Facebook Audience

• India – 416.6 million
• U.S. – 240.0 million
• Indonesia – 176.5 million

• Facebook – popular among educated audiences with high income
• The bulk of Facebook’s advertising revenue comes from mobile devices. Content and strategy should be focused on mobile devices
• User activity is highest Monday through Friday, at 3 a.m., Tuesday – at 10 a.m. and noon. The best time to publish content is on weekdays, from 10 a.m. to 3 p.m.
• Videos are the most popular type of content. 85% of the platform’s users watch video ads without sound. Add subtitles and essential comments to your videos
• 300 million people watch Facebook stories every day
• The average price per click on Facebook is $1.72
• 1.8 billion people use Facebook Groups monthly

Knowing how your audience uses the social network allows you to adjust your marketing strategy to its characteristics and behavior and get maximum engagement.