{"id":688,"date":"2023-10-10T20:15:15","date_gmt":"2023-10-10T17:15:15","guid":{"rendered":"https:\/\/academia.adskill.com\/?p=688"},"modified":"2026-07-14T20:16:21","modified_gmt":"2026-07-14T17:16:21","slug":"marketingovye-strategii-i-e-com-na-shag-vperedi","status":"publish","type":"post","link":"https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/","title":{"rendered":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 E-com: \u043d\u0430 \u0448\u0430\u0433 \u0432\u043f\u0435\u0440\u0435\u0434\u0438!"},"content":{"rendered":"\n<div class=\"wp-block-adskill-article-info\">\n\t<div class=\"content__info\">\n\t\t<p class=\"content__info-text wp-block-paragraph\">\u041a\u043e\u0433\u0434\u0430 \u0432\u044b \u0432 \u043a\u0443\u0440\u0441\u0435 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0439 \u0440\u044b\u043d\u043a\u0430 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438, \u0442\u043e \u0441\u0444\u0435\u0440\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438 \u0441\u0440\u0430\u0437\u0443 \u0436\u0435 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0437\u043e\u043b\u043e\u0442\u043e\u0439 \u0436\u0438\u043b\u043e\u0439 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u0422\u0435\u043c \u0431\u043e\u043b\u0435\u0435, \u043e\u0431\u044a\u0435\u043c \u043c\u0438\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 E-commerce \u0443\u0436\u0435 \u0434\u0430\u0432\u043d\u043e \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b \u043e\u0442\u043c\u0435\u0442\u043a\u0443 \u0432\u00a0<strong>5$ \u0442\u0440\u043b\u043d<\/strong>, \u0447\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u0435\u0433\u043e \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u043c\u044b\u043c \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0412\u0412\u041f \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0440\u0430\u0437\u0432\u0438\u0442\u044b\u0445 \u0441\u0442\u0440\u0430\u043d.<\/p> <p class=\"content__info-text wp-block-paragraph\">\u0414\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p> \t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"lidery-v-e-commerce\">\u041b\u0438\u0434\u0435\u0440\u044b \u0432 E-commerce<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u2014 \u044d\u0442\u043e \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0439 \u0442\u0440\u0430\u043c\u043f\u043b\u0438\u043d \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043a\u0430\u043a \u0432\u0435\u0431-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432, \u0442\u0430\u043a \u0438 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u0445 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c. \u0421 \u043e\u0434\u043d\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u0443\u0434\u043e\u0431\u043d\u044b\u0439 \u043f\u043e\u0438\u0441\u043a \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0441 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u043e\u0439, \u0441 \u0434\u0440\u0443\u0433\u043e\u0439 \u2014 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u0440\u044b\u043d\u043a\u0443. \u041a 2023 \u0433\u043e\u0434\u0443 E-com \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0438\u043b\u0430 \u0441\u0432\u043e\u0438\u0445 \u043b\u0438\u0434\u0435\u0440\u043e\u0432:<\/p>\n<p class=\"content__article-text wp-block-paragraph\">1.\u00a0<strong>\u041a\u0438\u0442\u0430\u0439<\/strong>. \u0417\u0434\u0435\u0441\u044c \u0434\u043e\u043b\u044f \u043e\u043d\u043b\u0430\u0439\u043d-\u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0432 \u043e\u0431\u0449\u0435\u043c \u043e\u0431\u044a\u0435\u043c\u0435 \u0440\u044b\u043d\u043a\u0430 \u0440\u0438\u0442\u0435\u0439\u043b\u0430\u00a0<a href=\"https:\/\/www.insiderintelligence.com\/content\/china-ecommerce-forecast-2023\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u043f\u0440\u0435\u0432\u044b\u0448\u0430\u0435\u0442 10%<\/a>. \u0426\u0438\u0444\u0440\u043e\u0432\u0430\u044f \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u043f\u0440\u0438\u0434\u0430\u0435\u0442 \u043c\u043e\u0449\u043d\u044b\u0439 \u0438\u043c\u043f\u0443\u043b\u044c\u0441 \u043c\u043e\u0434\u0435\u0440\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u0430 \u043a\u0438\u0442\u0430\u0439\u0441\u043a\u0430\u044f E-com \u0445\u0432\u0430\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0438\u043c \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043e\u043c \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0432 digital-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0435. \u0412\u0435\u0434\u0443\u0449\u0438\u0435 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u2014 JD.com, Pinduoduo, Douyin, AliExpress.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">2.\u00a0<strong>\u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f<\/strong>. \u041e\u0434\u0438\u043d \u0438\u0437 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u0438\u0433\u0440\u043e\u043a\u043e\u0432 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u0438\u043c\u0435\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u043e\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u044f e-commerce \u043e\u043a\u043e\u043b\u043e 80% \u0438 \u0432\u044b\u0448\u0435. \u0412\u0435\u0434\u0443\u0449\u0438\u0435 \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b \u0440\u0435\u0433\u0438\u043e\u043d\u0430 \u2014 Shopify, EKM \u0438 Magento.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">3.\u00a0<strong>\u0421\u0428\u0410<\/strong>. \u041e\u0431\u044a\u0435\u043c \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b \u043e\u0442\u043c\u0435\u0442\u043a\u0443 \u0432 $1 \u0442\u0440\u043b\u043d \u0432 2023 \u0433\u043e\u0434\u0443. \u0421\u0435\u0433\u043e\u0434\u043d\u044f \u0443\u0436\u0435\u00a0<a href=\"https:\/\/www.bigcommerce.com\/articles\/b2b-ecommerce\/b2b-ecommerce-trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">65% B2B-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439<\/a>\u00a0\u0432 \u0421\u0428\u0410 \u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u0441\u0434\u0435\u043b\u043a\u0438 \u043e\u043d\u043b\u0430\u0439\u043d, \u0430 35% \u2014 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c E-com. 45% \u0432\u0441\u0435\u0439 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0447\u0435\u0440\u0435\u0437 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0430 \u043b\u0438\u0434\u0435\u0440\u0430\u043c\u0438 \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0435 \u043e\u0441\u0442\u0430\u044e\u0442\u0441\u044f Walmart, Shopify, Amazon \u0438 eBay.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"effektivnye-marketingovye-instrumenty-v-e-com\">\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0432 E-com<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u041f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u044f \u0443\u0441\u043b\u0443\u0433\u0438 \u0438 \u0442\u043e\u0432\u0430\u0440\u044b \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f:<\/p>\n<ul class=\"wp-block-list content__subarticle-list\"> <li><strong>\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c<\/strong>\u00a0\u2014 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439, \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0439 \u043d\u0430 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u043e\u0432 \u043f\u0443\u0442\u0435\u043c \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0445;<\/li> <li><strong>Email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c<\/strong>\u00a0\u2014 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0445 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0430\u043a\u0446\u0438\u0439 \u0438 \u0441\u043a\u0438\u0434\u043e\u043a, \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439;<\/li> <li><strong>\u0420\u0435\u043a\u043b\u0430\u043c\u043e\u0439 \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445<\/strong>, \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0439 \u043d\u0430 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0432 \u0432\u0438\u0434\u0435 \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u044b\u0445 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0439, \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0439, \u0432\u0438\u0434\u0435\u043e\u0440\u043e\u043b\u0438\u043a\u043e\u0432;<\/li> <li><strong>\u0411\u0430\u043d\u043d\u0435\u0440\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439<\/strong>, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0435\u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0446\u0435\u043b\u044c \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430, \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a;<\/li> <li><strong>\u041d\u0430\u0442\u0438\u0432\u043d\u044b\u043c\u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f\u043c\u0438<\/strong>\u00a0\u0441 \u0443\u0434\u043e\u0431\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0435\u0439 \u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c.<\/li> <\/ul>\n<p class=\"content__article-text wp-block-paragraph\">\u0412\u0441\u0435 \u044d\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0432 E-commerce \u0438\u0433\u0440\u0430\u044e\u0442 \u0432\u0430\u0436\u043d\u0443\u044e \u0440\u043e\u043b\u044c \u0432 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0438 \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u041d\u043e \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u043c\u0430\u043b\u043e \u0443\u043c\u0435\u0442\u044c \u0438\u043c\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f, \u043d\u0443\u0436\u043d\u043e \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0431\u044b\u0442\u044c \u0432 \u0442\u0440\u0435\u043d\u0434\u0435.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"5-tendentsiy-v-e-com-2023\">5 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0439 \u0432 E-com 2023<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u0418\u0437-\u0437\u0430 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u0431\u0440\u0435\u043d\u0434\u0430\u043c \u0432\u0430\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u043c\u0438. \u0412 2023 \u0433\u043e\u0434\u0443 E-commerce \u0432\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u0430 \u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f \u0438 \u0433\u043b\u0443\u0431\u043e\u043a\u043e\u0433\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>1. \u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043e\u043f\u044b\u0442<\/strong><br>\u0411\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u043d\u0443\u0436\u043d\u043e \u0441\u0442\u043e\u044f\u0442\u044c \u0432 \u043e\u0447\u0435\u0440\u0435\u0434\u0438 \u043d\u0430 \u043a\u0430\u0441\u0441\u0443 \u0438\u043b\u0438 \u0441\u043a\u0440\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043e\u0442 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430-\u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u0430 \u043f\u0440\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0435 \u0442\u043e\u0432\u0430\u0440\u043e\u0432. \u0414\u043b\u044f \u0441\u0433\u043b\u0430\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430 \u043a \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c\u0443 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u0434\u0435\u043b\u0430\u044e\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0431\u043e\u043b\u0435\u0435 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u043c: \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u044e\u0442 \u0430\u043d\u0438\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043e\u043f\u0440\u043e\u0441, \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 3D \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0438 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0441 \u043d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u043c \u043c\u0430\u043a\u0435\u0442\u043e\u043c.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_2_1.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_2_1.jpg.webp\" class=\"wp-image-1635\" width=\"1259\" height=\"735\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_2_1.jpg.webp 1259w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_2_1.jpg-300x175.webp 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_2_1.jpg-1024x598.webp 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_2_1.jpg-768x448.webp 768w\" sizes=\"auto, (max-width: 1259px) 100vw, 1259px\" \/><\/a><\/figure><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-video\">\n\t<div class=\"content__video\">\n\t\t\n\t\t\t\t\t<iframe loading=\"lazy\" class=\"content__video-video\" width=\"100%\" height=\"483\" src=\"https:\/\/www.youtube.com\/embed\/e5brAbf-QMQ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>2. \u0418\u043c\u043c\u0435\u0440\u0441\u0438\u0432\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433<\/strong><br> \u042d\u0442\u043e \u043e\u0441\u043e\u0431\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0431\u0440\u0435\u043d\u0434\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439. \u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u043d\u043e\u0432\u0430\u044f \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0441 VR \u0438 AR-\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043c\u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043a \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c \u0438 \u043b\u0438\u043c\u0438\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u043c \u043a\u043e\u043b\u043b\u0435\u043a\u0446\u0438\u044f\u043c. \u041c\u043d\u043e\u0433\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439 \u00ab\u0434\u0435\u0444\u0438\u0446\u0438\u0442\u0430\u00bb \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0447\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u0431\u0440\u0435\u043d\u0434 \u0431\u043e\u043b\u0435\u0435 \u0436\u0435\u043b\u0430\u043d\u043d\u044b\u043c.<\/p>\n<p class=\"content__article-text wp-block-paragraph\">\u0426\u0435\u043b\u044c \u0438\u043c\u043c\u0435\u0440\u0441\u0438\u0432\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u2014 \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u044b \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u044b\u043c \u0442\u0438\u0440\u0430\u0436\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043f\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0432\u044b\u0437\u043e\u0432\u0443\u0442 \u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 FOMO (\u0441\u0442\u0440\u0430\u0445 \u0443\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c). \u0425\u043e\u0440\u043e\u0448\u0438\u0439 \u043f\u0440\u0438\u043c\u0435\u0440 \u2014\u00a0<a href=\"https:\/\/www.nike-react.com\/assemble\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">\u0432\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u043e\u0440 \u043e\u0431\u0443\u0432\u0438<\/a>\u00a0\u043d\u0430 \u0441\u0430\u0439\u0442\u0435 Nike.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-video\">\n\t<div class=\"content__video\">\n\t\t\n\t\t\t\t\t<iframe loading=\"lazy\" class=\"content__video-video\" width=\"100%\" height=\"483\" src=\"https:\/\/www.youtube.com\/embed\/pr3buDhMsY0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>3. \u0410\u043d\u0438\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u0442\u043e\u0432\u0430\u0440\u043e\u0432<\/strong><br> \u0421\u0435\u0433\u043e\u0434\u043d\u044f \u0438\u043c\u0435\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e. \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u0446\u0435\u043d\u044f\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0437\u0432\u043b\u0435\u043a\u0430\u044e\u0442 \u0438\u0445 \u0438 \u0432\u044b\u0437\u044b\u0432\u0430\u044e\u0442 \u044d\u043c\u043e\u0446\u0438\u0438. \u041a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0442\u043e\u0447\u043d\u043e \u0437\u0430\u0446\u0435\u043f\u0438\u0442 \u0430\u043d\u0438\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043f\u0440\u043e\u043a\u0440\u0443\u0442\u043a\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435\u00a0<a href=\"https:\/\/cricut.com\/en-us\/cricut-autopress\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Cricut<\/a>\u00a0\u0438\u043b\u0438 3D \u0434\u0438\u0437\u0430\u0439\u043d \u043e\u0442\u00a0<a href=\"https:\/\/www.awwwards.com\/whiteboardis\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Whiteboard<\/a>,\u00a0<a href=\"https:\/\/www.awwwards.com\/sites\/aro\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Awwwards<\/a>. \u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0432 \u0438\u0433\u0440\u0438\u0432\u043e\u0439 \u0438 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0444\u043e\u0440\u043c\u0435, \u043e\u0442 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0431\u0443\u0434\u0435\u0442 \u0441\u043b\u043e\u0436\u043d\u043e \u043e\u0442\u043e\u0440\u0432\u0430\u0442\u044c\u0441\u044f.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-adskill-article-video\">\n\t<div class=\"content__video\">\n\t\t\n\t\t\t\t\t<iframe loading=\"lazy\" class=\"content__video-video\" width=\"100%\" height=\"483\" src=\"https:\/\/www.youtube.com\/embed\/_F3Ksufqnd0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_3_1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_3_1.jpg\" class=\"wp-image-1637\" width=\"1258\" height=\"735\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_3_1.jpg 1258w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_3_1-300x175.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_3_1-1024x598.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_3_1-768x449.jpg 768w\" sizes=\"auto, (max-width: 1258px) 100vw, 1258px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"content__article-text wp-block-paragraph\"><strong>4. \u041c\u043e\u0449\u044c \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0436<\/strong><br>\u0412 2023 \u0433\u043e\u0434\u0443 \u0441\u0440\u0435\u0434\u0438 B2B-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0438 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0435\u0442\u0441\u044f \u0441\u043c\u0435\u0448\u0430\u043d\u043d\u044b\u0439, \u043c\u043d\u043e\u0433\u043e\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c. \u0412\u044b\u0431\u043e\u0440 \u0431\u043e\u043b\u0435\u0435 \u0434\u0432\u0443\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u043f\u0440\u043e\u0434\u0430\u0436 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0435\u0442 \u043e\u0445\u0432\u0430\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0443\u043b\u0443\u0447\u0448\u0430\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442. \u041e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0442\u0430\u043a\u0436\u0435 \u0440\u0438\u0441\u0443\u044e\u0442 \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u0441\u043e\u0431\u0438\u0440\u0430\u044e\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c \u043a\u0430\u043d\u0430\u043b\u0430\u043c, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0431\u0440\u0435\u043d\u0434\u0443 \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u044f\u0442\u044c \u0441\u0432\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.<\/p>\n<p class=\"content__article-text wp-block-paragraph\"><strong>5. \u041f\u0440\u044f\u043c\u044b\u0435 \u044d\u0444\u0438\u0440\u044b \u043d\u0435 \u0437\u0430\u043a\u0430\u043d\u0447\u0438\u0432\u0430\u044e\u0442\u0441\u044f<\/strong><br>\u0415\u0449\u0435 \u043e\u0434\u0438\u043d \u0442\u0440\u0435\u043d\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 E-com \u2014 live-\u044d\u0444\u0438\u0440 \u0438\u043b\u0438 \u0441\u0442\u0440\u0438\u043c. \u041e\u043d \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u0443\u0441\u043b\u0443\u0433\u0438 \u0438 \u0442\u043e\u0432\u0430\u0440\u044b \u043f\u0440\u044f\u043c\u043e \u0438\u0437 \u0441\u043e\u0446\u0441\u0435\u0442\u0435\u0439: Facebook, Instagram, TikTok \u0438 \u0434\u0440. \u041f\u0440\u0438 \u043e\u0431\u0437\u043e\u0440\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043c\u043e\u0436\u043d\u043e \u043e\u0431\u0441\u0443\u0434\u0438\u0442\u044c \u0435\u0433\u043e \u0434\u0435\u0442\u0430\u043b\u0438 \u0438 \u043e\u0442\u0432\u0435\u0442\u0438\u0442\u044c \u043e\u043d\u043b\u0430\u0439\u043d \u043d\u0430 \u0441\u043e\u043f\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b. \u041f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043c\u0438\u043a\u0440\u043e\u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0430 \u0438\u0437 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0435\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 E-com \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438\u0443\u043c\u043d\u043e\u0436\u0438\u0442 \u0447\u0438\u0441\u043b\u043e \u043f\u0440\u043e\u0434\u0430\u0436.<\/p><\/div><\/div>\n\n<div class=\"wp-block-group content__image\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_4_1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_4_1.jpg\" class=\"wp-image-1639\" width=\"1258\" height=\"735\" srcset=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_4_1.jpg 1258w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_4_1-300x175.jpg 300w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_4_1-1024x598.jpg 1024w, https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/rectangle_9778_4_1-768x449.jpg 768w\" sizes=\"auto, (max-width: 1258px) 100vw, 1258px\" \/><\/a><\/figure><\/div><\/div>\n\n<div class=\"wp-block-group content__article\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading content__article-title\" id=\"ozhidaniya-realnost\">\u041e\u0436\u0438\u0434\u0430\u043d\u0438\u044f \u2014 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/h2>\n<p class=\"content__article-text wp-block-paragraph\">\u041d\u0430\u0441\u0442\u0443\u043f\u0438\u043b\u0430 \u043d\u043e\u0432\u0430\u044f \u044d\u0440\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f E-commerce, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043f\u0440\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0435 \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 72% \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043e\u0442\u0434\u0430\u044e\u0442\u00a0<a href=\"https:\/\/woosuite.com\/stats\/short-form-video\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u0435<\/a>\u00a0\u0432\u0438\u0434\u0435\u043e\u0440\u043e\u043b\u0438\u043a\u0430\u043c, \u0430 \u043d\u0435 \u0442\u0435\u043a\u0441\u0442\u0443. \u0422\u0430\u043a\u0436\u0435 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0435\u0442\u0441\u044f \u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u043e\u043d\u043b\u0430\u0439\u043d \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438 \u043d\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0443\u044e \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044e. \u0412 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0435 \u0441\u0442\u043e\u0438\u0442 \u0447\u0430\u0449\u0435 \u043e\u0431\u0440\u0430\u0449\u0430\u0442\u044c\u0441\u044f \u043a \u043d\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u043d\u043e \u0432\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u043a\u0430\u043d\u0430\u043b\u044b \u0441\u043e\u0446\u0441\u0435\u0442\u0435\u0439.<br> \u041a\u043e\u043c\u0430\u043d\u0434\u0430 adskill \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u0442\u044c \u0437\u0430\u0434\u0443\u043c\u0430\u043d\u043d\u043e\u0435 \u0438 \u0441\u043e\u0437\u0434\u0430\u0441\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0432 \u043d\u0438\u0448\u0435 e-Commerce. \u0425\u043e\u0442\u0438\u0442\u0435 \u0431\u044b\u0442\u044c \u0432 \u043a\u0443\u0440\u0441\u0435 \u043d\u0430\u0448\u0438\u0445 \u043d\u043e\u0432\u044b\u0445 \u0441\u0442\u0430\u0442\u0435\u0439 \u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439 \u0438 \u043d\u0435 \u043f\u0440\u043e\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u0441\u0432\u0435\u0436\u0438\u0435 \u0442\u0440\u0435\u043d\u0434\u044b \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435? \u041c\u044b \u0441 \u0443\u0434\u043e\u0432\u043e\u043b\u044c\u0441\u0442\u0432\u0438\u0435\u043c \u0434\u0435\u043b\u0438\u043c\u0441\u044f \u043e\u043f\u044b\u0442\u043e\u043c \u0438 \u043a\u0440\u0443\u0442\u044b\u043c \u043a\u0435\u0439\u0441\u043e\u043c, \u0435\u0449\u0435 \u0440\u0430\u0437 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044f \u0441\u0438\u043b\u0443 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436. \u041e\u0441\u0442\u0430\u043b\u043e\u0441\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u0430\u0442\u044c\u0441\u044f \u043d\u0430\u00a0<a href=\"https:\/\/telegram.me\/digital_squadd\" target=\"_blank\" rel=\"noreferrer noopener\">\u043d\u0430\u0448 \u043a\u0430\u043d\u0430\u043b adskill Academia!<\/a><\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0432 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438: \u043a\u0430\u043a \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441 \u043e\u043d\u043b\u0430\u0439\u043d.<\/p>\n","protected":false},"author":2,"featured_media":3144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[10],"class_list":["post-688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 E-com: \u043d\u0430 \u0448\u0430\u0433 \u0432\u043f\u0435\u0440\u0435\u0434\u0438!<\/title>\n<meta name=\"description\" content=\"\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0432 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438: \u043a\u0430\u043a \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441 \u043e\u043d\u043b\u0430\u0439\u043d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 E-com: \u043d\u0430 \u0448\u0430\u0433 \u0432\u043f\u0435\u0440\u0435\u0434\u0438!\" \/>\n<meta property=\"og:description\" content=\"\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0432 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438: \u043a\u0430\u043a \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441 \u043e\u043d\u043b\u0430\u0439\u043d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/\" \/>\n<meta property=\"og:site_name\" content=\"adskill\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-10T17:15:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T17:16:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/sdsf-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1725\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"info@adskill.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/blog\\\/marketingovye-strategii-i-e-com-na-shag-vperedi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/blog\\\/marketingovye-strategii-i-e-com-na-shag-vperedi\\\/\"},\"author\":{\"name\":\"info@adskill.com\",\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/#\\\/schema\\\/person\\\/2fe4cd505e97f60b5c55ba98cbd3042c\"},\"headline\":\"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 E-com: \u043d\u0430 \u0448\u0430\u0433 \u0432\u043f\u0435\u0440\u0435\u0434\u0438!\",\"datePublished\":\"2023-10-10T17:15:15+00:00\",\"dateModified\":\"2026-07-14T17:16:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/blog\\\/marketingovye-strategii-i-e-com-na-shag-vperedi\\\/\"},\"wordCount\":618,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/blog\\\/marketingovye-strategii-i-e-com-na-shag-vperedi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adskill.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/sdsf-2-1.jpg\",\"keywords\":[\"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\"],\"articleSection\":[\"\u0421\u0442\u0430\u0442\u044c\u0438\"],\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/adskill.com\\\/ru\\\/blog\\\/marketingovye-strategii-i-e-com-na-shag-vperedi\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/blog\\\/marketingovye-strategii-i-e-com-na-shag-vperedi\\\/\",\"url\":\"https:\\\/\\\/adskill.com\\\/ru\\\/blog\\\/marketingovye-strategii-i-e-com-na-shag-vperedi\\\/\",\"name\":\"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 E-com: \u043d\u0430 \u0448\u0430\u0433 \u0432\u043f\u0435\u0440\u0435\u0434\u0438!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/blog\\\/marketingovye-strategii-i-e-com-na-shag-vperedi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/blog\\\/marketingovye-strategii-i-e-com-na-shag-vperedi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adskill.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/sdsf-2-1.jpg\",\"datePublished\":\"2023-10-10T17:15:15+00:00\",\"dateModified\":\"2026-07-14T17:16:21+00:00\",\"description\":\"\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0432 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438: \u043a\u0430\u043a \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441 \u043e\u043d\u043b\u0430\u0439\u043d.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/blog\\\/marketingovye-strategii-i-e-com-na-shag-vperedi\\\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adskill.com\\\/ru\\\/blog\\\/marketingovye-strategii-i-e-com-na-shag-vperedi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/blog\\\/marketingovye-strategii-i-e-com-na-shag-vperedi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adskill.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/sdsf-2-1.jpg\",\"contentUrl\":\"https:\\\/\\\/adskill.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/sdsf-2-1.jpg\",\"width\":1725,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/blog\\\/marketingovye-strategii-i-e-com-na-shag-vperedi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\\\/\\\/adskill.com\\\/ru\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 E-com: \u043d\u0430 \u0448\u0430\u0433 \u0432\u043f\u0435\u0440\u0435\u0434\u0438!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/#website\",\"url\":\"https:\\\/\\\/adskill.com\\\/ru\\\/\",\"name\":\"adskill\",\"description\":\"\u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u044b\u0435 \u0441\u0442\u0430\u0442\u044c\u0438 \u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u043f\u043e digital-\u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443\",\"publisher\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adskill.com\\\/ru\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/#organization\",\"name\":\"adskill\",\"url\":\"https:\\\/\\\/adskill.com\\\/ru\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adskill.com\\\/wp-content\\\/themes\\\/adskill\\\/assets\\\/images\\\/footer_logo.png\",\"contentUrl\":\"https:\\\/\\\/adskill.com\\\/wp-content\\\/themes\\\/adskill\\\/assets\\\/images\\\/footer_logo.png\",\"width\":607,\"height\":139,\"caption\":\"adskill\"},\"image\":{\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/telegram.me\\\/digital_squadd\",\"https:\\\/\\\/vk.ru\\\/agency_adskill\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adskill\\\/\",\"https:\\\/\\\/t.me\\\/digital_squadd\",\"https:\\\/\\\/t.me\\\/sasha_adskill\"],\"email\":\"sales@adskill.com\",\"telephone\":\"+78001004038\",\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+78001004038\",\"contactType\":\"customer service\",\"areaServed\":\"RU\",\"availableLanguage\":[\"Russian\"]},\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Eleftherias 113\",\"addressLocality\":\"Limassol\",\"postalCode\":\"3042\",\"addressCountry\":\"CY\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/adskill.com\\\/ru\\\/#\\\/schema\\\/person\\\/2fe4cd505e97f60b5c55ba98cbd3042c\",\"name\":\"info@adskill.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf6e69aff9922c785b08018eb50801ebee6991e906707bf149cbdedc47190071?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf6e69aff9922c785b08018eb50801ebee6991e906707bf149cbdedc47190071?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf6e69aff9922c785b08018eb50801ebee6991e906707bf149cbdedc47190071?s=96&d=mm&r=g\",\"caption\":\"info@adskill.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 E-com: \u043d\u0430 \u0448\u0430\u0433 \u0432\u043f\u0435\u0440\u0435\u0434\u0438!","description":"\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0432 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438: \u043a\u0430\u043a \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441 \u043e\u043d\u043b\u0430\u0439\u043d.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/","og_locale":"ru_RU","og_type":"article","og_title":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 E-com: \u043d\u0430 \u0448\u0430\u0433 \u0432\u043f\u0435\u0440\u0435\u0434\u0438!","og_description":"\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0432 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438: \u043a\u0430\u043a \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441 \u043e\u043d\u043b\u0430\u0439\u043d.","og_url":"https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/","og_site_name":"adskill","article_published_time":"2023-10-10T17:15:15+00:00","article_modified_time":"2026-07-14T17:16:21+00:00","og_image":[{"width":1725,"height":900,"url":"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/sdsf-2-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"info@adskill.com","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"1 \u043c\u0438\u043d\u0443\u0442\u0430"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/#article","isPartOf":{"@id":"https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/"},"author":{"name":"info@adskill.com","@id":"https:\/\/adskill.com\/ru\/#\/schema\/person\/2fe4cd505e97f60b5c55ba98cbd3042c"},"headline":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 E-com: \u043d\u0430 \u0448\u0430\u0433 \u0432\u043f\u0435\u0440\u0435\u0434\u0438!","datePublished":"2023-10-10T17:15:15+00:00","dateModified":"2026-07-14T17:16:21+00:00","mainEntityOfPage":{"@id":"https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/"},"wordCount":618,"commentCount":0,"publisher":{"@id":"https:\/\/adskill.com\/ru\/#organization"},"image":{"@id":"https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/#primaryimage"},"thumbnailUrl":"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/sdsf-2-1.jpg","keywords":["\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433"],"articleSection":["\u0421\u0442\u0430\u0442\u044c\u0438"],"inLanguage":"ru-RU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/","url":"https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/","name":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 E-com: \u043d\u0430 \u0448\u0430\u0433 \u0432\u043f\u0435\u0440\u0435\u0434\u0438!","isPartOf":{"@id":"https:\/\/adskill.com\/ru\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/#primaryimage"},"image":{"@id":"https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/#primaryimage"},"thumbnailUrl":"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/sdsf-2-1.jpg","datePublished":"2023-10-10T17:15:15+00:00","dateModified":"2026-07-14T17:16:21+00:00","description":"\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0432 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438: \u043a\u0430\u043a \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441 \u043e\u043d\u043b\u0430\u0439\u043d.","breadcrumb":{"@id":"https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/#primaryimage","url":"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/sdsf-2-1.jpg","contentUrl":"https:\/\/adskill.com\/wp-content\/uploads\/2023\/10\/sdsf-2-1.jpg","width":1725,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/adskill.com\/ru\/blog\/marketingovye-strategii-i-e-com-na-shag-vperedi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/adskill.com\/ru\/"},{"@type":"ListItem","position":2,"name":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 E-com: \u043d\u0430 \u0448\u0430\u0433 \u0432\u043f\u0435\u0440\u0435\u0434\u0438!"}]},{"@type":"WebSite","@id":"https:\/\/adskill.com\/ru\/#website","url":"https:\/\/adskill.com\/ru\/","name":"adskill","description":"\u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u044b\u0435 \u0441\u0442\u0430\u0442\u044c\u0438 \u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u043f\u043e digital-\u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443","publisher":{"@id":"https:\/\/adskill.com\/ru\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adskill.com\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/adskill.com\/ru\/#organization","name":"adskill","url":"https:\/\/adskill.com\/ru\/","logo":{"@type":"ImageObject","@id":"https:\/\/adskill.com\/ru\/#\/schema\/logo\/image\/","url":"https:\/\/adskill.com\/wp-content\/themes\/adskill\/assets\/images\/footer_logo.png","contentUrl":"https:\/\/adskill.com\/wp-content\/themes\/adskill\/assets\/images\/footer_logo.png","width":607,"height":139,"caption":"adskill"},"image":{"@id":"https:\/\/adskill.com\/ru\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/telegram.me\/digital_squadd","https:\/\/vk.ru\/agency_adskill","https:\/\/www.linkedin.com\/company\/adskill\/","https:\/\/t.me\/digital_squadd","https:\/\/t.me\/sasha_adskill"],"email":"sales@adskill.com","telephone":"+78001004038","contactPoint":{"@type":"ContactPoint","telephone":"+78001004038","contactType":"customer service","areaServed":"RU","availableLanguage":["Russian"]},"address":{"@type":"PostalAddress","streetAddress":"Eleftherias 113","addressLocality":"Limassol","postalCode":"3042","addressCountry":"CY"}},{"@type":"Person","@id":"https:\/\/adskill.com\/ru\/#\/schema\/person\/2fe4cd505e97f60b5c55ba98cbd3042c","name":"info@adskill.com","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/secure.gravatar.com\/avatar\/bf6e69aff9922c785b08018eb50801ebee6991e906707bf149cbdedc47190071?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bf6e69aff9922c785b08018eb50801ebee6991e906707bf149cbdedc47190071?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bf6e69aff9922c785b08018eb50801ebee6991e906707bf149cbdedc47190071?s=96&d=mm&r=g","caption":"info@adskill.com"}}]}},"_links":{"self":[{"href":"https:\/\/adskill.com\/ru\/wp-json\/wp\/v2\/posts\/688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adskill.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adskill.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adskill.com\/ru\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adskill.com\/ru\/wp-json\/wp\/v2\/comments?post=688"}],"version-history":[{"count":6,"href":"https:\/\/adskill.com\/ru\/wp-json\/wp\/v2\/posts\/688\/revisions"}],"predecessor-version":[{"id":19983,"href":"https:\/\/adskill.com\/ru\/wp-json\/wp\/v2\/posts\/688\/revisions\/19983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adskill.com\/ru\/wp-json\/wp\/v2\/media\/3144"}],"wp:attachment":[{"href":"https:\/\/adskill.com\/ru\/wp-json\/wp\/v2\/media?parent=688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adskill.com\/ru\/wp-json\/wp\/v2\/categories?post=688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adskill.com\/ru\/wp-json\/wp\/v2\/tags?post=688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}