e\u043c\u043e\u0433\u0443\u0442:<\/p>\n<p class=\"content__article-text wp-block-paragraph\">1) \u0410\u043d\u0430\u043b\u043e\u0433\u0438\u0438 \u0438\u043b\u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0442\u0430\u0444\u043e\u0440\u044b \u0434\u043b\u044f \u043d\u0430\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u044f \u043d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u044b\u0445 \u0441\u0432\u044f\u0437\u0435\u0439 \u2014 <a href=\"https:\/\/pbs.twimg.com\/media\/FY40VJwWYAAUiqi?format=jpg&amp;name=small\" target=\"_blank\" rel=\"noreferrer noopener\">Braun<\/a>,\u00a0<a href=\"https:\/\/i.pinimg.com\/564x\/16\/5e\/b3\/165eb322eb35111188938ada0957175c.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">Tabasco<\/a>\u00a0;<\/p>\n<p class=\"content__article-text wp-block-paragraph\">2) \u041f\u0440\u043e\u0442\u0438\u0432\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0438\u043b\u0438 \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u043d\u0438\u0435 \u0434\u0432\u0443\u0445 \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u043f\u043e\u043b\u043e\u0436\u043d\u044b\u0445 \u0438\u0434\u0435\u0439 \u2014 <a href=\"https:\/\/miro.medium.com\/v2\/resize:fit:880\/1*b0-LNLd6nWltqq8eClVWjA.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\">Pepsi<\/a>\u00a0;<\/p>\n<p class=\"content__article-text wp-block-paragraph\">3) \u0414\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0434\u043e \u0430\u0431\u0441\u0443\u0440\u0434\u0430 \u0437\u0430\u043c\u044b\u0441\u043b\u043e\u0432, \u0434\u043b\u044f \u043d\u0435\u043e\u0431\u044b\u0447\u043d\u043e\u0441\u0442\u0438 \u0438 \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0432\u044b\u0432\u043e\u0434\u043e\u0432 \u2014 <a href=\"https:\/\/penji.co\/wp-content\/uploads\/2021\/09\/16-first-call.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\">First Call<\/a>\u00a0;<\/p>\n<p class=\"content__article-text wp-block-paragraph\">4) \u0418\u0433\u0440\u0430 \u043d\u0430 \u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442\u0430\u0445 \u0438\u043b\u0438 \u0436\u0435\u043b\u0430\u043d\u0438\u044f\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0437\u0430\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0438 \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u0437\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0449\u0438\u0439\u0441\u044f \u043e\u0431\u0440\u0430\u0437 \u2014 <a href=\"https:\/\/penji.co\/wp-content\/uploads\/2021\/09\/9-mcdonalds-ad.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\">McDonalds<\/a>\u00a0;<\/p>\n<p class=\"content__article-text wp-block-paragraph\">5) \u0421\u0442\u0430\u0442\u0443\u0441\u043d\u043e\u0441\u0442\u044c \u0438\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u043e\u0432 \u043f\u0440\u0435\u0441\u0442\u0438\u0436\u0430, \u044d\u043b\u0438\u0442\u0430\u0440\u043d\u043e\u0441\u0442\u0438 \u2014 <a href=\"https:\/\/www.youtube.com\/watch?v=owGykVbfgUE\" target=\"_blank\" rel=\"noreferrer noopener\">Old Spice Smell Like A Man, Man<\/a>\u00a0;<\/p>\n<p class=\"content__article-text wp-block-paragraph\">6) \u041a\u043e\u043b\u043b\u0430\u0431\u043e\u0440\u0430\u0446\u0438\u044f \u0438\u043b\u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, <a href=\"https:\/\/media.licdn.com\/dms\/image\/D4D12AQHqUh7yyXnjrg\/article-cover_image-shrink_720_1280\/0\/1694963850167?e=2147483647&amp;v=beta&amp;t=F2SQPZMP5RWm8-uG1hpIHhfOdHUHJEbV7po2R91GMck\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify \u0438 Uber<\/a>\u00a0\u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u043f\u043e\u0442\u043e\u043a\u043e\u0432\u0443\u044e \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0443 \u043c\u0443\u0437\u044b\u043a\u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0437\u0430\u043a\u0430\u0437\u0430 \u043f\u043e\u0435\u0437\u0434\u043e\u043a, \u0447\u0442\u043e \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u043f\u043e\u043c\u0435\u043d\u044f\u043b\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0438\u0433\u0440\u044b. \u041e\u0436\u0438\u0434\u0430\u044f \u0442\u0430\u043a\u0441\u0438, \u043b\u044e\u0434\u0438 \u0441\u043e\u0437\u0434\u0430\u044e\u0442 \u0441\u0432\u043e\u0438 \u043c\u0443\u0437\u044b\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u043b\u0435\u0439\u043b\u0438\u0441\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0437\u0432\u0443\u0447\u0430\u0442 \u0438\u0437 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u043e\u0432 \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u043f\u043e\u0435\u0437\u0434\u043a\u0438.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"kak-nayti-vdohnovenie-dlya-sozdaniya-reklamy-ot-nasmotrennosti-do-mudbordov\">\u041a\u0430\u043a \u043d\u0430\u0439\u0442\u0438 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b? \u041e\u0442 \u043d\u0430\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0434\u043e \u043c\u0443\u0434\u0431\u043e\u0440\u0434\u043e\u0432<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0445\u043e\u0442\u044c \u0438 \u0430\u0431\u0441\u0442\u0440\u0430\u043a\u0442\u043d\u044b\u0439, \u043d\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441. \u041d\u0430 \u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0432\u0430\u0436\u043d\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0438\u0447\u0435\u0441\u043a\u0438 \u0443\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u0441\u0435\u0431\u0435 \u043c\u043e\u0437\u0433\u043e\u0432\u043e\u0439 \u0448\u0442\u0443\u0440\u043c \u0438\u043b\u0438 mind mapping.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">\u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0447\u0435\u0440\u043f\u0430\u044e\u0442 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u0435 \u0438\u0437 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432, \u0432\u0435\u0434\u044c \u0432\u0430\u0436\u043d\u043e, \u0447\u0442\u043e\u0431\u044b \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0437\u0430\u0445\u0432\u0430\u0442\u0438\u043b\u0430 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u043f\u043e\u0432\u043b\u0438\u044f\u043b\u0430 \u043d\u0430 \u0435\u0435 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043e\u0442\u043a\u043b\u0438\u043a. \u0412\u043e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0438\u0434\u0435\u0439, \u0433\u0434\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e\u0431\u044b \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0444\u0438\u043b\u044c\u043c\u044b \u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0435, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435, \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445.<\/strong>\u00a0\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440,<a href=\"https:\/\/www.amazon.com\/Joneses-David-Duchovny\/dp\/B076CP8X8D\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0\u00ab\u0421\u0435\u043c\u0435\u0439\u043a\u0430 \u0414\u0436\u043e\u043d\u0441\u043e\u0432\u00bb<\/a>\u00a0\u043e \u0441\u043a\u0440\u044b\u0442\u043e\u0439 \u0438 \u043d\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435. \u0415\u0441\u0442\u044c \u0435\u0449\u0435 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u043b\u043a\u0430\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=oeTgLKNb5R0\" target=\"_blank\" rel=\"noreferrer noopener\">No Logo<\/a>\u00a0\u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u043b\u0438\u0441\u044c \u043b\u0443\u0447\u0448\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u044b.<\/li> <li><strong>\u041f\u043e\u0441\u043b\u0443\u0448\u0430\u0442\u044c \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u044b.<\/strong>\u00a0\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440,\u00a0<a href=\"https:\/\/adindex.ru\/video\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adindex Podcasts<\/a>\u00a0\u0441 \u043e\u0431\u0437\u043e\u0440\u043e\u043c \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0435\u0439\u0441\u043e\u0432, \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 \u0441\u0435\u0440\u0438\u0430\u043b\u0430\u0445, \u0444\u0438\u043b\u044c\u043c\u0430\u0445. \u041c\u043e\u0436\u043d\u043e \u0437\u0430\u0433\u043b\u044f\u043d\u0443\u0442\u044c \u043d\u0430\u00a0<a href=\"https:\/\/www.youtube.com\/@patflynn\" target=\"_blank\" rel=\"noreferrer noopener\">youtube-\u043a\u0430\u043d\u0430\u043b \u041f\u044d\u0442 \u0424\u043b\u0438\u043d\u043d\u0430<\/a>, \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0443\u0432\u0430\u0436\u0430\u0435\u043c\u044b\u0445 \u0438 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0445 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u0432 \u043c\u0438\u0440\u0435. \u0412 \u0441\u0432\u043e\u0438\u0445 \u0432\u043b\u043e\u0433\u0430\u0445 \u041f\u044d\u0442 \u0434\u0435\u043b\u0438\u0442\u0441\u044f \u043c\u044b\u0441\u043b\u044f\u043c\u0438 \u043e \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u043c\u0430\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/li> <li><strong>\u0418\u0437\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435, \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044e \u043b\u044e\u0434\u0435\u0439.\u00a0<\/strong>\u0412\u0430\u0436\u043d\u043e \u0443\u0437\u043d\u0430\u0432\u0430\u0442\u044c, \u043a\u0430\u043a \u0438 \u043d\u0430 \u0447\u0442\u043e \u043e\u043d\u0438 \u0440\u0435\u0430\u0433\u0438\u0440\u0443\u044e\u0442, \u043a\u0430\u043a\u0438\u0435 \u044d\u043c\u043e\u0446\u0438\u0438 \u0443 \u043d\u0438\u0445 \u0432\u044b\u0437\u044b\u0432\u0430\u044e\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u0432\u0435\u0449\u0438, \u0431\u0440\u0435\u043d\u0434\u044b, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b.<\/li> <li><strong>\u0420\u0430\u0437\u0432\u0438\u0442\u044c\u00a0<\/strong><a href=\"https:\/\/vc.ru\/flood\/823064-chto-za-nasmotrennost-i-kak-ee-razvit\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u043d\u0430\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u044c<\/strong><\/a>\u00a0<strong>\u0432 \u043d\u0438\u0448\u0435,\u00a0<\/strong>\u0438\u0437\u0443\u0447\u0438\u0442\u044c \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u0442\u0440\u0435\u043d\u0434\u044b \u0432 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438.<\/li> <li><strong>\u0421\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u0443\u0434\u0431\u043e\u0440\u0434\u044b \u0438\u043b\u0438 \u043f\u043e\u0434\u0431\u043e\u0440\u043a\u0438,<\/strong>\u00a0\u0447\u0442\u043e\u0431\u044b \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u0434\u0435\u0438 \u0438 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044e \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0430. \u0412 \u043f\u043e\u043c\u043e\u0449\u044c \u2014\u00a0<a href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a><\/li> <li><strong>\u041e\u043a\u0443\u043d\u0443\u0442\u044c\u0441\u044f \u0432 \u0431\u0440\u0435\u0439\u043d\u0448\u0442\u043e\u0440\u043c\u0438\u043d\u0433\u00a0<\/strong>\u0434\u043b\u044f \u0441\u0442\u0438\u043c\u0443\u043b\u044f\u0446\u0438\u0438 \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u043e\u0433\u043e \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u044f \u0438 \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u0438 \u043d\u043e\u0432\u044b\u0445 \u0438\u0434\u0435\u0439. \u0425\u043e\u0440\u043e\u0448\u0438\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u043c\u043e\u0437\u0433\u043e\u0432\u043e\u0433\u043e \u0448\u0442\u0443\u0440\u043c\u0430 \u0441\u0442\u0430\u043d\u0443\u0442 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u00a0<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.progoolka&amp;hl=ru\" target=\"_blank\" rel=\"noreferrer noopener\">Shoogar<\/a>\u00a0\u0441 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u044b\u043c\u0438 \u0442\u0440\u0435\u043d\u0438\u0440\u043e\u0432\u043a\u0430\u043c\u0438 \u043d\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438,\u00a0<a href=\"https:\/\/www.lumosity.com\/en\/figment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Figment<\/a>\u00a0\u0438\u00a0<a href=\"https:\/\/www.lumosity.com\/en\/landing_pages\/mindfulness\" target=\"_blank\" rel=\"noreferrer noopener\">Lumosity Mind<\/a>\u00a0\u043d\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043e\u0441\u043e\u0437\u043d\u0430\u043d\u043d\u043e\u0441\u0442\u0438.<\/li> <\/ul><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"a-chto-dalshe\">\u0410 \u0447\u0442\u043e \u0434\u0430\u043b\u044c\u0448\u0435?<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0432\u0441\u0435 \u0441\u043b\u043e\u0436\u043d\u0435\u0435 \u0437\u0430\u0446\u0435\u043f\u0438\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441\u043b\u043e\u0433\u0430\u043d\u0430\u043c\u0438 \u2014 \u043b\u044e\u0434\u0438 \u0445\u043e\u0442\u044f\u0442 \u0431\u044b\u0442\u044c \u0447\u0430\u0441\u0442\u044c\u044e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0439 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u0438 \u043f\u0440\u0438\u043d\u044f\u0442\u044c \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0435\u0441\u043b\u0438 \u043d\u0435 \u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0442\u043e \u0432 \u0435\u0433\u043e \u043a\u0430\u0441\u0442\u043e\u043c\u0438\u0437\u0430\u0446\u0438\u0438. \u0412\u043e\u043e\u0440\u0443\u0436\u0438\u0432\u0448\u0438\u0441\u044c \u0432\u0441\u0435\u043c\u0438 \u043c\u0435\u0442\u043e\u0434\u0430\u043c\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438, \u0441\u0430\u043c\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u044c \u043a \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435!<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>\u041e \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u0430\u0445 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0438 \u043a\u0435\u0439\u0441\u0430\u0445 \u0438\u043c\u0435\u043d\u0438\u0442\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0439 \u0447\u0430\u0441\u0442\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u044b\u0439\u0434\u0435\u0442 \u0431\u0443\u043a\u0432\u0430\u043b\u044c\u043d\u043e \u043d\u0430 \u0434\u043d\u044f\u0445. \u041d\u0435 \u043f\u0440\u043e\u043f\u0443\u0441\u0442\u0438\u0442\u0435!<\/strong><\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0438\u0434\u0435\u0438 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442 \u043a \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0440\u043e\u0441\u0442\u0443 \u043f\u0440\u043e\u0434\u0430\u0436, \u043e\u043f\u0438\u0440\u0430\u044f\u0441\u044c \u043d\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u043f\u043e\u0434\u0445\u043e\u0434\u044b.<\/p>\n","protected":false},"author":2,"featured_media":583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[9],"class_list":["post-573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-dizajn"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041a\u0440\u0435\u0430\u0442\u0438\u0432 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435. \u041e\u0442 \u0438\u0434\u0435\u0438 \u043a \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0440\u043e\u0441\u0442\u0443 \u043f\u0440\u043e\u0434\u0430\u0436<\/title>\n<meta name=\"description\" content=\"\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0438\u0434\u0435\u0438 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442 \u043a \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0440\u043e\u0441\u0442\u0443 \u043f\u0440\u043e\u0434\u0430\u0436, \u043e\u043f\u0438\u0440\u0430\u044f\u0441\u044c \u043d\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u043f\u043e\u0434\u0445\u043e\u0434\u044b.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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