Google’s UACs are built to find high-value users across Search, YouTube, Display, and Google Play. But here’s the twist: UAC really shines when it knows who to target.
If you already have strong web traffic, you're sitting on a “diamond” mine of signals. Use them to inform your UAC campaigns, train the algorithm on what a “good” user looks like: not just someone who installs, but someone who subscribes, purchases, or sticks around.
Then, let UAC do what it's designed to do.