TikTok Smart+ 2.0: Smarter Creative Management for Better Ad Performance

Over the past year, brands have been asking for scalable tools, deeper insights, and simpler workflows. TikTok listened — and Smart+ 2.0 delivers.

• Multi-URL and Product Sets — Add up to 30 unique URLs or product collections in a single campaign without duplicating it.
• Creative-to-Text Pairing — Match specific creatives with specific ad copy, giving you full control over combinations.
• Up to 1,500 Creatives per Campaign — Scale testing and reach far beyond the previous 30-creative limit.
• Creative-Level Reporting — Understand exactly which elements drive results.
• Combination Analytics — Measure the performance of video x text x CTA combinations to optimize with precision.
• Unified Creative Management — View, pause, and moderate creatives in one streamlined interface.

For e-commerce, this means agile control over product assortments and tailored offers for different customer segments — all within a single campaign. For other industries, it’s an opportunity to rapidly test creative hypotheses, boost personalization, and optimize spend.

With Smart+ 2.0, TikTok is positioning its platform as more than just an ad placement tool — it’s becoming a full-fledged creative strategy hub where data and automation work hand-in-hand to drive growth.