Facebook Audience

Few numbers

• 43.7% of Facebook users worldwide – women
• 56.3% of Facebook users worldwide – men

The primary age of the audience

• 29.9% – 25-34 years old
• 21.5% – 18-24 years old
• 19.4% – 35-44 years old

The average time a user spends on the site

• Approximately 34 minutes per day

An interesting fact is that Facebook is losing popularity among teenagers. Users aged 13-17 spend less time on the platform.

The top 3 GEOs

• India – 416.6 million
• U.S. – 240.0 million
• Indonesia – 176.5 million

• Facebook – popular among educated audiences with high income
• The bulk of Facebook’s advertising revenue comes from mobile devices. Content and strategy should be focused on mobile devices
• User activity is highest Monday through Friday, at 3 a.m., Tuesday – at 10 a.m. and noon. The best time to publish content is on weekdays, from 10 a.m. to 3 p.m.
• Videos are the most popular type of content. 85% of the platform’s users watch video ads without sound. Add subtitles and essential comments to your videos
• 300 million people watch Facebook stories every day
• The average price per click on Facebook is $1.72
• 1.8 billion people use Facebook Groups monthly

Knowing how your audience uses the social network allows you to adjust your marketing strategy to its characteristics and behavior and get maximum engagement.