Below we’ve compiled a summary of TikTok, YouTube (Google) and Facebook (Meta) requirements for each of the above niches.

These are general requirements of the platforms, without being tied to a specific location. You can find the necessary requirements on the official websites of the platforms.

At the same time, if you want to learn what restrictions apply to certain countries, they can also usually be found on the same sites by selecting the country and niche you are interested in.

AdSkill Comment:

In gambling, it’s important to immediately separate approaches: gray traffic and white traffic. If an offer doesn’t have a local license, it makes sense to use bold, trigger-based creatives with a high CTR — the goal here is to squeeze out the maximum in a short period of time. In such campaigns, you already understand the risks and account lifespan in advance, so the focus is on quick tests and maximum returns in the first days. Sometimes gray offers are disguised as white ones to train the pixel and build audiences, and even in those cases, non-trigger visuals can deliver good CTR. But if the product is fully licensed, the strategy changes: aggressive promises like "x1000 in a minute" will only do harm. Here, long-term scenarios work better: soft warming-up, an expert tone, and retention. This split approach allows you to quickly generate reach where it makes sense, while building a stable strategy where reputation and safety matter.

Based on the requirements outlined above, the platform compliance process can be viewed as a two-tier test:

• First, in recent years, platforms, responding to the tightening regulation of sensitive sectors, have begun requiring advertisers to provide valid permits or licenses to conduct or promote certain activities, where mandated by law.
• Second, after this, it is possible to review the platform-specific rules that govern the format, content, and presentation of such advertising.

AdSkill Comment:

Sometimes a campaign gets rejected without obvious reasons. In 99.9% of cases, the problem is not the account but the approach itself. We always send an appeal with a clear list of reasons why the ad complies with the rules. If support doesn’t help, we provide the client with edits based on a new approach. After that, it’s up to them: whether to rework it or not. Sometimes this is faster than arguing with moderation.

As mentioned above, when launching marketing campaigns, it is important to take into account local market and legal regulations. Often local specifics are typical not only for separate countries, but for the entire region. For instance, MENA countries have more traditional and conservative regulations, which cannot but affect the way of doing business there. For example, the most obvious examples are laws regulating the content of films or games. In the MENA region, there are quite a few restrictions related to what cannot be shown taking into account cultural features, such as the depiction of same-sex relationships.

It is important to take into account not only the general rules directly related to the niche you are interested in, but also some specific branches of law, as well as the practices of state authorities. e.g. antitrust authorities. This is due to the fact that, depending on a particular niche market, the practices and approaches of local authorities may differ, having a significant impact on your business.

In addition, cultural, religious and historical contexts should not be underestimated. Sometimes they are not directly reflected in the laws, but rather tacitly shape local business rules. For example, this may concern the appearance of people in advertising, where overly revealing outfits may be viewed negatively by residents of the MENA region.

AdSkill Comment:

We haven’t come across a case where a creative just "breaks" out of nowhere. More often, it comes down to wording: a word that passes easily in one region might trigger an auto-ban in another. This is especially noticeable in the MENA region — a creative that worked in Europe might simply fail moderation due to a single expression or image. That’s why we always consult with our team of experts to avoid wasting budgets on unnecessary tests.

As a result, we can highlight the following general recommendations when launching marketing campaigns in sensitive niches:

1. Thoroughly research the local laws in the country of relevance for the niche you are interested in. This is best done by hiring local experts
2. Research local cultural, historical and religious contexts, to avoid facing disapproval and misunderstanding from local residents
3. Research the requirements of the platforms where you plan to distribute your content — what each platform’s requirements are for your niche and specific product
4. Then, taking into account the studied requirements, develop a marketing strategy
5. Coordinate the planned campaign with local specialists, only after receiving confirmation from them that your campaign meets local requirements, launch it

It can be difficult to implement this plan in practice, because the idea often outpaces its realization and there is usually a great temptation to ignore the "boring" details and formalities.
However, it is the above approach that helps to mitigate risks, preserve capital and avoid potential financial and reputational losses in the future

Please note that the risks of non-compliance with the local laws are not limited to the removal of advertising from social networks. Potential risks also include several sanctions from local authorities, including large fines of up to $ 500,000. In some cases and in certain countries, liability may even take the form of imprisonment.