Moloco Ads for
In-App advertising: platform overview

• Moloco Ads is a mobile app DSP (demand-side platform) designed for results and automatic AI-driven optimization. Its algorithms analyze user behavior and your campaign performance, continually adjusting bids and targeting to improve your KPIs.
• The platform is ideal for complex verticals where other networks often impose restrictions. Explicitly non-compliant content can be rejected, but properly designed offers are approved and run smoothly.
• Moloco offers premium in-app inventory with a broad audience and flexible settings tailored to your key business metrics. It selects the optimal creative format for each user in real time, boosting both efficiency and campaign scale.

As a certified Moloco partner, AdSkill ensures a fast launch, provides agency accounts, and offers full support for your advertising campaigns.

Moloco is a DSP that exclusively works with in-app traffic — your ads are shown only within mobile apps, not on websites or browsers. Its biggest strength? Powerful algorithms that optimize campaigns for your chosen metric: installs, in-app events, ROAS, or retention.

The platform directly connects with top mobile ad networks — partners include Unity Ads, IronSource, AppLovin, Vungle, AdColony, InMobi, Chartboost, Xiaomi Ads, and many more. This means you get access to premium inventory from these networks, all managed via Moloco’s unified dashboard, without separate agreements for each platform.

Before launching campaigns on Moloco, it’s important to prepare and understand the platform’s specifics.

• Access is by application only: You’ll need to apply on the website and wait for approval, providing company info, planned budget, and target regions. This process may take a few days to a couple of weeks. For advertisers, launching via agency accounts is often faster and helps bypass some bureaucratic steps.

AdSkill is a certified Moloco partner. We not only provide agency accounts, but also handle the full cycle of launching and managing your advertising campaigns.

Let’s discuss your project, and we’ll help you get the most out of launching on Moloco for your business.

Moloco DSP offers several unique features that set it apart in the in-app advertising space. Here are the highlights:

1. AI-Driven Optimization: Artificial intelligence is the engine behind Moloco. Its algorithms analyze user behavior and campaign results, constantly fine-tuning bids and targeting to improve your KPIs — automatically, in real time. If an audience doesn’t respond, spending is reduced. The system learns as it goes, continually sharpening its ability to hit the most valuable users.
2. Vast Reach & Premium Inventory: Moloco connects to a huge number of ad networks, delivering global audience reach. Your ads can appear in all sorts of apps: games, utilities, news, social networks, etc., through partner SDKs — always on premium placements, just like the largest networks.
3. Fast Launch & Minimal Creative Restrictions: Ads are reviewed quickly. There are no multi-step identity verifications or complex business page approvals. Creative requirements are far more flexible: there are no blanket bans on certain wording, images, or topics (within legal limits). This is especially valuable for gambling and betting — where Facebook bans even a hint of gaming, Moloco allows legal casino/bookmaker ads and user acquisition.
4. Data Usage & Retargeting: Another strength of Moloco is its ability to leverage your first-party data for smarter targeting. Moloco can also build lookalike audiences — finding similar users across its network. If everything is set up correctly, the platform will find profiles that closely match your best users. Detailed dashboards and campaign stats let you track CPI, CPA, LTV, and adjust strategy quickly.

These features make Moloco a compelling source of high-quality traffic. But it’s also important to understand the nuances and potential pitfalls to use the platform effectively. Let’s go deeper into these points.

Here are the practical benefits advertisers get with Moloco DSP:

1. High ROI and User Retention: Moloco delivers strong advertising returns, optimizing not just for installs but for deeper user actions. For example, the platform can lower CPI while increasing the share of paying users if you optimize for purchases. This drives higher LTV and marketing ROI.
2. Scalable Growth Without Losing Efficiency: If your goal is rapid and stable scaling, Moloco is a great fit. There are no restrictions on campaign volume: you can raise your daily budget and the system will find where to spend it efficiently while maintaining your KPIs. Unlike other networks, where higher spend often overheats auctions, Moloco minimizes this risk thanks to its vast inventory. Still, scale up gradually — sharp increases can spike bids. The best approach is stepwise growth, allowing the algorithm to adapt.
3. Focus on User Value, Not Just Vanity Metrics: Moloco is built around retention, monetization, and ROI — not just raw installs. Its algorithms are designed to find users who not only click or install but also stick around and generate revenue.
4. Freedom to Promote "Challenging" Verticals: For sensitive or regulated industries, Moloco is a game-changer. The platform is much more tolerant of gambling, betting, and similar content. Obviously illegal or deceptive creatives won’t pass, but well-crafted offers launch without much hassle. This gives high-barrier verticals a real chance to advertise at scale. You don’t need complicated cloaking or endless "burn" campaigns to pass moderation — Moloco saves you time and money here.

Moloco is an excellent tool, but it’s not a magic bullet. Let’s compare where the platform performs best and where it may not be the right fit.

At AdSkill, we don’t just set up campaigns — we make the launch process simple, transparent, and highly effective.

How to quickly launch ads on Moloco with AdSkill:

1. Message our team on Telegram.
2. Together, we’ll clarify your niche, goals, and budget.
3. We’ll set up an agency account for you.
4. We’ll help with tracking, creatives, and offer development.
5. Once everything is ready — we launch your campaign and you start getting leads!

And we stay with you every step of the way: from moderation and technical setup to performance analysis and ongoing optimization.

Remember: creative is one of the most important factors in campaign success. Research shows that creative determines 56% of ad effectiveness, and the top 2% of creatives generate over half of all advertising revenue.

There are recommended formats that consistently deliver top results for apps — they fit naturally into the interface and match the audience’s expectations and interests. Moloco automatically selects the optimal creative format for each user in real time, which boosts both performance and scale.

Playable Ads: Interactive creatives that let users try out gameplay directly in the ad. For developers, it’s a way to showcase mechanics without extra words; for publishers, it attracts premium advertisers and increases revenue via higher-quality traffic.

Video Ads: Perfect for storytelling and showcasing features. Video creatives scale easily, allow rapid A/B testing, and help identify the best approaches for different user segments. For publishers, these formats offer stable fill rates and opportunities to work with UGC elements, driving engagement and revenue.

End Cards: Static, animated, or interactive elements that appear after the main ad. They reinforce your call-to-action, boost engagement, and add ratings or promotions. Research shows over 70% of advertisers use interactive end cards, raising conversion rates by up to 30%. For publishers, this means extra monetization; for advertisers, a way to "seal the deal" and drive users to action.

A strategic approach to format and creative quality in Moloco isn’t just a tip — it’s a competitive edge that lets you maximize platform performance.

Your first step with Moloco is to set up your workspace and create an advertiser account — this is essential.
To get an agency account with Moloco and personalized recommendations for a quick start, reach out to our experts
Once your account is ready, register your app: provide the app store link, platform (Android or iOS), and MMP partner. After a review (up to 24 hours), postback tracking becomes available — make sure that event data flows into Moloco correctly.

After launch, Moloco keeps learning: collecting data, allocating budget across time, placements, and audiences. Your job is to monitor performance, pause underperforming assets, upload new creatives, and tweak your objectives as needed.

Moloco Ads is a platform built for those seeking stable, predictable growth for their mobile business. It’s ideal for scaling ad spend, handling complex verticals, and running in-depth performance analysis.

Thanks to robust AI, premium in-app inventory, and flexible campaign controls, Moloco helps you acquire more valuable users and boost ROI — even as your volumes grow. The platform is especially effective for those who invest in creative, analytics, and long-term strategy.

AdSkill is a certified Moloco partner. We will help you launch and optimize your campaigns on Moloco, provide fast access, full support at every stage, prepare creatives, and handle analytics.

Submit your request via our Telegram or through the form below — and get the maximum return from your in-app advertising!