Marketers who consistently scale campaigns on TikTok, Meta, and Google Ads tend to face the same technical issues over and over again: ad accounts suddenly lose delivery, analytics data refuses to match the tracker, and GEO tests produce wildly inconsistent results—as if entirely different creatives were used.
In most cases, the root cause runs deeper than bidding or creatives. It sits in the
network layer — specifically, which network signals platforms observe and how each session is interpreted.
To reduce distortions and minimize the risk of flags, teams increasingly rely on
proxies when working with ad accounts. Proxies have become part of basic network hygiene and a practical way to stabilize account behavior.
In this article, we break down which network signals matter most, how proxies help make traffic behavior predictable, and how to adapt workflows so the network layer stops being a source of unexpected issues.
So you can put everything into practice right away, the article includes a promo code for a discount to test proxies in real-world campaign conditions!