Mobile Marketing:
Trends and Future Outlook

The year 2025 has solidified mobile technologies as the leader among marketing platforms. The average smartphone has about 80 apps installed, of which approximately 30 are actively used. Users interact with 9 of them daily, spending up to 4 hours in apps, creating a unique opportunity for brands to effectively engage with their audience.

In-app advertising has become a key tool, accounting for 82% of all mobile marketing spending, highlighting the trust in this platform. Brands choose apps for their precise targeting, wide reach, and secure advertising environment.

Consumers are actively shifting to mobile devices for everyday tasks. Half of all online purchases this year were made via smartphones, and by 2026, this figure will rise to 62%. Mobile commerce spending in 2025 exceeded $ 2.97 trillion — a 18% increase over the previous year.

In-app advertising has earned business trust thanks to high user engagement. Apps allow advertisers to target users ready for interaction and reach them at the most convenient times.

Brands are increasingly choosing formats that attract attention and prompt action. Full-screen video ads, gaming elements, or gamification — such approaches increase interest and engagement. For example, fitness apps show how to track progress, and banking services demonstrate how easy it is to make payments.

Moreover, apps create a safe advertising environment. The App Store and Google Play have strict moderation rules that protect users and brands. This excludes the appearance of ads alongside undesirable content and ensures a high level of trust.

Let’s consider several leading in-app advertising networks that help companies effectively manage and optimize their campaigns:

1. AdMob: A major in-app advertising network offering banners, interstitials, video ads, and rewarded videos.
2. Unity Ads: Specializes in video ads, offering formats such as standard and interactive videos. We’ve prepared a detailed guide for this platform!
3. AppLovin: Specializes in native ads and offers tools for managing and optimizing ads, as well as analytics.
4. Mintegral: Helps attract quality leads and scale campaigns with global traffic, effective creatives, and ad optimization algorithms. Our academy has a detailed review of this platform.
5. Moloco Ads is a mobile app DSP (demand-side platform) designed for results and automatic AI-driven optimization. Its algorithms analyze user behavior and your campaign performance, continually adjusting bids and targeting to improve your KPIs.

adskill is a premium service for launching and scaling digital advertising. With deep expertise across multiple verticals, we provide access to agency ad accounts on 20+ top platforms — Google, Meta, Moloco, TikTok, MiAds (Xiaomi), Liftoff, Unity, Mintegral, Bigo, AppLovin, Telegram, Yandex, and more — enabling fast and effective project growth worldwide.

By using our accounts, you unlock opportunities for expansion across 100+ GEOs and gain a range of key advantages:

• Dedicated team of experts: a source team lead, personal manager, and specialists who launch and scale campaigns seven days a week.
• Ad moderation up to 10x faster than with standard accounts — with creative pre-checks, campaign optimization, and full technical support.
• Flexible payment options and tailored solutions for every case: cryptocurrency, bank transfers, and cards.
• One multi-currency wallet with budget transfers to all platforms in under 2 hours — no need to top up each one separately.
• Speed and automation: account issuance and funding on the same day, with ready-to-use integrations and API access.
• Cashback programs and no spending limits.
• Fund withdrawal available in case of account blocking.
• Easy access to complex and niche sources that usually work only with large, verified advertisers and agencies.

Ready to launch in-app ads?

1. Contact our team on Telegram.
2. Together, we’ll clarify your niche, goals, and budget.
3. We’ll connect an agency ad account for you.
4. Our team will assist with tracking setup, creatives, and offer optimization.
5. Everything’s ready — launch your campaign and start getting leads!

And we stay with you afterward: providing full support at every stage — from moderation and technical setup to campaign analysis and optimization.

The year has shown that mobile marketing is not just a tool but the foundation of a successful business strategy. In 2026, we expect further advancements, including:

1. Artificial Intelligence and Machine Learning: AI will become the basis for personalization and real-time targeting. Data analysis will allow adapting advertising campaigns to specific users, offering them relevant content and recommendations directly in mobile apps.

2. Transparency and Data Protection: Users increasingly value brand openness. Apps and mobile platforms will implement clear notifications about data collection and ensure their protection to earn audience trust.

3. Deep Personalization: Mobile technologies will continue to analyze user actions to offer the most relevant content. Personalized offers and adapting advertising to customer behavior will increase engagement and loyalty.

4. Sustainability and Environmental Responsibility: Consumers expect environmentally conscious approaches from brands. Mobile apps will start highlighting their efforts in reducing carbon footprints, optimizing logistics, and other sustainable practices.

5. Automation and Chatbots: Chatbots will become an integral part of mobile apps, providing instant answers, personalized recommendations, and assistance with orders. This will improve user experience and reduce company costs.

You don’t have to master every aspect of mobile marketing or the rules of advertising networks — leave that to the professionals.

adskill experts will help effectively promote your business on mobile platforms, provide agency accounts for advertising networks, and support you at every stage of work. This will help avoid blocks, geo-restrictions, and other complexities so your product can reach audiences worldwide!